Articles
<![CDATA[DISRUPTIVE INNOVATION DAN KUALITAS STRATEGI PEMASARANSERTA PENGARUHNYA TERHADAP KEUNGGULAN BERSAING ]]>
<![CDATA[Natoil Natoil]]>;
<![CDATA[Zumrotun Nafiah]]>
<![CDATA[ E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 2 No 1 (2021): Seminar Nasional Pertumbuhan Ekonomi 2021 - Ekonomi Kreatif dan UMKM ]]>
Publisher : <![CDATA[STIE Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Abstrak Penelitian ini ditujukan untuk menguji pengaruh disruptive innovation dan kualitas strategi pemasaran serta dampaknya terhadap keunggulan bersaing. Masalah dalam penelitian ini adalah bagaimana meningkatkan keunggulan bersaing. Dalam penelitian ini populasi yang digunakan adalah seluruh seller online shop di kota semarang berjumlah 100. Analisis regressi yang dijalankan dengan perangkat lunak Statistical Package Social Science (SPSS), digunakan untuk menganalisis data, Hasil analisis menunjukkan bahwa disruptive innovation dan kualitas strategi pemasaran berpengaruh signifikan terhadap keunggulan bersaing. Temuan empiris tersebut mengindikasikan bahwa disruptive innovation dan kualitas strategi pemasaran berpengaruh signifikan terhadap keunggulan bersaing. Abstract This study aims to examine the effect of disruptive innovation and the quality of marketing strategies and their impact on competitive advantage. The problem in this research is how to increase competitive advantage. In this study, the population used were all 100 online shop sellers in Semarang. Regression analysis was carried out with Statistical Package Social Science (SPSS) software, which was used to analyze the data. The results of the analysis showed that disruptive innovation and the quality of marketing strategies had a significant effect on competitive advantage. These empirical findings indicate that disruptive innovation and the quality of marketing strategies have a significant effect on competitive advantage.]]>
<![CDATA[THE EFFECT OF INFLATION, EXPORT AND IMPORT ON ECONOMIC GROWTH IN CENTRAL JAVA ]]>
<![CDATA[Silvia Hendrayanti]]>;
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[siti Aminah]]>
<![CDATA[ JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 2 (2023): jurnal capital ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33747/capital.v5i2.189
<![CDATA[Economic growth is one of the indicators used to measure the success rate of a region's development. The purpose of this study is to determine the effect of inflation, exports and imports on economic growth in Central Java Province. The type of data used is monthly time series data from January 2017 to December 2021. The number of samples used is 60 samples. The analytical method used is multiple linear regression analysis.The results of the data processing carried out, the t test on the inflation variable shows a positive but not significant relationship to economic growth. This is based on a probability value greater than 0.05, namely 0.0731. For the export variable, the probability value is 0.0186, which means that the export variable has a negative and significant effect on economic growth. As for the import variable, the probability value is 0.0000. So that it can be interpreted that the import variable has a positive and significant influence on economic growth. From the results of this study, it is suggested that the government be able to implement policies to control inflation and apply export restrictions and increase imports while still paying attention to price balance and people's needs.]]>
<![CDATA[Pelatihan Manajemen Keuangan Bagi UMKM Rumah Kreatif BUMN Bank BRI Cabang Kota Semarang ]]>
<![CDATA[Yovita Mumpuni Hartarini]]>;
<![CDATA[Sopi Sopi]]>;
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[Achmad Junaidi]]>
<![CDATA[ Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 2 No. 1 (2024): Januari 2024 ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54832/judimas.v2i1.179
<![CDATA[Kegiatan ini diselenggarakan atas dasar banyaknya Usaha Mikro, Kecil, dan Menengah (UMKM) belum melakukan pengelolaan keuangan atas kegiatan usahanya. Pelaksanaan kegiatan ini melibatkan UMKM yang ada di Kota Semarang. Dengan memanfaatkan manajemen keuangan, UMKM dapat menghasilkan pengelolaan keuangan usahanya dengan mudah, cepat, dan tepat. Hasil dari kegiatan ini adalah UMKM menghasilkan pengelolaan keuangan usahanya yang dapat digunakan sebagai informasi dan kontrol usahanya.]]>
<![CDATA[PENGARUH DEBT TO EQUITY RATIO, RETURN ON ASSET, INVESTMEN OPPORTUNITY SET TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2017 ]]>
<![CDATA[Nafiah, Zumrotun]]>;
<![CDATA[NURHIDAYAH, EVINTA AMALIA]]>
<![CDATA[ JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33747/capital.v6i1.201
<![CDATA[Dividend policy is very important to determine the portion of profits that will be turned into retained earnings and which will be distributed to shareholders. This research aims to determine the influence of Debt to Equity Ratio, Return On Assets, Investment Opportunity Set on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange for the 2015-2017 period. The population in this study were 149 manufacturing companies listed on the Indonesia Stock Exchange for the 2015-2017 period. The sample was taken using purposive sampling, and 28 companies were obtained. The data obtained is secondary data using the documentation method. Testing the classical assumptions used in this research is using the normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. Hypothesis testing in this research uses multiple regression analysis techniques. The variables in this research are Debt to Equity Ratio (DER), Return On Assets (ROA), Investment Opportunity Set (IOS) and Dividend Policy. The results of this research are (1) Debt to Equity Ratio has a significant effect on dividend policy, this is shown by a significance value of 0.014 < 0.05 (2) Return On Assets has a significant effect on dividend policy, this is shown by a significance value of 0.017 < 0.05 (3) Investment Opportunity Set has a significant effect on dividend policy, this is proven by a significance value of 0.03 < 0.05.]]>
<![CDATA[PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN OEMAH HERBORIST ]]>
<![CDATA[Eko Sasono]]>;
<![CDATA[Sopi Sopi]]>;
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[Dian Widiyasari]]>
<![CDATA[ Solusi Vol. 21 No. 2 (2023): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26623/slsi.v21i2.6401
<![CDATA[This study aims to determine the effect of price, product quality, and the company's brand image on customer satisfaction in Semarang Herborist Oemah. The sampling method in this study used purposive sampling, namely taking sample members based on certain criteria. The certain criteria used as samples are; 1). Consumers who buy products from Oemah Herborist are individual customers, not corporate customers (business customers). 2). Oemah Herborist Semarang consumers are those who buy Herborist products for the 2021 period. 3). Customers have purchased Herborist products at least 2 times. Based on the samples taken with certain criteria above, 100 people (respondents) were obtained. Hypothesis testing uses multiple linear analysis methods with SPSS tools. Price has a significant effect on consumer satisfaction with a t count > t table, namely 2.941 > 1.984 and a probability value of 0.004 <0.05, product quality has a significant effect on consumer satisfaction with a t count > t table, namely 3,331 > 1.984 and a probability value of 0.001 < 0.05 while brand image has no effect and is not significant on consumer satisfaction with a t count < t table, namely 1.101 < 1.984 and a probability value of 0.273 > 0.05. The suggestion in this study is that companies should pay attention to the pricing process and consider several price indicators so that prices will not be a problem for consumers. Companies must also maintain the quality of their products to maintain consumer satisfaction.]]>
<![CDATA[PENGARUH PROFITABILITY, LEVERAGE, SIZE DAN CAPITAL INTENSITY RATIO TERHADAP EFFECTIVE TAX RATE PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FOOD & BAVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 ]]>
<![CDATA[Pasha, Dina]]>;
<![CDATA[Nafiah, Zumrotun]]>;
<![CDATA[hendrayanti, silvia]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33747/stiesmg.v16i3.732
<![CDATA[Effective tax rate is the effective tax level in the form of a percentage of tax that must be paid by taxpayers based on the company's income or gross profit after considering various tax deductions in accordance with applicable tax regulations. This research aims to determine the influence of profitability, leverage, size and capital intensity ratio on the effective tax rate in manufacturing companies in the Food & Baverage Sub Sector listed on the Indonesia Stock Exchange in 2018-2022. The total population in this study was 88 companies. The total sample for this research was 32 companies taken using the purposive sampling method. The variables used in this research are profitability, leverage, size, capital intensity ratio and effective tax rate. The results of the analysis show that the profitability and leverage profitability variables influence the effective tax rate (ETR). Meanwhile, the variables size and capital intensity ratio have no effect on the effective tax rate. Meanwhile, the variables profitability, leverage, size, capital intensity ratio of 86.9% have an influence on the effective tax rate, and 13.1% are influenced by other factors not included in this research. It is recommended that further research expand the research year period and company sector and use proxies or other measuring tools so that the results obtained are different and more accurate, adding independent variables that are not included in this research]]>
<![CDATA[Kajian Tentang Ekonomi Kreatif di Kabupaten Kendal ]]>
<![CDATA[Yovita Mumpuni Hartarini]]>;
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[Sopi Sopi]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56799/ekoma.v2i1.650
<![CDATA[Kajian ini dilatarbelakangi oleh adanya potensi wisata dan ekonomi kreatif yang beragam dan Kabupaten Kendal mendapatkan predikat sebagai Smart City, namun sayang pengelolaan yang dilakukan selama ini terkesan apa adanya tanpa konsep, arah, dan strategi yang jelas. Oleh karena itu penelitian ini bertujuan untuk mengkaji ekonomi kreatif di Kabupaten Kendal. Kajian ini merupakan kajian survei. Metode kajian dengan kombinasi kajian metode kuantitatif. Kajian ini melihat dan mengkaji tentang kajian tentang pembangunan ekonomi kreatif di Kabupaten Kendal. Pemilihan lokasi ini dilakukan secara sengaja (purposive) yaitu Kabupaten Kendal. Populasi dan sampel dalam kajian ini adalah pelaku UMKM sebanyak 4.957 UMKM yang terdaftar di Data UMKM Kabupaten Kendal tahun 2021 Teknik pengambilan sampel dengan total sampling. Sumber data yaitu sumber data primer dan sumber data sekunder. Metode pengumpulan data yang digunakan metode survey primer dan sekunder dan metode diskusi dan wawancara. Metode analisis data yaitu analisis data kuantitatif. Hasil kajian ekonomi kreatif di Kabupaten Kendal yaitu dari 17 sub sektor ekonomi kreatif, maka Kabupaten Kendal ada 4 yaitu kuliner, aplikasi, fashion, dan kriya, serta paling banyak sub sektor kuliner sebesar 71,43% dengan jenis kelamin pelaku ekonomi kreatif paling banyak perempuan sebesar 59,01%, dan kategori ekonomi kreatif paling banyak pelaku/perorangan sebesar 97,73%.]]>
<![CDATA[EFEKTIVITAS APLIKASI TUMBASIN.ID PADA MASA PANDEMI COVID-19 DI KOTA SEMARANG ]]>
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[Yovita Mumpuni Hartarini]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56799/ekoma.v2i1.878
<![CDATA[Tujuan penelitian adalah menghasilkan faktor-faktor atau variabel-variabel yang mempengaruhi efektivitas aplikasi tumbasin.id pada masa pandemi covid-19 di Kota Semarang. Jenis penelitian ini adalah deskriptif kuantitatif. Desain penelitian cross sectional. Tempat penelitian di Kota Semarang. Waktu penelitian pada bulan Januari-Desember 2022. Populasi dan sampel penelitian ini adalah seluruh pengguna aplikasi tumbasin.id di Kota Semarang pada tahun 2020 sampai dengan 2022 sebanyak 644 orang. Teknik pengambilan sampel menggunakan total sampling. Sumber data primer yaitu kuesioner. Sumber data sekunder yaitu data aplikasi tumbasin.id. Instrumen penelitian menggunakan kuesioner dalam bentuk Google Form. Metode pengumpulan data kuesioner dengan menggunakan aplikasi kuesioner google form. Pengumpulan data sekunder dengan menggunakan dokumentasi. Analisis data menggunakan Net Promoter Score (NPS). Hasil penelitian faktor-faktor yang mempengaruhi efektivitas aplikasi tumbasin.id pada masa pandemi covid-19 di Kota Semarang yaitu kepuasan pelanggan dan rekomendasi pelanggan dengan hasil NPS skor kepuasan pelanggan tahun 2020 sebesar 11,65%, tahun 2021 sebesar 10,25%, tahun 2022 sebesar 12,58% dengan total NPS skor kepuasan pelanggan selama tahun 2020-2022 sebesar 34,47%. NPS skor rekomendasi pelanggan tahun 2020 sebesar 12,42%, tahun 2021 sebesar 12,11%, tahun 2022 sebesar 13,51% dengan total NPS skor rekomendasi pelanggan selama tahun 2020-2022 sebesar 38,04%.]]>
<![CDATA[EFEKTIVITAS INDIVIDU, KELOMPOK, DAN ORGANISASI TERHADAP PENANGANAN KREDIT MACET PADA MASA PANDEMI COVID-19: (STUDI PADA BPR ARTO MORO SEMARANG) ]]>
<![CDATA[Fandil Fandil]]>;
<![CDATA[Zumrotun Nafiah]]>;
<![CDATA[Yovita Mumpuni Hartarini]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56799/ekoma.v2i1.879
<![CDATA[Tujuan penelitian adalah untuk menganalisis efektivitas individu, kelompok, dan organisasi terhadap penanganan kredit macet di masa pandemi covid-19. Jenis penelitian ini adalah deskriptif kuantitatif. Desain penelitian cross sectional. Tempat penelitian di BPR Arto Moro Semarang. Waktu penelitian pada bulan Januari-Desember 2022. Populasi penelitian ini adalah seluruh nasabah kredit BPR Arto Moro Semarang tahun 2020-2021 sebanyak 915 orang. Sampel penelitian ini sebanyak 915 orang. Teknik pengambilan sampel menggunakan accidental sampling. Sumber data primer yaitu Data Potensi Debitur Terdampak Virus Corona Pada Sektor Perbankan BPR Arto Moro Semarang. Sumber data sekunder yaitu data nasabah kredit BPR Arto Moro Semarang. Metode pengumpulan data primer dan sekunder menggunakan. Metode analisis data menggunakan analisis distribusi frekuensi. Hasil penelitian menunjukkan bahwa efektivitas penanganan penagihan kredit macet secara individu oleh sales (AO) dengan hasil efektif dibandingkan penanganan penagihan kredit macet secara Kelompok Dept Kolektor (Collective) dan BPR/Recovery Aset dengan hasil tidak efektif.]]>
<![CDATA[Taxpayer Compliance Analysis with Tax Knowledge, Tax Sanctions, and Income Levels Through Taxpayer Awareness as Moderating Variables ]]>
<![CDATA[Tutik Dwi Karyanti]]>;
<![CDATA[Zumrotun Nafiah]]>
<![CDATA[ ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 7: Juni 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The Micro, Small and Medium Enterprises (MSME) sector is one of the drivers of the Indonesian economy because of its large number and growth. This sector is also considered by the Government as a tax supplier. SMEs are expected to have a high level of tax compliance. Tax knowledge, tax sanctions, income levels, and awareness of taxpayers are some of the factors that can affect the level of compliance of MSME taxpayers. Therefore, the purpose of this study was to analyze taxpayer compliance with tax knowledge, tax sanctions, and income levels through taxpayer awareness as a moderating variable. This study uses a correlative research design. This research was conducted on MSMEs in Semarang City which have a Taxpayer Identification Number (NPWP) with a total sample of 258 respondents. Collecting data using a questionnaire distributed with google form and data analysis techniques using path analysis with Partial Least Square (PLS) Structural Equation Modeling (SEM) with Smart PLS software version 3.3.5. The results showed that tax knowledge, tax sanctions, income levels, and taxpayer awareness had a positive and significant effect on taxpayer compliance. Taxpayer awareness becomes a moderating variable of the effect of tax sanctions on taxpayer compliance and is not a moderating variable of the effect of tax knowledge and income level on taxpayer compliance. The results of this study indicate that the better the tax sanctions with good taxpayer awareness, the taxpayer compliance will also increase.]]>
