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PENGARUH SANKSI PAJAK, KESADARAN WAJIB PAJAK, DAN KUALITAS PELAYANAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI di KPP PRATAMA PATI Nafiah, Zumrotun; Sopi, Sopi; Novandalina, Arini
JURNAL STIE SEMARANG Vol 13 No 2 (2021): Vol 13 No 2 (2021) Bulan Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v13i2.524

Abstract

Abstract. Tax is one of the important instruments in the country's economy because it is the largest and most flexible source of state revenue. Adherence to paying taxes contributes to the achievement of the tax targets set by the government, but often there are still many non-compliance, especially on personal taxpayers. This study intends to determine the effect of tax penalties, awareness of taxpayers and the quality of tax services on personal taxpayer compliance at KPP Pratama Pati. The populations in this study are 35,471 personal taxpayers who has had a NPWP more than one year and had a small and medium enterprise in the area of ​​KPP Pratama Pati, and from that number 100 respondents were taken as respondents. Variables in this study were tax penalties (X1), taxpayer awareness (X2), and tax service quality (X3), taxpayer compliance (Y). Methods of data collection are questionnaires and observations. The analytical method is the classic assumption test which consists of normality test, multicollinearity test, autocorrelation test, heteroscedasticity test and multiple regression analysis that consist of F test, t test, and coefficient of determination (R2) test. The results showed that respondents' responses to tax penalties were very good, awareness of taxpayers and the quality of tax office services were also very good, and taxpayer compliance at KPP Pratama Pati was also very high. The results of the t test obtained a value of p <0.05 for the three independent variables with a positive correlation coefficient value of 0.582; 0.293; and 0,980 for variable tax penalties, taxpayer awareness and service quality of the tax office. The explanatory power of the three variables towards taxpayer compliance is 61.9%. The conclusions in this study are: tax penalties, awareness of taxpayers and the quality of tax services have a positive and significant effect on taxpayer compliance. The dominant factor affecting personal taxpayer compliance is the service quality of the tax office. Abstrak. Pajak menjadi salah satu instrument penting dalam perekonomian Negara karena merupakan sumber penerimaan Negara paling besar dan fleksibel terhadap pendapatan negara. Ketaatan membayar pajak berkontribusi pada pencapaian target pajak yang telah ditetapkan oleh pemerintah, namun tak jarang masih banyak ditemukan ketidakpatuhan terutama pada wajib pajak pribadi. Penelitian ini bermaksud mengetahui pengaruh sanksi pajak, kesadaran wajib pajak serta kualitas pelayanan pajak terhadap kepatuhan wajib pajak orang pribadi di KPP Pratama Pati. Populasi pada penelitian ini adalah wajib pajak orang pribadi yang telah memiliki NPWP lebih dari satu tahun dan memiliki usaha kecil dan menengah serta berada di wilayah KPP Pratama Pati yang berjumlah 35.471 orang, dan dari jumlah tersebut diambil 100 responden sebagai sampel.Variabel dalam penelitian ini adalah sanksi pajak (X1), kesadaran wajib pajak (X2), kualitas pelayanan pajak (X3), kepatuhan wajib pajak (Y). Metode pengumpilan data adalah kuesioner dan observasi. Metode analisis yaitu uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinieritas, uji autokorelasi, uji heteroskedastisitas. Analisis uji regresi berganda, Uji F, uji t, uji koefisien determinasi (R2). Hasil penelitian menunjukkan tanggapan responden atas sanksi pajak termasuk sangat baik, kesadaran wajib pajak dan kualitas pelayanan kantor pajak juga tergolong sangat baik, dan kepatuhan wajib pajak di KPP Pratama Pati juga sangat tinggi. Hasil uji t diperoleh nilai p<0,05 untuk ketiga variabel bebas dengan nilai koefisien korelasi bernilai positif masing-masing sebesar 0,582; 0,293; dan 0,980 untuk variabel sanksi pajak, kesadaran wajib pajak dan kualitas pelayanan kantor pajak. Daya penjelas ketiga variabel terhadap kepatuhan wajib pajak sebesar 61,9%. Kesimpulan dalam penelitian ini adalah: sanksi pajak, kesadaran wajib pajak serta kualitas pelayanan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Faktor yang berpengaruh dominan terhadap kepatuhan wajib pajak pribadi adalah kualitas pelayanan kantor pajak.
MEMBANGUN KEPUASAN PELANGGAN MELALUI KUALITAS PELAYANAN, PERSEPSI HARGA DAN LOKASI PADA KONSUMEN PT. ALYA TOUR SEMARANG Sasono, Eko; Sopi, Sopi; Prasetyo, Rizki Adi
JURNAL STIE SEMARANG Vol 16 No 2 (2024): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i2.713

Abstract

Tujuan yang hendak dicapai dalam penelitian ini adalah untuk menganalisis pengaruh kualitas layanan, persepsi harga dan lokasi terhadap kepuasan pelanggan di PT Alya Tour Semarang. Populasi penelitian ini adalah pelanggan pada PT Alya Tour yang berjumalh 815 orang dan sampel yang diambil 89 responden dengan menggunakan rumus slovin dengan teknik insindental. Metode pengumpulan data menggunakan kuesioner dengan metode analisis yang digunakan regresi linier berganda, uji t, uji F dan koefesien determinasi. Hasil penelitian ini dapat disimpulkan bahwa kualitas layanan, persepsi harga dan lokasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Pihak PT Alya Tour hendaknya berusaha senantiasa memperhatikan tingkat harga yang ditetapkan dan membandingkan dengan harga pesaing, agar harga yang ditetapkan merupakan harga yang bersaing mengingat PT Alya Tour bukan merupakan satu-satunya perusahaan penyedia jasa tour dan travel yang berada di Semarang.
Navigating Communication: The Challenges and Opportunities for Community Leadership in Indonesia Anggraeni, Ngurah Ayu Dian; Sasono, Eko; Sopi, Sopi; Mas'ud, Fuad
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.18380

Abstract

This research explains community leadership's dynamics in improving communication quality within Indigenous communities.  A quantitative approach is used.  Data was collected through questionnaires in several indigenous communities in Indonesia and analyzed.  The findings show that community leadership faces the challenge of combining modern principles with traditional values to create quality communication.  This research highlights the importance of technological and educational support in strengthening leadership capacity.  The contribution of this research is in the development of community leadership theory.  Further research recommendations include the involvement and impact of technology in community communication.  These findings will guide community leaders and policymakers in creating more inclusive and responsive strategies to meet needs.
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PRODUK GEMBLONG “MBAH MOEL” DI KOTA SALATIGA Sasono, Eko; Sopi, Sopi; Irian Pratama, Septian Bagus
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.743

Abstract

. Saat ini banyak perusahaan berkompetisi untuk menguasai pangsa pasar yang ada. Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Harga, Dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Gemblong “Mbah Moel” di Kota Salatiga. Variabel independen Citra Merek (X1) Harga (X2), Promosi (X3) dan variabel dependen adalah Kepuasan Pelanggan (Y). Populasi penelitian ini adalan semua pelanggan Produk Gemblong “Mbah Moel” di Kota Salatiga yang tidak diketahui jumlahnya dan untuk sampel menggunakan teknik judgemental sampling diketahui sebesar 96 orang. Teknik pengumpulan data yaitu dengan metode kuantitatif menggunakan kuesioner. Untuk pengujian instrumen menggunakan uji Validitas, uji Reliabilitas, dan uji Asumsi klasik. Untuk teknik analisis data menggunakan metode Analisis Regresi Linier Berganda dengan uji t, uji Kelayakan Model dan Koefisiensi Determinasi (R2). Hasil penelitian menunjukan variabel Citra Merek berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan Pada Produk Gemblong “Mbah Moel” di Kota Salatiga. Disarankan kepada pihak perusahaan untuk dapat lebih meningkatkan citra merek kepada pelanggan dengan cara memenuhi indikator yang ada dalam citra merek yang dibutuhkan pelanggan.
Pengaruh Harga, Promosi, E-WOM dan Kepercayaan Terhadap Minat Pembelian Tiket Pada Patent Tour & Travel Semarang. sopi, sopi
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.757

Abstract

This study aims to analyze the effect of price, promotion, electronic word-of-mouth (e-WOM), and trust on ticket purchase interest at Patent Tour & Travel Semarang. The method used is a survey by collecting data through questionnaires distributed to 219 respondents who are Patent Tour & Travel customers. The data were analyzed using multiple regression analysis to identify the effect of each variable on purchase interest. The results of the study indicate that price and promotion have a positive and significant effect on ticket purchase interest. In addition, e-WOM has also been shown to contribute significantly to increasing purchase interest, while trust shows the strongest influence among other variables. This study provides recommendations for Patent Tour & Travel management to utilize promotional strategies more and strengthen consumer trust elements to increase ticket purchase interest. These findings are expected to be a reference for companies in formulating more effective marketing strategies. Keywords: price, promotion, e-WOM, trust, purchase interest, Patent Tour & Travel.
PENGARUH MOTIVASI HEDONIS, BROWSING DAN GAYA BELANJA TERHADAP PEMBELIAN IMPULSIF DI-ECOMMERCE SHOPEE Sasono, Eko; sopi, Sopi; Tyas, Anggoro Ning
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.803

Abstract

ABSTRAK. Penelitian ini mengkaji pengaruh motivasi hedonis, browsing, dan gaya belanja terhadap pembelian impulsif pada e-commerce Shopee di kalangan mahasiswa STIE Semarang. Dengan menggunakan pendekatan kuantitatif berbasis survei, penelitian ini melibatkan 68 responden yang dipilih menggunakan rumus Lameshow. Variabel independennya adalah motivasi hedonis, browsing, dan gaya belanja, sedangkan variabel dependennya adalah pembelian impulsif. Pengumpulan data menggunakan kuesioner, uji validitas, dan uji reliabilitas, dengan analisis dilakukan menggunakan IBM SPSS Statistics 23, termasuk uji asumsi klasik, regresi linier berganda, dan pengujian hipotesis. Temuan menunjukkan bahwa motivasi hedonis (t = 2,152, p = 0,003), browsing (t = 2,321, p = 0,023), dan gaya belanja (t = 2,369, p = 0,021) semuanya memiliki efek positif yang signifikan terhadap pembelian impulsif. Penelitian ini menyoroti peran motivasi pribadi dan perilaku belanja online dalam memengaruhi pembelian impulsif. Penelitian di masa mendatang sebaiknya mengkaji lebih jauh faktor-faktor yang mempengaruhi pembelian impulsif, sehingga dapat memberikan wawasan yang lebih mendalam, khususnya bagi mahasiswa STIE Semarang dan individu yang tertarik pada perilaku pembelian konsumen. Kata kunci: motivasi hedonis, browsing, gaya belanja dan pembelian impulsif
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN KEMUDAHAN AKSES TERHADAP KEPUASAN PENGUNJUNG DI PLANETARIUM DAN OBSERVATORIUM UIN WALISONGO SEMARANG sopi, sopi; Mina, Muhammad Saefuddin
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.807

Abstract

Tourism is one of the important sectors as the mainstay of the country's economic resources, especially when the tourist attractions are visited by foreign tourists. The purpose of this study was to determine whether the quality of service, price, and ease of access to visitor satisfaction at the Planetarium and Observatory UIN Walisongo. This study took a sample of 100 visitors. The data analysis technique used to solve the problems in this study is to use regression analysis. This analysis is used to determine and obtain an overview of the effect of service quality (X1), price (X2), and ease of access (X3) on visitor satisfaction (Y) at the Planetarium and Observatory of UIN Walisongo. Data processing in this study using the SPSS computer program. The test results obtained first, the service quality variable obtained a t-count value of 3.687 with a significance value of 0.001 smaller than 0.05 and the regression coefficient has a positive value of 0.393. So this study succeeded in proving the first hypothesis which says that “there is a positive effect of service quality on visitor satisfaction at the UIN Walisongo Planetarium and Observatory”. Second, the price variable obtained a t-count value of 2.106 with a significance value of 0.038 smaller than 0.05 and the regression coefficient has a positive value of 0.212. So this study succeeded in proving the second hypothesis which says that “there is a positive effect of price on visitor satisfaction at the Planetarium and Observatory of UIN Walisongo”. Third, the ease of access variable obtained a t-count value of 2.268 with a significance value of 0.026 smaller than 0.05 and the regression coefficient has a positive value of 0.216. So this study succeeded in proving the third hypothesis which says that “there is a positive effect of promotion on visitor satisfaction at the Planetarium and Observatory of UIN Walisongo”. The conclusion in this study is that service quality (X1), price (X2), ease of access (X3) have a positive effect on visitor satisfaction (Y) planetarium and Observatory UIN Walisongo. Suggestions in this study are to provide services to customers should be in accordance with established service standards. can pay attention to prices well.
PENGARUH PERENCANAAN PAJAK, BEBAN PAJAK TANGGUHAN DAN TARIF PAJAK TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Nafiah, Zumrotun; Hendrayanti, Silvia; Sopi, Sopi; Chasanah, Nur
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.812

Abstract

The evaluation of a company can be measured by how much profit the company makes. Inmanagements intention and desire to reduce and achieve tax minimization, management will tend to work towards tax reduction. This study aims to examine the effect of Tax Planning, Deferred Tax Expenses and Tax Rates on Earnings Management. The population in this study are manufacturing companies in the Consumer Goods Industry Sector listed on the Indonesia Stock Exchange (IDX). Based on the purposive sampling method, the number of samples in this study were 32 companies. The analysis used in this study is descriptive statistical test, classical assumption test (normality test, heteroscedasticity test, multicollinearity test, and autocorrelation test), multiple linear regression test analysis, and hypothesis testing (coefficient of determination test and t test). The measuring tool used for this analysis is the SPSS Version 26 program. That based on the partial test (t test), Tax Planning has a negative and insignificant effect on Earnings Management and Deferred Tax Expense has a positive and insignificant effect on Earnings Management, while Tax Rates have a positive and significant effect on Earnings Management. Together (f test), Tax Planning, Deferred Tax Expenses and Tax Rates have an effect on Earnings Management with a significance value of 0.003 <0.05. For further research, it is recommended to expand the number of samples, not only using one sector but using all sectors listed on the Indonesia Stock Exchange.