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All Journal JURNAL BISNIS STRATEGI Jurnal Administrasi Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Laws Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Jurnal Bisnis dan Akuntansi Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Islamic Business and Economics (IJIBEC) Journal of Islamic Economic Laws
Moh Farid Najib
Politeknik Negeri Bandung
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UNDERSTANDING THE ROLE OF PURCHASE INTENTION IN AFFECTING BUYING BEHAVIOR TOWARD GREEN PRODUCT FROM THE TPB PERSPECTIVE Najib, Moh Farid; Dewi, Mutia Sari
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/1tty7f22

Abstract

This research explores how social media marketing strategies—guided by the Theory of Planned Behavior (TPB) and principles of Green Marketing—affect consumers' intentions and purchasing behaviors toward environmentally friendly products. With growing concerns about plastic waste, especially in densely populated and rapidly developing countries like Indonesia, this research aims to address the significant environmental challenges posed by high plastic consumption. This survey has been conducted toward 456 respondents. This study utilized nonprobability sampling by purposive sampling. Smart PLS 3 software used for structural equation modeling This approach allows for the collection of extensive data on consumer behavior and sentiments. The results reveal that Attitude, Subjective Norms, and Perceived Behavioral Control have a significant and positive impact on consumers' intentions to purchase eco-friendly products. Additionally, green advertising and eco-labeling play a crucial role in shaping actual buying behavior toward such products. The intention to purchase also significantly drives environmentally conscious buying behavior. However, green branding does not exhibit a positive influence on consumer purchasing decisions. This suggests that consumers are more likely to develop purchase intentions when companies effectively communicate their environmental commitment. 
LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS Najib, Moh Farid; Kusdiana, Wawan; Razli, Izyanti Awang
Journal of Islamic Economic Laws Vol 5, No 2 July 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study used 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers’ intentions to buy local halal cosmetic products.
Peran Penting Kemasan dalam Meningkatkan Persepsi Kualitas Produk Makanan Sosianika, Adila; Gunawan, Arie Indra; Najib, Moh Farid; Amalia, Fatya Alty; Senalasari, Widi; Kania, Rafiati
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.85-92

Abstract

Bisnis kuliner sebagai suvenir di Bandung saat ini telah berkembang, namun demikian secara umum mereka belum mampu menyajikan produk kuliner sebagai suvenir yang berkualitas. Hasil studi sebelumnya juga mengindikasikan bahwa aspek kemasan, penjualan, promosi serta kualitas layanan masih perlu penanganan secara serius karena belum dipersepsikan sebagai suatu yang baik. Perbaikan akan hal tersebut mendesak karena, dari sisi turis, kualitas produk, tampilan kemasan, dan bagaimana produk kuliner tersebut dijual merupakan aspek yang sangat penting dalam proses pembelian suvenir. Studi ini bertujuan untuk turut serta dalam menumbuhkembangkan bisnis kuliner bagi UKM di kota Bandung, khususnya untuk memahami dan menganalisis bagaimana dampak desain visual kemasan terhadap kualitas produk makanan. Produk oleh-oleh makanan Bandung menjadi objek penelitian ini karena produk oleh-oleh makanan dianggap sebagai produk low-involvement yang sering dibeli dan dipengaruhi oleh desain visual kemasan. Studi ini dirancang untuk memahami  dan menganalisis pentingnya desain kemasan visual dalam mempengaruhi kualitas produk oleh-oleh makanan Bandung. Untuk mencapai tujuan tersebut, sudi ini difokuskan pada usaha produk oleh-oleh makanan UKM dengan menggunakan pendekatan eksploratif dan deskriptif. Metode purposive sampling digunakan  dalam penelitian dengan menentukan kriteria responden adalah wisatawan yang baru saja berbelanja oleh-oleh khas Bandung. Selanjutnya, data dari 200 responden dianalisis menggunakan metode deskriptif statistik dan multivariate. Hasil studi menunjukkan bahwa persepsi wisatawan terhadap desain visual kemasan berpengaruh positif dan signifikan terhadap kualitas suvenir makanan Bandung. Hal ini menunjukkan bahwa penting bagi pengusaha produk oleh-oleh makanan untuk membuat de-sain kemasan yang sesuai dengan harapan konsumen agar kualitas produk juga dapat dinilai dengan baik oleh konsumen.
The Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention Elsholiha, Hilwah Dibagiyya; Najib, Moh Farid; Amalia, Fatya Alty
Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i2.96

Abstract

The rapid development of marketing media, particularly live streaming services, is anticipated to be incorporated into the social, voice, and visual widespread in the future, which can influence customers' behavior while making purchasing decisions at any moment. The purpose of this paper is to determine the influence of live-streaming shopping activities on attitudes toward purchasing intentions. The purposeful ways to sample were implemented for this research, with questionnaires distributed digitally to TikTok social media users who had seen live-streaming promotions in Indonesia. The third version of SmartPLS was used to process the data collected from up to 443 respondents. The research results show each variable that significantly influences purchase intention includes credibility, informativeness, and interactivity through the intermediary, namely the variable attitude towards advertising. The researchers can use the data processing findings from the current research, which revealed customer attitudes toward advertising in the form of trust in sellers and trust in platforms, also to measure the influence of each variable interpreted as advertising value on consumer behavior, namely product purchase intention in TikTok live stream promotions.
Assessing the Millennials’ Intention Toward Green Fast Food Retail: The Use of the Theory of Planned Behavior Hayuningardi, Bella Marhaenia Dyah Ayu Pithaloka; Najib, Moh Farid; Purnamasari, Yessy
Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i1.107

Abstract

The existence of this interest can indirectly affect the existence of fast-food retail because of negative consumer perceptions related to fast-food retail. Therefore, several fast-food retailers have offered eco-friendly products, in great demand by Millennials. However, it is still rare for fast-food retailers to launch new outlets with green themes due to the adverse insight of fast food itself. It is also caused by data deficiency on consumer behavior intention towards green fast-food retail, even though the existence of this restaurant itself continues to increase, especially in West Java. Therefore, this study aims to examine the intention of millennial consumers in West Java’s green fast-food retail by applying the Theory-of-Planned-Behavior approach with the role of green knowledge, perceived green practices, perceived physical servicescape, and perceived price fairness. 402 respondents were gathered in this study by implementing TPB theory as the variable under study, supported by Green Knowledge, Perceived Green Practices, Perceived Physical Servicescape, and Perceived Price Fairness. A quantitative approach is employed and processed using SPSS and Smart-PLS. Based on the results, the company's green practices, physical service scape, and price fairness affect consumer behavior control which leads to a positive influence on consumer behavior intention in green fast-food retail. Another result proved that green knowledge has a positive and significant impact on consumer attitude
From Reviews to Purchase Intention: The Interplay of Customer Review, Influencer Review, and Trust in Indonesian Skincare Products Senalasari, Widi; Maulidani, Rendi Nabin; Setiawati, Lina; Najib, Moh Farid
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.184

Abstract

The beauty industry's rapid growth has led to a surge in local businesses, where trust is crucial for driving customer purchase intentions, especially in sensitive products like skincare. Consumers heavily rely on reviews from other users and beauty influencers. This study examines the impact of consumer and influencer reviews on the purchase intention of skincare products, with trust as a moderating variable. It is the first to test trust's moderating role in this context. Using PLS-SEM, the study analyzed 404 consumers of local skincare products in Indonesia who had seen both consumer and influencer reviews. The result of this study shows that consumer review, influencer review, and trust significantly affect the purchase intention of local skincare products in Indonesia. However, when trust is added as a mediating variable, its presence negates the influence of both customer and influencer reviews on purchase intention. This suggests that trust plays an important role, overshadowing the impact of reviews when factored into the consumer decision-making process. These insights provide valuable implications for marketers and businesses in the beauty industry, highlighting the importance of building consumer trust.
Co-Authors Agustinus Februadi Agustunus Februadi Alexandre Desausa Guteres Amalia, Fatya Alty Amanda Nabilah Ari Devinta Purwati Arie Indra Gunawan Benny Barnas Carolina Magdalena Lasambouw Dara Yuri Andita Dara Yuri Andita Dedi Saefuloh Dedy Saefulloh Dewi Purnamasari Dewi, Mutia Sari Djatnika, Tjetjep Eddy Syah Yahya Eka Farhati Elsanty Mega Lestari Elsholiha, Hilwah Dibagiyya Faishal, Hanif Fajarsyah Rizal Hakim Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fauziah, Tia Fretti Aldina Hayuningardi, Bella Marhaenia Dyah Ayu Pithaloka Ira Tutia Iwan Mulyawan Izyanti Awang Razli Kania, Rafiati Kiki Wardiman Jayanegara kusdiana, wawan Lina Setiawati Maulidani, Rendi Nabin Mochamad Umar Mai Mulyawan, Iwan Nadya Martika Akmalia Neneng Nuryati Nugroho Hardiyanto Nurul Anisa Setiani Nurul Anisa Setiani Prameswari, Herdina Purnamasari, Yessy Purwihartuti, Koernia Rafiati Kania Rafiati Kania Razli, Izyanti Awang Rizki Zulfikar Saefuloh, Dedi Senalasari, Widi Sosianika, Adila Syah Yahya, Eddy Tia Fauziah Tjetjep Djarnika Tjetjep Djatnika Tjetjep Djatnika Vika Gustyana Mulyani Vita Karima Wahyu Rafdinal Wawan Kusdiana Widi Senalasari