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All Journal JURNAL BISNIS STRATEGI Jurnal Administrasi Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Laws Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Jurnal Bisnis dan Akuntansi Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Islamic Business and Economics (IJIBEC) Journal of Islamic Economic Laws
Moh Farid Najib
Politeknik Negeri Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PENINGKATAN KAPASITAS LEMBAGA MELALUI PENGEMBANGAN KOMUNIKASI PEMASARAN GUNA MENDORONG MINAT DONATUR DALAM BERDONASI PADA ISTANA YATIM DHU'AFA Najib, Moh Farid; Saefuloh, Dedi; Mulyawan, Iwan; Syah Yahya, Eddy; Djatnika, Tjetjep
Jurnal Difusi Vol. 3 No. 1 (2020): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v3i1.1946

Abstract

Istana Yatim Dhu'afa (Pesantren Alam Gratis Berbasis Agrobisnis) yang berlokasi di Jalan Sariwangi, Parongpong, Kabupaten Bandung Barat, Provinsi Jawa Barat, menghadapi permasalahan berupa belum memiliki donator tetap dan banyak calon donator yang kurang berminat untuk berdonasi karena Yayasan belum berbadan hukum, maka guna memenuhi kebutuhan pengelolaan para pengurus berjualan dan bercocok tanam demi menghidupi anak-anak asuhnya. Tujuan dari kegiatan ini adalah mengembangkan model komunikasi pemasaran yang dapat meningkatkan minat para donator untuk mendonasikan baik berupa infaq, shodaqoh maupun zakatnya. Kedua permasalahan tersebut adalah Istana Yatim Dhu'afa (Pesantren Alam Gratis Berbasis Agrobisnis) Hasil dari kegitan menunjukkan bahwa model komunikasi pemasaran yang dikembangkan berupa Instagram dan Facebook, disamping mengembangan logo baru yang dijadikanmerek/barand bagi Yayasan sehingga mampu meningkatkan minat untuk berdonasi. Kata kunci: Legalitas, kominikasi pemasaran, minat untuk berdonasi
Analyzing Hijab Fashion Purchase Intentions Using The Stimulus-Organism-Response (S-O-R) Model Najib, Moh Farid; Fauziah, Tia; Purwihartuti, Koernia; Razli, Izyanti Awang
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.7203

Abstract

The study aims to analyze the influence of hedonic value, utilitarian value, and religiosity directly and indirectly through attitudes toward purchase intention within the stimulus-organism-response (S-O-R) model framework. Therefore, this study analyzed the effect of religiosity, shopping value, and consumer attitudes on the intention to purchase premium hijabs with a total of respondents are 412 Muslim female consumers in Indonesia. The stimulus-organism-response (S-O-R) model has been implemented as the variable under study and is supported by hedonic value, utilitarian value, religiosity, and purchase intention. The data analysis carried out in this study uses the Structural Equation Model (SEM), which is processed using Smart-PLS. The results of this study indicate that utilitarian values, hedonic values, and attitudes significantly positively affect the purchase intention of premium hijabs. In comparison, religiosity does not directly influence the purchase intention of premium hijab but indirectly affects purchase intention. It is because Muslim female consumers consider the premium hijab a trend; even without a premium hijab, they will continue to use the hijab.
UNDERSTANDING THE ROLE OF PURCHASE INTENTION IN AFFECTING BUYING BEHAVIOR TOWARD GREEN PRODUCT FROM THE TPB PERSPECTIVE Najib, Moh Farid; Dewi, Mutia Sari
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/1tty7f22

Abstract

This research explores how social media marketing strategies—guided by the Theory of Planned Behavior (TPB) and principles of Green Marketing—affect consumers' intentions and purchasing behaviors toward environmentally friendly products. With growing concerns about plastic waste, especially in densely populated and rapidly developing countries like Indonesia, this research aims to address the significant environmental challenges posed by high plastic consumption. This survey has been conducted toward 456 respondents. This study utilized nonprobability sampling by purposive sampling. Smart PLS 3 software used for structural equation modeling This approach allows for the collection of extensive data on consumer behavior and sentiments. The results reveal that Attitude, Subjective Norms, and Perceived Behavioral Control have a significant and positive impact on consumers' intentions to purchase eco-friendly products. Additionally, green advertising and eco-labeling play a crucial role in shaping actual buying behavior toward such products. The intention to purchase also significantly drives environmentally conscious buying behavior. However, green branding does not exhibit a positive influence on consumer purchasing decisions. This suggests that consumers are more likely to develop purchase intentions when companies effectively communicate their environmental commitment. 
LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS Najib, Moh Farid; Kusdiana, Wawan; Razli, Izyanti Awang
Journal of Islamic Economic Laws Vol 5, No 2 July 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study used 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers’ intentions to buy local halal cosmetic products.
Co-Authors Agustinus Februadi Agustunus Februadi Alexandre Desausa Guteres Amanda Nabilah Ari Devinta Purwati Arie Indra Gunawan Bella Marhaenia Dyah Ayu Pithaloka Hayuningardi Benny Barnas Carolina Magdalena Lasambouw Dara Yuri Andita Dara Yuri Andita Dedi Saefuloh Dedy Saefulloh Dewi Purnamasari Dewi, Mutia Sari Djatnika, Tjetjep Eddy Syah Yahya Eka Farhati Elsanty Mega Lestari Faishal, Hanif Fajarsyah Rizal Hakim Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fauziah, Tia Fretti Aldina Hilwah Dibagiyya Elsholiha Ira Tutia Iwan Mulyawan Izyanti Awang Razli Kiki Wardiman Jayanegara kusdiana, wawan Mochamad Umar Mai Mulyawan, Iwan Nadya Martika Akmalia Neneng Nuryati Nugroho Hardiyanto Nurul Anisa Setiani Nurul Anisa Setiani Prameswari, Herdina Purwihartuti, Koernia Rafiati Kania Rafiati Kania Razli, Izyanti Awang Rizki Zulfikar Saefuloh, Dedi Sosianika, Adila Syah Yahya, Eddy Tia Fauziah Tjetjep Djarnika Tjetjep Djatnika Tjetjep Djatnika Vika Gustyana Mulyani Vita Karima Wahyu Rafdinal Wawan Kusdiana Widi Senalasari Yessy Purnamasari