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All Journal JURNAL BISNIS STRATEGI Jurnal Administrasi Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Laws Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Jurnal Bisnis dan Akuntansi Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Islamic Business and Economics (IJIBEC) Journal of Islamic Economic Laws
Moh Farid Najib
Politeknik Negeri Bandung
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Persepsi Wisatawan terhadap Social Media, Brand Awareness dan Visit Intention Stunning Bandung Eka Farhati; Moh. Farid Najib
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.188 KB) | DOI: 10.35313/irwns.v13i01.4374

Abstract

City Branding Stunning Bandung yang diresmikan oleh Kemenparekraf untuk Kota Bandung masih kurang dikenal. Padahal, dengan adanya City Branding mampu meningkatkan angka wisatawan Kota Bandung. Maka dari itu, perlu dilakukan penelitian untuk mengetahui persepsi Social Media, Brand Awareness, dan Visit Intention. Penelitian ini bertujuan untuk mengetahui persepsi wisatawan terhadap Social Media, Brand Awareness dan Visit Intention Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan 400 responden menggunakan kuesioner. Setelah data terkumpul, data diolah menggunakan aplikasi SMART-PLS. Penelitian ini menunjukkan bahwa presepsi Social Media dan Brand Awareness mempunyai nilai yang sangat baik, untuk Visit Intention mempunyai nilai yang sedang. Oleh karena itu, berdasarkan temuan penelitian disarankan untuk meningkatkan promosi Stunning Bandung agar Brand Awareness mempunyai nilai yang baik dan menarik perhatian wisatawan.
Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors Moh Farid Najib; Wawan Kusdiana; Izyanti Awang Razli
Journal of Islamic Economic Laws Vol 5, No 2: July 2022
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study uses 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers' intentions to buy local halal cosmetic products.
The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia Moh Farid Najib; Tia Fauziah; Tjetjep Djatnika; Dedy Saefulloh; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.48

Abstract

Hijab has become a necessity for Muslim female customers. Hijab products are various as it is not only used as a cover, but it also increases their confidence since hijab fashion does not have to be left behind by non-hijab fashion. The interest in buying a premium hijab may be due to its utilitarian or hedonic nature. This paper aims to examine the differences between the importance of utilitarian and hedonic values on evidence of buying intention of hijab from Indonesia. This research employs explanatory research by collecting 400 Muslim female respondents in West Java. The data processing method uses a scoring with a Likert scale from a score of one to five. The structural Equation Model (SEM) is used to analyze the data by applying SEM-PLS. The results show that both the utilitarian values and the hedonic values simultaneously do not affect the buying intention. Instead, they partially give a significant effect on the buying intention. This means that Muslim women in Indonesia are competing in seeking the values of their faith and need emotional satisfaction in their daily activities.
Peran Penting Kemasan dalam Meningkatkan Persepsi Kualitas Produk Makanan Adila Sosianika; Arie Indra Gunawan; Moh Farid Najib; Fatya Alty Amalia; Widi Senalasari; Rafiati Kania
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.85-92

Abstract

Bisnis kuliner sebagai suvenir di Bandung saat ini telah berkembang, namun demikian secara umum mereka belum mampu menyajikan produk kuliner sebagai suvenir yang berkualitas. Hasil studi sebelumnya juga mengindikasikan bahwa aspek kemasan, penjualan, promosi serta kualitas layanan masih perlu penanganan secara serius karena belum dipersepsikan sebagai suatu yang baik. Perbaikan akan hal tersebut mendesak karena, dari sisi turis, kualitas produk, tampilan kemasan, dan bagaimana produk kuliner tersebut dijual merupakan aspek yang sangat penting dalam proses pembelian suvenir. Studi ini bertujuan untuk turut serta dalam menumbuhkembangkan bisnis kuliner bagi UKM di kota Bandung, khususnya untuk memahami dan menganalisis bagaimana dampak desain visual kemasan terhadap kualitas produk makanan. Produk oleh-oleh makanan Bandung menjadi objek penelitian ini karena produk oleh-oleh makanan dianggap sebagai produk low-involvement yang sering dibeli dan dipengaruhi oleh desain visual kemasan. Studi ini dirancang untuk memahami  dan menganalisis pentingnya desain kemasan visual dalam mempengaruhi kualitas produk oleh-oleh makanan Bandung. Untuk mencapai tujuan tersebut, sudi ini difokuskan pada usaha produk oleh-oleh makanan UKM dengan menggunakan pendekatan eksploratif dan deskriptif. Metode purposive sampling digunakan  dalam penelitian dengan menentukan kriteria responden adalah wisatawan yang baru saja berbelanja oleh-oleh khas Bandung. Selanjutnya, data dari 200 responden dianalisis menggunakan metode deskriptif statistik dan multivariate. Hasil studi menunjukkan bahwa persepsi wisatawan terhadap desain visual kemasan berpengaruh positif dan signifikan terhadap kualitas suvenir makanan Bandung. Hal ini menunjukkan bahwa penting bagi pengusaha produk oleh-oleh makanan untuk membuat de-sain kemasan yang sesuai dengan harapan konsumen agar kualitas produk juga dapat dinilai dengan baik oleh konsumen.
Determinants of Attitudes Toward Green Product and Purchase Intention of Zero-Waste Product: A Case Study of Menstrual Cup Agustinus Februadi; Amanda Nabilah; Moh Farid Najib
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.34

Abstract

Waste, currently, is one of the biggest concerns in Indonesia. As one of the solutions, innovation in the zero-waste product can help in reducing waste because it can be used repeatedly. A menstrual cup is one of zero waste products that substitute conventional sanitary napkins. However, the use of menstrual cups in Indonesia is still taboo. This study aims to determine the effect of attitudes towards green products on the purchase intention of menstrual cup products based on the factors that influence it. The data are taken from 295 Indonesian women who know about menstrual cup products through online questionnaires. The data analysis process is carried out using the SEM-PLS method with several supporting applications. The results showed that environmental attitudes, perceived health benefits, perceived value, and e-wom attitudes influenced the desire of having environmentally friendly products and increased the willingness to pay and purchase intentions for menstrual cup products.
Perencanaa Buku Katalog Fotografi Sebagai Media Informasi Dan Promosi Di Kampung Sampireun Resort & Spa Najib, Moh Farid; Prameswari, Herdina
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.304

Abstract

Intention in visiting tourist attractions can be increased by doing promotions. In addition to promotion, through the information media used, it must be able to meet customer needs. One of the effective information media that can be used is a catalog. The purpose of this paper is to find out the manufacture of a photography catalog book that contains information and photos of the products or services offered. The method used by the author in making this catalog book project is the glass box method, which starts from problem identification, concept development, design, testing and printing, editing, material searching, improvement and distribution. In addition, qualitative methods through in-depth interviews were conducted. The results of the design resulted in a printed version of the photography catalog book and a digital version. The feedback of the printed version of the photography catalog book shows that the catalog book facilitates the dissemination of information, the design is good, complete and able to explain the information needed, while the feedback on the digital version shows that the number of people who clicked on the catalog fluctuated.
Program Pengembangan Daerah Binaan Pengembangan SOP Destinasi Wisata Kabupaten Kuningan Najib, Moh Farid; Arie Indra Gunawan; Fatya Alty Amalia; Rafiati Kania; Benny Barnas; Neneng Nuryati
Jurnal Difusi Vol. 5 No. 1 (2022): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v5i1.3408

Abstract

Tujuan dari program Pengabdian kepada Masyarakat (PkM) ini adalah untuk memecahkan masalah yang dihadapi oleh sektor pariwisata di Kabupaten Kuningan, Jawa Barat melalui bantuan dalam proses pengembangan Standar Prosedur Operasional (SOP) Pengembangan Destinasi Wisata Kabupaten Kuningan, Jawa Barat. Identifikasi masalah mitra dilakukan dengan studi dokumen pengembangan destinasi wisata di wilayah studi. Rancangan solusi masalah dengan memperhatikan penyebab sehingga didapatkan tiga solusi permasalahannya, yaitu; pengembangan SOP bidang Pengembangan Destinasi Wisata; Pengembangan SOP Pemberdayaan Masyarakat yang diberikan oleh Kepala Bidang Pengembangan Destinasi wisata, Dinas Pemuda, Olahraga dan Pariwisata Kabupaten Kuningan. Luaran yang dihasilkan dari program Pengabdian kepada Masyarakat ini meliputi; (1) Luaran wajib. Luaran wajib yang dihasilkan dalam kegiatan Pengabdian kepada Masyarakat (PkM) di Kabupaten Kuningan berupa Teknologi Tepat Guna, dalam bentuk rancangan/desain SOP Pengembangan Destinasi Wisata Kabupaten Kuningan; (2) Luaran tambahan berupa artikel yang dipublikasi pada jurnal pengabdian. Hasil yang dikembangkan berupa SOP-AP Bidang Pengembangan Destinasi Wisata sebanyak 21 SOP-AP, keberlanjutan program masih banyak lagi upaya peningkatan layanan di bidang pengembangan pariwisata di Kabupaten Kuninga.
Pengaruh board characteristic spesifik bank terhadap kebijkan deviden pada Bank Umum Syariah Faishal, Hanif; Najib, Moh Farid; Mai, Muhamad Umar
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.01 KB) | DOI: 10.32670/fairvalue.v4i11.1836

Abstract

This study aims to identify the role of board characteristics, which are proxies with board of directors size, female board of directors, and independent board of commissioners in determining dividend payment policies at Islamic Commercial Banks in Indonesia. This research is explanatory in nature, namely research that examines and explains the causal relationship (cause and effect) between variables developed in several hypotheses. The population and sample of this study are all Islamic Commercial Banks (BUS) registered with the Financial Services Authority (OJK) for the period 2010 to 2020. In this study the method used is logistic regression analysis, the analytical tool used is eviews 9. The results show The variable size of the board of directors and Return On Assets (ROA) have a positive and significant effect on the level of Propensity to Pay Dividend (PPD). In the variable of the Women's Board of Directors (FMBD), the independent commissioner (INBC) has a significant negative effect on the Propensity To Pay Dividend (PPD). The Bank Size Variable (BSIZE) has a negative but not significant value on the Propensity To Pay Dividend (PPD). Meanwhile, the Bank Growth variable (GRWH) has an insignificant positive value on the Propensity To Pay Dividend (PPD).
PENINGKATAN KAPASITAS LEMBAGA MELALUI PENGEMBANGAN KOMUNIKASI PEMASARAN GUNA MENDORONG MINAT DONATUR DALAM BERDONASI PADA ISTANA YATIM DHU'AFA Najib, Moh Farid; Saefuloh, Dedi; Mulyawan, Iwan; Syah Yahya, Eddy; Djatnika, Tjetjep
Jurnal Difusi Vol. 3 No. 1 (2020): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v3i1.1946

Abstract

Istana Yatim Dhu'afa (Pesantren Alam Gratis Berbasis Agrobisnis) yang berlokasi di Jalan Sariwangi, Parongpong, Kabupaten Bandung Barat, Provinsi Jawa Barat, menghadapi permasalahan berupa belum memiliki donator tetap dan banyak calon donator yang kurang berminat untuk berdonasi karena Yayasan belum berbadan hukum, maka guna memenuhi kebutuhan pengelolaan para pengurus berjualan dan bercocok tanam demi menghidupi anak-anak asuhnya. Tujuan dari kegiatan ini adalah mengembangkan model komunikasi pemasaran yang dapat meningkatkan minat para donator untuk mendonasikan baik berupa infaq, shodaqoh maupun zakatnya. Kedua permasalahan tersebut adalah Istana Yatim Dhu'afa (Pesantren Alam Gratis Berbasis Agrobisnis) Hasil dari kegitan menunjukkan bahwa model komunikasi pemasaran yang dikembangkan berupa Instagram dan Facebook, disamping mengembangan logo baru yang dijadikanmerek/barand bagi Yayasan sehingga mampu meningkatkan minat untuk berdonasi. Kata kunci: Legalitas, kominikasi pemasaran, minat untuk berdonasi
Analyzing Hijab Fashion Purchase Intentions Using the Stimulus-Organism-Response (S-O-R) Model Najib, Moh Farid; Fauziah, Tia; Purwihartuti, Koernia; Razli, Izyanti Awang
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.7203

Abstract

This study investigates the determinants of Muslim women's purchase intention for premium hijabs through the lens of the Stimulus-Organism-Response (S-O-R) framework. The research delves into the direct and mediated effects of hedonic value, utilitarian value, and religiosity on purchase intention, with attitude functioning as a mediating construct. By deploying the S-O-R model, the study captures the nuanced interplay between affective and cognitive dimensions of consumer decision-making processes. Employing an explanatory survey methodology, the research conducted a quantitative analysis involving 412 Muslim women in West Java, Indonesia. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that both utilitarian and hedonic values exert statistically significant influences on purchase intention, while religiosity demonstrates an indirect impact on purchase behavior through attitudinal mediation. Critically, attitudes emerge as a substantive mediating mechanism in the relationship between these constructs and purchase intention. The results suggest that emotional satisfaction and perceived utility constitute more potent determinants of hijab purchasing behavior than religiosity in isolation. This study makes a substantive contribution to the scholarly discourse on Islamic consumer behavior by extending the application of the S-O-R model and providing nuanced, actionable insights for marketers within the modest fashion industry. The research opens avenues for future comparative investigations across Muslim-majority and minority contexts.
Co-Authors Agustinus Februadi Agustunus Februadi Alexandre Desausa Guteres Amalia, Fatya Alty Amanda Nabilah Ari Devinta Purwati Arie Indra Gunawan Benny Barnas Carolina Magdalena Lasambouw Dara Yuri Andita Dara Yuri Andita Dedi Saefuloh Dedy Saefulloh Dewi Purnamasari Dewi, Mutia Sari Djatnika, Tjetjep Eddy Syah Yahya Eka Farhati Elsanty Mega Lestari Elsholiha, Hilwah Dibagiyya Faishal, Hanif Fajarsyah Rizal Hakim Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fauziah, Tia Fretti Aldina Hayuningardi, Bella Marhaenia Dyah Ayu Pithaloka Ira Tutia Iwan Mulyawan Izyanti Awang Razli Kania, Rafiati Kiki Wardiman Jayanegara kusdiana, wawan Lina Setiawati Maulidani, Rendi Nabin Mochamad Umar Mai Mulyawan, Iwan Nadya Martika Akmalia Neneng Nuryati Nugroho Hardiyanto Nurul Anisa Setiani Nurul Anisa Setiani Prameswari, Herdina Purnamasari, Yessy Purwihartuti, Koernia Rafiati Kania Rafiati Kania Razli, Izyanti Awang Rizki Zulfikar Saefuloh, Dedi Senalasari, Widi Sosianika, Adila Syah Yahya, Eddy Tia Fauziah Tjetjep Djarnika Tjetjep Djatnika Tjetjep Djatnika Vika Gustyana Mulyani Vita Karima Wahyu Rafdinal Wawan Kusdiana Widi Senalasari