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All Journal Jurnal Administrasi Bisnis ProBank: Jurnal Ekonomi dan Perbankan Jurnal Sosioteknologi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Entrepreneurship, Management and Industry (JEMI) Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL LENTERA BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Informatika Ekonomi Bisnis Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Marheni Eka Saputri

Universitas Telkom

Author-ID : 3282964

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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The Influence of Hedonic Shopping Motives and Perceived Risk Towards Impulse Buying Regina Eka Pratiwi; Marheni Eka Saputri
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Instagram is used as a means of business promotion. Marketing through Instagram is increasingly popular among business people, this is related to Instagram users who are increasingly growing. This research aims to determine the effect of hedonic shopping motives and perceived risk on impulse buying on online shop on Instagram. The variables used in this study are the hedonic shopping motives variable (X1), the perceived risk variable (X2) and one dependent variable (Y), the impulse buying variable. The research method used is a quantitative method with descriptive and causal research types. The population in this study are consumers who have made purchases on Instagram with a sample of 100 respondents and the sampling technique used is the non-probability sampling method with the type of purposive sampling. The results of this study indicate that the hedonic shopping motives and perceived risk variables have a positive and significant effect on impulse buying on Instagram simultaneously by 30.2%, while the remaining 69.8% is influenced by other variables not examined in this study. The hedonic shopping motives variable has a positive and significant effect on impulse buying partially on Instagram, while the perceived risk variable doesn't significantly influence the impulse buying on Instagram partially.

Perilaku Konsumen di Kafe Alisa Rahadiasmurti Isfandiari; Marheni Eka Saputri
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The increasingly fierce business competition conditions and increasing creativity in Bandung require business people, especially in the culinary field, to innovate. One Eighty Coffee and Music is one café that innovates by having a unique concept. However, besides the unique things, there are other factors that encourage consumer behavior in making purchasing decisions at a café. Therefore, the purpose of this study was to find out the most dominant and significant factors in encourage purchasing decisions in One Eighty Coffee and Music. This research is a descriptive type research, using quantitative research methods. The measurement scale in this study is a Likert scale. The population in this study is, One Eighty Coffee and Music consumers with a sample of 100 respondents. The sampling technique used is non-probability sampling with one type of grouping namely accidental sampling. The process of data collection is to use primary data and secondary data. The data analysis technique used is factor analysis using SPSS 23 for processing the data. In this study, there are 4 new components that encourage consumers to make purchases at One Eighty Coffee and Music. The four components that can cover all these factors are hedonist, availability and supply, promotion and advertising, and health benefits. Based on the calculation of loading factors, the health benefit factor is the most dominant and significant factor in encourage purchasing decisions in One Eighty Coffee and Music, meaning consumers make purchases at One Eighty Coffee and Music because consumers are aware of their health and One Eighty Coffee and Music is trusted have a healthy menu that can fulfill consumer desires in maintaining personal health and the desire to consume healthy products. Therefore, One Eighty Coffee and Music is expected to provide food that can fulfill health, not just filling, but also makes consumers healthy. Keywords: Consumer behavior, Factor Analysis, Purchasing Decisions

Pengaruh Influencer Marketing dan Strategi Omni-Channel Terhadap Purchase Intention Konsumen pada Sociolla Rieza Nur Alifa; Marheni Eka Saputri
ProBank Vol 7, No 1 (2022)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v1i1.1174

Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode belanja masyarakat yang semula konvensional bergeser ke belanja online melalui e-commerce. Pertumbuhan teknologi dikala ini, menuntut perusahaan e-commerce untuk adaptif dalam berbagai situasi dengan salah satu cara dapat mengembangkan bisnisnya dalam berbagai macam saluran pembelian misalnya saluran offline atau saluran online atau dapat disebut omnichannel. Sociolla mengembangkan bisnisnya dengan menggunakan berbagai saluran terintegrasi atau strategi omnichannel agar dapat bertahap dalam persaingan terutama dalam pandemi Covid-19 saat ini. Namun, dewasa ini realitanya dominan orang yang belum mengetahui bahwa Sociolla memiliki kedua saluran tersebut sehingga Sociolla menggunakan media pemasaran dengan melakukan kolaborasi dan kerjasama dengan Influencer pada platform Youtube. Penelitian bermaksud untuk mengetahui pengaruh Influencer Marketing dan strategi Omnichannel terhadap Purchase Intention konsumen pada Sociolla. Metode yang diimplementasikan pada penelitian ini yakni metode kuantitatif, dengan kriteria penelitian deskriptif dan kausal. Teknik pengambilan sampel dilakukan dengan teknik non-probability sampling yang digunakan adalah purposive sampling. Sampel yang digunakan dalam penelitian ini dengan total 100 responden. Data yang dikumpulkan pada penelitian ini dilakukan dengan cara mendistribusikan kuesioner secara daring melalui google form. Analisis deskriptif dan analisis regresi berganda yang menggunakan alat analisis SPSS versi 24 merupakan teknik yang digunakan untuk menganalisis data pada penelitian ini. Hasil dari penelitian ini dapat dibuktikan yakni melalui analisis deskriptif terhadap influencer marketing memperoleh hasil sebesar 65,34% masuk kedalam kategori cukup baik, strategi omnichannel sebesar 71,40% masuk kedalam kategori baik dan untuk purchase intention sebesar 72,18% masuk kedalam kategori baik. Hasil akhir yang ditunjukkan dengan koefisien determinasi (R²), diperoleh nilai 0,737. Dari hasil uji hipotesis didapatkan hasil bahwa Influencer Marketing (X1), dan Strategi Omnichannel (X2) berpengaruh positif dan signifikan terhadap Purchase Intention (Y) konsumen baik secara parsial maupun simultan dengan pengaruh total sebesar 73,7% sedangkan 23,6% dipengaruhi faktor lain yang tidak tercakup dalam penelitian ini.

The new trend for search engine optimization, tools and techniques Asim Shahzad; Deden Witarsyah Jacob; Nazri Mohd Nawi; Hairulnizam Mahdin; Marheni Eka Saputri
Indonesian Journal of Electrical Engineering and Computer Science Vol 18, No 3: June 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v18.i3.pp1568-1583

Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will discuss the current tools and techniques in practice for Search Engine Optimization.

The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention Nabilla Putri Nofela; Marheni Eka Saputri
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities. Influencer endorsers are an effective trend for business actors to promote the products they sell. The existence of the TikTok Shop feature on the TikTok application makes it easier for consumers to buy the goods they want. This study will find out how the influence of social media marketing and influencer endorsers on TikTok on purchase intention at TikTok Shop. The research method used is quantitative and the type of research is descriptive and causal. Sampling was done by the non-probability sampling method. Data collection was obtained by distributing online questionnaires to 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results show that social media marketing and influencer endorsers on TikTok have a positive and significant effect on purchase intention at TikTok Shop. The results of data processing and data analysis showed that social media marketing and influencer endorsers are contributed to purchase intention.

THE INFLUENCE OF SPAYLATER TRUST AND CONVENIENCE ON CONSUMPTIVE BEHAVIOR OF SHOPEE APP USERS IN BANDUNG Reskiah Putri Zani; Marheni Eka Saputri
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Shopee launched in 2015, is a leading e-commerce site in Southeast Asia and Taiwan. There are already quite a lot of shopee users using the spaylater payment method, which is around 68%. In light of this, the goal of this study is to determine and analyze the Trust and Convenience of Spaylater on Consumptive Behavior of Shopee Application Users in Bandung partly and concurrently. This study employs a quantitative approach to descriptive research. This study employs a technique of non-probability sampling. There were 384.1 samples collected for this investigation, but the authors added to 385 respondents to reduce the number of respondents' calculation errors. Techniques for data analysis based on descriptive analysis and multiple linear regression analysis. According to the study's findings, trust is in the very good category, convenience is in the reasonably good category, and consumption is in the fairly good area. Based on the findings of multiple linear regression analysis, it can be inferred that there is a positive, one-way link between the variables of trust and convenience and consumptive behavior.

THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON CUSTOMER SATISFACTION THROUGH SHOPEE FOOD FEATURES AT MSMEs IN BANDUNG Adhany Cantika Putri; Marheni Eka Saputri
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Shopee has the Shopee Food feature, this makes it interesting because Shopee is the first e-commerce to have online food delivery. So that Shopee does not need to compete with other e-commerce, but competes with Go Food and Grab Food. This is also supported by the results of the pre-survey which shows there are problems with the service from Shopee Food which can affect customer satisfaction. This study aims to determine how much influence E-Service Quality and E-Trust have on Customer Satisfaction through the Shopee Food feature for MSMEs in Bandung. This study uses a quantitative method with the sampling technique used is non-probability sampling with purposive sampling. Data collection was through a questionnaire with a total sample of 97 respondents who are individuals or groups who use e-commerce Shopee Food to buy MSME products in the Bandung area. The data is then processed using the SPSS 25 for Windows application. The results of this study indicate that the variables e-service quality (X1) and e-trust (X2) have a positive and significant influence on customer satisfaction variables through the shopee food feature for MSMEs in Bandung (Y).

The PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG Putry Hendriyani; Marheni Eka Saputri
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48782

Nowadays, interest in makeup products is on the rise. Local makeup products are also growing and innovating. One of the local makeup brands is Mad For Makeup. The purpose of this study was to analyze how purchasing decisions on Mad For Makeup products in Bandung are influenced by brand image, price perception, and e-word of mouth. Using a quantitative approach with descriptive and causal analysis. The sample was taken nonprobabilistically, with purposive sampling. The analysis in this study used descriptive and multiple linear regression. SPSS version 25 is used in processing data. The results showed that the brand image variable (X1), price perception (X2), and electronic word of mouth (X3) had significant partial and simultaneous implications for the decision to purchase Mad For Makeup products in Bandung. It is recommended that Mad For Makeup ensure that its brand is unique, make products that match the price offered with the benefits provided by the product, increase the membership of the "Rebels" community, and explain through its social media content the functions of the products offered.

Pengaruh Social Media Marketing dan Customer Online Review terhadap Keputusan Pembelian Somethinc Nerly Ovirya; Marheni Eka Saputri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.666

Nowadays, the rise of local beauty brands is proof that the domestic beauty industry is growing and increasingly trusted by consumers. It is known from many local beauty brands that offer quality products at affordable prices. Somethinc is a newcomer local brand that was launched in 2019. Somethinc has managed to attract the hearts of Indonesian consumers with its quality, innovative, and suitable products. Somethinc's success as a newcomer local brand is also an inspiration for other beauty brands to continue to innovate and develop in Indonesia's increasingly competitive beauty industry. This research is quantitative with a survey method conducted to people who know Somethinc products. The sampling technique is non-probability sampling. The sample of this study was 400 respondents. Data analysis was carried out by multiple linear regression analysis. After the research was conducted, it was found that there was an influence between social media marketing partially and significantly on Purchasing Decisions at Somethinc, there was an influence between customer online reviews partially and significantly on Purchasing Decisions at Somethinc, and there was an influence of social media marketing and customer online reviews on Purchasing Decisions at Somethinc.

PENGARUH HARGA TERHADAP KEPUASAN PELANGGAN DI CAFE KOPI MASSA KOK TONG LIM MING TEBING TINGGI Marpaung, Maria Veronika; Saputri, Marheni Eka

Publisher :

The growth of the culinary business in Tebing Tinggi City is growing as evidenced by the increasing number of cafes with various concepts. So that the level of competition is getting higher, one of which is the Kopi Massa Kok Tong Lim Ming Tebing Tinggi cafe. Problems occur, namely the decline in sales which is a reference for cafe owners to increase sales by improving the level of consumer satisfaction, one of the factors is pricing. This study aims to determine and analyze the effect of price on customer satisfaction. The research method used in this research is quantitative method with descriptive-causality research type. Sampling was done by non-probability sampling technique used is accidental sampling of the number of respondents 100 consumers from Café Kopi Massa Kok Tong Lim Ming located in Tebing Tinggi. The data analysis technique used is descriptive analysis and simple linear regression analysis. The results of the research based on descriptive analysis for the price variable are in a fairly good category, the customer satisfaction variable is in a good category and there is a positive and significant influence between price and customer satisfaction of 74.3% and the rest is influenced by other factors not examined.

Co-Authors Adhany Cantika Putri Adriansyah, Dani Aklin Nindya Patricy Alisa Rahadiasmurti Isfandiari Arif, Farizal Arif, Farizal Arlianda, Rio Rizqi Arnindita, Nazwa Diyadaffa Asim Shahzad Avifah Azahra, Putri Rif’da Azmi Citra Kusuma Dewi Deden Witarsyah Dhiya Athaya Gusfi Febrianti, Agatha Indah Fildzah Qisthina Arifah Firdha Faizah Fitriani Nur Utami Hairulnizam Mahdin Isprimanto, Geza Izdihar, Zhafirah Farah Juarsah, Hasna Suryani Maria Veronika Marpaung Marpaung, Maria Veronika Monzana, Alfayed Yudisthira Muhammad Muazri Fazil Nabilla Putri Nofela Nazri Mohd Nawi Nerly Ovirya Nisa Eka Nastiti Ovirya, Nerly Permana, Madani Prima Putri Rif'da Azmi Azahra Putri, Denissa Aulia Putri, Inesha Adinda Disi Putry Hendriyani Qur’ani, Humaira Qur’ani, Humaira Regina Eka Pratiwi Reskiah Putri Zani Rieza Nur Alifa Rizky Maulana Sabrina, Keysia Shafa Sadewa, Devanka Elang Siregar, Oktobeno Mikaila Hasudungan Trisha Gilang Saraswati Tutut Ratna Pranata Utami, Giska Rizki Vianty Nadhira Wahyu Adi Prabowo Wirania Swasty

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