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All Journal Jurnal Administrasi Bisnis ProBank: Jurnal Ekonomi dan Perbankan Jurnal Sosioteknologi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Entrepreneurship, Management and Industry (JEMI) Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL LENTERA BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Informatika Ekonomi Bisnis Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Communication, Business and Social Science (JCOBS) Jurnal Sekretaris & Administrasi Bisnis
Marheni Eka Saputri
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Faktor-Faktor Information Adoption Model terhadap Purchase Intention: Studi pada Media Sosial Tiktok Azarine Cosmetic Avifah; Saputri, Marheni Eka
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1843

Abstract

The development of the cosmetic industry in Indonesia has experienced rapid growth. This development has caused cosmetic brands in Indonesia to use marketing strategies to increase purchase intention. One of the ways used by cosmetic brands in Indonesia to increase their purchase intention is by utilizing social media as a marketing strategy. This study aims to determine and analyze the factors of information adoption model on purchase intention (study on TikTok social media Azarine Cosmetic). The method used in this study is quantitative with a causal descriptive form. This study uses non-probability sampling type purposive sampling as a sampling technique. Therefore, as many as 410 respondents identified as consumers of Azarine Cosmetics at Shopee were set as samples in this study. The results of the analysis found that the variable factors of the information adoption model have a positive and significant influence on purchase intention. The conclusion of this study, Azarine Cosmetic should pay attention to the use of information adoption models provided through content on TikTok social media if they want to continue to increase consumer purchase intention.
Pengaruh Kualitas Layanan dan Citra Perusahaan Terhadap Kepuasan Konsumen Serta Dampak pada Loyalitas Konsumen Aplikasi Pijar Sekolah: Studi pada SMK Kartika XIX -1 Vianty Nadhira; Marheni Eka Saputri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2172

Abstract

The current development of Information Technology can result in many changes in elements of various fields, one of which is in the world of education. Technological developments in the world of education have experienced many changes in the learning process. With the development of technology through learning platforms, many kinds of increasingly advanced learning methods have emerged, one of which is the emergence of Pijar Sekolah application by PT.Telkom Indonesia, which is a learning media that has very diverse features and of course has been launched with the latest sophistication and formulation, making it easier to develop learning in Indonesia. The purpose of this research is to determine the influence of service quality and company image on customer satisfaction and their impact on school customer loyalty pijar sekolah application at SMK Kartika XIX-1. This research uses quantitative methods with descriptive analysis research type. Sampling was carried out using a probability sampling method, simple random sampling type, with 211 respondents. The data analysis technique uses Partial Least Square Structural Equation Modeling (SEM) with SmartPLS 3 software. Based on the research results, it shows that service quality has a significant effect on customer satisfaction. Company image has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Company image does not have a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Service quality has a significant effect on customer loyalty through customer satisfaction. Company image has a significant effect on customer loyalty through customer satisfaction.
Pengaruh Social Media Marketing Melalui Aplikasi Twitter dan Weverse Terhadap Purchase Intention dan Brand Loyalty: Studi Kasus pada Pembelian Album Fisik Kpop Boygroup Treasure Aklin Nindya Patricy; Saputri, Marheni Eka
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3248

Abstract

The K-Pop entertainment industry is experiencing fiercer competition due to the rapid development of the genre, which has been aided by technological advancements. Due to its large population, particularly among teens and young adults, Indonesia is the primary target market. YG Entertainment's Treasure, a 10-members South Korean boy band, came in fourth place among its rivals in terms of album sales. The purpose of this study is to identify how far the influence of social media marketing through the Twitter and Weverse applications on purchase intention and brand loyalty in purchasing Treasure boy group albums. The research method used is quantitative with a descriptive approach, using non-probability sampling techniques with a total of 385 respondents. Data collection was done by distributing questionnaires to Treasure fans in Indonesia. Data analysis was carried out using the SEM-PLS method with the help of the SmartPLS 4.1 software application. The results showed that social media marketing has a positive and significant impact on brand loyalty with a to value of 3.957 > ta value of 1.649. In addition, social media marketing has a positive and significant influence on purchase intention, and purchase intention has a positive and significant influence on brand loyalty. This research shows that social media marketing has a positive and significant effect on brand loyalty through the intervening variable of purchase intention in the case study of purchasing Treasure boy group physical albums.
Social Media Dependency and Information Privacy Concerns on Switching Behavior TikTok Users of Indonesian Putri Rif'da Azmi Azahra; Marheni Eka Saputri
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10050

Abstract

This research aims to determine switching behavior among users through the level of dependence and concern on social media over a long period. The objects used are TikTok social media users in Indonesia. Data collection for this study is conducted through the utilization of a questionnaire. The data was analyzed using multiple regression analysis with SPSS 25. Based on the results of multiple regression analysis, social media dependency and information privacy concerns have an impact on switching behavior on social media TikTok in Indonesia, only able to explain as much as 12.4%
Indonesia Consumer’s Purchase Decisions and Private Label Brands: Study of Superindo Retailer Saputri, Marheni Eka; Saraswati, Trisha Gilang
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2330

Abstract

Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step up both promotional activity and innovation efforts to protect share positions and drive growth. Based on Nielsen survey, the private label share in Indonesia only reaches one percentage. Why has the growth of private labelling in Indonesia been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private label to persuade shoppers to trust its quality. Meanwhile, Superindo as one of the biggest retails in Indonesia has 8% growth of private brand share. Numerous studies have identified several factors affecting the purchase decision of private brand, and yet little empirical research has investigated the factors underlying consumer’s purchase decision of private brand in Indonesia especially of Superindo. In order to expand market share, private brands need to clearly identify what triggers consumer purchases. This paper aims to investigate the relationship between consumer’s decision-making styles and actual purchases of private label products in Indonesia market. This paper extends the work of Glynn and Chen (2009), Lian Fong et al (2015), and Thanasuta (2015) by examining Price consciousness, Price-quality association, Brand loyalty, Quality variability, Search vs. experience, Price perceived, Promotion, Brand Image, Quality Consciousness, Brand Consciousness, Value Consciousness, and Risk perception factors for investigation. In this research, both secondary data and primary were utilized. The primary data in the form of quantitative data were collected through online survey to 400 respondents and factor analysis was employed to identify the associations. The secondary data were obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. The results indicate that Brand Consciousness and Search vs. experience influence consumer’s proneness to buy Private Brand.
Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian pada Brix Coffee and Kitchen Klaten Esatama Revangga; saputri, marheni eka
Journal of Communication, Business and Social Science (JCOBS) Vol. 3 No. 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v3i2.9627

Abstract

Persaingan usaha yang kian ketat, membuat para pelaku usaiha harus bisa beradaptasi dalam mengembangkan usahanya. Usaha kopi yang terus berkembang saat ini salah satunya adalah Brix Coffee and Kitchen Klaten, dengan semakin bertambahnya jumlah pelaku usaha di bidang café membuat para pelaku usaha harus dapat mengembangkan strategi agar tetap bisa bertahan. Penelitian ini menguji dampak kualitas layanan dan harga sebagai variabel teramati terhadap pilihan pembelian. Tujuan dari penelitian ini adalah untuk menilai dampak dari kualitas layanan dan harga terhadap pilihan pembelian klien di Brix Coffee and Kitchen Klaten. Penelitian ini menggunakan metode analisis regresi berganda, melakukan analisis menggunakan perangkat lunak IBM SPSS 25.0, dengan jumlah sampel sebanyak 385 peserta. Temuan penelitian menunjukkan bahwa kualitas layanan dan harga memiliki dampak yang menguntungkan dan substansial terhadap pilihan pembelian. Koefisien variabel kualitas layanan adalah 0,761 dengan tingkat signifikansi 0,000, sedangkan koefisien variabel harga adalah 0,335 dengan tingkat signifikansi 0,001. Kedua variabel ini secara bersama-sama menyumbang 76,5% dari varians variabel keputusan pembelian di Brix Coffee and Kitchen di Klaten.
Pengaruh Store Atmosphere Terhadap Revisit Intention Pada Berawal Coffee & Dimsum Rahman, Muhammad Fathur; Saputri, Marheni Eka
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Beberapa waktu terakhir, tren bisnis kedai kopi di kota-kota besar menjadi semakin populer. Daya tarik kedaiini terletak pada cita rasa kopi yang unik dan kenyamanan tempat, yang keduanya menjadi perhatian utamapelanggan. Dimulai pada tahun 2021, Coffee & Dimsum melihat perubahan besar dalam jumlah pelanggannyasebelum dan sesudah renovasi. Penelitian pendahuluan dimulai karena fenomena ini, yang menunjukkan bahwasuasana toko Berawal Coffee & Dimsum diduga menyebabkan tingkat niat kunjungan kembali (revisit intention)yang rendah dari pelanggan. Berdasarkan latar belakang ini, tujuan penelitian ini adalah untuk mengetahui tingkatniat kunjungan kembali pelanggan di Berawal Coffee & Dimsum dan bagaimana pelanggan melihat suasana toko.Tujuan utama penelitian ini juga adalah untuk mempelajari secara menyeluruh bagaimana suasana toko (variabelX) memengaruhi niat kunjungan kembali pelanggan (variabel Y). Studi ini dikategorikan sebagai penelitian terapandengan metode kausal dan pendekatan cross-sectional. Data dikumpulkan melalui penyebaran kuesioner kepadaseratus pelanggan Berawal Coffee & Dimsum. Untuk menganalisis data yang terkumpul, dilakukan analisisdeskriptif dan uji regresi linear sederhana menggunakan IBM SPSS. Hasil analisis regresi linear sederhanamenunjukkan bahwa variabel suasana toko berdampak positif dan signifikan terhadap variabel niat kunjungankembali. 36,1 persen kontribusi suasana toko terhadap niat kunjungan kembali pelanggan, dan 63,9% tambahandipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian ini. Ini menunjukkan bahwa suasana toko sangatpenting untuk menarik pelanggan.Kata Kunci: revisit intention, revisit, store atmosphere.
Perilaku Konsumen di Kafe Alisa Rahadiasmurti Isfandiari; Marheni Eka Saputri
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.116

Abstract

The increasingly fierce business competition conditions and increasing creativity in Bandung require business people, especially in the culinary field, to innovate. One Eighty Coffee and Music is one café that innovates by having a unique concept. However, besides the unique things, there are other factors that encourage consumer behavior in making purchasing decisions at a café. Therefore, the purpose of this study was to find out the most dominant and significant factors in encourage purchasing decisions in One Eighty Coffee and Music. This research is a descriptive type research, using quantitative research methods. The measurement scale in this study is a Likert scale. The population in this study is, One Eighty Coffee and Music consumers with a sample of 100 respondents. The sampling technique used is non-probability sampling with one type of grouping namely accidental sampling. The process of data collection is to use primary data and secondary data. The data analysis technique used is factor analysis using SPSS 23 for processing the data. In this study, there are 4 new components that encourage consumers to make purchases at One Eighty Coffee and Music. The four components that can cover all these factors are hedonist, availability and supply, promotion and advertising, and health benefits. Based on the calculation of loading factors, the health benefit factor is the most dominant and significant factor in encourage purchasing decisions in One Eighty Coffee and Music, meaning consumers make purchases at One Eighty Coffee and Music because consumers are aware of their health and One Eighty Coffee and Music is trusted have a healthy menu that can fulfill consumer desires in maintaining personal health and the desire to consume healthy products. Therefore, One Eighty Coffee and Music is expected to provide food that can fulfill health, not just filling, but also makes consumers healthy. Keywords: Consumer behavior, Factor Analysis, Purchasing Decisions
Co-Authors Adhany Cantika Putri Adriansyah, Dani Aklin Nindya Patricy Alisa Rahadiasmurti Isfandiari Arif, Farizal Arif, Farizal Arlianda, Rio Rizqi Arnindita, Nazwa Diyadaffa Asim Shahzad Avifah Azahra, Putri Rif’da Azmi Citra Kusuma Dewi Deden Witarsyah Dhiya Athaya Gusfi Esatama Revangga Febrianti, Agatha Indah Fildzah Qisthina Arifah Firdha Faizah Fitriani Nur Utami Hairulnizam Mahdin Isprimanto, Geza Izdihar, Zhafirah Farah Juarsah, Hasna Suryani Maria Veronika Marpaung Marpaung, Maria Veronika Monzana, Alfayed Yudisthira Muhammad Muazri Fazil Nabilla Putri Nofela Nazri Mohd Nawi Nerly Ovirya Nisa Eka Nastiti Ovirya, Nerly Permana, Madani Prima Putri Rif'da Azmi Azahra Putri, Denissa Aulia Putri, Inesha Adinda Disi Putry Hendriyani Qur’ani, Humaira Qur’ani, Humaira Rahman, Muhammad Fathur Regina Eka Pratiwi Reskiah Putri Zani Rieza Nur Alifa Rizky Maulana Sabrina, Keysia Shafa Sadewa, Devanka Elang Siregar, Oktobeno Mikaila Hasudungan Trisha Gilang Saraswati Tutut Ratna Pranata Utami, Giska Rizki Vianty Nadhira Wahyu Adi Prabowo Wirania Swasty