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All Journal Jurnal Administrasi Bisnis ProBank: Jurnal Ekonomi dan Perbankan Jurnal Sosioteknologi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Entrepreneurship, Management and Industry (JEMI) Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL LENTERA BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Informatika Ekonomi Bisnis Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Marheni Eka Saputri
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Faktor-Faktor Information Adoption Model terhadap Purchase Intention: Studi pada Media Sosial Tiktok Azarine Cosmetic Avifah; Saputri, Marheni Eka
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1843

Abstract

The development of the cosmetic industry in Indonesia has experienced rapid growth. This development has caused cosmetic brands in Indonesia to use marketing strategies to increase purchase intention. One of the ways used by cosmetic brands in Indonesia to increase their purchase intention is by utilizing social media as a marketing strategy. This study aims to determine and analyze the factors of information adoption model on purchase intention (study on TikTok social media Azarine Cosmetic). The method used in this study is quantitative with a causal descriptive form. This study uses non-probability sampling type purposive sampling as a sampling technique. Therefore, as many as 410 respondents identified as consumers of Azarine Cosmetics at Shopee were set as samples in this study. The results of the analysis found that the variable factors of the information adoption model have a positive and significant influence on purchase intention. The conclusion of this study, Azarine Cosmetic should pay attention to the use of information adoption models provided through content on TikTok social media if they want to continue to increase consumer purchase intention.
Pengaruh Kualitas Layanan dan Citra Perusahaan Terhadap Kepuasan Konsumen Serta Dampak pada Loyalitas Konsumen Aplikasi Pijar Sekolah: Studi pada SMK Kartika XIX -1 Vianty Nadhira; Marheni Eka Saputri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2172

Abstract

The current development of Information Technology can result in many changes in elements of various fields, one of which is in the world of education. Technological developments in the world of education have experienced many changes in the learning process. With the development of technology through learning platforms, many kinds of increasingly advanced learning methods have emerged, one of which is the emergence of Pijar Sekolah application by PT.Telkom Indonesia, which is a learning media that has very diverse features and of course has been launched with the latest sophistication and formulation, making it easier to develop learning in Indonesia. The purpose of this research is to determine the influence of service quality and company image on customer satisfaction and their impact on school customer loyalty pijar sekolah application at SMK Kartika XIX-1. This research uses quantitative methods with descriptive analysis research type. Sampling was carried out using a probability sampling method, simple random sampling type, with 211 respondents. The data analysis technique uses Partial Least Square Structural Equation Modeling (SEM) with SmartPLS 3 software. Based on the research results, it shows that service quality has a significant effect on customer satisfaction. Company image has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Company image does not have a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Service quality has a significant effect on customer loyalty through customer satisfaction. Company image has a significant effect on customer loyalty through customer satisfaction.
Pengaruh Social Media Marketing Melalui Aplikasi Twitter dan Weverse Terhadap Purchase Intention dan Brand Loyalty: Studi Kasus pada Pembelian Album Fisik Kpop Boygroup Treasure Aklin Nindya Patricy; Saputri, Marheni Eka
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3248

Abstract

The K-Pop entertainment industry is experiencing fiercer competition due to the rapid development of the genre, which has been aided by technological advancements. Due to its large population, particularly among teens and young adults, Indonesia is the primary target market. YG Entertainment's Treasure, a 10-members South Korean boy band, came in fourth place among its rivals in terms of album sales. The purpose of this study is to identify how far the influence of social media marketing through the Twitter and Weverse applications on purchase intention and brand loyalty in purchasing Treasure boy group albums. The research method used is quantitative with a descriptive approach, using non-probability sampling techniques with a total of 385 respondents. Data collection was done by distributing questionnaires to Treasure fans in Indonesia. Data analysis was carried out using the SEM-PLS method with the help of the SmartPLS 4.1 software application. The results showed that social media marketing has a positive and significant impact on brand loyalty with a to value of 3.957 > ta value of 1.649. In addition, social media marketing has a positive and significant influence on purchase intention, and purchase intention has a positive and significant influence on brand loyalty. This research shows that social media marketing has a positive and significant effect on brand loyalty through the intervening variable of purchase intention in the case study of purchasing Treasure boy group physical albums.
Social Media Dependency and Information Privacy Concerns on Switching Behavior TikTok Users of Indonesian Putri Rif'da Azmi Azahra; Marheni Eka Saputri
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10050

Abstract

This research aims to determine switching behavior among users through the level of dependence and concern on social media over a long period. The objects used are TikTok social media users in Indonesia. Data collection for this study is conducted through the utilization of a questionnaire. The data was analyzed using multiple regression analysis with SPSS 25. Based on the results of multiple regression analysis, social media dependency and information privacy concerns have an impact on switching behavior on social media TikTok in Indonesia, only able to explain as much as 12.4%
Indonesia Consumer’s Purchase Decisions and Private Label Brands: Study of Superindo Retailer Saputri, Marheni Eka; Saraswati, Trisha Gilang
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2330

Abstract

Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step up both promotional activity and innovation efforts to protect share positions and drive growth. Based on Nielsen survey, the private label share in Indonesia only reaches one percentage. Why has the growth of private labelling in Indonesia been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private label to persuade shoppers to trust its quality. Meanwhile, Superindo as one of the biggest retails in Indonesia has 8% growth of private brand share. Numerous studies have identified several factors affecting the purchase decision of private brand, and yet little empirical research has investigated the factors underlying consumer’s purchase decision of private brand in Indonesia especially of Superindo. In order to expand market share, private brands need to clearly identify what triggers consumer purchases. This paper aims to investigate the relationship between consumer’s decision-making styles and actual purchases of private label products in Indonesia market. This paper extends the work of Glynn and Chen (2009), Lian Fong et al (2015), and Thanasuta (2015) by examining Price consciousness, Price-quality association, Brand loyalty, Quality variability, Search vs. experience, Price perceived, Promotion, Brand Image, Quality Consciousness, Brand Consciousness, Value Consciousness, and Risk perception factors for investigation. In this research, both secondary data and primary were utilized. The primary data in the form of quantitative data were collected through online survey to 400 respondents and factor analysis was employed to identify the associations. The secondary data were obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. The results indicate that Brand Consciousness and Search vs. experience influence consumer’s proneness to buy Private Brand.
Co-Authors Adhany Cantika Putri Adriansyah, Dani Aklin Nindya Patricy Alisa Rahadiasmurti Isfandiari Arif, Farizal Arif, Farizal Arlianda, Rio Rizqi Arnindita, Nazwa Diyadaffa Asim Shahzad Avifah Azahra, Putri Rif’da Azmi Citra Kusuma Dewi Deden Witarsyah Dhiya Athaya Gusfi Febrianti, Agatha Indah Fildzah Qisthina Arifah Firdha Faizah Fitriani Nur Utami Hairulnizam Mahdin Isprimanto, Geza Izdihar, Zhafirah Farah Juarsah, Hasna Suryani Maria Veronika Marpaung Marpaung, Maria Veronika Monzana, Alfayed Yudisthira Muhammad Muazri Fazil Nabilla Putri Nofela Nazri Mohd Nawi Nerly Ovirya Nisa Eka Nastiti Ovirya, Nerly Permana, Madani Prima Putri Rif'da Azmi Azahra Putri, Denissa Aulia Putri, Inesha Adinda Disi Putry Hendriyani Qur’ani, Humaira Qur’ani, Humaira Regina Eka Pratiwi Reskiah Putri Zani Rieza Nur Alifa Rizky Maulana Sabrina, Keysia Shafa Sadewa, Devanka Elang Siregar, Oktobeno Mikaila Hasudungan Trisha Gilang Saraswati Tutut Ratna Pranata Utami, Giska Rizki Vianty Nadhira Wahyu Adi Prabowo Wirania Swasty