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All Journal Jurnal KOMUNIKA El-HARAKAH : Jurnal Budaya Islam Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu Dakwah Komunikator Jurnal The Messenger EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Surya Masyarakat MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Surya Masyarakat Komunika: Jurnal Dakwah dan Komunikasi
Rulli Nasrullah
Fakultas Ilmu Dakwah dan Ilmu Komunikasi UIN Syarif Hidayatullah, Jakarta
Religion Arts Humanities Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Aplifikasi Islam dalam Meme “Mengajak Nikah ke Kua” Nasrullah, Rulli
el Harakah: Jurnal Budaya Islam Vol 18, No 2 (2016): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/el.v18i2.3650

Abstract

The participation of social media users in online communication also encouraging the spread of the phenomenon of marriage in society including the reasons that sound cliche appears that  a satire and sarcasm meme of ”Mengajak Nikah ke KUA” appeared and distributed through social media and become a reflection from the real world in the virtual world . Through virtual ethnographic research with Analisis Media Siber level of technic, this article tries to trace the cultural artifacts of satire and values contained in the meme . Partisipasi pengguna dalam komunikasi online di media sosial juga merambah pada fenomena ajakan menikah di tengah masyarakat termasuk di dalamnya alasan-alasan yang terdengar klise yang muncul. Meme “Mengajak Nikah ke KUA” merupakan satire atau sindiran yang muncul dan terdistribusi melalui media sosial dan menjadi semacam cerminan dunia virtual yang berasal dari dunia nyata. Melalui riset etnografi virtual dengan teknik level Analisis Media Siber, artikel ini mencoba menelusuri artefak budaya tentang satire dan nilai-nilai yang terkandung dalam meme tersebut.
Knowledge, attitudes, and practices towards personal data protection in social media among Indonesian college students Nasrullah, Rulli; Purnamasari, Oktaviana; Patrianti , Tria; Sanjaya, Makroen; Lolombulan Kontu, Study Rizal; Jumroni
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.11648

Abstract

The issue of personal data protection on the internet has become a significant cause of concern for the Indonesian Government. Millions of people's data on private information has been leaked and traded on marketplace sites. Anticipating the same incident in the future, the Indonesian Government issued Regulation No. 27 of 2022 on Personal Data Protection. However, not all citizens are aware of the regulation. Taking data from 325 students at universities spread across Indonesia using quantitative analysis of knowledge-attitude-practice, this study shows how there is still a lack of understanding among citizens about personal data protection. It shows that citizens are still not worried about publishing their data on social media. Many respondents would still publish personal data on social media accounts and itt can be assumed that many still do not know the importance of protecting personal data and the possibility of misuse of information shared, and also do not understand the importance of protecting personal data uploaded on social media and the possibility of misuse of information.
Digital Speech Acts on Social Media: The Content Ethnographic of Audiences Response to the Publication of Illegal Online Loans on @Ojkindonesia's Instagram Account Nasrullah, Rulli; Gustini, Dewi Rahmawati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.755

Abstract

Social media is no longer just a channel for users to socialise with each other on the Internet but also mediates the spreading of information to applications that can be utilised in the practice of legal aspects in the economy. The character of social media, which is full of information, forms a network (networking), stores data (archive), and interactivity which is an important point in the development of legal aspects in the economy related to online loans.  Using virtual ethnography on the discourse of digital citizens in the comments column of the Financial Services Authority (OJK) Instagram account regarding  Daftar 102 Pinjaman Online Legal Berizin OJK, this study concludes that  social media is a source for users (1) to seek information;  (2) spread information;  and  (3) functiom as a centre and gateway for information that exists throughout social media users  who consciously or not have been involved as a tool of discourse among netizen in a virtual community related to legal aspects in the economy.  Information contestation cannot be avoided because, in reality, on social media, any user can produce and distribute content and have a great influence on the opinions of other users.
Co-Authors Adi, Wasono Gustini, Dewi Rahmawati Jumroni Kontu, Study Rizal L. Liah Siti Syarifah Lolombulan Kontu, Study Rizal Murodi Novita Intan Sari, Novita Intan Oktaviana Purnamasari Patrianti , Tria Sanjaya, Makroen Setiawati, Fenty Tayibnapis, Radita Gora Umi Musyarrofah Widia Murni Wijaya Wulandari, Charisma Dina Yayah Rahyasih, Yayah