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All Journal Jurnal KOMUNIKA El-HARAKAH : Jurnal Budaya Islam Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu Dakwah Komunikator EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Surya Masyarakat MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Surya Masyarakat Komunika: Jurnal Dakwah dan Komunikasi
Rulli Nasrullah
Fakultas Ilmu Dakwah dan Ilmu Komunikasi UIN Syarif Hidayatullah, Jakarta
Religion Arts Humanities Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4963

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Aplifikasi Islam dalam Meme “Mengajak Nikah ke Kua” Nasrullah, Rulli
el Harakah: Jurnal Budaya Islam Vol 18, No 2 (2016): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/el.v18i2.3650

Abstract

The participation of social media users in online communication also encouraging the spread of the phenomenon of marriage in society including the reasons that sound cliche appears that  a satire and sarcasm meme of ”Mengajak Nikah ke KUA” appeared and distributed through social media and become a reflection from the real world in the virtual world . Through virtual ethnographic research with Analisis Media Siber level of technic, this article tries to trace the cultural artifacts of satire and values contained in the meme . Partisipasi pengguna dalam komunikasi online di media sosial juga merambah pada fenomena ajakan menikah di tengah masyarakat termasuk di dalamnya alasan-alasan yang terdengar klise yang muncul. Meme “Mengajak Nikah ke KUA” merupakan satire atau sindiran yang muncul dan terdistribusi melalui media sosial dan menjadi semacam cerminan dunia virtual yang berasal dari dunia nyata. Melalui riset etnografi virtual dengan teknik level Analisis Media Siber, artikel ini mencoba menelusuri artefak budaya tentang satire dan nilai-nilai yang terkandung dalam meme tersebut.
Co-Authors Adi, Wasono Jumroni Kontu, Study Rizal L. Liah Siti Syarifah Murodi Novita Intan Sari, Novita Intan Setiawati, Fenty Tayibnapis, Radita Gora Umi Musyarrofah Widia Murni Wijaya Wulandari, Charisma Dina Yayah Rahyasih, Yayah