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All Journal Jurnal Riset Akuntansi dan Bisnis JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JURNAL ILMIAH SIMANTEK Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JaManKu : Jurnal Manajemen dan Kewirausahaan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Ekonomi Bisnis Digital Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Jurnal Manajemen Dayasaing Jurnal Ekonomi Bisnis Digital
Aulia Arief Nasution
UNIVERSITAS HARAPAN MEDAN
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Journal : JURNAL ILMIAH SIMANTEK

 1 
FAKTOR - FAKTOR YANG MEMPENGARUHI BRAND LOYALTY AULIA ARIEF NASUTION
JURNAL ILMIAH SIMANTEK Vol 6 No 1 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to analyze the influence of brand awareness, brand image, and brand satisfaction on brand loyalty. Datacollection is done by survey method with questionnaires. The survey was conducted on 100 matic motorcycle users inMedan City. Primary data is obtained through the dissemination of questionnaires. Hypothesis testing in this study usedModerate Regression Analysis. The results showed that brand satisfaction affects brand loyalty. While the variable brandexperience, brand image and brand awareness have no significant effect on brand loyalty.
Co-Authors Al Hafiz, Nur Salam Alvin Fahlevi Ananda, Dhea Nickita Annisa Suvero Suyar Ayu Ayu Priyanti Bagus handoko Dhea Nickita Ananda Dwiyanthi, Sheilla Ferdinansyah, Hendy H.M Hermansyur Hafizah Hafizah Hafizah Hafizah Hendy Ferdinansyah Hendy Ferdinansyah Indah Lestari Indra Syafi'i Indra Syafii Indra Syafii Muhammad Fauzan Azhmy Muhammad Rizki Azhari Muliani Marwah Sismy Nur Salam Al Hafiz Nur Salam Al Hafiz Pentana, Sopi Riko Fridolend Sianturi Rizki Fillhayati Rambe Sahbillah Nur Sasabilah, Fahira Saskia Sheilla dwiyanthi Sofiyan Sofiyan Sopi Pentana Sunaryo Sunaryo Suyar, Annisa Suvero Syafi'i, Indra Syaifuddin Syaifuddin Syamsul Bahri Arifin Utami, Siti Sarah Yeesi Prasasti Yola Mirandha