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All Journal Mozaik Humaniora CaLLs : Journal of Culture, Arts, Literature, and Linguistics Kiryoku: Jurnal Studi Kejepangan JURNAL EDUCATION AND DEVELOPMENT Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Layanan Masyarakat (Journal of Public Service) Calathu: Jurnal Ilmu Komunikasi JURNAL ILMIAH GLOBAL EDUCATION Wacana : Jurnal Bahasa, Seni, dan Pengajaran Journal of Research Applications in Community Services Japanology Cultural Narratives
Nunuk Endah Srimulyani
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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K-Pop as a Popular Culture Influencing Indonesian Student’s Lifestyle Novianty, Restu Dinda; Srimulyani, Nunuk Endah
Cultural Narratives Vol. 1 No. 3 (2024): April
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v1i3.615

Abstract

This research examines the impact of the Korean Wave (K-Pop) on the lifestyle of Indonesian students, with a focus on the aspects of music, drama, and Korean pop culture trends from some existing research. South Korea, through its wave, has created a cultural phenomenon that not only encompasses entertainment but also influences various aspects of student life. The study identifies that the influence of K-Pop extends beyond music, penetrating into students' clothing styles, daily language usage, and even consumptive behavior. Students, as an active group following the developments in Korean pop culture, experience significant impacts on their lifestyle. The growth of Korean culture in Indonesia creates a distinctive identity and lifestyle among students, reflected in clothing patterns, hairstyles, and daily language inspired by Korean culture. This research employs a qualitative descriptive approach to gain in-depth understanding of how K-Pop influences students' lifestyles. By integrating findings from various previous studies, this research examines positive impacts such as increased knowledge and expanded social circles, while also noting negative effects such as consumerism and changes in student behavior. The importance of increasing students' self-awareness and self-control regarding cultural influences, promoting local culture by educational institutions, instilling consumer education, and raising awareness of the role of social media in shaping students' perceptions of lifestyle is emphasized. Thus, it is hoped that students can wisely utilize cultural influences while maintaining their local cultural identity.
Peningkatan Keterampilan Mahasiswa Keperawatan Melalui Pelatihan Bahasa Jepang untuk Calon PMI dan Ners Srimulyani, Nunuk Endah; Fairuzzahra , Nabila Vina; Muhalla, Hafna Ilmy; Pramesti, Asya Herliana; Zakiyyah, Rifdah Rahmah
Journal of Research Applications in Community Service Vol. 4 No. 1 (2025): Journal of Research Applications in Community Service
Publisher : Universitas Nahdlatul Ulama Sunan Giri Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/jarcoms.v4i1.4211

Abstract

Perubahan demografi di Jepang mengakibatkan kurangnya sumber daya manusia di banyak sektor, salah satunya keperawatan. Menanggapi permasalahan ini Jepang menjalin kerjasama dengan Indonesia melalui IJ-PEA (Indonesia-Japan Economic Partnership Agreement) untuk mengirim tenaga perawat ke Jepang sejak tahun 2008. Kegiatan pengmas ini bertujuan untuk memberikan pelatihan khusus kepada para calon PMI ners dan careworker untuk meningkatkan kompetensi bahasa sehingga mengurangi kesulitan mereka dalam berkomunikasi selama bekerja. Seminar dilakukan secara interaktif dengan sistem role-play sehingga memberikan wawasan mengenai budaya komunikasi Jepang. Meskipun sebelum kegiatan dilaksanakan banyak peserta mengalami kesulitan dalam belajar kana dan kanji, namun sebanyak 85,6% dari total 118 peserta mengungkapkan bahwa kegiatan seminar dan workshop memberikan kebermanfaatan bagi mereka. Ini menunjukkan bahwa dengan metode pembelajaran yang memenuhi kebutuhan peserta permasalahan language barrier dan gegar budaya dapat diminimalisir. Oleh karena itu penyelenggaraan kelas peningkatan keterampilan khusus seperti ini sangat dibutuhkan untuk meningkatkan kompetensi para calon perawar yang hendak merintis karir di Jepang.
The Semiotics of Online Loans in the Representation Discourse of Women on Instagram @herstory.co.id Puspitasari, Sendy Krisna; Arimbi, Diah Ariani; Srimulyani, Nunuk Endah
Wacana : Jurnal Bahasa, Seni, dan Pengajaran Vol 9 No 2 (2025): Oktober 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jbsp.v9i2.9

Abstract

News coverage regarding illegal online loans (Pinjaman Online or Pinjol) targeting women is a frequent topic encountered on the Instagram social media platform. This study discusses the discourse of online loans in the news coverage presented by the Instagram account @herstory.co.id. The research focuses on analyzing: (1) how Instagram @herstory.co.id presents the representation of women within the text, and (2) describing the textual strategies used to feature women in the interpretation of online loans within the media coverage. This is a qualitative study utilizing the Sara Mills Discourse Analysis method. The research subject is the social media account Instagram @herstory.co.id, and the research object is women entangled in online loans. The findings indicate that Instagram @herstory.co.id has not yet prioritized women in its news texts. The news writers at @herstory.co.id tend to position women in the text as objects, and there is a tendency for the author to position themselves from the perspective of the dominant power. The strategy for featuring women in the interpretation of online loans in @herstory.co.id's coverage is executed in three ways: character, focalization, and schemata. Overall, the Instagram social media account @herstory.co.id still largely represents the image of women in accordance with general patriarchal culture.
REPRESENTASI PEREMPUAN DALAM IKLAN SUNSILK HIJAB ANTI KETOMBE: ANALISIS WACANA KRITIS SARA MILLS Ratnaduhita, Cintya; Arimbi, Diah Ariani; Srimulyani, Nunuk Endah
Jurnal Education and Development Vol 13 No 3 (2025): Vol 13 No 3 September 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i3.7354

Abstract

Penelitian ini bertujuan untuk mengungkap representasi perempuan dalam iklan Sunsilk Hijab Anti Ketombe dengan menggunakan pendekatan kualitatif deskriptif dan teori analisis wacana kritis Sara Mills. Fokus kajian ini meliputi posisi subjek, objek, dan pembaca dalam wacana iklan serta bagaimana bahasa dan visual membentuk citra perempuan. Data penelitian berupa video iklan Sunsilk Hijab Anti Ketombe yang diambil dari kanal YouTube resmi Sunsilk Indonesia. Teknik pengumpulan data dilakukan melalui observasi, yaitu menonton, mencatat, dan mengidentifikasi elemen visual dan verbal yang relevan. Analisis data menggunakan teori Sara Mills, dengan menelaah hubungan antara teks dan gambar untuk mengungkap makna ideologis yang terkandung. Hasil penelitian menunjukkan bahwa iklan ini merepresentasikan perempuan berhijab sebagai subjek aktif yang tetap dinamis meski menghadapi masalah ketombe. Produk Sunsilk diposisikan sebagai solusi yang menghormati identitas mereka dan memberikan kenyamanan. Pembaca diposisikan sebagai individu yang mencari solusi praktis atas masalah ketombe, khususnya bagi perempuan berhijab. Kesimpulannya, iklan ini tidak hanya menawarkan produk, tetapi juga membentuk wacana mengenai peran dan identitas perempuan berhijab dalam ruang publik, serta membangun citra perempuan modern yang tetap aktif, bersih, dan percaya diri.
Us Against Them, Analisis Wacana Kritis Fairclough dalam Poster Suporter Indonesia di Laga Kualifikasi PD 2026 versus Bahrain Tristiawan, Diar Candra; Srimulyani, Nunuk Endah; Arimbi, Diah Ariani
CaLLs (Journal of Culture, Arts, Literature, and Linguistics) Vol 11, No 2 (2025): CaLLs, December 2025
Publisher : Fakultas Ilmu Budaya, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/calls.v11i2.20854

Abstract

Artikel ini membahas kritik terhadap federasi sepak bola (PSSI) dan pemerintah (Indonesia) oleh salah satu kelompok masyarakat. Melalui Analisis Wacana Kritis (AWK) menggunakan pendekatan Norman Fairclough artikel ini membedah tiga dimensi utama, yaitu teks, praktik diskursif, dan praktik sosial. Penelitian ini mengungkapkan bagaimana frasa Federation Destroyed Our Football, Government Destroyed Our Country yang ada di poster suporter Indonesia dan tersebar di media sosial mencerminkan relasi kekuasaan, ideologi, dan dinamika sosial-politik. 
Representasi Komunukasi Identitas Selegbram pada Tren Budaya Pop Kawaii Hijab di Indonesia Puspitasari, Sendy Krisna; Srimulyani, Nunuk Endah; Fadhillah, Rifdah; Sya'Ban, Ade Saikhu
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4796

Abstract

Fashion trends in Japanese popular culture and the representation of identity in Muslim women's communities that combine kawaii outfits and hijabs are the focus of this study. This study uses a qualitative method with a phenomenological approach that aims to understand how Michael Hecht's identity communication theory analyzes the identity of a kawaii hijab by understanding it through four layers: personal layer, endorsement layer, communal layer, and relational layer. Data collection was conducted through in-depth interviews with kawaii hijabers, participatory observation, observation of their activities on social media, and visual content analysis of photos uploaded by kawaii hijabers on Instagram. platform. Samples were selected using purposive sampling. Triangulation of methods and data sources was used in this study to increase the validity of the research findings, verify the findings, and discuss with peers to review interpretations and findings and minimize researcher bias. The results of this study indicate that the existence of kawaii hijab as a fashion trend in Japanese popular culture that can be applied in Indonesia reflects complex identity dynamics, where kawaii hijab women successfully combine elements of religion and popular culture in their appearance.
Representasi Perempuan dalam Iklan Sunsilk Hijab Anti Ketombe: Analisis Wacana Kritis Sara Mills Ratnaduhita, Cintya; Arimbi, Diah Ariani; Srimulyani, Nunuk Endah
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i2.5815

Abstract

This study aims to reveal the representation of women in the Sunsilk Hijab Anti-Dandruff advertisement using a descriptive qualitative approach and Sara Mills’ critical discourse analysis theory. The focus of this research includes the position of the subject, object, and reader within the advertisement discourse, as well as how language and visuals construct the image of women. The research data consists of a video advertisement for Sunsilk Hijab Anti-Dandruff obtained from the official YouTube channel of Sunsilk Indonesia. Data collection techniques were carried out through observation, which involved watching, recording, and identifying relevant visual and verbal elements. Data analysis uses Sara Mills’ theory by examining the relationship between text and image to uncover the embedded ideological meanings. The findings show that the advertisement represents hijab-wearing women as active subjects who remain dynamic despite experiencing dandruff problems. Sunsilk is positioned as a solution that respects their identity and provides comfort. The reader is positioned as an individual seeking practical solutions to dandruff issues, particularly for hijab-wearing women. In conclusion, the advertisement not only offers a product but also constructs a discourse on the roles and identities of hijab-wearing women in public spaces, while building the image of modern women who remain active, clean, and confident.
Co-Authors Alifia Natania Christian Yohanes Tarbarita Banjarnahor Diah Ariani Arimbi Elsy, Putri Fadhillah, Rifdah Ghea Ardiayu Puspitaloka Hidayatullah, Arsy Dzikri Izza Arzaqi Joanito Pereira Da Silva Muhalla, Hafna Ilmy Mukarromah, Mukarromah Nabila Vina Fairuzzahra Novianty, Restu Dinda Pramesti, Asya Herliana Puspitasari, Sendy Krisna Rahmawati, Devina Nur Ratnaduhita, Cintya Rizki Hanindia Rasyid Rizkiawan Pratama, Tubagus Serang, Manuela Bernarda Sya'Ban, Ade Saikhu Tristiawan, Diar Candra Zakiyyah, Rifdah Rahmah