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Pengaruh Harga Dan Experiential Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Konsumen General Repair PT Nasmoco Pemuda Semarang Dilla, Sri Farah; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2614.738 KB)

Abstract

Abstract: Total of customers General Repair Service of PT Nasmoco Pemuda Semarang has fluctuated due to customer commitment changes. This study aims to determine the effect of price and experiential marketing on customer loyalty through customer satisfaction as an intervening variable in the General Repair Service of PT Nasmoco Pemuda Semarang. This research is explanatory research with an accidental sampling method before the pandemic and purposive sampling after the pandemic. It used interviews and questionnaires as a data collection technique to 100 respondents, whoever uses General Repair service at PT Nasmoco Pemuda Semarang City. The data covered area on Central Semarang, North Semarang, East Semarang , South Semarang, Gajahmungkur, and Candisari. This sub-districts are the largest contributor to the General Repair Service of PT Nasmoco Pemuda Semarang customers. This research used the SPSS 21.0 application and Sobel analysis. The Sobel test results state that customer satisfaction is able to partially mediate between price and experiential marketing on customer loyalty. The correlation coefficient of price and experiential marketing variables to customer satisfaction has a strong relationship. Company should offering some discounts to be more engaging. Other than that, to not neglect the quality of the facilities that already served at PT Nasmoco Pemuda Semarang General Repair, for example, WiFi.Keywords: Price; Experiential Marketing; Customer Satisfaction; Customer Loyalty Abstrak: Jumlah pelanggan Layanan General Repair PT Nasmoco Pemuda mengalami fluktuatif yang disebabkan adanya perubahan komitmen pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan experiential marketing terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variabel intervening pada Layanan General Repair PT Nasmoco Pemuda Semarang. Tipe penelitian ini adalah explanatory research dengan metode accidental sampling sebelum pandemi dan purposive sampling setelah pandemi. Teknik pengumpulan data menggunakan wawancara dan kuesioner kepada 100 responden yang pernah melakukan service pada layanan General Repair PT Nasmoco Pemuda Kota Semarang yang berdomisili Kecamatan Semarang Tengah, Semarang Utara, Semarang Timur, Semarang Selatan, Gajahmungkur dan Candisari. Teknik analisis data menggunakan aplikasi SPSS 21.0 serta analisis sobel. Hasil uji Sobel menyatakan bahwa kepuasan konsumen mampu memediasi parsial antara harga dan experiential marketing terhadap loyalitas pelanggan. Koefisiensi korelasi harga dan experiential marketing terhadap kepuasan konsumen memiliki hubungan yang kuat. Perusahaan hendaknya meningkatkan potongan harga yang lebih menarik dan lebih memperhatikan fasilitas yang ada pada layanan General Repair PT Nasmoco Pemuda Semarang seperti WiFi.Kata Kunci: Harga; Experiential Marketing, Kepuasan Konsumen; Loyalitas Konsumen
Pengaruh Kualitas Produk Dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Konsumen Maybelline Di Semarang) Olivia, Gegahertzy Rindo; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract: Along with the times, cosmetics seem to be a primary need for some women. Cosmetics are one of the most important needs for a woman. Therefore, many cosmetic companies are competing to meet customer needs by issuing product innovations. Product quality is an important factor that influences customer satisfaction creation. Product quality is a determining factor for customer satisfaction after purchasing and using a product. Maybelline's success in getting customers cannot be separated from the role of product promotion. Promotions offered are very influential on customer satisfaction, by means of marketing that are done must be able to attract every existing customer by implementing a good marketing strategy. Customer loyalty has an important role in a company, maintaining them means increasing financial performance and maintaining the survival of the company. Therefore, product quality, promotion, customer satisfaction and customer loyalty can be suspected to be the factors that cause fluctuations in Maybelline. The results showed that partially product quality contributed 60.2% of customer satisfaction, 54.5% variable customer satisfaction was influenced by promotional variables, 71.9%  variable product quality and promotion influenced customer satisfaction variables, as much as 47.7% loyalty. Customers are influenced by product quality, as much as 68.7% of the promotional variables affect the customer loyalty variable, and as much as 61% of the customer loyalty variable is influenced by the customer satisfaction variable. Based on the research results, it is recommended that Maybelline employees be more informative to customers so that customers will feel attracted to Maybelline products. Besides that, Maybelline can also make a product innovation so that customers are more interested in buying Maybelline products. Keywords: Product Quality; Promotion; Customer Loyalty; and Customer Satisfaction. Abstrak:. Kualitas produk, menjadi faktor penting yang berpengaruh dalam penciptaan kepuasan pelanggan. Kualitas produk merupakan faktor penentu kepuasan pelanggan setelah melakukan pembelian dan pemakaian terhadap suatu produk. Kesuksesan Maybelline mendapatkan pelanggan tidak lepas dari peran promosi produk. Promosi yang ditawarkan sangat berpengaruh terhadap kepuasan pelanggan, dengan cara-cara pemasaran yang dilakukan harus dapat menarik setiap konsumen yang ada dengan melakukan strategi pemasaran yang baik. Loyalitas pelanggan memiliki peranan penting dalam sebuah perusahaan, mempertahankan mereka berarti meningkatkan kinerja keuangan dan mempertahankan kelangsungan hidup perusahaan. Maka dari itu, kualitas produk, promosi, kepuasan pelanggan dan loyalitas pelanggan dapat diduga menjadi factor penyebab fluktuasi pada Maybelline. Hasil penelitian menunjukan bahwa secara parsial kualitas produk menyumbang sebesar 60,2% dari kepuasan pelanggan, 54,5% variabel kepuasan pelanggan dipengaruhi oleh variabel promosi, 71,9% variabel kualitas produk dan promosi mempengaruhi variabel kepuasan pelanggan, sebanyak 47,7% loyalitas pelanggan dipengaruhi oleh kualitas produk, sebanyak 68,7% variable promosi mempengaruhi variable loyalitas pelanggan, dan sebanyak 61% variable loyalitas pelanggan dipengaruhi variabel kepuasan pelanggan. Berdasarkan hasil penelitian, maka disarankan supaya pegawai Maybelline lebih informative kepada pelanggan sehingga pelanggan akan merasa tertarik kepada produk Maybelline. Selain itu Maybelline juga dapat membuat suatu inovasi produk agar pelanggan lebih tertarik untuk membeli produk Maybelline. Kata Kunci : Kualitas Produk; Promosi; Loyalitas Pelanggan; dan Kepuasan Pelanggan
PENGARUH BRAND IMAGE DAN NEGATIF ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA EKSPEDISI JNE DI KOTA SEMARANG Banurea, Paulus Christian; Purbawati, Dinalestari; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40108

Abstract

The use of technology has undergone rapid escalation in the 21st century, affecting all industries and sectors of life. Technology has become integrated into systems and society, providing benefits in work efficiency and effectiveness. The rapid growth of e-commerce, driven by increased internet usage and changes in societal habits, has had an impact on the business and industry development in Indonesia. To remain competitive and successful, expedition companies must prioritize building a strong brand image and reputation. This is crucial for effective competition with other companies in a competitive market. This study aims to examine the influence of brand image and negative electronic word-of-mouth on the service purchasing decision of PT Jalur Nugraha Ekakurir (JNE) in Semarang. The study employs an explanatory research design and utilizes non-probability purposive sampling technique. The sample consists of 100 individuals who have used JNE courier services in Semarang. The research employs validity test, reliability test, correlation coefficient, determination coefficient, t-test, and path analysis using SPSS 25 software. The results of the study indicate significant positive and negative effects of brand image and negative electronic word-of-mouth, respectively, on the decision to use the services.Keywords: Brand Image, Negative Electronic Word-Of-Mouth, Service Purchasing Decision Penggunaan teknologi telah mengalami eskalasi pesat pada abad ke-21, mempengaruhi semua industri dan sektor kehidupan. Teknologi telah menyatu dalam sistem dan masyarakat karena memberikan manfaat dalam efisiensi dan efektivitas pekerjaan. Pesatnya perkembangan e-commerce sebagai hasil dari penggunaan internet yang meningkat dan perubahan pola kebiasaan masyarakat, berdampak pada perkembangan bisnis dan industri di Indonesia. Untuk tetap bersaing dan berhasil, perusahaan ekspedisi harus fokus pada membangun citra merek dan reputasi yang baik sebagai prioritas utama. Hal ini penting agar perusahaan dapat bersaing efektif dengan perusahaan lainnya di pasar yang kompetitif. Penelitian ini bertujuan untuk mengetahui pengaruh antara brand image dan negatif electronic word of mouth terhadap keputusan penggunaan jasa PT Jalur Nugraha Ekakurir (JNE) Semarang. Penelitian ini termasuk kedalam Penelitian Eksplanatori, dan menggunakan non-probability sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 100 orang yang pernah memakai jasa ekspedisi JNE di Kota Semarang. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS 25. Hasil penelitian menunjukkan adanya pengaruh positif dan negatif signifikan dari masing- masing variabel secara berurutan, yaitu brand image dan negatif electronic word of mouth terhadap keputusan penggunaan jasa.Kata Kunci: Citra Merek, Negatif Electronic Word Of Mouth, Keputusan Penggunaan Jasa 
Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian dengan Kepercayaan Merek sebagai Variabel Intervening (Studi pada Pelanggan Baru Indihome di Kota Semarang) Hudatama, Budiarmanda Ikhsan; Ngatno, Ngatno; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36310

Abstract

The importance of the internet for all circles makes internet service providers compete to make internet service products with quality connections to win the hearts of customers. In making the decision to choose Indihome, customers consider product choices from various providers through obtaining product information from promotional activities and brand image of the product. This information can affect the level of brand trust from customers to Indihome so that it becomes a consideration for customers to make a decision to install a new Indihome. This study uses non-probability sampling through purposive sampling with a sample of 100 respondents who are Indihome customers in the city of Semarang. The data analysis technique used quantitative analysis which included cross tabulation analysis, correlation coefficient test, simple and multiple regression analysis, coefficient of determination test, t test, mediation test and Sobel test. The results of this study indicate that each promotion, brand image, and brand trust have a positive effect on purchasing decisions with brand trust mediating the respective effects of promotion and brand image on purchasing decisions to install a new Indihome.Pentingnya internet bagi semua kalangan membuat para penyedia jasa internet bersaing membuat produk layanan internet dengan koneksi berkualitas untuk merebut hati pelanggan. Dalam membuat keputusan memilih Indihome, pelanggan mempertimbangkan pilihan produk dari berbagai provider melalui perolehan informasi produk dari kegiatan promosi dan brand image dari produk. Informasi tersebut dapat mempengaruhi tingkat kepercayaan merek dari pelanggan terhadap Indihome sehingga menjadi pertimbangan bagi pelanggan membuat keputusan untuk melakukan pemasangan baru Indihome. Penelitian ini menggunakan non probability sampling melalui purposive sampling dengan sampel 100 responden yang merupakan pelanggan Indihome di Kota Semarang. Teknik analisis data  menggunakan analisis kuantitatif yang meliputi analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t, uji mediasi dan uji sobel. Hasil dari penelitian ini menunjukkan masing-masing dari promosi, brand image, kepercayaan merek berpengaruh positif terhadap keputusan pembelian dengan kepercayaan merek dapat memediasi pengaruh masing-masing dari promosi dan brand image terhadap keputusan pembelian untuk melakukan pemasangan baru Indihome.
PENGARUH PEMASARAN LANGSUNG DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOTOL MINUM MEREK TUPPERWARE Ashfia, Sumayyah Ashfa; Prihatini, Apriatni Endang; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40649

Abstract

The business development has forced business actors to face many challenges, one of which is the continuously increasing consumer demand for products. One of the major challenges faced by companies in the household equipment industry due to increased consumer demand is the high level of competition between companies in this industry. Tupperware, as a company engaged in the household equipment industry, implements a differentiation strategy to win the competition, one of which is through direct marketing. The effects of using this differentiation strategy is that the selling price will be higher. This study aims to determine the effect of direct marketing and price on purchasing decisions for Tupperware bottles. The type of research used is explanatory research with purposive sampling as the sampling technique. This study used 100 respondents as a sample with the criteria of having purchased a Tupperware bottle at least once in the last 1 year. This study uses validity and reliability test, correlation and determination coefficients, simple and multiple linear regression, hypothesis testing. The results are that the direct marketing has a positive and significant effect on the purchasing decision, the price has a positive and significant effect on the purchasing decision, and the direct marketing and price have a positive and effect on the purchasing decision.Keywords: direct marketing; price; purchasing decision. Perkembangan bisnis yang melesat maju membuat pelaku usaha menghadapi banyak tantangan, salah satunya adalah kebutuhan akan produk yang mengalami peningkatan secara terus menerus. Salah satu tantangan besar yang dihadapi oleh perusahaan pada industri perlengkapan rumah tangga akibat peningkatan kebutuhan konsumen adalah tingginya tingkat persaingan antar perusahaan pada industri ini. Tupperware, perusahaan yang bergerak pada indsutri perlengkapan rumah tangga, menerapkan strategi diferensiasi untuk memenangkan persaingan, salah satunya melalui kegiatan pemasaran langsung. Salah satu dampak dari penggunaan strategi diferensiasi ini adalah harga jual produk menjadi lebih tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh antara pemasaran langsung dan harga terhadap keputusan pembelian botol minum Tupperware. Tipe penelitian yang digunakan adalah explanatory research dengan purposive sampling sebagai teknik pengambilan sampel. Penelitian ini menggunakan 100 orang responden sebagai sampel dengan kriteria pernah melakukan pembelian produk botol minum Tupperware minimal 1 kali dalam kurun waktu 1 tahun terakhir. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sederhana, regresi linear berganda, uji t, dan uji F. Hasil dari penelitian ini adalah pemasaran langsung berpengaruh positif dan signifikan terhadap keputusan pembelian, harga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan pemasaran langsung dan harga berpengaruh positif terhadap variabel keputusan pembelian.Kata Kunci: pemasaran langsung; harga; keputusan pembelian.
Pengaruh Celebrity Endorser dan Brand Awareness Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Konsumen Somethinc di Kota Semarang) Damayanti, Annisa Rahmadila; Listyorini, Sari; Ngatno, Ngatno; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39645

Abstract

Persaingan industri kosmetik di Indonesia yang semakin ketat membuat perusahaan harus mengembangkan strategi pemasarannya dan membangun kesadaran merek agar konsumen dapat mengetahui dan menyadari eksistensinya di tengah-tengah mereka. Celebrity endorser dan brand awareness diduga memiliki pengaruh terhadap keputusan pembelian. Penelitian ini bertujuan untuk mengetahui celebrity endorser dan brand awareness terhadap keputusan pembelian produk Somethinc di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel probability sampling yaitu proportionate stratified sampling. Sampel pada penelitian ini berjumlah 100 konsumen Somethinc di Kota Semarang. Penelitian ini diolah menggunakan SPSS for windows version 25.0. Hasil penelitian menunjukkan bahwa celebrity endorser dan brand awareness secara stimultan memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Disarankan agar Somethinc perlu memperhatikan penggunaan celebrity endorser selanjutnya yang mampu meyakinkan dan membuat konsumen suka dengan produk Somethinc. Selanjutnya, Somethinc dapat meningkatkan brand awareness melalui social media seperti Instagram dan Tik Tok untuk mempengaruhi keputusan pembelian konsumen agar terus memilih dan menggunakan produk Somethinc.The competition in the cosmetics industry in Indonesia is getting tighter, so companies must develop their marketing strategies and build brand awareness so that consumers can know and realize their existence in their midst. Celebrity endorser and brand awareness are suspected as factors that can influence purchasing decisions. This research was conducted with the aim of knowing the impact of celebrity endorser and brand awareness on Somethinc products purchasing decision in Semarang City. This type of research is explanatory research with a probability sampling technique, namely proportionate stratified sampling. The sample in this study amounted to 100 consumers of Somethinc in Semarang City. This research was processed using SPSS for windows version 25.0. The conclusion from this study is that the celebrity endorser and brand awareness can simultaneously have a positive and significant influence on the purchasing decision variable. It is recommended that Somethinc needs to pay attention to the use of the next celebrity endorser who is able to convince and make consumers like Somethinc’s products. Furthermore, Somethinc can increase brand awareness through social media such as Instagram and Tik Tok to influence consumer purchasing decision to keep choosing and using Somethinc's products.
Pengaruh Green Product dan Electronic Word of Mouth terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening (Studi pada Generasi Z Konsumen Skincare Garnier di Kota Semarang) Mumpuni, Wahyuni Putri; Ngatno, Ngatno; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38518

Abstract

Environmental issues encourage people to be more responsible for nature and change behavior to be able to minimize negative impacts on the environment. These behavioral changes encourage companies to reduce negative impacts on the environment and produce environmentally friendly products. Garnier is known as a cosmetic brand that implements green products and markets them through electronic word of mouth strategies. The purpose of this study was to determine the effect of green products and electronic word of mouth on purchasing decisions through brand image as an intervening variable. The type of research used is explanatory research. While the sampling technique used is non-probability sampling using purposive sampling and accidental sampling methods. This study involved 160 respondents who are generation Z Garnier skincare consumers in Semarang City. Data collection was carried out using a physical questionnaire and google form. This research uses SmartPLS 3.2.9 software tools for windows. The results of this study indicate that green product has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on brand image, green product has a positive and significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, green product has a positive and significant effect on purchasing decisions through brand image, electronic word of mouth has a positive and significant effect on purchasing decisions through brand image. It is recommended that Garnier provide information to consumers that its products have used recycled packaging that is more environmentally friendly. In addition, Garnier should encourage consumers to provide reviews or recommendations by providing incentives, such as discounts or gifts.Isu lingkungan mendorong masyarakat untuk lebih bertanggung jawab terhadap alam dan mengubah perilaku untuk dapat meminimalkan dampak negatif terhadap lingkungan. Perubahan perilaku tersebut mendorong perusahaan untuk mengurangi dampak negatif terhadap lingkungan dan menghasilkan produk ramah lingkungan. Garnier dikenal sebagai merek kosmetik yang menerapkan green product dan memasarkannya melalui strategi electronic word of mouth. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh green product dan electronic word of mouth terhadap keputusan pembelian melalui brand image sebagai variabel intervening. Tipe penelitian yang digunakan adalah explanatory research. Sedangkan teknik pengambilan sampel yang digunakan adalah non-probability sampling menggunakan metode purposive sampling dan accidental sampling. Penelitian ini melibatkan 160 responden yang merupakan generasi Z konsumen skincare Garnier di Kota Semarang. Pengumpulan data dilakukan menggunakan kuesioner fisik dan google form. Penelitian ini menggunakan alat bantu software SmartPLS 3.2.9 for windows. Hasil dari penelitian ini menunjukkan bahwa green product berpengaruh positif dan signifikan terhadap brand image, electronic word of mouth berpengaruh positif dan signifikan terhadap brand image, green product berpengaruh positif dan signifikan terhadap keputusan pembelian, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, green product berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image. Disarankan agar Garnier memberikan informasi kepada konsumen bahwa produk-produknya telah menggunakan kemasan daur ulang yang lebih ramah lingkungan. Selain itu, Garnier sebaiknya mendorong konsumen untuk memberikan ulasan atau rekomendasi dengan memberikan insentif, seperti diskon atau hadiah.
The Effect of Nonfinancial Compensation and Motivation on Employee Performance with Job Satisfaction as Intervening Variable (Study on Employee of the Engine Section of PT. Kota Jati Furindo) Unsha, Tanzila Al; Ngatno, Ngatno; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39658

Abstract

PT. Kota Jati Furindo merupakan salah satu perusahaan di Jepara yang memproduksi furnitur berkualitas ekspor. Berdasarkan data internal PT. Kota Jati Furindo, diketahui terjadi penurunan kinerja karyawan bagian mesin pada tahun 2017 hingga 2022. Diduga faktor yang menyebabkan penurunan kinerja pada karyawan bagian mesin adalah kompensasi nonfinansial di mana, motivasi dan kepuasan kerja. Tipe penelitian ini merupakan explanatory research dengan pengambilan sampel menggunakan salah satu teknik non probability sampling yaitu sampling jenuh yang menggunakan semua anggota populasi sebagai sampel. Sampel yang diambil berjumlah 48 orang yang merupakan karyawan bagian mesin PT. Kota Jati Furindo. Penelitian ini menggunakan SPPS versi 25 untuk analisis data, analisis yang dilakukan meliputi uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji t dan uji sobel. Hasil penelitian ini menunjukkan bahwa kompensasi nonfinansial, motivasi, dan kepuasan kerja mampu mempengaruhi kinerja karyawan. Berdasarkan hasil penelitian ini, maka disarankan agar PT. Kota Jati Furindo meningkatkan intensitas pelaksanaan promosi jabatan dan lebih mengapresiasi terhadap pencapaian karyawannya. Serta meningkatkan motivasi karyawan melalui reward dan merangkul agar karyawan andil dalam setiap kegiatan agar kinerja karyawan dapat meningkat.PT. Kota Jati Furindo is one of the companies in Jepara that produces export-quality furniture. Based on internal data of PT. Kota Jati Furindo, it is known that there was a decline in the performance of engine part employees from 2017 to 2022. It is suspected that the factors that cause a decrease in performance in machine part employees are nonfinancial compensation where, motivation and job satisfaction. This type of research is explanatory research with sampling using one of the non-probability sampling techniques, namely saturated sampling that uses all members of the population as samples. The samples taken amounted to 48 people who were employees of the machinery section of PT. Furindo Teak City. This study used SPPS version 25 for data analysis, the analysis carried out included validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance t test and sobel test. The results of this study show that nonfinancial compensation, motivation, and job satisfaction can affect employee performance. Based on the results of this study, it is recommended that PT. Kota Jati Furindo increases the intensity of promotion and appreciates the achievements of its employees. As well as increasing employee motivation through rewards and embracing so that employees take part in every activity so that employee performance can increase.
Extensification to Increase the Number of Personal Tax Payer in Tax Office Pratama Cirebon Sugiyarsih, Susi; Larasati, Endang; Suwitri, Sri; Ngatno, Ngatno
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2996

Abstract

A source of income tax in Indonesia, therefore, the role of taxation is very important. It gives great role of taxes in development of country, demanding the government to maximize tax income. In order to increase the amount of income from the tax sector, The Directorate General of Taxes has agreed to the rules regarding the implementation of extensification and intensification taxes. Extensification section should be able to establish good cooperation with government and private agencies. This research was conducted at Tax Office Primary Cirebon, West Java, Indonesia. This study aims to provide an overview of extensification activities which is a proactive effort of Kantor Pelayanan Pajak (KPP) Pratama Cirebon in capturing taxpayers. As a result, extensification has a significant role in recruiting a personal taxpayer. The target in 2014 as many as 5 candidate taxpayers, 12 new taxpayers, and 47 registered taxpayers. The realization always exceeded the set target. As well as an improvement in the number of registered taxpayers. Significant improvement occurred in 2014. In earlier 2013, the number of registered taxpayers reached 198.916, an improvement in 2014 reached 226.947. Incoming 2015, the president instructed to push the income from the taxation sector and until June (second quarter) in 2015 reached 240.480. This paper describes how the role of extensification increase the number of personal taxpayer through proactive efforts in increasing state revenues from taxes coordinated by the Extensification section in Tax Office.
The Influence of Green Marketing on Repurchase Intention and Customer Loylaty Through Customer Satisfaction as a Mediation Variable SAFITRI, Retno Vivi; NGATNO, Ngatno; FARIDA, Naili
Journal of Tourism Economics and Policy Vol. 4 No. 1 (2024): Journal of Tourism Economics and Policy (January - March 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i1.972

Abstract

This research aims to determine the direct influence of green marketing on repurchase intention and customer loyalty and how much customer satisfaction is a mediating variable between Green Marketing on Repurchase Intention and Customer Loyalty on Uniqlo products. The research method used uses a quantitative approach with the explanatory research type. The sample used was 270 respondents, and data collection was done using a questionnaire. The dependent variable in this research is Green Marketing (X). In contrast, the independent variables are Repurchase Intention and Customer Loyalty (Y), while the Customer Satisfaction variable is a Mediation variable (Z). Data analysis used in this research uses the Smart Partial Least Square (PLS) method. The study's hypothesis testing yielded significant findings. Firstly, green marketing positively impacts customer satisfaction, loyalty, and repurchase intention for Uniqlo products, supported by prior research. Secondly, customer satisfaction and loyalty are interlinked, as validated by existing literature. Thirdly, the influence of green marketing through customer satisfaction and repurchase intention significantly affects customer loyalty. These findings emphasize the importance of green marketing strategies in enhancing customer relationships and brand loyalty for Uniqlo products.
Co-Authors Agus Hermani Andi Wijayanto Apriatni Endang Prihatini Ardhito Katon Bagaskara, Ardhito Katon Ari Pradhanawati Ashfia, Sumayyah Ashfa Banurea, Paulus Christian Ciptowening, Adhi Kurniawan Damayanti, Annisa Rahmadila Dilla, Sri Farah Eko Prihanto, Eko Endang Larasati Fahmi Rezqa Afifi, Fahmi Rezqa Gultom, Melky Hari Susanta Nugraha Hudatama, Budiarmanda Ikhsan Imbaruddin, Amirul Kusumarita, Anna Lisdiani, Vendriana Marcelo, Stephen Hammel Marthalova, Rani Atika Mumpuni, Wahyuni Putri Mustamu, Elijah Joel Naili Farida Narendra Bagaskara, Nicodemus Nasrullah Nasrullah Nawazirul Lubis Nur Amalia Zulfa Nur Fitriasih, Rika Olivia, Gegahertzy Rindo Pradipta, Alvidy Brilian Pramesti, Nafi Addin Prawira, Insanul Kahfi Rachmi Murti, Canta Lalita Rahman, Ferdiyan Aditya Raidandi, Akbar Reni Shinta Dewi Rita Kartika Sari Rodhiyah Rodhiyah SAFITRI, Retno Vivi Sakti, Sandi Yudha Salvandi Qito Pratama Sari Listyorini Saryadi Saryadi Sendhang Nurseto Sofi Nurul Ghoini, Sofi Nurul Sri Suryoko Sri Suwitri Sugiyarsih, Susi Tunggal, Cecilia Audrey Tyas Rooswitasari, Tyas Unsha, Tanzila Al Widiartanto Widiartanto Yogia Dana Mandhala, Yogia Dana