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Pengaruh Harga Dan Experiential Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Konsumen General Repair PT Nasmoco Pemuda Semarang Dilla, Sri Farah; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2614.738 KB)

Abstract

Abstract: Total of customers General Repair Service of PT Nasmoco Pemuda Semarang has fluctuated due to customer commitment changes. This study aims to determine the effect of price and experiential marketing on customer loyalty through customer satisfaction as an intervening variable in the General Repair Service of PT Nasmoco Pemuda Semarang. This research is explanatory research with an accidental sampling method before the pandemic and purposive sampling after the pandemic. It used interviews and questionnaires as a data collection technique to 100 respondents, whoever uses General Repair service at PT Nasmoco Pemuda Semarang City. The data covered area on Central Semarang, North Semarang, East Semarang , South Semarang, Gajahmungkur, and Candisari. This sub-districts are the largest contributor to the General Repair Service of PT Nasmoco Pemuda Semarang customers. This research used the SPSS 21.0 application and Sobel analysis. The Sobel test results state that customer satisfaction is able to partially mediate between price and experiential marketing on customer loyalty. The correlation coefficient of price and experiential marketing variables to customer satisfaction has a strong relationship. Company should offering some discounts to be more engaging. Other than that, to not neglect the quality of the facilities that already served at PT Nasmoco Pemuda Semarang General Repair, for example, WiFi.Keywords: Price; Experiential Marketing; Customer Satisfaction; Customer Loyalty Abstrak: Jumlah pelanggan Layanan General Repair PT Nasmoco Pemuda mengalami fluktuatif yang disebabkan adanya perubahan komitmen pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan experiential marketing terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variabel intervening pada Layanan General Repair PT Nasmoco Pemuda Semarang. Tipe penelitian ini adalah explanatory research dengan metode accidental sampling sebelum pandemi dan purposive sampling setelah pandemi. Teknik pengumpulan data menggunakan wawancara dan kuesioner kepada 100 responden yang pernah melakukan service pada layanan General Repair PT Nasmoco Pemuda Kota Semarang yang berdomisili Kecamatan Semarang Tengah, Semarang Utara, Semarang Timur, Semarang Selatan, Gajahmungkur dan Candisari. Teknik analisis data menggunakan aplikasi SPSS 21.0 serta analisis sobel. Hasil uji Sobel menyatakan bahwa kepuasan konsumen mampu memediasi parsial antara harga dan experiential marketing terhadap loyalitas pelanggan. Koefisiensi korelasi harga dan experiential marketing terhadap kepuasan konsumen memiliki hubungan yang kuat. Perusahaan hendaknya meningkatkan potongan harga yang lebih menarik dan lebih memperhatikan fasilitas yang ada pada layanan General Repair PT Nasmoco Pemuda Semarang seperti WiFi.Kata Kunci: Harga; Experiential Marketing, Kepuasan Konsumen; Loyalitas Konsumen
Pengaruh Kualitas Produk Dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Konsumen Maybelline Di Semarang) Olivia, Gegahertzy Rindo; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract: Along with the times, cosmetics seem to be a primary need for some women. Cosmetics are one of the most important needs for a woman. Therefore, many cosmetic companies are competing to meet customer needs by issuing product innovations. Product quality is an important factor that influences customer satisfaction creation. Product quality is a determining factor for customer satisfaction after purchasing and using a product. Maybelline's success in getting customers cannot be separated from the role of product promotion. Promotions offered are very influential on customer satisfaction, by means of marketing that are done must be able to attract every existing customer by implementing a good marketing strategy. Customer loyalty has an important role in a company, maintaining them means increasing financial performance and maintaining the survival of the company. Therefore, product quality, promotion, customer satisfaction and customer loyalty can be suspected to be the factors that cause fluctuations in Maybelline. The results showed that partially product quality contributed 60.2% of customer satisfaction, 54.5% variable customer satisfaction was influenced by promotional variables, 71.9%  variable product quality and promotion influenced customer satisfaction variables, as much as 47.7% loyalty. Customers are influenced by product quality, as much as 68.7% of the promotional variables affect the customer loyalty variable, and as much as 61% of the customer loyalty variable is influenced by the customer satisfaction variable. Based on the research results, it is recommended that Maybelline employees be more informative to customers so that customers will feel attracted to Maybelline products. Besides that, Maybelline can also make a product innovation so that customers are more interested in buying Maybelline products. Keywords: Product Quality; Promotion; Customer Loyalty; and Customer Satisfaction. Abstrak:. Kualitas produk, menjadi faktor penting yang berpengaruh dalam penciptaan kepuasan pelanggan. Kualitas produk merupakan faktor penentu kepuasan pelanggan setelah melakukan pembelian dan pemakaian terhadap suatu produk. Kesuksesan Maybelline mendapatkan pelanggan tidak lepas dari peran promosi produk. Promosi yang ditawarkan sangat berpengaruh terhadap kepuasan pelanggan, dengan cara-cara pemasaran yang dilakukan harus dapat menarik setiap konsumen yang ada dengan melakukan strategi pemasaran yang baik. Loyalitas pelanggan memiliki peranan penting dalam sebuah perusahaan, mempertahankan mereka berarti meningkatkan kinerja keuangan dan mempertahankan kelangsungan hidup perusahaan. Maka dari itu, kualitas produk, promosi, kepuasan pelanggan dan loyalitas pelanggan dapat diduga menjadi factor penyebab fluktuasi pada Maybelline. Hasil penelitian menunjukan bahwa secara parsial kualitas produk menyumbang sebesar 60,2% dari kepuasan pelanggan, 54,5% variabel kepuasan pelanggan dipengaruhi oleh variabel promosi, 71,9% variabel kualitas produk dan promosi mempengaruhi variabel kepuasan pelanggan, sebanyak 47,7% loyalitas pelanggan dipengaruhi oleh kualitas produk, sebanyak 68,7% variable promosi mempengaruhi variable loyalitas pelanggan, dan sebanyak 61% variable loyalitas pelanggan dipengaruhi variabel kepuasan pelanggan. Berdasarkan hasil penelitian, maka disarankan supaya pegawai Maybelline lebih informative kepada pelanggan sehingga pelanggan akan merasa tertarik kepada produk Maybelline. Selain itu Maybelline juga dapat membuat suatu inovasi produk agar pelanggan lebih tertarik untuk membeli produk Maybelline. Kata Kunci : Kualitas Produk; Promosi; Loyalitas Pelanggan; dan Kepuasan Pelanggan
Extensification to Increase the Number of Personal Tax Payer in Tax Office Pratama Cirebon Sugiyarsih, Susi; Larasati, Endang; Suwitri, Sri; Ngatno, Ngatno
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2996

Abstract

A source of income tax in Indonesia, therefore, the role of taxation is very important. It gives great role of taxes in development of country, demanding the government to maximize tax income. In order to increase the amount of income from the tax sector, The Directorate General of Taxes has agreed to the rules regarding the implementation of extensification and intensification taxes. Extensification section should be able to establish good cooperation with government and private agencies. This research was conducted at Tax Office Primary Cirebon, West Java, Indonesia. This study aims to provide an overview of extensification activities which is a proactive effort of Kantor Pelayanan Pajak (KPP) Pratama Cirebon in capturing taxpayers. As a result, extensification has a significant role in recruiting a personal taxpayer. The target in 2014 as many as 5 candidate taxpayers, 12 new taxpayers, and 47 registered taxpayers. The realization always exceeded the set target. As well as an improvement in the number of registered taxpayers. Significant improvement occurred in 2014. In earlier 2013, the number of registered taxpayers reached 198.916, an improvement in 2014 reached 226.947. Incoming 2015, the president instructed to push the income from the taxation sector and until June (second quarter) in 2015 reached 240.480. This paper describes how the role of extensification increase the number of personal taxpayer through proactive efforts in increasing state revenues from taxes coordinated by the Extensification section in Tax Office.
The Influence of Green Marketing on Repurchase Intention and Customer Loylaty Through Customer Satisfaction as a Mediation Variable SAFITRI, Retno Vivi; NGATNO, Ngatno; FARIDA, Naili
Journal of Tourism Economics and Policy Vol. 4 No. 1 (2024): Journal of Tourism Economics and Policy (January - March 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i1.972

Abstract

This research aims to determine the direct influence of green marketing on repurchase intention and customer loyalty and how much customer satisfaction is a mediating variable between Green Marketing on Repurchase Intention and Customer Loyalty on Uniqlo products. The research method used uses a quantitative approach with the explanatory research type. The sample used was 270 respondents, and data collection was done using a questionnaire. The dependent variable in this research is Green Marketing (X). In contrast, the independent variables are Repurchase Intention and Customer Loyalty (Y), while the Customer Satisfaction variable is a Mediation variable (Z). Data analysis used in this research uses the Smart Partial Least Square (PLS) method. The study's hypothesis testing yielded significant findings. Firstly, green marketing positively impacts customer satisfaction, loyalty, and repurchase intention for Uniqlo products, supported by prior research. Secondly, customer satisfaction and loyalty are interlinked, as validated by existing literature. Thirdly, the influence of green marketing through customer satisfaction and repurchase intention significantly affects customer loyalty. These findings emphasize the importance of green marketing strategies in enhancing customer relationships and brand loyalty for Uniqlo products.
PENGARUH KREATIFITAS PEGAWAI, IKLIM ORGANISASI, BUDAYA ORGANISASI, KEPEMIMPINAN TRANSFORMASIONAL, DAN PEMBERDAYAAN TERHADAP KINERJA PEGAWAI Imbaruddin, Amirul; Wijayanto, Andi; Ngatno, Ngatno
Jurnal Administrasi Negara Vol 30 No 3 (2024): Jurnal Administrasi Negara
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/jan.v30i3.3421

Abstract

This study was conducted to explore the affect of employee creativity, organizational climate, organizational culture, transformational leadership, and employee engagement on employee performance at Accounting Firms through employee satisfaction and work engagement as a mediating variabel. This study uses quantitative methode and structural equation modeling (SEM). This research then involved 200 respondents selected from accounting firm employees in Makassar. The results of the study show that employee creativity and organizational climate significantly influence employee satisfaction and work engagement, which has a positive impact on employee performance. Furthermore, transformational leadership and organizational culture have been proven to improve employee performance. However, employee empowerment has been proven to increase employee motivation and performance. This conclusion match with the theory which states that employee satisfaction and work commitment play an important role as mediating variabels in the relationship between the work environment and employee performance. Therefore, this study contributes to the performance management literature by highlighting the importance of these variabels in improving performance in the service sector. Practical implications show that companies in the service sector develop positive organizational cultures, transformational leadership styles, and employee empowerment strategies to improve performance.
BIG DATA DAN KINERJA PERUSAHAAN: SUATU KAJIAN DENGAN PENDEKATAN ANALISIS BIBLIOGRAFI Kusumarita, Anna; Ngatno, Ngatno; Wijayanto, Andi
Jurnal Ilmiah Akuntansi dan Finansial Indonesia Vol 8 No 2 (2025): Jurnal Ilmiah Akuntansi dan Finansial Indonesia
Publisher : Prodi Akuntansi FEBM Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/dz5thk98

Abstract

The literature related to the impact of big data on company performance is still fragmented and lacks integrating the results of current studies. This study uses a systematic literature review method. The analysis process uses 73 articles from Scopus. The purpose of this study is to contribute to the literature related to the relationship between big data and company performance. This study provides a systematic overview of how big data affects various types of company performance (financial, operational, ESG, technology & innovation, and marketing). This systematic review is proposed to pave the way for conceptual and empirical research streams by emphasizing the importance of big data analytics in improving company performance. In addition, this observation offers academics and practitioners a better understanding of the relationship between big data analytics and company performance.
Efektivitas Komunikasi Kesehatan terhadap Tingkat Pengetahuan Ibu dalam Pencegahan Stunting Sari, Rita Kartika; Ngatno, Ngatno
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 3 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v8i3.14810

Abstract

The purpose of this study was to evaluate the effectiveness of health communication in improving maternal knowledge about stunting prevention in the working area of ​​Kedung 1 Health Center, Jepara. The research method used a cross-sectional design involving 50 mothers with toddlers as respondents. Data on the level of knowledge before and after the intervention were collected through a questionnaire. Data analysis was carried out using the Wilcoxon Signed-Rank test. The results showed a significant increase in maternal knowledge scores after the health communication intervention. The average knowledge score increased from 9 (SD = 1.26) to 9.8 (SD = 0.4) with a p-value <0.001. This indicates that health communication is effective in improving maternal understanding of stunting prevention. The conclusion of the study is that health communication based on an emotional approach and the use of technology-based educational media has proven effective in improving maternal knowledge. The widespread application of this strategy can contribute to efforts to reduce the prevalence of stunting, especially in Indonesia. Keywords: Health Communication, Pregnant Mother, Stunting Prevention.  
Interaktivitas Akun Media Sosial Instagram @Kemenkes_RI sebagai Media Informasi Vaksinasi Covid-19 Raidandi, Akbar; Nasrullah, Nasrullah; Ngatno, Ngatno
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 3 (2025): Agustus 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i3.2025.1611-1629

Abstract

Kementerian Kesehatan Republik Indonesia memiliki program vaksinasi Covid-19 menciptakan herd immunity untuk mengurangi penyebaran virus Covid-19. Masyarakat membutuhkan keaktualan dan kefaktualan dalam mencari informasi mengenai vaksinasi Covid-19. Maka, kemenkes memanfaatkan media sosial Instagram untuk memberikan informasi kesehatan khususnya vaksinasi Covid-19. Penelitian ini ingin mengetahui bagaimana interaktivitas akun media sosial Instagram @Kemenkes_RI sebagai media informasi vaksinasi Covid-19. Sebuah media sosial memiliki interaktif yang lebih tinggi sehingga pesan atau informasi dapat tersebar luas secara efektif. Media sosial dapat membentuk komunikasi dua arah yang interaktif, dimana proses itu memiliki pengaruh dalam menerima dan memberikan pesan. Penelitian ini menggunakan teori CMC Interactivity Model yang dikemukakan oleh Mohmoud dan Auter (2009). Dalam teknik pengumpulan data secara keseluruhan menggunakan dokumentasi pada akun media sosial Instagram @Kemenkes_RI. Hasil dari penelitian ini, adanya bentuk interaktivitas menurut MC Millan pada akun media sosial instagram @Kemenkes_RI yaitu user to system dimana peneliti menggunakan fitur like, views, dan komentar, user to user interaksi pada kolom komentar dan user to document memodifikasi isi pesan yang disampaikan. Peneliti menyimpulkan bahwa jenis pesan komunikasi dalam penelitian ini adalah jenis pesan komunikasi responsive dan interaktivitas yang paling dominan yaitu user to system dan user to user
The Determinant of Craftsmen Business Performance During Pandemic Period in Lake Toba Marbun, Diki Febrianto; Ngatno, Ngatno; Wijayanto, Andi
Gema Wiralodra Vol. 14 No. 2 (2023): gema wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i2.561

Abstract

This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in the Lake Toba area. The sample in this study amounted to 75 ulos craftsmen. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance.
PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI MEDIATOR PADA PERUSAHAAN SEKTOR ENERGI DI INDONESIA Firdauzi, Amalia; Wijayanto, Andi; Ngatno, Ngatno
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2246

Abstract

ABSTRAKSektor energi memegang peranan penting dalam perekonomian Indonesia, berkontribusi terhadap pasokan energi untuk rumah tangga, transportasi, dan industri, sekaligus mendorong pertumbuhan dan pembangunan ekonomi. Meskipun penting, sektor ini menghadapi tantangan yang semakin besar, termasuk masalah lingkungan dan permintaan energi global yang berfluktuasi, yang telah memengaruhi valuasi perusahaan dan minat investor. Tujuan dari penelitian ini adalah untuk menguji pengaruh GCG dan CSR terhadap nilai perusahaan sektor energi di Indonesia, dan untuk menguji peran profitabilitas dalam memediasi hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder. Data yang diambil adalah laporan tahunan perusahaan di sektor energi yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2020-2022. Metode penelitian ini adalah analisis regresi linear dan sobel test dengan menggunakan Statistical Package for Social Science (SPSS). Hasil penelitian yang didapatkan adalah mekanisme GCG kepemilikan manajerial berpengaruh signifikan terhadap nilai perusahaan, sedangkan CSR tidak berpengaruh langsung terhadap nilai perusahaan. CSR berpengaruh signifikan terhadap profitabilitas, dan profitabilitas berpengaruh positif terhadap nilai perusahaan. Hasil uji mediasi variabel profitabilitas dengan sobel test menunjukkan bahwa profitabilitas memediasi CSR dengan nilai perusahaan dan tidak memediasi GCG dengan nilai perusahaan. Penelitian ini memperkuat teori dengan menunjukkan bahwa praktik GCG dan CSR penting untuk meningkatkan nilai perusahaan.Kata Kunci: Corporate Social Responsibility; Good Corporate Governance; nilai perusahaan; profitabilitas.ABSTRACTThe energy sector plays a vital role in the Indonesian economy, contributing to the energy supply for households, transportation, and industry, while driving economic growth and development. Despite its importance, the sector faces increasing challenges, including environmental issues and fluctuating global energy demand, which have affected firm valuations and investor interest. The purpose of this study is to examine the effect of GCG and CSR on the value of energy sector firms in Indonesia, and to examine the role of profitability in mediating this relationship. This study uses a quantitative approach with secondary data. The data taken are the annual reports of companies in the energy sector listed on the Indonesia Stock Exchange (IDX) in 2020-2022. The research method is linear regression analysis and the Sobel test using the Statistical Package for Social Science (SPSS). The results of the study are that the managerial ownership GCG mechanism has a significant effect on firm value, while CSR does not have a direct effect on firm value. CSR has a significant effect on profitability, and profitability has a positive effect on firm value. The results of the profitability variable mediation test with the Sobel test show that profitability mediates CSR with firm value and does not mediate GCG with firm value. This study strengthens the theory by showing that GCG and CSR practices are important for increasing firm value.Keywords: Corporate Social Responsibility; Good Corporate Governance; firm value; profitability.
Co-Authors Agus Hermani Andi Wijayanto Apriatni Endang Prihartini Ardhito Katon Bagaskara, Ardhito Katon Ari Pradhanawati Ciptowening, Adhi Kurniawan Dilla, Sri Farah Eko Prihanto, Eko Endang Larasati Fahmi Rezqa Afifi, Fahmi Rezqa Febrianto Marbun, Diki Firdauzi, Amalia Gultom, Melky Imbaruddin, Amirul Kusumarita, Anna Lisdiani, Vendriana Marbun, Diki Febrianto Marthalova, Rani Atika Mustamu, Elijah Joel Naili Farida Narendra Bagaskara, Nicodemus Nasrullah Nasrullah Nawazirul Lubis Nur Amalia Zulfa Olivia, Gegahertzy Rindo Pradipta, Alvidy Brilian Rachmi Murti, Canta Lalita Raidandi, Akbar Reni Shinta Dewi Rita Kartika Sari Rodhiyah Rodhiyah SAFITRI, Retno Vivi Salvandi Qito Pratama Sofi Nurul Ghoini, Sofi Nurul Sri Suryoko Sri Suwitri Sugiyarsih, Susi Tunggal, Cecilia Audrey Tyas Rooswitasari, Tyas Yogia Dana Mandhala, Yogia Dana