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PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (STUDI PADA PENGGUNA APLIKASI ALFAGIFT DI KOTA SEMARANG) Sakti, Sandi Yudha; Farida, Naili; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41302

Abstract

Technology and information have experienced significant advancements in line with the rapidly evolving times. The growth of the internet and technologies has prompted retail business actors in Indonesia to develop their business models to remain relevant. By combining the retail business model with the internet, a new business method emerged, subsequently referred to as internet retailing (e-retailing). This research aims to determine the influence of e-service quality and perceived value on repurchase intention through e-satisfaction among Users of the Alfagift app in Semarang City. This research is categorized as explanatory, utilizing non-probability sampling and purposive sampling methods to collect research samples. The sample comprised 100 individuals who had transacted through the Alfagift app, reside in Semarang City, and are at least 18 years old. This study utilized validity testing, reliability testing, correlation coefficients, determination coefficients, t-test, path analysis, and Sobel test with the aid of SPSS 26 software. The results of this study indicate a positive and significant influence from each variable in sequence, namely e-service quality, perceived value, and e-satisfaction on repurchase intention, as well as an indirect positive and significant impact from e-service quality and perceived value on repurchase intention through e-satisfaction.Keyword: E-Satisfaction; E-Service Quality; Perceived Value; Repurchase IntentionTeknologi dan informasi telah mengalami kemajuan yang sangat besar seiring dengan zaman yang terus berkembang secara pesat. Perkembangan internet dan teknologi tersebut mendorong pelaku bisnis ritel di Indonesia untuk mengembangkan model bisnis yang mereka kelola agar tetap dapat relevan. Dengan mengombinasikan model bisnis ritel dengan internet, muncul sebuah metode bisnis baru yang kemudian disebut dengan internet retailing (e-retailing). Penelitian ini bertujuan untuk mengetahui pengaruh antara e-service quality dan perceived value terhadap repurchase intention melalui e-satisfaction pada pengguna aplikasi Alfagift di Kota Semarang. Penelitian ini termasuk kedalam penelitian eksplanatori, dan menggunakan metode ­non-probability sampling serta purposive sampling untuk mengambil sampel penelitian. Sampel yang digunakan adalah 100 orang yang pernah melakukan transaksi melalui aplikasi Alfagift, berdomisili di Kota Semarang, dan telah berusia minimal 18 tahun. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, analisis jalur, dan uji sobel dengan alat bantu aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dan signifikan dari masing-masing variabel secara berurutan, yaitu e-service quality, perceived value dan e-satisfaction terhadap repurchase intention, serta adanya pengaruh tidak langsung yang positif dan signifikan dari e-service quality dan perceived value terhadap repurchase intention melalui ­e-satisfaction.Kata Kunci: E-Satisfaction; E-Service Quality;  Perceived Value; Repurchase Intention
Analysis Business Development Strategy UMKM Singkong Keju Argotelo Salatiga Through Business Model Canvas Method Pramesti, Nafi Addin; Nugraha, Hari Susanta; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43428

Abstract

Abstract: The problem in this research is that the development of Argotelo’s business is still stagnating and even declining. This is due to the lack of a good business development model plan for Argotelo. The aim of this research is to formulate an overview of Argotelo’s current business model through Business Model Canvas method and formulate recommendation for business development strategies that can be applied to Argotelo. The research used qualitative case descriptive methods with interviews, obeservations, and documentation to obtain data in the field. Research results suggest that in order to develop its products or create new products and expand segmentation as well as marketing reach followed by promotion and research and development. Besides, in order to sustain and thrive, Argotelo needs to optimize its strengths and potential as well as correct its shortcomings and constraints.Keyword: business development; business model canvas; ansoff’s matrixAbstrak: Permasalahan dalam penelitian ini dikarenakan pengembangan bisnis Argotelo masih mengalami stagnasi perkembangan dan bahkan menurun. Hal tersebut disebabkan karena belum adanya rencana model pengembangan bisnis ke depan yang baik pada Argotelo. Tujuan penelitian ini adalah untuk merumuskan gambaran model bisnis Argotelo saat ini melalui metode Business Model Canvas dan merumuskan rekomendasi strategi pengembangan bisnis yang dapat diterapkan untuk Argotelo. Penelitian ini menggunakan metode kualitatif deskriptif kasus dengan wawancara, observasi, dan dokumentasi untuk memperoleh data di lapangan. Hasil penelitian menunjukkan untuk mengembangkan bisnisnya ke depan, Argotelo perlu untuk mengembangkan produknya atau membuat produk baru dan memperluas segmentasi serta jangkauan pemasaran yang diikuti dengan promosi dan riset lapangan dan pengembangan. Selain itu juga supaya tetap sustain dan berkembang, Argotelo perlu untuk mengoptimalkan kekuatan dan potensi yang dimiliki serta memperbaiki kekurangan dan kendala yang terjadi.Kata kunci: pengembangan bisnis; business model canvas; ansoff’s matrix
PENGARUH KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN WULING CONFERO DI KOTA SEMARANG MELALUI CITRA MEREK SEBAGAI VARIABEL MEDIASI Prawira, Insanul Kahfi; Ngatno, Ngatno; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41416

Abstract

In keeping with the evolving times, transportation modes continue to change and develop, including their types and forms. Motor vehicles, especially those in the Low MPV (Multi Purpose Vehicle) segment, have become a popular choice in Indonesia, particularly among families with 3-7 members. One of the manufacturers, PT SGMW Motor Indonesia (Wuling), produces the Confero model that competes with other brands. This study examines the influence of brand image, price, and product quality on the purchasing decisions of Wuling Confero cars in Semarang. In the effort to achieve sales targets, companies need to establish a positive brand image through good product quality and appropriate pricing. This study aims to determine the influence of product quality and product price through brand image on the purchasing decisions of Wuling Confero in the city of Semarang. This research falls within the realm of Exploratory Research, utilizing non-probability sampling and purposive sampling as the sampling technique. The sample consists of 92 individuals who have purchased and used Wuling Confero. This research employs regression analysis using the SPSS 26 software and the Sobel test on the quantpsy.org website. The research results indicate a positive and significant influence of product quality on brand image and purchasing decisions. The variable of price does not significantly affect brand image but does affect purchasing decisions. The results of the mediation test also indicate that brand image serves as a mediating variable between product quality and purchasing decisions, but it does not mediate between the price variable and purchasing decisions. Keywords: Product Quality; Price; Brand Image; Purchasing DecisionsDalam mengikuti perkembangan zaman, moda transportasi terus berubah dan berkembang, termasuk jenis dan bentuknya. Kendaraan bermotor, terutama mobil segmen Low MPV (Multi Purpose Vehicle), telah menjadi pilihan populer di Indonesia, terutama bagi keluarga dengan anggota 3-7 orang. Salah satu produsen, PT SGMW Motor Indonesia (Wuling), menghasilkan mobil tipe Confero yang bersaing dengan merek lain. Dalam mencapai target penjualan, perusahaan perlu membangun citra positif melalui kualitas produk yang baik dan harga yang sesuai. Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk dan harga melalui citra merek terhadap keputusan pembelian Wuling Confero di Semarang. Penelitian ini adalah Penelitian Eksplanatori, dan menggunakan non-probability sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 92 orang yang sudah pernah membeli dan menggunakan Wuling Confero. Penelitian ini menggunakan analisis regresi dengan alat bantu aplikasi SPSS 26 dan uji sobel di website quantpsy.org. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada variabel kualitas produk terhadap citra merek dan keputusan pembelian. Harga tidak berpengaruh terhadap citra merek namun berpengaruh terhadap keputusan pembelian. Uji mediasi menunjukkan citra merek berperan sebagai mediator antara kualitas produk terhadap keputusan pembelian, namun tidak berperan sebagai mediator antara harga dan keputusan pembelian.Kata Kunci: Kualitas Produk; Harga; Citra Merek; Keputusan Pembelian
Pengaruh Good Corporate Governance dan Struktur Modal Terhadap Nilai Perusahaan Melalui Kinerja Keuangan Sebagai Variabel Mediasi (Studi Pada Perusahaan Farmasi Yang Listing di BEI Periode 2018 – 2022) Nur Fitriasih, Rika; Prihatini, Apriatni Endang; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43675

Abstract

Abstract: The Indonesian pharmaceutical industry is the second largest contributor to GDP Manufacturing has experienced stock price fluctuations and price to book value as an indicator of company value in 2018 to 2022. One of the things that influences corporate value fluctuations is Good Corporate Governance (GCG) which serves as a guide to running a business and capital structure that gives an overview of the level of corporate risk. The study aims to find out the influence of GCG and capital structure on the value of companies through financial performance on pharmaceutical companies listed in the EIB in 2018 – 2019. Research findings show that financial performance is influenced by GCG measured by independent commissioners and audit committees as well as capital structure, whereas the value of a company is partially affected by GCG measured by institutional ownership and financial performance. For the mediation test, financial performance can mediate the impact of GCG measured with independent commissioners and audit committees as well as capital structure on the company's value.Keywords: gcg; capital structure; company value; financial performance; stock pricesAbstraksi: Industri farmasi Indonesia merupakan sektor yang menjadi kontributor terbesar kedua pada PDB Manufaktur mengalami fluktuasi harga saham dan nilai price to book value sebagai indikator nilai perusahaan pada tahun 2018 hingga 2022. Salah satu hal yang mempengaruhi fluktuasi nilai perusahaan adalah Good Corporate Governance (GCG) yang berfungsi sebagai panduan untuk menjalankan bisnis dan struktur modal yang memberikan gambaran mengenai tingkat risiko perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh GCG dan struktur modal terhadap nilai perusahaan melalui kinerja keuangan pada perusahaan farmasi yang listing di BEI tahun 2018 – 2019. Hasil penelitian menunjukkan bahwa kinerja keuangan dipengaruhi oleh GCG yang diukur oleh komisaris independen dan komite audit serta struktur modal. Sedangkan nilai perusahaan secara parsial dipengaruhi oleh GCG yang diukur dengan kepemilikan institusional dan kinerja keuangan. Untuk uji mediasi, kinerja keuangan dapat memediasi pengaruh GCG yang diukur dengan komisaris independen dan komite audit serta struktur modal terhadap nilai perusahaan.   Kata Kunci: gcg; struktur modal; nilai perusahaan; kinerja keuangan; harga saham
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMODERASI GAYA HIDUP (Studi Pada Kosumen Celana Jeans Levi’s Gerai Mall Paragon Kota Semarang) Marcelo, Stephen Hammel; Ngatno, Ngatno; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41418

Abstract

The Market Share Index for the period 2019 to 2023 shows the top three companies in the jeans industry in Indonesia experienced fluctuations caused by the Covid-19 pandemic. In the last two years, the three companies have tried to increase their market share. Although Levi''s always ranks first, the company has experienced a decline in market share in 2020 and 2022. This decline reaches four percent in 2020 and three point two percent in 2022. This study aims to explain whether lifestyle can moderate the relationship between product quality and repurchasing intention of Levi''s jeans. This research is associative research with a quantitative approach using primary data obtained through a questionnaire. The population in this study were consumers of Levi''s jeans in Semarang City. The number of samples in this study were 100 people. The data analysis technique used is moderation regression analysis. The results of this study indicate that: (1) product quality has a significant effect on repurchasing interest in Levi''s jeans. (2) Lifestyle has proven to have a significant influence on repurchase interest in Levi's jeans products. (3) there is a simultaneous influence between product quality varia\bles on consumer repurchase intention of Levi's jeans which is moderated by lifestyle. Based on the results of the research, Levi's needs to increase consumers' interest in repurchasing Levi's jeans. Companies need to optimize the quality of the products they serve and consider the current lifestyle of consumers.Keyword: Product Quality, Repurchase Intention, LifestyleIndex Market Share Perusahaan Celana Jeans di Indonesiaperiode tahun 2019 hingga 2023, menunjukkan ketiga perusahaan teratas dalam industri celana jeans di Indonesia mengalami fluktuasi yang disebabkan oleh pandemi Covid-19. Meskipun Levi''s selalu menduduki peringkat pertama, perusahaan ini mengalami penurunan pangsa pasar pada tahun 2020 dan 2022. Penurunan ini mencapai empat persen pada tahun 2020 dan tiga koma dua persen pada tahun 2022. Penelitian ini bertujuan untuk menjelaskan apakah gaya hidup mampu memoderasi hubungan kualitas produk dengan minat beli ulang celana jeans Levi''s. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif menggunakan data primer yang diperoleh melalui kuesioner. Populasi dalam penelitian ini adalah konsumen celana jeans Levi''s Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Teknik analisis data yang digunakan adalah analisis regresi moderasi. Hasil penelitian ini menunjukkan bahwa: (1) kualitas produk berpengaruh terhadap minat beli ulang pada produk celana jeans Levi''s terbukti signifikan. (2) gaya hidup berpegaruh terhadap minat beli ulang pada produk celana jeans Levi’s terbukti signifikan. (3) adanya pengaruh secara simultan antara variabel kualitas produk terhadap minat beli ulang konsumen celana jeans Levi’s yang dimoderasi oleh gaya hidup. Berdasarkan hasil dari penelitian, Levi’s perlu meningkatkan minat beli ulang para konsumen celana jeans Levi''s. Perusahaan perlu mengoptimalkan kualitas produk yang disajikan serta mempertimbangkan gaya hidup konsumen yang di saat ini.Kata Kunci: Kualitas Produk, Minat Beli Ulang, Gaya Hidup
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN MIE SEDAAP DI KABUPATEN BATANG Rahman, Ferdiyan Aditya; Ngatno, Ngatno; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41218

Abstract

PT Wings Group, one of the leading instant noodle companies in Indonesia, seeks to compete and make consumers feel satisfied thereby increasing their loyalty to Mie Sedaap products. This research is to prove the influence of product quality and price on consumer loyalty through consumer satisfaction as an intervening variable for Mie Sedaap consumers in Batang Regency. This research uses explanatory research with non-probability sampling and quota sampling methods using the SPSS version 25 application. The sample is 100 housewife respondents in Batang Regency. The results of this research are that product quality has no effect on consumer satisfaction and price has a positive effect on consumer satisfaction. Product quality has no effect on consumer loyalty, price has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, and consumer satisfaction is unable to mediate the relationship between product quality and consumer loyalty, and consumer satisfaction is able to mediate the relationship between price and consumer loyalty. The advice from researchers is to continue to innovate the products created and provide attractive promotions with the aim of increasing consumer interest when making purchases so as to create consumer satisfaction.Keywords: Product Quality; Price; Consumer Satisfaction; Consumer Loyalty.PT Wings Group, salah satu perusahaan mie instan terkemuka di Indonesia berupaya bersaing dan membuat konsumen merasa puas sehingga meningkatkan loyalitas mereka terhadap produk Mie Sedaap. Penelitian ini untuk membuktikan adanya pengaruh kualitas produk dan harga terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening pada konsumen Mie Sedaap di Kabupaten Batang. Penelitian ini menggunakan explanatory research dengan metode non probability sampling dan quota sampling menggunakan aplikasi SPSS versi 25. Sampel 100 responden ibu rumah tangga yang ada di Kabupaten Batang. Hasil penelitian ini adalahkualitas produk tidak berpengaruh terhadap kepuasan konsumen dan harga berpengaruh positif terhadap kepuasan konsumen. Kualitas produk tidak berpengaruh terhadap loyalitas konsumen, harga berpengaruh positif terhadap loyalitas konsumen, kepuasan konsumen berpengaruh positif terhadap loyalitas konsumen, dan kepuasan konsumen tidak mampu memediasi hubungan antara kualitas produk terhadap loyalitas konsumen, dan kepuasan konsumen mampu memediasi hubungan antara harga terhadap loyalitas konsumen. Saran dari peneliti adalah tetap berinovasi terhadap produk yang diciptakan serta menyediakan promo yang menarik dengan tujuan meningkatkan ketertarikan konsumen ketika melakukan pembelian sehingga dapat menciptakan kepuasan konsumen.Kata Kunci: Kualitas Produk; Harga; Kepuasan Konsumen; Loyalitas Konsumen.
PENGARUH KREATIFITAS PEGAWAI, IKLIM ORGANISASI, BUDAYA ORGANISASI, KEPEMIMPINAN TRANSFORMASIONAL, DAN PEMBERDAYAAN TERHADAP KINERJA PEGAWAI Imbaruddin, Amirul; Wijayanto, Andi; Ngatno, Ngatno
Jurnal Administrasi Negara Vol 30 No 3 (2024): Jurnal Administrasi Negara
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/jan.v30i3.3421

Abstract

This study was conducted to explore the affect of employee creativity, organizational climate, organizational culture, transformational leadership, and employee engagement on employee performance at Accounting Firms through employee satisfaction and work engagement as a mediating variabel. This study uses quantitative methode and structural equation modeling (SEM). This research then involved 200 respondents selected from accounting firm employees in Makassar. The results of the study show that employee creativity and organizational climate significantly influence employee satisfaction and work engagement, which has a positive impact on employee performance. Furthermore, transformational leadership and organizational culture have been proven to improve employee performance. However, employee empowerment has been proven to increase employee motivation and performance. This conclusion match with the theory which states that employee satisfaction and work commitment play an important role as mediating variabels in the relationship between the work environment and employee performance. Therefore, this study contributes to the performance management literature by highlighting the importance of these variabels in improving performance in the service sector. Practical implications show that companies in the service sector develop positive organizational cultures, transformational leadership styles, and employee empowerment strategies to improve performance.
BIG DATA DAN KINERJA PERUSAHAAN: SUATU KAJIAN DENGAN PENDEKATAN ANALISIS BIBLIOGRAFI Kusumarita, Anna; Ngatno, Ngatno; Wijayanto, Andi
Jurnal Ilmiah Akuntansi dan Finansial Indonesia Vol 8 No 2 (2025): Jurnal Ilmiah Akuntansi dan Finansial Indonesia
Publisher : Prodi Akuntansi FE Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/dz5thk98

Abstract

The literature related to the impact of big data on company performance is still fragmented and lacks integrating the results of current studies. This study uses a systematic literature review method. The analysis process uses 73 articles from Scopus. The purpose of this study is to contribute to the literature related to the relationship between big data and company performance. This study provides a systematic overview of how big data affects various types of company performance (financial, operational, ESG, technology & innovation, and marketing). This systematic review is proposed to pave the way for conceptual and empirical research streams by emphasizing the importance of big data analytics in improving company performance. In addition, this observation offers academics and practitioners a better understanding of the relationship between big data analytics and company performance.
Efektivitas Komunikasi Kesehatan terhadap Tingkat Pengetahuan Ibu dalam Pencegahan Stunting Sari, Rita Kartika; Ngatno, Ngatno
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 3 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v8i3.14810

Abstract

The purpose of this study was to evaluate the effectiveness of health communication in improving maternal knowledge about stunting prevention in the working area of ​​Kedung 1 Health Center, Jepara. The research method used a cross-sectional design involving 50 mothers with toddlers as respondents. Data on the level of knowledge before and after the intervention were collected through a questionnaire. Data analysis was carried out using the Wilcoxon Signed-Rank test. The results showed a significant increase in maternal knowledge scores after the health communication intervention. The average knowledge score increased from 9 (SD = 1.26) to 9.8 (SD = 0.4) with a p-value <0.001. This indicates that health communication is effective in improving maternal understanding of stunting prevention. The conclusion of the study is that health communication based on an emotional approach and the use of technology-based educational media has proven effective in improving maternal knowledge. The widespread application of this strategy can contribute to efforts to reduce the prevalence of stunting, especially in Indonesia. Keywords: Health Communication, Pregnant Mother, Stunting Prevention.  
Interaktivitas Akun Media Sosial Instagram @Kemenkes_RI sebagai Media Informasi Vaksinasi Covid-19 Raidandi, Akbar; Nasrullah, Nasrullah; Ngatno, Ngatno
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 3 (2025): Agustus 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i3.2025.1611-1629

Abstract

Kementerian Kesehatan Republik Indonesia memiliki program vaksinasi Covid-19 menciptakan herd immunity untuk mengurangi penyebaran virus Covid-19. Masyarakat membutuhkan keaktualan dan kefaktualan dalam mencari informasi mengenai vaksinasi Covid-19. Maka, kemenkes memanfaatkan media sosial Instagram untuk memberikan informasi kesehatan khususnya vaksinasi Covid-19. Penelitian ini ingin mengetahui bagaimana interaktivitas akun media sosial Instagram @Kemenkes_RI sebagai media informasi vaksinasi Covid-19. Sebuah media sosial memiliki interaktif yang lebih tinggi sehingga pesan atau informasi dapat tersebar luas secara efektif. Media sosial dapat membentuk komunikasi dua arah yang interaktif, dimana proses itu memiliki pengaruh dalam menerima dan memberikan pesan. Penelitian ini menggunakan teori CMC Interactivity Model yang dikemukakan oleh Mohmoud dan Auter (2009). Dalam teknik pengumpulan data secara keseluruhan menggunakan dokumentasi pada akun media sosial Instagram @Kemenkes_RI. Hasil dari penelitian ini, adanya bentuk interaktivitas menurut MC Millan pada akun media sosial instagram @Kemenkes_RI yaitu user to system dimana peneliti menggunakan fitur like, views, dan komentar, user to user interaksi pada kolom komentar dan user to document memodifikasi isi pesan yang disampaikan. Peneliti menyimpulkan bahwa jenis pesan komunikasi dalam penelitian ini adalah jenis pesan komunikasi responsive dan interaktivitas yang paling dominan yaitu user to system dan user to user
Co-Authors Agus Hermani Andi Wijayanto Apriatni Endang Prihatini Ardhito Katon Bagaskara, Ardhito Katon Ari Pradhanawati Ashfia, Sumayyah Ashfa Banurea, Paulus Christian Ciptowening, Adhi Kurniawan Damayanti, Annisa Rahmadila Dilla, Sri Farah Eko Prihanto, Eko Endang Larasati Fahmi Rezqa Afifi, Fahmi Rezqa Gultom, Melky Hari Susanta Nugraha Hudatama, Budiarmanda Ikhsan Imbaruddin, Amirul Kusumarita, Anna Lisdiani, Vendriana Marcelo, Stephen Hammel Marthalova, Rani Atika Mumpuni, Wahyuni Putri Mustamu, Elijah Joel Naili Farida Narendra Bagaskara, Nicodemus Nasrullah Nasrullah Nawazirul Lubis Nur Amalia Zulfa Nur Fitriasih, Rika Olivia, Gegahertzy Rindo Pradipta, Alvidy Brilian Pramesti, Nafi Addin Prawira, Insanul Kahfi Rachmi Murti, Canta Lalita Rahman, Ferdiyan Aditya Raidandi, Akbar Reni Shinta Dewi Rita Kartika Sari Rodhiyah Rodhiyah SAFITRI, Retno Vivi Sakti, Sandi Yudha Salvandi Qito Pratama Sari Listyorini Saryadi Saryadi Sendhang Nurseto Sofi Nurul Ghoini, Sofi Nurul Sri Suryoko Sri Suwitri Sugiyarsih, Susi Tunggal, Cecilia Audrey Tyas Rooswitasari, Tyas Unsha, Tanzila Al Widiartanto Widiartanto Yogia Dana Mandhala, Yogia Dana