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All Journal FORUM JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Administrasi Negara Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Ilmiah Akuntansi dan Finansial Indonesia Gema Wiralodra Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Tourism Economics and Policy International Journal of Economics, Management and Accounting
Ngatno Ngatno
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The Implementation of Stimulus Organism Response on Repeat Purchase Intention for fashion products on Tokopedia (Study of Generation Z in Semarang City) Febrianto Marbun, Diki; Ngatno, Ngatno; Wijayanto, Andi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.179

Abstract

This study was conducted to examine the effect of social media interactivity on perceived utilitarian value, the influence of social media interactivity on perceived hedonic value, the influence of social media interactivity on repeat purchase intention, the influence of perceived utilitarian value on repeat purchase intention, the influence perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value mediates the reliationship between social media interactivity and repeat purchase intention, the role of perceived hedonic value mediates the reliationship between social media interactivity and repeat purchase intention. This research was carried out in the Semarang City area. The sample in this study amounted to 100 generation z who shop for fashion products on Tokopedia. The analytical method used in this research is SEM with Smart PLS 3. The results of this study indicate that social media interactivity was able to create perceived utilitarian value and perceived hedonic value. It was found that there was a significant influence of social media interactivity on repeat purchase intention, an insignificant influence of perceived utilitarian value on repeat purchase intention, a significant influence of perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value which was unable to mediate the relationship between social media interactivity and repeat purchase intention, and found the role of perceived hedonic value which can mediate the relationship between social media interactivity and repeat purchase intention.
Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach Farida, Naili; Prihartini, Apriatni Endang; Ngatno, Ngatno
JURNAL ILMU SOSIAL Vol 18, No 2 (2019)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1161.118 KB) | DOI: 10.14710/jis.18.2.2019.126-143

Abstract

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.
Co-Authors Agus Hermani Andi Wijayanto Apriatni Endang Prihartini Ardhito Katon Bagaskara, Ardhito Katon Ari Pradhanawati Ciptowening, Adhi Kurniawan Dilla, Sri Farah Eko Prihanto, Eko Endang Larasati Fahmi Rezqa Afifi, Fahmi Rezqa Febrianto Marbun, Diki Firdauzi, Amalia Gultom, Melky Imbaruddin, Amirul Kusumarita, Anna Lisdiani, Vendriana Marbun, Diki Febrianto Marthalova, Rani Atika Mustamu, Elijah Joel Naili Farida Narendra Bagaskara, Nicodemus Nasrullah Nasrullah Nawazirul Lubis Nur Amalia Zulfa Olivia, Gegahertzy Rindo Pradipta, Alvidy Brilian Rachmi Murti, Canta Lalita Raidandi, Akbar Reni Shinta Dewi Rita Kartika Sari Rodhiyah Rodhiyah SAFITRI, Retno Vivi Salvandi Qito Pratama Sofi Nurul Ghoini, Sofi Nurul Sri Suryoko Sri Suwitri Sugiyarsih, Susi Tunggal, Cecilia Audrey Tyas Rooswitasari, Tyas Yogia Dana Mandhala, Yogia Dana