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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Business Preneur : Jurnal Ilmu Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Insan Pengabdian Indonesia Journal of Ekonomics, Finance, and Management Studies
Sonja Andarini
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Customer Experience Dan Personalisasi Artificial Intelligence (AI) Terhadap Loyalitas Konsumen E-Commerce Shopee Di Surabaya Widyana Dini Maylinda; Sonja Andarini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9569

Abstract

Transformasi digital pada aktivitas bisnis mendorong banyak munculnya e-commerce salah satunya adalah Shopee, e-commerce populer dan banyak diminati di Indonesia. Tujuan penelitian ini yaitu guna menganalisis pengaruh Customer Experience dan Personalisasi Artificial Intelligence (AI) terhadap Loyalitas Konsumen e-commerce Shopee di Surabaya. Jenis penelitian ini yaitu kuantitatif dengan metode eksplanatori dan pengukuran variabel dilakukan dengan menggunakan skala likert. Konsumen Shopee usia 18-28 tahun yang berdomisili di Surabaya dan pernah mengunduh, menggunakan serta berbelanja di aplikasi Shopee adalah responden penelitian ini. Teknik penarikan sampel yang pada penelitian ini yaitu non-probability sampling dengan pendekatan purposive sampling dan didapatkan jumlah sampel sebanyak 204 responden dengan menggunakan rumus Slovin. Pengumpulan data pada penelitian ini melalui kuisioner dan program IBM SPSS Statistics 25 digunakan untuk menganalisis serta melakukan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t dan uji F. Hasil penelitian ini membuktikan bahwa secara parsial signifikan Customer Experience mempengaruhi Loyalitas Konsumen, secara parsial signifikan Personalisasi Artificial Intelligence (AI) mempengaruhi Loyalitas Konsumen, serta secara simultan signifikan Customer Experience dan Personalisasi Artificial Intelligence (AI) mempengaruhi Loyalitas Konsumen. Kata Kunci: Pengalaman Konsumen, Personalisasi Kecerdasan Buatan (AI), Loyalitas Konsumen
Prosedur Pengoperasionalan Pengadaan Barang dan Jasa pada PT Surabaya Industrial Estate Rungkut R.A Tania Eriezna Putri; Sonja Andarini
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3329

Abstract

Procurement of goods and services is one of the crucial activities in a company. Procedures for the operationalization of procurement of goods and services at PT Surabaya Industrial Estate Rungkut (SIER) are designed to ensure that procurements are carried out in a transparent, efficient manner and in accordance with applicable regulations. The purpose of this research is to exhibit the operational procurement of goods and services on PT SIER. This research method uses qualitative descriptive, so will display the results through observations carried out by the author during the internship. The results of the research show that the operational procurement of goods and services of this PT SIER has three stages: planning, acquisition, and supervision. In its implementation, the procurement division at PT SIER is divided into several units to facilitate coordination with vendors at the time of provision of goods.
Peran Media Sosial Instagram @Plnup3surabayaselatan sebagai Media Promosi Produk dan Edukasi Kelistrikan dalam Menarik Minat Beli Pelanggan PT PLN (PERSERO) UP3 Surabaya Selatan Ananda Rizkiah Syahrani; Sonja Andarini
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3348

Abstract

The use of social media as a promotional and educational tools is increasingly important in company marketing strategies in the current digital era. This research examines the role of social media Instagram account @plnup3surabayaselatan in supporting product promotion and electrical education to attract buying interest from PT customers. PLN (Persero) UP3 South Surabaya. This research method uses a qualitative approach with data collection techniques through observation and interviews with customers and employees of PLN UP3 South Surabaya as well as content analysis of related posts. Research findings show that Instagram account @plnup3surabayaselatan is less effective in increasing customer awareness about electrical products and services offered by PT PLN (Persero) UP3 South Surabaya. Apart from that, the educational content presented is also less prominent so that the efficient and safe use of electrical energy is not yet fully understood by customers and the wider community. The results of this research provide important insights for companies in designing marketing strategies via social media to increase customer engagement and expand market share in today's digital era.
Pemanfaatan Teknologi Tepat Guna Untuk UMKM Barokah 717 di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Yoseph Santovino Roso; Sonja Andarini
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.31

Abstract

On this activity, the author’s focus is on helping Barokah 717 MSMs located in Ambulu Village, Sumberasih District, Probolinggo Regency to manufacture Appropriate Technology the cover of cassava and banana slices to improve the function of existing equipment. The hope is that through upgrade of this tool can increase work productivity. Another purpose of this activity is also as a forum for author to improve entrepreneurial skills through the manufacture of equipment. The method used is observation, discussion, and experimentation. With this activity, hoped that the tool that created may help Barokah 717 work productivity. The cover for the cassava and banana slicing that the author made includes a block that is used to press cassava or bananas so that no longer use hand directly. The problem faced is that because the tool is still experimental, when it tested it is not optimal operated and also the difference isn’t significant, then the availability of equipment to make that tool is limited.
Pendampingan Pembuatan Label Kemasan Pada UMKM Jamu Bathok Bu Tatik Di Kelurahan Wonorejo Surabaya Syahrani Nur Aullia Octivanti; Sonja Andarini
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.37

Abstract

UMKM Jamu Bathok Bu Tatik only carries out promotional activities by word of mouth. The sales and promotion activities are carried out in a traditional way, relying on the location of business stalls in Pasar Krukah, Surabaya. Therefore, rebranding is needed to increase the attractiveness and brand awareness. The rebranding that was carried out included creating a new logo and packaging stickers with attractive designs so that they were more eye-catching and could become the identity of the UMKM Jamu Bathok Bu Tatik which distinguished them from other herbal medicine sellers. The process required is to design and develop promotional media through the application of digital marketing which includes creating websites and business-specific emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and creating e-catalogs so that consumers can easily find out which product variants are available.
PENGARUH PRODUCT INNOVATION, PRODUCT QUALITY DAN PROMOTION TERHADAP COMPETITIVE ADVANTAGE PADA CIMORY YOGURT SQUEEZE DI SURABAYA Cintania Aubin Shafanada; Sonja Andarini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.8735

Abstract

Kemunculan produk minuman susu dengan berbagai merek beredar di masyarakat saat ini mengakibatkan terciptanya persaingan yang kompetitif antara perusahaan. Dalam menghadapi persaingan, perusahaan harus terus meningkatkan daya saing agar tetap mengikuti arus persaingan usaha sehingga perusahaan dituntut untuk dapat memilih strategi pemasaran yang tepat. Penelirian ini bertujuan untuk menganalisis pengaruh product innovation, product quality dan promotion terhadap competitive advantage pada cimory yogurt squeeze di Surabaya. Penelitian dilakukan dengan menerapkan metode penelitian kuantitatif. Metode pengambilan sampel yang digunakan adalah metode non probability sampling dengan teknik purposive sampling dan didapatkan sampel sebanyak 100 responden yang merupakan konsumen cimory yogurt squeeze. Teknis analisis data menggunakan uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi (R2), uji simultan (uji F) dan uji parsial (uji t) pada program Statistical Product and Service Solution (SPSS) versi 29. Hasil dari penelitian ini membuktikan bahwa Secara simultan variabel Product Innovation, Product Quality dan Promotion berpengaruh signifikan terhadap Competitive Advantage, Secara parsial Product Innovation berpengaruh signifikan terhadap Competitive Advantage, Secara parsial Product Quality berpengaruh signifikan terhadap Competitive Advantage, Secara parsial Promotion berpengaruh signifikan terhadap Competitive Advantag Kata Kunci: Inovasi Produk, Kualitas Produk, Promosi, Keunggulan Kompetitif.
Pengaruh Konten Pemasaran Terhadap Interaksi Konsumen Pada Produk Indomie PT Indofood (Studi Pada Konsumen Indomie di Surabaya) Wahyu Arrofiq; Sonja Andarini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10659

Abstract

Pada masa sekarang, perkembangan internet sangat pesat mengakibatkan semua kalangan ketergantungan dengan internet. Hal ini sangat berpengaruh pada perkembangan bisnis yang memaksa melakukan perubahan pemasaran melalui internet. Internet memberikan platform yang luas dan terbuka bagi pelaku periklanan untuk mencapai audiens yang lebih besar dan lebih tersegmentasi. Dalam pembuatan iklan, diharapkan bisa menarik dan tidak monoton. Pemasaran digital merupakan suatu cara inovatif dalam mengikuti perkembangan jaman. Pemasaran digital memiliki keunggulan dalam mencapai target yang terukur dan bersifat interaktif. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh konten pemasaran terhadap interaksi konsumen pada produk Indomie PT Indofood di Surabaya. Jenis penelitian ini menggunakan penelitian kuantitatif. Populasi dari penelitian ini adalah konsumen yang pernah membeli dan mengkonsumsi Indomie di Surabaya. Data tersebut diperoleh dari kuisioner yang diisi secara online. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden. Sumber data diambil melalui kuesioner, buku, website dan literatur. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form. Teknik analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linear sederhana untuk mengetahui pengaruh variabel konten pemasaran terhadap interaksi konsumen. Hasil penelitian ini menunjukkan bahwa konten pemasaran berpengaruh terhadap interaksi konsumen. Kata kunci : Internet, Iklan, Pemasaran Digital, Konten Pemasaran, Interaksi Konsumen
Strategi dan Kebijakan Ekspor Impor atau Perdagangan Internasional terhadap Pertumbuhan Ekonomi Indonesia Maharani Ikaningtyas; Sonja Andarini; Annisa Cindy Maurina; Ilham Asta Pangestu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.301

Abstract

The level of success in a country can be described by the rate of its economic growth which can be assessed from many aspects such as the value of export activities and import activities which have some influence on the trade balance in a country. Globalization and the era of free trade provide many opportunities for export companies to enter the world market as well as demand the readiness of a company to compete. Theories on international trade are proven to explain several personal business behaviors that are closely related to international trade activities. With good economic growth it will increase national income, people will be more prosperous in terms of the economy. In the last decade, there have been many studies stating that export activities can boost the growth of an economy because they can generate foreign exchange that can be used to finance internal sector development. This problem can arise when the relationship in the economy of a country with other countries both bilaterally and multilaterally so that it can cause several problems that can interfere with the course of international trade so that it can run smoothly, so to overcome some problems it is necessary to find a solution immediately, this is to improve the quality of life of the community. Keywords : export import, international trade, economic growth
Evaluasi dan Rekomendasi Strategi Kebijakan Bisnis pada PT Ananda Sukses Mandiri Maharani Ikaningtyas; Sonja Andarini; Iasa Nur Firdausi; Mohammad Vavian Baharudinsyah; Robby Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.308

Abstract

A business policy strategy is an important element that must be carefully formulated and studied by a company so that it does not cause multiple interpretations and is in accordance with the objectives of establishing a business or company. Reviewing this statement, the authors compiled a study using descriptive qualitative research methods with PT Ananda Sukses Mandiri as the unit of analysis within a certain period of time (cross action). The goal is that the reader can understand in more detail about the business policy strategy, and PT Ananda Sukses Mandiri can get to know the business policy strategy it has and understand what impact it will have from implementing the business policy strategy so that the company can have options whether to maintain a business policy strategy that is owned or renovate and add new business policy strategies. As for the results of his research, there are several business policy strategies that should be maintained and there are also business policies that require improvement at the implementation and formulation stages. Keywords : strategy, policy, business, evaluation, pt ananda sukses mandiri.
Penerapan Model Bisnis Canvas dalam Mengembangkan Bisnis UMKM Madu Yasa 22 Kota Madiun Firdiana Nur Auliya; Sonja Andarini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2221

Abstract

Honey is a sweet liquid produced by honey bees from the nectar of flowers. Honey is a herbal product that has been used for centuries for health and culinary benefits. It has been believed by Indonesian people since ancient times for its usefulness because it is made of natural ingredients and has no side effects. One of these herbal companies is UMKM Madu Yasa 22 Madiun. Honey is also considered a good sugar substitute that can be consumed for your culinary needs. The emergence of similar industries has created tight competition which has resulted in sharp turnover fluctuations. Therefore, UMKM Hadu Yasa 22 needs a new strategy to formulate the right business model as well as develop and address these challenges. This research aims to analyze the UMKM Honey Yasa 22 model using a business model canvas approach and evaluate it based on SWOT analysis to produce recommendations for improvement of the business model block element. The research uses a qualitative descriptive approach using Business Model Canvas (BMC) data analysis techniques and SWOT analysis that includes the use of IFAS and EFAS. Data collection methods are interviews with selected informants and document research. The research informants consisted of the owners, employees, and customers of UMKM Madu Yasa 22 randomly selected, a total of 11 people who have made repeated purchases. The findings indicate that SWOT analysis diagrams lead to diversification strategies (product/market) that serve as input for business improvement of canvas models. From its implementation, it recommended improvements to nine elements of Canvas Business Model, as well as strategies that enable the development of UMKM Madhu Yasa 22 business.
Co-Authors Ananda Rizkiah Syahrani Andini Pramudita Ani Winda Auliya Annisa Cindy Maurina Berliana Rizka Khusnul Azizah Brilian Valentia Stevani Cintania Aubin Shafanada Cynarawita Firjatullah Dewi Candra Wulan Elyzabeth Eka Nurmelasari Emmas Win Faulina Marbun Fikia Siti Meisaroh Firdiana Nur Auliya Gayoe Angger Gayoe Angger Arhofa Iasa Nur Firdausi Idha Dwi Firdayanti Ilham Asta Pangestu Indah Respati Kusumasari Lia Nirawati Maharani Ikaningtyas Maharani Ikaningtyas Mohammad Vavian Baharudinsyah Namira Maulida Eka Putri Novita Amalia Riyanjaya Novita Wulan Ramadanti Prilga Westrin Kusumaningrum Puspa Dwi Liestiyanti R.A Tania Eriezna Putri Reta Anugrah Robby Aditya Rusdi Hidayat Nugroho Shafa Shauma Nuril Haqqi Sindi Kurnia Sari Sinta Kurnia Illahi Siti Hidayatul Khoirun Nisa Syahrani Nur Aullia Octivanti Wahyu Arrofiq Widyana Dini Maylinda Yoseph Santovino Roso Yunita Aprilia