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All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
N Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengunjung Alibaba Phone Pasuruan) Wilantika Wilantika; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of Electronic Word of Mouth (E-Wom) on Purchase Intention through Brand Image as a Mediation Variable. The population in this study took from data obtained from the Alibaba Phone Pasuruan Visitors in April - May. Sampling in this study was 89 respondents. The analytical method used with Random Sampling. The results of the study show that e-WOM has a significant effect on Purchase Intention (Case Study on Alibaba Phone Pasuruan visitors). The results of the study have shown that e-WOM has a significantly positive effect on Brand Image on visitors to the Alibaba Phone Pasuruan. Based on the results of the analysis of the influence of e-WOM on Purchase Intention, Sig. equal to 0,00 with beta coefficient value 13,025, Sig value. 0.00 <0.05 indicates that H1 is accepted. This result means that e-WOM has a positive effect on Purchase Intention, the results of the study show that e-WOM has an effect on Purchase Intention. Based on the results of the analysis of the influence of e-WOM on Brand Image, the Sig value is obtained. equal to 0,000 with beta coefficient value 21,073. Sig value. 0,000 <0,05 indicates that H2 is accepted. Based on the analysis of the influence of Brand Image on Purchase Intention, the Sig value is obtained. 0,000 with beta coefficient of 8,695. Sig value. 0,000 <0.05 indicates that H3 is accepted. This result means that Brand Image has a significant positive effect on Purchase Intention. Because the higher the Brand Image that is owned it will affect the Purchase Intention to the visitors of Alibaba Phone Pasuruan.  Keyword: Electronic Word Of Mouth (E-Wom), Brand Image, Purchase Intention
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA WISATA ALAM SUMBER MARON KARANGSUKO, PAGELARAN, MALANG) Karina Putri Melati; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to discuss and analyze experiential marketing towards customer satisfaction. The population consists of 500 and the sample consists of 83 consumers. Data collection in this study through a questionnaire. Data analysis in the study using SPSS version 14. Testing the application of data used in this study include multiple regression analysis, validity test, reliability test, normality test, classic assumption test, and research hypothesis test.               Indicator analysis shows that the marketing experience of taste indicators, thinking, acting, and partial relations have a partial interest in customer satisfaction while indicators feel no significant effect on customer satisfaction. Experience based marketing strategies that consist of indicators of feeling, feeling, thinking, acting and relating to influencing consumers.Keywords: sense, feel, think, act, and relate
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to determine the effect of brand image and brand love on purchase decision through word of mouth in Oppo Smartphone users in Mbah Jo Malang. The population in this study took from data obtained from users of Oppo Smartphone Mbah Jo Malang in February-April. Sampling in this study was 93 respondents. The analytical method used is the path analysis method. The results in this study indicate that the significant t-test on the brand image variable (X1) 0.000 with t-count is 3.957 smaller than the value of α (0.05) this means that brand image (X1) has a significant positive effect on word of mouth (Z). On the significant value of t-test on the brand image variable (X2) 0,000 with t-count is 8.723 smaller than the value of α (0.05) this means that brand love (X2) is positive for word of mouth (Z). significant t-test on brand image variable (X1) 0.045 with t count is 2,030 smaller than α (0,05) this means that brand image (X1) has a significant positive effect on purchase decision (Y). On the significant value of t-test on the variable brand love (X2) 0.000 with t-count is 5.602 smaller than the value of α (0.05) this means that brand love (X2) is positive for purchase decision (Y). the significant value of t-test on the purchase decision variable (Y) 0,000 with t-count is 8.257 which is smaller than the value of α (0.05) this means that word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
Pengaruh Green Marketing Terhadap Minat beli Yang Dimediasi Oleh Brand Image (Studi Kasus pada Air Minum Dalam kemasan Ades di Toko Panjerejo Tulungagung) Muchamad Choirul Hisam; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to identify and analyze the green marketing has a direct impact on directly affected the interest of buying buy water in the ades. Knowing and analyzing the brand image directly affected the interest of buying bottled water in the ades. Establishing and analyzing the influence of green marketing's indirect influence on purchasing interest via the brand image as an intervening variable. The population of this study is the owner of a yulia store that bought Bottled Water by 1229, while samples amounted to 93. Data analysis using path analysis. The technieque employed in this research is sampling techiques . Research has shown that green marketing is a significant and immediate effect equal to 0,842. But green marketing has a direct and significant impact on buying interest equal to 0,854. The brand image is devastating  equal to 0,854 and devastating for interest in buying and the brand image can mediate between green marketing's interest in purchasingKeywords: Green marketing, purchasing interests, brand image
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t- count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction  variable  (Z)  can  mediate  between  product  quality  variables  (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.   Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), CustomerSatisfaction
Pengaruh Kualitas Website Dan E-Wom (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee (Studi kasus pada mahasiswa FEB Universitas Islam Malang) Muhammad Rizqi Ar-rouf; N Rachma; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

This study aims to examine the effect of Website Quality and E-WOM (Electronic Word Of Mouth) on Purchase Decisions on the Shopee application. This research is a quantitative research with data collection techniques using a questionnaire. The sample in this study amounted to 104 respondents. The sampling technique used was the purposive sampling method. Primary data processing using multiple regression analysis. The results of this study indicate that the variables of website quality and e-WOM (electronic word of mouth) simultaneously affect purchasing decisions. Partially, the website quality variable has an effect on purchasing decisions, and the e-WOM (electronic word of mouth) variable has no effect on purchasing decisions.
PENGARUH NILAI NASABAH DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH (Studi Kasus Pada Bank Bri Cabang Martadinata Malang) Adinda Putri Ramadhani; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACThis study aims to analyze and discuss customer value, service quality and customer satisfaction. The population consists of 550 and the sample consists of 85 consumers. Data collection in this study through a questionnaire. Data analysis in this study uses SPSS version 14. Testing the application of data used in this study include multiple regression analysis, validity test, reliability test, normality test, classic assumption test, and research hypothesis test. Partially the customer value variable does not have a significant effect on the BRI customer satisfaction variable of the bank martadinata Malang branch. While service quality variables have a significant effect on customer satisfaction at BRI Malang Martadinata branch. That there is a simultaneous effect of variable customer value and service quality on customer satisfaction at the BRI branch of the Martadinata branch in Malang.Keywords: Customer Value, Service Quality, Customer Satisfaction
PENGARUH IKLAN INTERNET DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI SITUS ONLINE SHOPEE PADA MAHASISWA DI FEB MANAJEMEN UNIVERSITAS ISLAM MALANG Randy Farid Rachmawan; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT             This study aims to identify and analyze internet advertising and electronics by word of mouth on buying interest in the Shopee Online site for Students of the Faculty of Economics and Business, Malang Islamic University.This research is expected to be one of the references for other parties and can also be used as literature for further research by providing a form of information relating to the variables of internet advertising and electronic word of mouth on buying interest in shopee online shop sites. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. This type of research is an explanatory research type using a quantitative approach. The data sources used in this study are primary data. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, multicolinerity test, heteroscedasticity test, multiple linear regression, t test, f test and coefficient of determination            The results showed that Internet Advertising and electronic word of mouth (EWOM) had a simultaneous effect on buying interest and Internet advertising and electronic word of mouth (EWOM) had a partial effect on buying interest. Keywords: Iklan Internet, EWOM, Buying Interest
PENGARUH HEDONIC SHOPPING MOTIVES, LIFESTYLE,BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS (Studi Kasus Pada FEB Unisma Jurusan Manajemen Angkatan 2018) Etik Ekawati; N Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract             The research aims to analyse the direct influence and indirect influence of the four variables, namely hedonic shopping motives, lifestyle, brand image and brand awareness of the purchase decision of Vans branded shoes. The population of this research is the management student of 2018 generation. Since it is not known for sure the number of users of Vans shoes in FEB UNISMA Management Force 2018, then samples were taken using Malhotra formula so that obtained 130 respondents qualified as samples. Using multiple linear regression analyses with the analysis tool of SPSS 20The Research was conducted by providing questionnaires and using purposive sampling methods. The results of this study showed that (1) hedonic shopping motives, (2) lifestyle, (3) Brand image and (4) brand awareness are simultaneously influential to the purchase decision, and partially hedonic shopping motives, lifestyle, brand image and brand awareness directly to the purchase decision of Vans shoes. keyword: Hedonic shopping motives, lifestyle, brand image, brand awareness and purchase decision
Pengaruh Word Of Mouth, Brand Image, Dan Country Of Origin Terhadap Keputusan Pembelian Online Produk Eiger (Studi Kasus Mahasiswa FEB Unisma) Moh Imron; N Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 23 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines and analyzes the effect of word of mouth, brand image, and country of origin on online purchasing decisions of Eiger products. This research uses explanatory research type. The research subjects were carried out on FEB students of the Islamic University of Malang. Malhotra theory is used to take samples, namely the number of items x 5 so that the sample is found as many as 140 people. The data collection method is done by using a questionnaire. The analysis method used is the Validity Test, Realiability Test, Normality Test, Multiple Linear Regression Analysis, Classical Assumption Test, Multicolinearity Test, Heteroscedasticity Test, Determination Coefficient (R2) and Hypothesis Test. The results showed that Word of Mouth, Brand Image and Country of origin had a simultaneous influence on Eiger Product Online purchase decisions, Word of Mouth had an effect on Eiger Product Online purchase decisions, Brand Image had an effect on Eiger Product Online purchase decisions, Country of origin affected Online purchase decisions for Eiger Products. Keywords: Word Of Mouth, Brand Image, Country Of Origin, Purchase Decision
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi