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All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
N Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Integrated Marketing Communication (IMC) Terhadap Brand Equity (Studi Pada PT. Bank Mandiri Persero Tbk. Cabang Jakarta Gedung Jaya ) Dhila Nofia Azhari; N Rachma; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 03 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe aims of this study is to examine the effect of Integrated Marketing Communication (IMC) on Branding Equity of PT. Bank Mandiri Persero Tbk. Branch Jakarta Gedung Jaya.The population of this study is the consumer of PT. Bank Mandiri Branch Jakarta Gedung Jaya. The researcher select 90 samples of customer using purposive sampling method. The data in this study is gained from multiple linear regression, classical assumption and hypothesis test.The results of this study indicate that advertising, personal selling, public relations, and event have significant effect on brand equity of PT. Bank Mandiri Branch Jakarta Gedung Jaya. On the other hand,  sales promotio dan, direct marketing have negative effect on  brand equity of PT. Bank Mandiri (Persero) Tbk.. Keywords: Integrated Marketing Communication, Branding Equity, PT. Bank Mandiri KCP Jakarta Pusat. PT. Bank Mandiri Branch Jakarta Gedung Jaya.
PENGARUH CITRA MEREK, KUALITAS PRODUK, IKLAN, VARIETY SEEKING, DAN HARGA TERHADAP PERPINDAHAN MEREK KE KOSMETIK WARDAH (Studi Pada Konsumen Bedak Wardah di Sardo Swalayan) Windy Tri Septiningsih; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACThis study aims to determine the effect of Brand Image, Product Quality, Advertisements, Variety Seeking, and Prices on Brand Transfers partially or simultaneously. The population and sample in this study were 85 people who were consumers of Wardah Powder in Sardo Supermarkets. Data collection through questionnaires. in this study using the help of SPSS version 14 with the data testing techniques used in this study include validity test, reliability test, normality test, classic assumption test, multiple linear regression analysis, and testing the research hypothesis.The results of this study indicate that product quality, advertising, and variety seeking partially have no significant effect on brand displacement while brand image and price have a significant effect on brand displacement. Simultaneously, it shows that brand image, product quality, advertising, variety seeeking, and price influence the brand shift in wardah powder.Keywords: Brand Image, Product Quality, Advertising, Variety seeking, Price and brand transfer
PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan tahun 2016-2019 pengguna Smartphone Samsung) Novia Eka Anggraini; N Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract            This research was aimed to test and analyze the effect of quality perception and brand image simultaneously to the purchase intention of Samsung smartphone,the effect of quality perception to the purchase intention of Samsung smartphone, and the effect of brand image to the purchase intention of Samsung smartphone. On this research, the total population of students of Economics and Business Faculty of UNISMA, generation of 2016-2019 who used Samsung smartphone was unknown, therefore, the sample of research exerted Malhotra theory as many as 75 respondents. Based on the data collection, the researcher analyzed the data through multiple linear regression test. This data analysis resulted these following information:1) The quality perception and brand image was simultaneously able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 2) The quality perception was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 3) The brand image was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019. Keywords: Quality Perception, Brand Image, Purchase Intention
PENGARUH CUSTOMER DELIGHT (JUSTICE, ESTEEM DAN FINISHING TOUCH) TERHADAP ACTIVE DAN PASSIVE LOYALTY Meliza Dwi Ratna Sari; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to discuss and analyze the influence of customer delight: justice, esteem and finishing touch on active and passive loyalty. The population consisted of 221 and a sample of 70 respondents. Data collection in this study used a questionnaire. Data analysis in this study used SPSS 14. Application data used in this study included multiple linear regression analysis, validity test, reliability test, normality test, classic assumption test and hypothesis test. That there are simultaneous effects of variables of justice, esteem and finishing touch on the active and passive loyalty of Primagama's tutoring institutions. Partially customer delight, namely the esteem variable, has no significant effect on the variable active and passive loyalty of Primagama's tutoring institution. Whereas the justice and finishing touch variables have a significant influence on the variable active and passive loyalty of Primagama's tutoring institution.Keywords:Customer Delight; Justice;Esteem;Finishing Touch;Active Loyalty;Passive Loyalty
Analisis Brand Experience Dan Brand Commitment Terhadap Brand Loyalty (Study Pada Konsumen Go-Jek Yang Berada Di Dinoyo) Rofikul A’la; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research to analyze Brand Experience and Brand Commitment on Brand Loyalty with go-jek for the the study case in Dinoyo city, the variable used is Brand Loyalty for independent variable with Brand Experience and Brand Commitment for dependent variable, this research study type is explanatory research with quantitative approach which used questionnaire for instuments research and distributed to respondents which amounts to 96 people for sampel. Data in this research processing with SPSS 20 application for windows, The result of study in partially that conclude there are had influence between Brand Experience and Brand Commitment on Brand Loyalty with positive and significant, that result from regresion test, Brand experience and Brand Commitment on Brand Loyalty had signification score more than 0,05  and in simulanerous Brand Experience and Brand Commitment had influence effect on Brand Loyalty together that from result of regresion test that had signification score more than 0,05 and Fvalue 31,019. Keyword  : Brand Experience,Brand Commitment,Brand Loyalty
PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN GO-JEK MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Pengguna Jasa Go-Jek) Mochammad Zulkifli Fauzi; N Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study is to find out and analyze the influence of e-service quality toward Go-Jek customers loyality through satisfaction as intervening variable with testing in every variable. Purpossive sampling was used to adopt the sample of this study which means using particular condsideration by paying attention toward respondents that is required in taking the sample. The setting of this study is in faculty of economic and bussiness of UNISMA especially the students who are active as the user of Gojek application. This study uses descriptive-quantitative annalysis by using asessment through likert scale which the whole results will be tested the validity,  the reliability,  the normality assumption,  the regretion annalysis, T testing and the path analysis.            From the result of data analysis, partially prove that e-service quality, loyality and satisfaction directly emerge positive and significant influence. While the result of indirect test shows that satisfaction can not mediate e-service quality and loyality. Because  even when the customers are not satisfy, they will keep using GoJek in the future time.Keywords : e- service, loyality , satisfaction
PENGARUH PEMULIHAN LAYANAN TERHADAP LOYALITAS PELANGGAN JNE EXPRESS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi kasus pada mahasiswa FEB UNISMA Prodi Manajemen Angkatan 2017) Susetyo Puji Choerunnisa; N Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis reserch aims to determine the effect of service recovery on customer loyalty JNE EXPRESS with customer satisfaction as an intervening variable in FEB UNISMA management class of 2017. The population are who have used JNE EXPRESS services. The sampels were taken using malholtra formula so that obsianed 110 responden qualified as sampels. In this study the data collection techniques used were questionnaires and interviews. The tool used for data analysis in this study is to use a software application in the form of SPSS version 20. The method of analysis in this study uses path analysis. The instrument test in this study was a normality test, reliability test, validity test, t test, Sobel test. The result study shows that service Recovery significantly influences Customer Satisfaction. While Customer Satisfaction has a significant effect on Customer Loyalty and Service Recovery Has a Significant Effect on Customer Loyalty through Customer Satisfaction. Keywords: Service Recovery, Customer Loyalty, Customer Satisfaction
Pengaruh Keputusan Investasi, Likuiditas, Profitabilitas Terhadap Nilai Perusahaan (Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2016-2018) Fanny Putri Ramadhani; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of independent variables, namely investment decisions, liquidity, profitability on the dependent variable, namely the value of the company in manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2016-2018. The population used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in the 2016-2018 period. The method for sampling uses purposive sampling based on predetermined criteria. The number of samples is 71 manufacturing companies. The data in this study use multiple linear regression, classic assumptions and hypothesis testing.The results of this study as a whole or simultaneous independent variables namely investment decisions, liquidity, profitability have a positive and significant effect on firm value. Partially, investment decisions have a positive and significant effect on firm value, liquidity has a negative and significant effect on firm value and profitability has a positive and significant effect on firm value.Keywords: investment decisions, liquidity, profitability, firm value
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was 92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t-count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction variable (Z) can mediate between product quality variables (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.  Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), Customer Satisfaction 
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT          This study aims to determine the effect of brand image and brand love on the purchase decision through word of mouth on Oppo Smartphone users at the Mbah Jo Malang counter. The population in this study took from data obtained from Oppo Smartphone counter users Mbah Jo Malang in February-April. Based on the samples taken from data obtained from the Oppo Smartphone Counter Mbah Jo Malang with the number of buyers in the last 3 months namely 1,309 customers. Sampling in this study was 93 respondents. The analytical method used is the Path Analysis method. The results in this study indicate that brand image (X1) has a positive significant effect on word of mouth (Z). And brand love (X2) is positive for word of mouth (Z). That brand image (X1) has a significant positive effect on purchase decision (Y). for brand love (X2) positive for purchase decision (Y). And word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi