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Journal : Jurnal Informatika

Optimization of Human Development Index in Indonesia Using Decision Tree C4.5, Support Vector Machine Algorithm, K-Nearest Neighbors, Naïve Bayes, and Extreme Gradient Boosting Ramadhan, Ilham; Budiman, Budiman; Alamsyah, Nur
Jurnal Informatika Vol. 12 No. 1 (2025): April
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/informatika.v12i1.12253

Abstract

The Human Development Index (HDI) is a measure of human development achievement based on quality of life indicators such as Life Expectancy (LE), Mean Years of Schooling (MYS), Expected Years of Schooling (EYS), and Adjusted Per Capita Expenditure (AECE). HDI describes how people access development outcomes through income, health, and education. The determination of development programs implemented by local governments must be based on district/city priorities based on their HDI categories and must be right on target. Therefore, a decision system is needed that can accurately determine the HDI category in each district/city in Indonesia, using machine learning models such as Decision Tree C4.5, Support Vector Machine (SVM), K-Nearest Neighbors (KNN), Naïve Bayes, and Extreme Gradient Boosting (XGBoost). Machine learning models will be used to classify the HDI in Indonesia in 2022 and determine the performance of the most optimal model in classification. This research uses the CRISP-DM method with secondary data from the Central Statistics Agency (BPS) as much as 548 data. The analysis results show that the Decision Tree C4.5 models have an accuracy of 0.86, KNN of 0.95, Naïve Bayes of 0.90, XGBoost of 0.93, and SVM provides the most optimal results with an accuracy of 0.97. UHH, RLS, and HLS variables significantly influence changes in HDI values in Indonesian regions based on the Chi-square, Pearson Correlation, Spearman, and Kendal test results. 
Digital Marketing Strategy Optimization Using Support Vector Machine Algorithm AlFauzi, Ihsan; Budiman, Budiman; Alamsyah, Nur
Jurnal Informatika Vol. 12 No. 1 (2025): April
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/informatika.v12i1.12257

Abstract

Information and communication technology (ICT) is essential in rapidly disseminating information. This research discusses the influence of ICT use in marketing promotions through TV, radio, and social media and compares the performance of several classification algorithms in processing the promotion data. The dataset is from Kaggle, with promotional attributes on TV, radio, and social media. The Cross-Industry Standard Process for Data Mining (CRISP-DM) is used. Algorithms tested include Naive Bayes, K-Nearest Neighbor, Support Vector Machine (SVM), Random Forest, and XGBoost. The results showed that SVM had the best performance with 80% accuracy, followed by KNN (79%), Naive Bayes (77%), XGBoost (77%), and Random Forest (76%). SVM provided the most accurate and consistent predictions in marketing promotion classification. This research concludes that the optimal utilisation of ICT and the application of appropriate classification algorithms can increase the effectiveness of marketing promotions in the digital era.
Co-Authors Acep Hendra Aggi Panigoro Sarifiyono Ahmad Fauzi Ramadhan Akbar, Imannudin Alamsyah, R Yadi Rakhman AlFauzi, Ihsan Alif Januantara Prima Amos Duan Nugroho Anto Widianto Ardiansyah, Fachrizal Ari Rizki Fauzi Cahya Miftahul Falah Catherin Rumambo Mogot Pandin Chairul Habibi Chairul Habibi Chery Cardinawati Sitohang Danestiara, Venia R Dani Rizky Zaelani Darsiti . Dirham Triyadi Dirham Triyadi Erpurini, Wala Fahmi Abdullah Fauzi Ramadhan, Ahmad Fikri Rizqillah Hasani Fitri Kinkin Gelar, Trisna Gunthur Bayu Wibisono Habibi, Chairul Hamzah, Encep Hani Fitria Rahmani Hasan Nuraripin Hernawan, Kartika Nursyabanita Ilham Ramadhan Ismi Nur Muhamad Jennifer Kaunang, Valencia Claudia Karlina, Nichi Hana Kaunang, Valencia Kaunang, Valencia Claudia Jennifer Muhammad Noerhadi Muhammad Rizki Ramadhan Nasution, Vani Maharani Niqotaini, Zatin NUR ALAMSYAH Nur Alamsyah Nur Alamsyah Nur Alamsyah, Nur Nursyanti, Reni PARAMA YOGA, TITAN R. Yadi Rakhman A4 R. Yadi Rakhman Alamsyah R. Yadi Rakhman Alamsyah Raka Deny Abdi Putra Rakhman Alamsyah, Rd. Yadi Rd. Yadi Rakhman Alamsyah Rd. Zidni Rizan Al-Zhahir Yanuar Reni Nursyanti Reni Nursyanti Reni Nursyanti Reynaldy Gimnastiar Rijwan Rijwan S.W. Manurip, Atanasius Angga Sardjono Setiana, Elia Silvana Anggraeni, Zulmeida Sophian Ramadhan Suci Fitriani Setiawan Tarsinah Sumarni Tiara Permata Hati Titan Parama Titan Parama Yoga Titan Parama Yoga Tutik Ultsa Rahmatika Valencia Claudia Jennifer Valencia Claudia Jennifer Kaunang Venia Restreva Danestiara Wulandari Wulandari Yoga Rizki Rahmawan Zein Suna Arfigan Said