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Journal : Smart Society: Community Service and Empowerment Journal

Enhancing MSME Awareness on Halal Certification: A Community-Based Socialization Approach Hidayah, Nurul; Sugesti, Anggun; Putri Avrilusita, Cinta Davia; Gunawan, Firli Putri; Orlensyah, Ira; Nugraha, Jaka
Smart Society Vol 3, No 2 (2023): December 2023
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v3i2.260

Abstract

Halal product certification plays a crucial role in ensuring product safety, enhancing consumer trust, and expanding market opportunities, particularly for Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners lack awareness of its importance and face challenges in the certification process due to limited knowledge and resources. This community service program, conducted in Bujung Buring Village, Tanjung Raya District, Mesuji Regency, Lampung Province, aims to address these issues by increasing MSMEs' understanding of halal certification and assisting them in obtaining certification. The study employs the Participatory Action Research (PAR) method, integrating research with social change by involving MSMEs throughout the planning, implementation, and evaluation stages. The program includes potential and problem mapping, certification awareness campaigns, and direct assistance in the halal certification registration process. The results indicate a significant improvement in MSME owners’ understanding of halal certification. Additionally, MSMEs reported increased confidence in marketing their products to a broader consumer base. This initiative demonstrates the effectiveness of community-based interventions in promoting halal certification and can serve as a model for similar programs in other regions. Further research and policy support are recommended to sustain and expand halal certification initiatives for MSMEs, ensuring wider adoption and compliance with halal product regulations.
Co-Authors AA Sudharmawan, AA ACHMAD FAUZAN Achmad, Sarifa Andi Wafda Anik Kurnia Ningsih ARIANTI, ANA ARINI HANDAYANI, FARAH Arum Pujiastuti ARUMA NURFITRIANA, MEGA Azizah - Azlyna, Via Nur BIMA SAKTI, MUHAMAD Bima Yatna Anugerah Ramadhani Brillian Rosy BUDI SETIAWAN Chandrasari, Agnes Monica Dwi Choirul Nikmah CHURRIYAH, UCI Devi Ratnasari Dhomas Hatta Fudholi Dwirana, Adinda Bilqisth Dzakiyyah, Nuraini Faza Muhammad Sukarsono Febrika Yogie Hermanto FITRI LISTIANI, ARUM Fitri Nugraheni Gunawan, Firli Putri Hablinawati, Laela Handini, Han Tantri Hasan Basri Hazmi, Chelsea Refma Valmay Al Imtitsal Puspa Wahyu Nabillah Irwan Nuryana Kurniawan Is Fatimah Isoliani, Ines Etha KURNIAWATI DWI SAFITRI, AGUS Latifah, Ambayun Lestari, Ika Dwi M.Rahmat Ramadhan Maharani, Shania Puspita MAITA SARI, DITA Meisyaroh Catur Wulandari Meylia Elizabeth Ranu Muhammad Arif Muhammad Hasan Sidiq Kurniawan Muhammad Muhajir, Muhammad Ninda Firnia Febrinda NIRWANASARI, YULI NURUL HIDAYAH Octavia, Agnes Christa Belliem Orlensyah, Ira Ouariach, Fatima Zahra Ouariach, Soufiane PRATIWI ANGGUNTARI, YUSI Prawesti, Inna Putrawan, Syach Fitra Wahyu Putri Avrilusita, Cinta Davia Rachmad Febrian Radeni Sukma Indra Dewi Rani, Lala Aulia Sanria Ratna Ekawati Rern-Jay Hung Reza Maulana rohmawati, erna SAIFUL ISLAM, ZAKKY Sari, Yuni Purnama Sri Haryatmi Sri Haryatmi Sri Haryatmi Sugesti, Anggun suryo Guritno Suryo Guritno Susanti, Erik Syahputri, Raissa Ayuni Triesninda Pahlevi Uray Hety Humaira Wananda, Titania Tasya Wardani, Vindi Kusuma Wicaksono, Samsiar Tri Bagus Zhumrotul Muniroh