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Andi Amri
Universitas Muhammadiyah Prof Dr Hamka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Marketing Management Studies

 1 
The influence of product quality, service quality and trust on costumer loyality in Honda Scoopy brand motorcycles PT. Hayati Pratama Mandiri Andi Amri; Ramadhi
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.179

Abstract

This study aims to determine how much influence product quality, service quality and trust have on customer loyalty on Honda Scoopy motorcycles at PT. Hayati Scoopy Pratama Mandiri. The data collection method in this study was using a questionnaire, the population and sample in this study were 90 respondents. The results obtained based on the partial test (t test) obtained: (a) there is a positive and significant effect between product quality and customer loyalty. (b) there is a positive and significant effect between service quality and customer loyalty. (c) there is a positive and significant effect between trust and customer loyalty. Then based on the joint hypothesis test (F test) it can be seen that there is a positive and significant influence between there is a positive and significant influence between product quality, service quality and trust on customer loyalty. Keywords: Product Quality, Service Quality, Customer Loyality, Brand
Co-Authors Ade Putri Muliya Ade Putri Muliya Ahmad Said Ainani Tajriani Ali Djamhuri Alivianda Syifa Ardhini Mardhiyah Ardio Sagita Aryo Alamsyah Aryo Alamsyah Athaullah Andi Rivai Bintang Adrian Sena Wangi Chandra, Didi Teguh Deni Hadiyana Dika Muhammad Ilham Novtadijanto Egidia Amalia Putri Eka Juarsa Eko Susanto Elfa Renita Eliya Salsabila Eliya Salsabila Erina Effi Abidah Fatika Khairun Nisa Frahmi Laila Angraini Huda Salsabila Intan Nur Fajriyah Irfana Steviano IRVANDI GUSTARI Irwan Nurwiansyah Jaka Warsihna Jaka Warsihna Leli Alhapip Lidwina Felisima Tae Maulia Depriya Kembara Mauliya Depriya Kembara Mitra Sami Gultom Nahla Nurkholifah Nur Alifah Rangkuti Nur Melinda Lestari Nurrachmawati Nurrachmawati Nurrachmawati Nurrachmawati RAMADHI RAMADHI Rossa Amalia Lestari Silmi Amrullah Syamsul Bahri Syamsul Bahri TABRONI YUSUF Titi Ratna Garnasih Titien Tryani Tri Widyastuti Whis Alriz Luth'v Whiz Alriz Luth’v Whiz Alriz Luth’v Alriz Luth’v Yogi Anggraena Zulfikri Anas Zulfikri Anas Zulmi Ramdani