Agustinus Nugroho
Management Department of Petra Christian University Jl. Siwalankerto 121–131, Surabaya 60236

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PENDAMPINGAN PENGELOLAAN HOMESTAY GRIYO NGASO DESA WISATA PENIWEN Kusumawidjaya, Erris; Wijaya, Verina; Padmawidjaja, Liestya; Sugiharto, Agus; Nugroho, Agustinus
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2948

Abstract

Pendampingan pengelolaan homestay Griyo Ngaso Desa Wisata Peniwen Kecamatan Kromengan Kabupaten Malang merupakan upaya dalam menjawab permasalahan yang dialami oleh kelompok komunitas pengelola homestay (Griyo Ngaso) di Desa Peniwen adalah sebagai berikut. (1) Belum terkelolanya homestay sebagai penunjang wisata budaya desa secara baik. (2) Belum adanya standar pelayanan terpadu pada unit usaha Griyo Ngaso di Peniwen. (3) Belum adanya SDM yang memiliki kecakapan secara khusus dalam pengelolaan Griya Ngaso. Melalui kegiatan pendampingan solusi yang ditawarkan antara lain: (a) memberikan pengetahuan manajemen layanan homestay terpadu; (b) membuatkan panduan pengelolaan homestay; (c) penataan sistem dan penguatan SDM dalam pengelolaan usaha homestay. Metode yang dilakukan melalui pelatihan bagi kader kelompok pengelola homestay dan perumusan sistem tata kelola secara bersama melalui focus group discussion.
Perbedaan Persepsi Konsumen Terhadap Kegunaan dan Kemudahan Dari Situs Website dan Aplikasi Seluler Marriott Group Pange, Jessceline Eugenia; Nugroho, Agustinus
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2620

Abstract

As technology develops, big brand hotel companies such as the Marriott Group have created their own websites and mobile applications to facilitate customer reservations. This study aims to explore the differences in perceived usefulness and perceived ease of use between Marriott’s application and website. Using a descriptive quantitative approach, data were collected and analyzed to examine the relationship between variables. The sample comprised 200 Indonesian individuals who had made a reservation on either platform. Data were analyzed using SPSS with a comparison test to evaluate the hypotheses. The results indicate differences in user ease of access, navigation, and consistency of experience and information across platforms. While overall perceptions of usefulness and ease of use were similar, notable differences suggest the importance of focusing on these aspects in the development of Marriott's digital platforms to enhance User Experience.
PILGRIMAGE TOURISM EVENTS IN INDONESIA: EXAMINING THE RELATIONSHIP OF BEHAVIORAL BELIEF, MOTIVATION TO COMPLY, ATTITUDES, SUBJECTIVE NORMS, AND INTENTION TO PARTAKE Indrianto, Agoes Tinus Lis; Oktavio, Adrie; Nugroho, Agustinus
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.06

Abstract

For decades, the close link between pilgrims and tourists has been recognized by medieval scholars and tourism historians and has been the subject of further research in recent years. Pilgrimage has become a phenomenal thing and is growing quite rapidly because it is considered a crucial factor for many adherents of several major religions in the world. Pilgrimage and tourism have a very close relationship. This quantitative study investigates predictors of intention to partake in pilgrimage events in Indonesia. This study adopts the purposive sampling technique in collecting data from the respondents. A total of 189 respondents participated in filling out the online questionnaire. The findings of this study indicate that the four hypotheses proposed in this study are not entirely acceptable. Attitudes do not significantly affect the intention to partake in pilgrimage events. Behavioral beliefs on attitudes, motivation to comply with subjective norms, and subjective norms on intentions to partake in pilgrimage events are three hypotheses that have significant influence. Several recommendations for future research are also outlined at the end of this study. One of them recommends exploring more predictors to identify the intention to partake in pilgrimage events as a big potential to develop pilgrimage tourism in Indonesia further.
The Effect of Resource Based View Strategy, Entrepreneurial Orientation and Innovation on Competitive Advantage in The Canteen of Universitas 17 Agustus 1945 Surabaya Andjarwati, Tri; Oktavio, Adrie; Kaihatu, Thomas Stefanus; Nugroho, Agustinus
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2611

Abstract

Purpose: This study aimed to test and analyze the effect of resource based view strategy, entrepreneurial orientation and innovation on competitive advantage in the canteen of Universitas 17 Agustus 1945 Surabaya. Design/methodology/approach: The saturated sample approach was applied, and as many as 44 samples or 22 canteens were acquired. SEM PLS is the analysis approach used in this study. Findings: The study's conclusions indicated that the resource based view strategy affects competitive advantage. The influence of both entrepreneurial orientation and innovation on competitive advantage has been found. Implications: The implication of this research was that business actors at the canteen of Universitas 17 Agustus 1945 Surabaya could improve the resource based view strategy, entrepreneurial orientation and innovation to increase competitive advantage; and the results of this study could complement to the study of factors that can be used to increase competitive advantage for business actors in the canteen of Universitas 17 Agustus 1945 Surabaya.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, WORK ETHIC, AND COMPENSATION ON EMPLOYEE PEFORMANCE Oktavio, Adrie; Nugroho, Agustinus; Kaihatu, Thomas Stefanus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11564

Abstract

Abstract Employee performance is the most important thing that must be achieved immediately by a company because by having good employee performance, all the company's visions and targets can be achieved easily. There are a number of factors that can influence employee performance. However, what researchers believe can influence significantly are the variables Organizational Commitment and Work Ethics as internal factors and Compensation as an external factor. This research is quantitative research with an explantory approach using primary data and questionnaire methods in data collection. The collected data was analyzed with smart PLS 3.0 software. The research results show that the Organizational Commitment variable, Work Ethics variable, and Compensation variable, each variable has a positive relationship and a significant influence on the Employee Performance variable because the P-Values value is below the level of significance and leads to positive direction Keywords: Organizational Cmmitment, Work Ethic, Compensastion, Employee Peformance
Pengaruh Aktivitas Marketing Terhadap Niat Pembelian Makanan Secara Online Melalui Brand Awareness Dan Customer Trust Pada Restoran: Studi Pada Mahasiswa Wenas, Serghi; Rao, Leonard Alfredo Da Costa; Nugroho, Agustinus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.11059

Abstract

Perkembangan teknologi informasi telah mendorong transformasi besar dalam perilaku konsumen, termasuk dalam industri kuliner. Aktivitas marketing yang dilakukan restoran kini tidak hanya terbatas pada promosi tradisional, tetapi juga mencakup berbagai strategi digital untuk menjangkau konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas marketing terhadap minat pembelian makanan secara online, dengan mempertimbangkan peran brand awareness dan customer trust sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif melalui penyebaran kuesioner kepada mahasiswa pengguna layanan pesan-antar makanan daring di sekitar lingkungan kampus di Surabaya. Hasil penelitian menunjukkan bahwa aktivitas marketing berpengaruh positif terhadap brand awareness dan customer trust, yang pada akhirnya meningkatkan minat pembelian. Temuan ini menekankan pentingnya strategi pemasaran yang efektif untuk meningkatkan daya saing restoran dalam menghadapi perubahan perilaku konsumen digital, khususnya di kalangan mahasiswa.