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All Journal JURNAL MANAJEMEN MOTIVASI JURNAL ILMIAH KOHESI Jurnal Ekonomi Formosa Journal of Multidisciplinary Research (FJMR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yos Karimudin
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Pengaruh Kualitas Layanan dan Event Marketing terhadap Niat Membeli Ulang melalui Kepuasan sebagai Variabel Mediasi pada ICONNET di PLN Icon Plus SBU Sumbagsel Syatria Ramalan; Yos Karimudin; Iisnawati Iisnawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9526

Abstract

This study examines service quality, event marketing, satisfaction, and repurchase intention among ICONNET subscribers in Palembang. A cross-sectional survey of 193 respondents from 19 residential clusters was analysed using SmartPLS 3.0. Service quality and event marketing were positively associated with satisfaction and repurchase intention. Satisfaction partially mediated both relationships, with indirect coefficients of 0.221 and 0.169 (both p < 0.001). The model explained 51.5% of satisfaction variance and 64.8% of repurchase-intention variance. The findings suggest integrating reliable broadband service with customer-oriented events, while the design limits causal interpretation and does not establish actual renewal behaviour.
Co-Authors Adi Martono Afriyadi Cahyadi, Afriyadi Agustina Hanafi Agustini Daely Ayu Okti Sapira Elvie Maria Fandi Andriansyah Farla, Wita Iisnawati Iisnawati M Rizki Ramadhan Malinda, Shelfi Muhammad Ichsan Hadjri Naurah Nazhifah Rizky Amalia Supran Okta Riansyah Syatria Ramalan Vera Verdiyanti Yuliani Yuliani Zunaidah Zunaidah Zunaidah