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Optimalisasi Nilai Tambah Gula Cair Siwalan melalui Pengembangan Kemasan dan Branding Berkelanjutan di Desa Kertagena Tengah Susandini, Aprilina; Ananta, Zulia Devi; Chasani, Alfin Amal; Hadinata, Vicky Alfiyan; Nugroho, Prasetyo; Hadyarti, Vidi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gula cair siwalan merupakan produk olahan lokal bernilai ekonomi di Desa Kertagena Tengah, Kecamatan Kadur, Pamekasan. Namun, pelaku usahanya masih menghadapi kendala seperti kemasan yang sederhana, belum adanya identitas merek, strategi pemasaran yang kurang optimal, dan harga yang belum terstandarisasi, sehingga daya saing produk rendah. Kegiatan pengabdian ini bertujuan meningkatkan nilai tambah produk melalui pengembangan kemasan, pembuatan branding, penentuan harga, serta pelatihan pemasaran digital berbasis marketplace. Metode yang dilakukan meliputi survei, FGD, pembuatan desain logo dan kemasan, penetapan harga, pembuatan akun Shopee, dan pendampingan pemasaran bersama BUMDes. Hasilnya menunjukkan peningkatan pada kualitas kemasan, kejelasan identitas merek, ketepatan harga, serta pemanfaatan marketplace untuk pemasaran. Pendampingan ini juga meningkatkan pemahaman pelaku usaha dalam mengelola bisnis dan memperluas peluang pasar. Kegiatan ini penting sebagai solusi konkret bagi pelaku usaha serta dalam memperkuat ekonomi lokal dan pengembangan potensi desa secara berkelanjutan.
GENDER DIFFERENCES: DIGITAL PAYMENT AND FINANCIAL LITERACY ON CONSUMPTIVE BEHAVIOR IN SOCIETY Apriliana Wahyu Pratiwi; Arie Setyo Dwi Purnomo; Prasetyo Nugroho
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i3.17202

Abstract

Objective – By looking at differences based on gender, this research examines how digital payment and financial literacy influence consumptive behavior. In addition, this research also investigates how modern digitalization will influence individual overconsumption patterns.Design/Methodology/Approach – Partial Least Square (PLS SEM), a quantitative approach, and the purposive sampling method were applied in this research. SmartPLS 4.0 software was used to process this research data from 100 respondents from the Pamekasan community.Findings – According to this research, the use of digital payment tends to encourage an increase in excessive consumption habits, but financial literacy has an adverse correlation with this behavior. In addition, there are significant differences between genders in terms of the impact of digital payment on consumptive behavior, but the same differences are not found in terms of the influence of financial literacy.Conclusion and Implications – This research enriches knowledge about consumptive behavior for people who are very attached to financial technology such as digital payment. This research also shows that every individual needs financial literacy to control consumptive behavior. Keywords: Digital Payment, Financial Literacy, Consumptive Behavior, Gender
Reng Lake’ Noro’ Reng Bini’ Culture in the Perspective of Islamic Epistemology and Local Wisdom Prasetyo Nugroho; Akh Lutfi; Moh Farid; Fahmi Ashar; Sutikno Sutikno; Muhammad Alkirom Wildan
JUSPI (Jurnal Sejarah Peradaban Islam) Vol 10, No 1 (2026)
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/juspi.v10i1.28444

Abstract

This study examines the cultural practice of Reng Lake' Noro' Reng Bini' in Madurese society from the perspectives of Islamic epistemology and local wisdom, particularly in relation to male migration and women's post-marital security. The research employs a qualitative descriptive-analytical method using anthropological, phenomenological, and normative-theological approaches. Data were collected through in-depth interviews with religious leaders, village elders, and families practicing the tradition, supported by document analysis of classical fiqh texts, Qur'anic exegesis, and reputable journal articles. Data analysis involved data reduction, thematic coding, hermeneutic interpretation, and source triangulation. The findings indicate that Reng Lake' Noro' Reng Bini' functions as a cultural-religious strategy to protect women, adapt to male migration, and locally reinterpret the concept of qiwāmah. This study concludes that Madurese local wisdom operates as a practical form of Islamic epistemology, offering theoretical contributions to Islamic family studies and practical implications for culturally responsive Islamic discourse and family policy.
Pengaruh Financial Literacy dan Digital Payment (QRIS) Terhadap Kinerja Berkelanjutan UMKM Madura Lailatul Fitriyah; Arie Setyo Purnomo; Prasetyo Nugroho
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5929

Abstract

MSMEs, as the main pillar of the Indonesian economy, have great potential to drive inclusive and sustainable economic growth. However, they face challenges, such as low financial literacy and lack of utilization of digital technology. This study analyzes the impact of financial literacy and adoption of digital payments (QRIS) on the sustainable performance of MSMEs in Pamekasan, Madura, using a causal quantitative method with purposive sampling and a 5-point Likert scale survey. The research procedure includes data instrument testing, classical assumption testing, and hypothesis testing. The results show that financial literacy and digital payments each have a significance value of 0.003 and 0.001, respectively, indicating a significant positive effect on MSME performance. Simultaneously, both also contribute significantly to the sustainable performance of MSMEs in Madura, with a significance value of F of 0.001. Business experience also plays an important role in the sustainability of MSMEs. The synergy between financial literacy, digital technology, and business experience creates conditions that support the sustainable performance of MSMEs, in line with the government's efforts to accelerate economic growth through creative MSME campaigns and encourage technology-based innovation.
ANALISIS TINGKAT PENDAPATAN PETANI GARAM DI KABUPATEN SAMPANG Moh. Yusuf; Prasetyo Nugroho
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2967

Abstract

Madura Island or commonly called "salt island" is one of the largest salt producers in Indonesia, where people, especially those around the coast, work as salt farmers. Sumenep Regency, Pamekasan Regency and Sampang Regency are the three largest producers in Madura. The author took one district to be analyzed as research material, namely Sampang Regency, precisely in Pangerangan village. Sampang consists of community salt fields covering an area of ​​4,300 ha with a salt production capacity of 300,000 tons/year. This research focuses on the problems experienced by salt farmers by analyzing the income level of salt farmers in Sampang district. In this case the author focuses on the influence of land area and production costs on the income of salt farmers in Sampang Regency. So in this research the author took a quantitative method to calculate data by conducting field research, looking at the impact, distributing questionnaires offline to farmers, drawing conclusions from the data. It can be concluded that the research results show that land area and production costs have a significant influence on the income of salt farmers in Sampang Regency.
ANALISIS KELAYAKAN BISNIS KOAGULAN BERBASIS LIMBAH GARAM (BITTERN) SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH PETANI GARAM Dian Ayu Dwi Permata Agustine; Prasetyo Nugroho; Aprilina Susandini; Widya Rizka Arfy
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/wnvd2t37

Abstract

This study aims to analyze the business feasibility of utilizing salt waste (bittern) as a raw material for making magnesium chloride coagulant to increase the economic value of salt farmers in Bunder Village, Pademawu District, Pamekasan Regency, Madura. The study uses a quantitative descriptive method through surveys, field observations, and interviews with salt farmers and related agencies. Analysis was carried out on the cost structure, income, revenue, and financial feasibility indicators including Break Even Point (BEP), Payback Period (PP), Revenue Cost Ratio (R/C Ratio), Benefit Cost Ratio (B/C Ratio), and Net Present Value (NPV). The results showed that the total annual production cost was Rp. 39,457,200, the cost of production was Rp. 15,800 per liter, and the selling price was Rp. 35,000 per liter, resulting in a net income of Rp. 48,042,800 per year. The break-even point (BEP) value was achieved at a volume of 635 liters, with a PP of 0.70 years (8 months), a return to market ratio of 2.21, a return to market ratio of 1.21, and a positive NPV of Rp 31,047,791.27. Based on these results, the bittern-based coagulant business is declared financially and economically feasible and has the potential to support the development of a sustainable salt industry and environmentally friendly waste management in the coastal areas of Madura.