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All Journal Jurnal Riset Keuangan dan Akuntansi (JRKA) JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Mattawang: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Kepada Masyarakat National Conference on Applied Business, Education & Technology (NCABET) Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Prosiding Amal Insani Foundation

Zahra, Surti

Universitas Bina Bangsa

Author-ID : 3334800

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAYU PADA CV. HARAPAN JAYA III KASEMEN KOTA SERANG Ega Maulidya; Surti Zahra; Amah Suhamah
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

For the price of wood sold at CV. Harapan Jaya III is a little more expensive compared to other wood products. This study aims to determine the effect of Product Quality and Price on Wood Purchase Decisions at CV. Harapan Jaya III Kasmen Kota Serang. This type of research uses a quantitative approach with associative methods. The population in this study as many as 70 people are consumers of Wood CV. Harapan Jaya III. The sampling technique using probability sampling is a technique to provide equal opportunities for each member of the population to be selected as a member of the sample, which is as many as 70 respondents. The results showed that partially product quality had a positive effect on purchasing decisions. Then the price has a positive effect on purchasing decisions and simultaneously product quality and price affect purchasing decisions. The results of the study conclude that partially product quality affects purchasing decisions and prices affect purchasing decisions. Meanwhile, product quality and price simultaneously affect the purchase decision

PENGARUH HARGA, KETEPATAN WAKTU PENGIRIMAN, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA JASA PENGIRIMAN BARANG SHOPEE EXPRESS DI KOTA SERANG Surti Zahra; Yoga Andred Dana Tirta; Tubagus Agus Khoironi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

The purpose of this study is that the price is expected to have a considerable influence on consumer loyalty, timeliness of delivery is expected to increase consumer loyalty, service quality is expected to increase consumer loyalty, and to determine consumer loyalty from price, timeliness of delivery, and quality of service. The research method used is a survey research method. The survey method is a quantitative method. The results of the t-test study, the price has a significant effect with the tcount > ttable (4.698 > 1.66071), delivery time has a significant effect with the tcount > ttable (2.885 > 1.66071), and service quality has a significant effect on the tcount < ttable (-0.199 < 1.66071). Price, timeliness of delivery and quality of service together affect consumer loyalty with a value of Fcount > Ftable (106.888 > 2.31).

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN PERSADA BANTEN PADA PT. HARAPAN INTI PERSADA DI KOTA SERANG Surti Zahra; Nita Nurindah Sari; Tb. Agus Khoironi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

This study was structured using quantitative methods. The population in this study were 3,370 respondents who were consumers who had purchased housing Persada Banten. The sample in this study was 97 respondents using the non-pribability sampling technique, namely the accidental sampling technique. The results of this study indicate that the indicators are valid and reliable, the significance level of this study is 5%. In the classical assumption test, the regression model was found to be normally distributed, free of heteroscedasticity and free of multicollinearity. The results of the analysis show that partially the price has no effect on purchasing decisions and brand image has an effect on purchasing decisions. Then the price and brand image simultaneously have a positive and significant influence on purchasing decisions

Co-Authors Aditya Sri Novita Aldi An Nurfalah Angrian Permana, Angrian Astin Mandela Puspa Astri Dewi Auliana, Sigit Bagaskara Aditya Pratama David Elien Simamora Diana Diana Didi Wandi Dini Martinda Lestari Efi Tajuroh Afiah Ega Maulidya Ende Ende Ende Evita Mauliyani Fadya, Fadya fatoni, malik Firmansah, Firmansah Gita Firda, Ajeng Halda, Shofa Hijria Iftinan Hamidah Hamidah Hasyriningsih Asfar, Andi Hendry Gunawan, Hendry Heni Pujiastuti Iis Nurasiah Iis Nurasiah Ika Pratiwi Ismiyati, Ismiyati Jaka Wijaya Kusuma Juhandi, Nendi Mamay Komarudin Mohamad Bayi Tabrani Muhammad Andrianto Naufal Affandi Nia Nuraeni Nita Nurindah Sari Nugrahini Kusumawati Nurhasanah Nurhasanah Nursoleh Nursoleh Nursoleh Nursoleh Rahayu Ning Tyas Rokhiyawati, Lilis Salsabila Azmi Sardan Sardan Siti Fatonah Siti Fatonah Suhamah, Amah Sumiarsih, Cicih Surachman Surachman Tabroni Tabroni, Tabroni Tb. Agus Khoironi Tubagus Agus Khoironi Tunavisa, Zakia Wahyu Widodo Wahyu Widodo Wawan Endang Sudarwan Yoga Andred Dana Tirta Yogi Saputa

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