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All Journal Indonesian Journal of Economics and Bussiness INTEKNA Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management, Accounting and Technology (JEMATech) Gorontalo Management Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Aptisi Transactions on Management Business Innovation and Entrepreneurship Journal MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management BASKARA: Journal of Business and Entrepreneurship Coopetition : Jurnal Ilmiah Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Study & Management Research FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Sewagati Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies
Hartelina
Universitas Singaperbangsa Karawang
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Product quality and price in deciding to repurchase rice Batang Girl Hartelina Hartelina; Syifa Pramudita Faddila; Yanu Prasetyo; Thuwi Wulakrisna
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243685

Abstract

Karawang Rice Agent is one of the rice producing villages in Sentra Bizhub, BLOK B2 Teluk Jambe Timur, Karawang. There are various types of rice produced, such as hybrid rice, virgin rice, jasmine rice and so on. Apart from that, the rice produced by Jaya Makmur Village is not consumed by the community itself, some is also sold in various sub-districts and districts. The aim of this studyto determine the relationship between product quality and price on interest in buying rice at the Batang Girl rice agent in Karawang, with customer satisfaction as the intervention variable. A nonprobability sampling technique was used in this research, where 60 Karawang rice agent consumers were selected as samples. Testing was carried out using validity, reliability, mediation and hypothesis testing tools with the help of the WarPPL version 3.0 program. Hypothesis test results show that product quality (X1) has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.93. Apart from that, the R-Square of 0.87 shows that product quality has a large influence of 87% on customer satisfaction. Furthermore, the results of the hypothesis test show that price (X2) also has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.83. An R-Square of 0.78 indicates that price has a large influence of 78% on customer satisfaction. Furthermore, the results of hypothesis testing show that customer satisfaction (Z) has a significant positive effect on repurchase intention, with a path coefficient of 0.98. An R-Square of 0.97 indicates that customer satisfaction has a very large influence of 97% on repurchase intention. Based on these findings, it can be concluded that product quality and price have a significant effect on customer satisfaction which in turn has an impact on repurchase intention. The implications of these findings reflect the importance of maintaining product quality and setting appropriate prices in an effort to increase customer satisfaction, which in turn can increase repeat purchase intention. By further understanding these dynamics, Batang Girl rice agents in Karawang can optimize their marketing strategies to achieve long-term success in a competitive market.
PENGARUH KEPEMIMPINAN, KOMPETENSI DAN MOTIVASI KERJA TERHADAP KINERJA  KARYAWAN PT PENERBIT BUKU ERLANGGA WILAYAH PURWASUKA Khisomudin, Muhammad; Hartelina, Hartelina; Nurhasanah, Nunung; Hersona Gw, Sonny
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xkqggp82

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis tentang Pengaruh Gaya Kepemimpinan, Kompetensi Dan Motivasi Kerja Terhadap Kinerja Karyawan PT Penerbit Buku Erlangga Wilayah Purwasuka. Penelitian dilakukan dengan menggunakan metode deskriptif dan verifikatif, yaitu: mengumpulkan, menyajikan, menganalisis dan melakukan pengujian hipotesis serta membuat kesimpulan dan saran.  Populasi pada penellitian ini berjumlah 65 dengan sampel yang digunakan 56 responden serta teknik pengambilan sampel dengan simple random sampling. Teknik analisis yang digunakan yaitu teknik analisis rentang skala, analisis regresi berganda serta koefisien determinasi dengan bantuan aplikasi SPSS versi 26. Berdasarkan hasil analisis deskriftif yang telah dilakukan penelitian ini membuktikan bahwa Kepemimpinan menunjukkan nilai rata-rata 167,1 dengan kriteria cukup baik. kompetensi menunjukkan nilai rata-rata 162,7 dengan kriteria cukup baik. Motivasi menunjukkan nilai rata-rata 164,7 dengan kriteria cukup baik. Kinerja karyawan menunjukkan nilai rata-rata 174,7 dengan kriteria cukup baik. Kepemimpinan secara parsial memiliki pengaruh terhadap kinerja karyawan, Kompetensi secara parsial tidak memiliki pengaruh terhadap Kinerja, motivasi kerja secara parsial tidak berpengaruh terhadap kinerja karyawan tetapi secara simultan kepemimpinan, kompetensi dan motivasi kerja berpengaruh terhadap kinerja karyawan dengan koefisien determinasi sebesar 86,1%.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN PADA TIKTOK SHOP (STUDI KASUS PADA PENGGUNA TIKTOK DI KARAWANG) Andora, Marisa; Hartelina, Hartelina; Nurhasanah, Nunung
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/22c6yf26

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Kepercayaan Pelanggan terhadap Keputusan Pembelian pada pengguna TikTok Shop. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden yang pernah melakukan transaksi di TikTok Shop. Analisis data meliputi analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa Digital Marketing berada pada kategori baik, Kepercayaan Pelanggan berada pada kategori baik, dan Keputusan Pembelian berada pada kategori cukup baik hingga baik. Secara parsial, Digital Marketing berpengaruh signifikan terhadap Kepercayaan Pelanggan. Kepercayaan Pelanggan juga berpengaruh signifikan terhadap Keputusan Pembelian. Selain itu, Digital Marketing terbukti berpengaruh signifikan terhadap Keputusan Pembelian. Secara keseluruhan, ketiga variabel memiliki hubungan yang kuat, di mana Digital Marketing mampu meningkatkan Kepercayaan Pelanggan dan mendorong Keputusan Pembelian. Penelitian ini memberikan kontribusi teoritis dan praktis terkait strategi pemasaran digital dan perilaku konsumen pada platform TikTok Shop.
Pengaruh Kompetensi, Pelatihan Dan Motivasi Terhadap Kinerja Pelaku UMKM di Kabupaten Karawang Susetyani, Mugi; Hartelina, Hartelina; Darodjat, Tubagus A; Nurhasanah, Nunung
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10847

Abstract

Tujuan penelitian ini adalah untuk mengetahui korelasi antara Kompetensi dengan Pelatiha,korelasi pelatihan dengan motivasi dan Kompetensi dengan motivasi. Untuk mengetahui pengaruh kompetensi, Pelatihan dan Motivasi Terhadap Kinerja pelaku UMKM di Kabupaten Karawnag. Metode penelitian yang digunakan dalam penetian ini yaitu meggunakan pendekatan kuantitatif dengan sampel sebanyak 91,44 sampel.Teknik analisa data yang digunakan dalam penellitian ini adalah analisis jalur dengan hipotesis secara pasrsial dan simultan. Hasil penelitian menujukan bahwa Kompetensi memiliki hubungan kuat dan searah dengan pelatihan, hubungan sedang dengan motivasi, sedangkan pelatihan memiliki hubungan lemah namun searah dengan motivasi.Kompetensi berpengaruh positif dan signifikan terhadap kinerja pelaku UMKM sebesar 21,12%.Pelatihan berpengaruh positif dan signifikan terhadap kinerja pelaku UMKM sebesar 11,68%.Motivasi berpengaruh positif dan signifikan terhadap kinerja pelaku UMKM sebesar 30,68%.Kompetensi, pelatihan, dan motivasi secara simultan berpengaruh signifikan terhadap kinerja pelaku UMKM, sehingga kinerja dipengaruhi oleh kemampuan individu, dukungan pelatihan, dan motivasi dari lingkungan.
The Effect of Work Discipline, Organizational Culture, and Work Environment on the Performance of State Civil Apparatus at the Tourism and Culture Office in Karawang Regency Rasdayanti, Fitri; Hersona, Sonny; Hartelina, Hartelina
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1814

Abstract

This study has purpose to explore further and reveals the effect of work discipline, organizational culture and work environment towards the performance of State Civil Apparatus at the Tourism and Culture Office of Karawang Regency. The process of this research is conducted through descriptive and verification methods. Research population were gathered from whole employees at the Tourism and Culture Office of Karawang Regency with totaling of 83 people. Samples were collected by non-probability sampling technique with the same number of samples and population, namely 76. As for analytical techniques used were scale-range analysis and path analysis techniques which earned results that 1) Work discipline brought significant effect on performance 2) Organizational culture has significant influence against the performance 3) Work environment has significant effect on performance 4) So all of variables namely Work discipline, organizational culture and work environment Jointly affect the performance.
The Importance of Leadership, Organizational Culture, and Work Environment against the Employee Performance of BPJS Kesehatan in Karawang Branch Office Business Muttaqin, Mohammad Fajar; Hersona, Sonny; Hartelina, Hartelina
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1817

Abstract

This research aims to explore and reveals the effect cause by leadership, organizational culture, and work environment towards the performance of BPJS Kesehatan’s employees at Karawang Branch Office. Descriptive and verification method has been used in this study through quantitative approach. The research population of this study amounted to 126 people, while the sample used was 100 respondents who were exactly the employees of BPJS kesehatan at Karawang Branch Office which selected by simple random sampling technique. Data research was gathered through questionnaire which then analyzed using scale range analysis and path analysis. The results of this research indicates that 1) There is influence occurred between leadership and organizational culture that categorize as low level of correlation with positive value 2) There is correlation between organizational culture and work environment which categorize as low level of correlation and positive value 3) There is correlation between leadership and work environment which categorize as low level of correlation with positive direction 4) leadership, work culture, and work environment are capable to improve the performance of BPJS Kesehatan employees at Karawang Branch Office both partially or simultaneously.
Co-Authors Aji Mulyadin Alfiani Darliah, Marina Nofeline Andora, Marisa Anggia Putri Anggia tasya putri Arieyanti Syamputri Ayuning Tyas, Susy Banuara Nadeak Darodjat, Tubagus A Dede Jajang Suyaman Depiana, Evi Didit Supriadi Didit Supriadi Didit Supriyadi Dimasuharto, Nugroho DJ Suyaman Eddy Purnomo Esti Rahmawati Fakhri Mujahid Maolani Flora Oktayovie Nuzulul Ramadhina Hafsari Prabhmanaik Faddila Hawignyo Hawignyo Hersona GW, Sonny Hersona, Sonny Hussein, Fachri Intan Puspitasari Karim, Fajri Alamsyah Khisomudin, Muhammad Lina Sukmasari Lumban Batu, Reminta Moh Fachrizal Nurhanansyah Muttaqin, Mohammad Fajar Nadeak, Banuara Natalia Sumule Nunung Nurhasanah Pauji, Ipan Prasetyo, Yanu Qolbi, Ridwan Rasdayanti, Fitri Reminta Lumban Batu Sonny Hersona Sri Hartini Sri Mulyati Sri Suartini Sri Wahyuni Jumhodikromin Sukron Suprapti, Heni Susetyani, Mugi Syifa Pramudita Faddila Syifa Pramudita Faddila Tedy Purwanto Thuwi Wulakrisna Widiarti Widiarti Wulakrisna, Thuwi Yanu Prasetyo Yasar Firdaus Yeni Yeni