Articles
<![CDATA[Orientasi Pasar Pada UMKM Di Kabupaten Karawang ]]>
<![CDATA[Hartelina Hartelina]]>
<![CDATA[ Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung ]]>
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DOI: 10.55916/frima.v0i2.96
<![CDATA[Tujuan_ penelitian ini bertujuan untuk mengukur dan menganalisis tingkat orientasi pasar pada UMKM di Kabupaten Karawang. Desain/Metode_ Pendekatan penelitian yang digunakan adalah analisis deskriptif kuantitatif. Data diambil melalui kuesioner yang disusun dengan 5 opsi jawaban menggunakan skala likert. Responden penelitiannya adalah pemilik usaha atau pimpinan UMKM. Jumlah sampel sebanyak 250 UMKM yang di tentukan dengan metode purposive sampling. Temuan_ Berdasarkan hasil penelitian dapat diketahui bahwa tingkat orientasi pasar UKMK di Kabupaten Karawang secara keseluruhan berada dalam kategori tinggi. Artinya UMKM di Kabupaten Karawang memiliki perhatian pada kebutuhan pelanggan, memandang persaingan secara positif, secara internal memiliki fungsi manajerial yang berkoordinasi dengan baik, serta berorientasi pada laba jangka panjang. Hal ini modal yang cukup baik UKMK di Kabupaten Karawang untuk dikembangkan. Implikasi_ Hasil penelitian ini dapat menjadi informasi awal untuk menyusun kebijakan dan strategi pengembangan UMKM dimasa yang akan datang Originalitas_ Merupakan kajian awal mengenai Orientasi Pasar pada UMKM di Kabupaten Karawang. Tipe Penelitian_ Studi Empiris]]>
<![CDATA[Keputusan Pembelian Konsumen Kedai Telaga Kopi Ditinjau Dari Store Atmosphere Dan Word Of Mouth ]]>
<![CDATA[Sri Hartini]]>;
<![CDATA[Hartelina Hartelina]]>
<![CDATA[ Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 5 No 1 (2022): Februari ]]>
Publisher : <![CDATA[Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo ]]>
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DOI: 10.32500/jematech.v5i1.1871
<![CDATA[Penelitian ini bertujuan untuk mengetahui, menganaisis dan menjelaskan pengaruh store atmosphere dan word of mouth terhadap keputusan pembelian pada Kedai Telaga Kopi. Metode yang di gunakan yaitu metode kuantitatif dengan analisis deskriptif dan verifikatif. Teknik pengumulan data yang di gunakan yaitu teknik observasi, kuesioner dan study perpustakaan, dengan objek penelitian yaitu pengunjung Kedai Telaga Kopi dengan jumlah 161 responden. Teknik anaisis yang di gunakan yaitu teknik analisis rentang skala dan analisis jalur. Hasil penelitian ini menunjukan bahwa store atmosphere dan word of mouth terhadap keputusan pembelian berada pada kriteria baik. Terdapat korelasi yang sangat kuat dan positif antar store atmsphere dengan word of mouth yaitu sebesar 80,3%. Pengaruh parsial antara store atmosphere terhadap keputusan pembelian secara signifikan sebesar 45,3% dan pengaruh parsial word of mouth terhadap keputusan pembelian sebesar 44,2%. Kemudian terdapat pengaruh simultan antara store atmosphere dan word of mouth terhadap keputsan pembelian sebesar 72,4% dan sisanya sebesar 27,6% dari faktor lain yang tidak masuk kedalam penelitian ini.]]>
<![CDATA[The Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Timtam (Studi Kasus Pada Konsumen Toserba Yogya Pamanukan Kabupaten Subang) ]]>
<![CDATA[Tedy Purwanto]]>;
<![CDATA[Hartelina Hartelina]]>;
<![CDATA[Hawignyo Hawignyo]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v6i1.3941
<![CDATA[A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This study aims to explain the influence of the variables of innovation and product quality on the purchasing decisions of TimTam products on consumers of the Yogya Pamanukan Toserba. The variables used in this study are two independent variables (product innovation (X1) and product quality (X2)) and one dependent variable, namely purchasing decisions (Y). The types of data used in this study are primary and secondary data. This research method uses quantitative methods with data collection techniques through distributing questionnaires to Yogya Pamanukan Toserba consumers who buy TimTam products. The sampling technique of this study was proportionate stratified random sampling using the 5% slovin formula. The sample used in this study amounted to 255 respondents. The instrument test was carried out using a validity test and a reliability test. The data analysis method was carried out using descriptive statistical tests and hypothesis testing with analysis tools, namely multiple linear regression. The results showed that product innovation and product quality were perceived as good and purchasing decisions were perceived as agreeable. The results of data analysis show that product innovation and product quality partially have a significant positive effect on purchasing decisions for TimTam products and the conclusion of this study is that product innovation and product quality both have a significant influence on purchasing decisions with a very strong relationship level. Keywords: product innovation, product quality, purchasing decisions]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Hijab Land Rimaadeeva ]]>
<![CDATA[Sri Wahyuni Jumhodikromin]]>;
<![CDATA[Hartelina Hartelina]]>;
<![CDATA[Hawignyo Hawignyo]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v5i2.794
<![CDATA[Meningkatnya persaingan usaha saat ini membuat pelaku usaha berlomba-lomba dalam menaikkan pangsa pasar, mempertahankan konsumen lama serta menarik konsumen baru. Pelaku usaha perlu dapat memastikan strategi pemasaran yang cocok supaya perkembangan usahanya tetap berjalan serta menang dalam persaingan. Hal ini dilandasi karena bertambahnya pesaing sehingga bertambah juga pilihan yang ditawarkan kepada pelanggan agar bisa memilih barang yang cocok seperti yang diharapkan. Penelitian ini memiliki tujuan untuk mengetahui pengaruh variabel Kualitas Produk dan Harga terhadap Keputusan Pembelian Hijab Land Rimaadeeva. Metode yang digunakan dalam penelitian ini menggunakan metode deskriptif verifikatif dengan pendekatan kuantitatif. populasi diambil dari konsumen Hijab Land Rimaadeeva. Untuk jumlah populasinya diambil dari periode Januari sampai dengan Juni 2021 yaitu sebesar 233 konsumen, maka dari itu pengambilan sampel memanfaatkan rumus Slovin sehingga didapatkan jumlah sampel sebanyak 147 konsumen dan metode analisis data menggunakan regresi linier berganda yang di bantu dengan software SPSS. Hasil dari penelitian didapatkan bahwa secara parsial menyatakan variabel Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Sementara itu secara simultan variabel Kualitas Produk dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian Hijab Land Rimaadeeva.]]>
<![CDATA[The Influence of Compensation on the Performance of Program Keluarga Harapan (Pkh) at The Karawang District Social Services ]]>
<![CDATA[Arieyanti Syamputri]]>;
<![CDATA[Sonny Hersona]]>;
<![CDATA[Hartelina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.587
<![CDATA[This study aims to determine the effect of compensation on the performance of the Family Hope Program (PKH) facilitator at the Karawang Regency Social Service. The method used is explanatory research with a sample of 35 people. The analysis technique uses statistical analysis with correlation, regression, determination and hypothesis testing. The results of the research on the Performance of the Family Hope Program Facilitator (PKH) at the Karawang Regency Social Service. Shows a significant influence value of 8.67 so that it is considered to have contributed to the compensation received. Compensation given to the companion of the Family Hope Program simultaneously has a positive and significant effect on employee performance. This study aims to determine the effect of compensation on the performance of the Family Hope Program (PKH) facilitator at the Karawang Regency Social Service. compensation as a form of appreciation for the achievement of company or institutional activities to employees for the contributions and dedications given to the company or institution. Performance which is all activities of a company or institution, including employees in it is the spearhead of achieving or not achieving the vision and mission of an institution or company. The method used is explanatory research with a sample of 35 people. The analysis technique uses statistical analysis with correlation, regression, determination and hypothesis testing. The results of the research on the Performance of the Family Hope Program Facilitator at the Social Service of Karawang Regency from 35 samples obtained results of 0.663 or 66.3% which shows that the effect of compensation on employee performance is still not optimal. Compensation for the Family Hope Program facilitator has a contribution to performance that can be interpreted as a form of material appreciation. Compensation given to the companion of the Family Hope Program simultaneously has a positive and significant effect on employee performance..]]>
<![CDATA[Analisis Perbandingan Atribut Produk Antara Mac OS Monterey dengan Windows 11 ]]>
<![CDATA[Yasar Firdaus]]>;
<![CDATA[Didit Supriyadi]]>;
<![CDATA[Hartelina Hartelina]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 3 (2022): Business Innovation and Entrepreneurship Journal (August) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v4i3.377
<![CDATA[To be able to compete in the market, the product must have attributes that can deliver more value to the consumers. Product attributes will create a consumer preference in choosing product. Atributte products are the factors considered by buyers when purchasing the product, such as price, quality, completeness of features, design sales service and others. The aim of this study is to determine the consumers respone on product attributes operating system Mac OS Monterey and Windows 11 as well as knowing the difference between product attributes of both.The method used in this research is descriptive and comparative survey. Statistical test is performed to determine how much differences between product attributes Operating System Mac OS Monterey and Windows 11. Statistical for hypothesis test used is the compare means by testing two tailed. At the end of the study showed p-value of 0.000489 was found -t = - 4.296, -t table = - 2.110. Where the results showed significant differences in the attributes product operating system Mac OS Monterey and Windows 11. Agar dapat bersaing di pasaran produk harus memiliki atribut-atribut yang dapat memberikan nilai lebih dimata konsumen. Atribut produk akan menciptakan sebuah preferensi pada konsumen dalam memilih produk. Atribut produk adalah faktor-faktor yang dipertimbangkan oleh pembeli pada saat membeli produk, seperti harga, kualitas, kelengkapan fitur, desain layanan purna jual dan lain-lain.Tujuan dari penelitian ini adalah untuk mengetahui tanggapan konsumen mengenai atribut produk operating system Mac OS Monterey dan Windows 11 serta mengetahui perbedaan antara atribut produk operating system Mac OS Monterey dan Windows 11. Metode yang digunakan adalah model penelitian survey yang bersifat deskriptif dan komparatif. Pengujian dengan menggunakan uji statistik dilakukan untuk mengetahui seberapa besar pebedaan antara atribut produk Operating System Mac OS Monterey dan Windows 11. Uji statistik yang dipakai adalah uji hipotesis selisih rata-rata dengan menggunakan pengujian 2 pihak.Pada akhir penelitian didapatkan hasil penghitungan statistik diatas dengan p-value sebesar 0,000489 dengan signifikansi 5% didapati -t hitung = - 4,296 ,-t tabel=2,110. Dimana hasil tersebut menunjukan terdapat perbedaan signifikan pada atribut produk operating system Mac OS Monterey dan Windows 11.]]>
<![CDATA[Hubungan Kualitas dan Harga dengan Keputusan Pembelian Smarthphone Samsung (Studi pada Mahasiswa Fakultas Ekonomi Universitas Buana Perjuangan Karawang) ]]>
<![CDATA[Moh Fachrizal Nurhanansyah]]>;
<![CDATA[Hartelina Hartelina]]>;
<![CDATA[Banuara Nadeak]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v7i2.687
<![CDATA[This study aims to determine the relationship of product quality and price with the purchase decision of Samsung smartphones. This research was conducted on students of the Faculty of Economics, University of Buana Perjuangan Karawang as many as 100 respondents. The sample was selected using a non-probability sampling method with a purposive sampling technique. The type of research used in this research is descriptive exploratory with quantitative statistical research techniques. Data collection techniques in this study were through questionnaires, online media, books, journals and previous research. Data were tested using SPSS version 24.0 using validity test, reliability test, descriptive analysis, multiple correlation analysis and coefficient of determination analysis. The results reveal the fact that the product quality variable has a very strong positive relationship with purchasing decisions with a value of tx1y = 13.73 > ttable = 1.29025, the price variable has a very strong positive relationship with purchasing decisions with a value of tx1y = 12.05 > ttable = 1.29025, and the product quality and price variables have a very strong positive relationship with purchasing decisions with a value of tx1y = 39.89 > ttable = 1. The lower the product quality, the lower the Samsung smartphone purchase decision. The higher the price, the lower the decision to buy a Samsung smartphone.]]>
<![CDATA[The Influence Of Brand Image, Perceived Quality & Price On Purchasing Decisions For Dunkin Donuts Products In Bekasi ]]>
<![CDATA[Sukron]]>;
<![CDATA[Hartelina Hartelina]]>;
<![CDATA[Dede Jajang Suyaman]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i3.620
<![CDATA[Purchasing decisions are in the stage of the buyer decision-making process in which consumers actually buy. Some of the factors that influence consumer purchase decisions are brand image, product quality and price.There has been a decline in sales in March and in April that caused the decline in the number of customers who buy products Dunkin Donuts The decline is due to the emergence of new competitors that produce similar products so that some consumers switch to a competing product. This study aimed to determine the effect of brand image, product quality and price on consumer purchasing decisions in Dunkin Donuts Bekasi. This study used a sample of 100 respondents drawn through slovin method. The data analysis technique used is the multiple regression analysis previously tested with classical assumption. The results showed that simultaneous brand image, product quality and price significantly influence consumer purchasing decisions. Partially brand image and product quality are significantly influence consumer purchase decisions and price variable is not significant influence on consumer purchasing decisions. Product quality and brand image has contributed greatly to the consumer purchasing decisions, then the parties should consider factors Dunkin Donuts product quality and brand image in company.]]>
<![CDATA[Dampak Citra dan Suasana Toko Terhadap Kepuasan Konsumen ]]>
<![CDATA[Fakhri Mujahid Maolani]]>;
<![CDATA[Hartelina Hartelina]]>
<![CDATA[ Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 3 (2022): Coopetition : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia ]]>
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DOI: 10.32670/coopetition.v13i3.2541
<![CDATA[Satisfaction is part of the consumer's experience with a product or service being offered. Store image is a public perception of the company or its products, therefore for the company to have a good image is very important. The shop atmosphere is another important element in a reseller product warehouse. Retailers want to create unique store experiences that fit their target market and drive consumers to buy. The purpose of this study was to determine how much the relationship between the image of the store and the atmosphere of the grocery store in Karawang regency and to determine how much influence partially and simultaneously between the image of the store and the atmosphere of the shop on consumer satisfaction of Lotte Grosir in Karawang Regency. This research is quantitative research with descriptive and verivative research methods. The sample in this study were 100 Lotte Grosir consumers in Karawang Regency. simple random sampling, namely taking the sample randomly. The results showed that the shop image and the shop atmosphere had a strong relationship as indicated by the correlation value of 0.813. There is a partial and simultaneous influence between store image and store atmosphere on customer satisfaction at Lotte Grosir in Karawang Regency.]]>
<![CDATA[Rencana Strategis Klinik Amira Cikarang Berdasarkan Analisa Swot ]]>
<![CDATA[Suprapti, Heni]]>;
<![CDATA[Suyaman, Dede Jajang]]>;
<![CDATA[Hartelina, Hartelina]]>
<![CDATA[ Syntax Literate Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[CV. Ridwan Publisher ]]>
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DOI: 10.36418/syntax-literate.v6i8.3874
<![CDATA[Penelitian ini dilakukan dengan latar belakang bahwa setiap perusahaan harus dapat membuat strategi yang tepat dan dapat membuat suatu perencanaan untuk bersaing di masa sekarang dan di masa yang datang. Klinik Amira dikelola oleh Yayasan Amira adalah sebuah usaha yang bergerak dibidang jasa pelayanan kesehatan. Berdasarkan data pasien 10 bulan terakhir mengalami penurunan, walaupun mengalami kenaikan namun kenaikan ini hanya sedikit dan kemudian menurun kembali. Tujuan dari penelitian ini adalah menganalisis kelayakan usaha agar dapat mengetahui strategi pengembangan usaha Klinik Amira. Menganalisis dan mengevaluasi faktor-faktor internal dan eksternal yang mempengaruhi kelangsungan usaha, serta merumuskan prioritas strategi pengembangan pasar yang sesuai dengan kondisi lingkungan Klinik Amira. Penelitian ini menggunakan pendekatan kualitatif deskriptif, jenis penelitian ini adalah studi kasus. Pengumpulan data dilakukan dengan cara wawancara, observasi, dokumentasi dan kuesioner. Teknik analisis yang digunakan yaitu teknis analisis interaktif. Kesimpulan hasil penelitian ini adalah dari analisis pembobotan rating dan skor IFAS dan EFAS diperoleh jumlah skor kekuatan (S) 1.80, faktor kelemahan (W) 0.70, faktor kesempatan (O) 1.60, dan faktor ancaman (T) yaitu 0.65. Selisih antara IFAS dan EFAS diperoleh posisi Klinik Amira pada kuadran I yaitu agresif. Strategi yang tepat yang diambil oleh pemilik klinik adalah pengembangan pasar dengan cara membuka klinik baru dan meningkatkan mutu pelayanan.]]>
