Claim Missing Document
Check
Articles

Found 22 Documents
Search

KESANTUNAN BERBAHASA DALAM TEKS ALAT PERAGA KAMPANYE PILKADA BANTEN 2024 UNTUK PEMBELAJARAN BAHASA IKLAN DI SMP Afdal Eki Pratama; Dase Erwin Juansah; Dodi Firmansyah
Jurnal Bastra (Bahasa dan Sastra) Vol. 10 No. 4 (2025): JURNAL BASTRA EDISI OKTOBER 2025
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v10i4.1982

Abstract

This study discusses the use of politeness in the 2024 Banten Regional Election campaign materials found on billboards and pamphlets, with the aim of describing the realisation of politeness maxims based on Geoffrey Leech's (1983) theory and implementing them in advertising language learning at the junior high school level. The research method used was qualitative descriptive with data collection techniques through documentation, coding, and discourse analysis. The research data consisted of 36 campaign texts analysed based on six maxims of politeness. The results showed that there were 36 data points for all maxims of politeness, namely 10 maxims of sympathy, 6 of praise/appreciation, 11 of agreement, 2 of generosity, 4 of humility, and 3 of wisdom/prudence, identified in the campaign texts. Each maxim serves to reinforce the candidate's positive image while influencing public opinion in a polite manner. The findings of this study can be used as teaching material for advertising language in junior high schools because they provide concrete examples of the application of polite and contextually appropriate persuasive language. This study contributes to enriching pragmatic studies and supports the development of students' advertising text analysis and production skills.
EUFEMISME DAN DISFEMISME PADA JUDUL BERITA KASUS PELECEHAN SEKSUAL DI KOMPAS.COM JANUARI (2024–2025) Fauziana Ulfi; Dodi Firmansyah; Ade Anggraini Kartika Devi
Jurnal Bastra (Bahasa dan Sastra) Vol. 11 No. 1 (2026): JURNAL BASTRA EDISI JANUARI 2026
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v11i1.2026

Abstract

This study discusses the role of semantics in news headline writing in mass media, particularly focusing on the use of euphemism and dysphemism. Choosing the right diction is essential to convey meaning accurately and avoid misunderstandings. Euphemisms provide a softened impression and uphold ethical standards, especially in sensitive issues such as sexual violence. In contrast, dysphemisms tend to be harsh and can trigger negative reactions. Headlines that deviate from semantic principles and journalistic ethics may reduce public trust in the media. Therefore, semantic understanding is crucial for producing informative and ethical news. This research employs a qualitative approach with a descriptive method. The researcher uses Allan & Burridge’s theory of euphemism forms, and the functions of euphemism as proposed by Sutarman, Wijana & Rohmadi, and Allan & Burridge. The researcher also applies Allan & Burridge’s theory of dysphemism forms and the functions of dysphemism by Sutarman and Allan & Burridge. The analysis found 19 instances of euphemism and 7 of dysphemism, each with varying forms and functions. Euphemisms were predominantly used for softening language, while dysphemisms served to intensify fear and clarify meaning. These findings have positive implications for Indonesian language learning, especially as source material and instructional content for news text in the Merdeka Curriculum. This study is also recommended for students, teachers, and researchers as a reference for understanding and developing linguistic studies in mass media.