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All Journal Nuansa Informatika JURNAL MEDIA INFORMATIKA BUDIDARMA Kinerja: Jurnal Ekonomi dan Manajemen KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) The IJICS (International Journal of Informatics and Computer Science) JURIKOM (Jurnal Riset Komputer) Jurnal Administrasi dan Manajemen Building of Informatics, Technology and Science Journal of Computer System and Informatics (JoSYC) Jurnal Sistem Komputer dan Informatika (JSON) Dharmas Education Journal (DE_Journal) Jurnal ABDIMAS Budi Darma Jurnal Pengabdian Masyarakat Gemilang (JPMG) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Gemilang Informatika (GIT) ORAHUA : Jurnal Pengabdian Kepada Masyarakat PIAF : Paser Institute Journal Of Accounting And Finance JPFT (Jurnal Pendidikan Fisika Tadulako Online) Asian Journal of Science Education Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Fadlina
Universitas Budi Darma
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PENGARUH LITERASI KEUANGAN DAN SISTEM PEMBAYARAN DIGITAL TERHADAP KINERJA UMKM DI KECAMATAN MARITENGNGAE KABUPATEN SIDENRENG RAPPANG Mas’ud, Busrin Raihana; B, Isma; Fadlina, Fadlina
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.347

Abstract

The research is motivated by the phenomenon that occurs because it sees that MSMEs in sidenreng rappang regency, especially in maritengngae district, are not a few MSME actors going bankrupt due to tight competition, lack of knowledge about financial management or known as financial lyteracy which results ini MSME actors being unable to manage their businesses well and in the current digitalization era there are still many MSME actors who have not used a digital payment system that makes it easier to make transactions without cash and do not need to provide change if the consumer’s money is more than the total payment. The purpose of this study was to determine the effect of financial literacy and digital payment systems on the performance of MSMEs. The type of research used in this study is quantitative. The population in this study were all MSME actors in Maritengngae District, Sidenreng Rappang Regency. The sample in this study amounted to 61 respondents. Sampling used the lemeshow formula. The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The analysis method used in this study was multiple linear regression. The results of multiple linear regression analysis show that financial literacy and digital payment variables simultaneously have a positive effect on the performance of MSMEs in Maritengngae District, Sidenreng Rappang Regency. This can be proven from the F-count value (18.276> 3.16) with a significance value (sig) of 0.00 <0.05 (a = 5%). Based on the results of the t-test, the financial literacy variable has a positive value with a t-count value of 4.683> a t-table value of 2.002 and a significance value of 0.00 <0.05. This shows that the financial literacy variable has a positive and significant effect on the MSME performance variable and based on the results of the t-test, the digital payment variable has a positive value with a t-count value of 2.342> a t-table value of 2.002 and a significance value of 0.023 <0.05. This shows that the digital payment variable has a positive and significant effect on the performance variable of MSMEs in Maritengngae District, Sidenreng Rappang Regency.
Pengaruh Strategi Pemasaran Dan Interaksi Konsumen Di Media Sosial Terhadap Peningkatan Penjualan Buku Di Penerbit Erlangga Khairah, Miftahul; Fadlina, Fadlina; Sianturi, Ronda Deli
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.7373

Abstract

Penelitian ini bertujuan untuk strategi pemasaran dan interaksi konsumen di media sosial terhadap peningkatan penjualan buku di Penerbit Erlangga. Latar belakang penelitian ini didasarkan pada meningkatnya penggunaan media sosial sebagai alat pemasaran dan saluran komunikasi dua arah antara perusahaan dan konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada responden yang mengenal atau pernah membeli produk buku Erlangga. Analisis data dilakukan menggunakan regresi linier berganda untuk menentukan sejauh mana pengaruh masing-masing variabel. Hasil menunjukkan bahwa strategi pemasaran memiliki dampak positif dan signifikan terhadap peningkatan penjualan. Artinya, semakin baik promosi, kejelasan informasi produk, kesesuaian harga, dan inovasi, semakin tinggi minat konsumen dan keputusan pembelian. Interaksi konsumen di media sosial juga memiliki pengaruh positif, bahkan lebih dominan, terhadap peningkatan penjualan dibandingkan strategi pemasaran. Tanggapan cepat, konten interaktif, dan komunikasi dua arah antara admin dan konsumen dapat meningkatkan kepercayaan, keterlibatan, dan kemungkinan pembelian ulang. Bersama-sama, kedua variabel tersebut berkontribusi sebesar 85% terhadap peningkatan penjualan, sementara 15% sisanya dipengaruhi oleh faktor di luar model. Kesimpulannya, strategi pemasaran dan interaksi dengan konsumen melalui media sosial memainkan peran penting dalam meningkatkan penjualan buku di Penerbit Erlangga. Optimasi konten digital dan peningkatan kualitas interaksi dengan konsumen merupakan faktor kunci yang perlu diperkuat untuk mencapai kinerja penjualan yang lebih baik.
Co-Authors Abdul Karim Abdul Sani Sembiring Akmal Dirgantara Lubis Akob, Rezky Arianti Amin, Gazali AMRIZAL SALIDA Arief Satria Asrini Asrini Atika Suri B, Isma Bagariang, Luhut F Afriando Darma Taksiah Sihombing, Darma Taksiah Daulay, Nur Hasanah Dicky Marsella Fince Tinus Waruwu Fitriani Fitriani Garuda Ginting Guidio Leonarde Ginting Haeril, Haeril Hamdi Hamdi Imam Saputra Indarwani, Indarwani Isti Ratnaningtyas, Delthawati Johan, Fakhri Juleha Juleha juminarni, Aryuni Khairah, Miftahul Kurnia Ulfa Kurniawan Kurniawan Lince Tomoria Sianturi Lisra, Lisra Mariam Makmur Mas'ud, Busrin Rahana Mas'ud, Busrin Raihana Mas’ud, Busrin Raihana Muhammad Jarnawi Muhammad Syahrizal Muhammad Taufiq Murdani Murdani, Murdani Ndruru, Eferoni Nelly Astuti Hasibuan Nur Rahmah Wahyuddin Nurjannah Nurjannah Nurlela Nurlela Pratiwi, Rizka Dwi Ritonga, Soleh Rizky, Nadia Fariza Ronda Deli Sianturi Royanti Manurung Sahat Roni Saidi Ramadan Siregar Sam Hermansyah Setyawati Arbaatun Siregar, Alwali Daini Udda Siregar, Anggi Yakup Siska Subuh Hati Tarigan Sitanggang, Taufan Siti Nurhabibah Hutagalung Sri Wahyuni Jumadi Suriadi Surya Darma Nasution Ulfa, Kurnia Usman Usman