Garuda - Garba Rujukan Digital

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

Pelatihan Persiapan Berwirausaha Bagi Siswa SMA PGRI 3 Bogor Nurendah, Yulia
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.522

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kemauan, pemahaman dan kemampuan para guru dalam berwirausaha. Pelatihan Kewirausahaan bagi Murid-Murid SMA PGRI 3 Bogor dalam program pengabdian masyarakat ini diharapkan dapat memberikan pemahaman dan juga kemampuan murid dalam berwirausaha yang akan berdampak pada peningkatan mutu lulusan di SMA PGRI 3 Bogor. Metode yang digunakan dalam kegiatan ini meliputi (a) ceramah atau penyuluhan yang berisi penyampaian atau pemaparan informasi untuk materi yang bersifat umum dan teoritis, dalam hal ini adalah materi untuk memotivasi murid-murid agar mau berwirausaha, cara menanamkan pemahaman murid-murid tentang teknis berwirausaha dan hal-hal lain yang sangat penting untuk dikuasai oleh peserta pelatihan, (b) tanya jawab yang memungkinkan murid-murid menggali pengetahuan sebanyak-banyaknya tentang kewirausahaan, dan (c) simulasi untuk memberikan kesempatan mempraktekkan materi pelatihan yang diperoleh. Kegiatan PPM yang telah dilaksanakan ini berjalan dengan baik dan lancar sesuai dengan tujuan yang ingin dicapai dari program ini, dan mendapatkan hasil yang baik. Murid-murid SMA PGRI 3 Bogor memperoleh sharing pengetahuan dan pengalaman tentang kewirausahaan. Kata Kunci : Kewirausahaan

Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja Umkm Dalam Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.1179

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Yulia Nurendah; Ani Mekaniwati; Dwi Maulina
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.428

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol. 2 No. 1 (2021): JADKES Edisi Januari 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.428

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

Pelatihan Persiapan Berwirausaha Bagi Siswa SMA PGRI 3 Bogor Nurendah, Yulia; Suardy, Weman; Sukartaatmadja, Iswandi
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.522

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kemauan, pemahaman dan kemampuan para guru dalam berwirausaha. Pelatihan Kewirausahaan bagi Murid-Murid SMA PGRI 3 Bogor dalam program pengabdian masyarakat ini diharapkan dapat memberikan pemahaman dan juga kemampuan murid dalam berwirausaha yang akan berdampak pada peningkatan mutu lulusan di SMA PGRI 3 Bogor. Metode yang digunakan dalam kegiatan ini meliputi (a) ceramah atau penyuluhan yang berisi penyampaian atau pemaparan informasi untuk materi yang bersifat umum dan teoritis, dalam hal ini adalah materi untuk memotivasi murid-murid agar mau berwirausaha, cara menanamkan pemahaman murid-murid tentang teknis berwirausaha dan hal-hal lain yang sangat penting untuk dikuasai oleh peserta pelatihan, (b) tanya jawab yang memungkinkan murid-murid menggali pengetahuan sebanyak-banyaknya tentang kewirausahaan, dan (c) simulasi untuk memberikan kesempatan mempraktekkan materi pelatihan yang diperoleh. Kegiatan PPM yang telah dilaksanakan ini berjalan dengan baik dan lancar sesuai dengan tujuan yang ingin dicapai dari program ini, dan mendapatkan hasil yang baik. Murid-murid SMA PGRI 3 Bogor memperoleh sharing pengetahuan dan pengalaman tentang kewirausahaan. Kata Kunci : Kewirausahaan

Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja Umkm Dalam Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Abdimas Dedikasi Kesatuan Vol. 2 No. 1 (2021): JADKES Edisi Januari 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.1179

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT

Pelatihan Digital Marketing Dalam Mendukung Bauran Promosi UMKM Kota Bogor Nurendah, Yulia; Mekaniwati, Ani; Husaeni, Fadly
Jurnal Abdimas Dedikasi Kesatuan Vol. 4 No. 2 (2023): JADKES Edisi Juli 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v4i2.1643

Pemerintah melalui KemenKopUKM mendukung percepatan transformasi digital secara holistik dengan memprioritaskan digitalisasi pada 7 aspek, yaitu akses pasar, pemantauan kualitas produksi, akses keuangan dan pembiayaan, manajemen organisasi, kapasitas produksi, pasokan, dan distribusi atau logistik. Tujuan pelatihan adalah untuk meningkatkan pengetahuan dan pemahaman berkenaan :1) bauran promosi; 2) digital marketing; 3) digital marketing dalam mendukung bauran promosi UMKM. Langkah kerja dalam pengabdian masyarakat sebagai berikut : 1) Menetapkan jumlah peserta pelatihan yaitu UMKM di Kota Bogor; 2) Pelatihan. Hasil pelatihan sebagai berikut : 1) Respon yang positif dari peserta, yang ditunjukkan dengan pertanyaan dan tanggapan yang diberikan selama pelaksanaan kegiatan; 2) Adanya kesesuaian materi dengan kebutuhan pelaku UMKM ; 3) Memahami arti pentingnya dan bagaimana melakukan digital marketing dalam mendukung bauran promosi UMKM; 3) Digital marketing merupakan salah satu unsur pengembangan usaha yang perlu dibudayakan untuk dilaksanakan oleh pelaku UMKM; 4) Sarana sharing pengetahuan konseptual akademik dengan praktek pelaksanaan pengembangan pemasaran dalam kenyataannya.

Pelatihan Pemasaran Berbasis E-Commerce Dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM Di Era Pandemi Nurendah, Yulia; Mekaniwati, Ani; Astrini, Danti
Jurnal Abdimas Dedikasi Kesatuan Vol. 3 No. 2 (2022): JADKES Edisi Juli 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v3i2.1665

Pelaksanaan Pengabdian kepada Masyarakat berupa Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Sebagai Solusi Membangun Pertumbuhan Ekonomi UMKM di Era Pandemi bagi UMKM di Kota Bogor dapat disimpulkan berhasil sampai pada tahap melakukan memotivasi untuk Pemasaran Berbasis E-Commerce dan Marketplace. Secara umum menunjukkan hasil yang memuaskan. Keberhasilan ini ditunjukkan antara lain oleh : Adanya respon yang positif dari peserta, yang ditunjukkan dengan pertanyaan dan tanggapan yang diberikan selama pelaksanaan kegiatan, Adanya kesesuaian materi dengan kebutuhan pelaku UMKM dalam usaha meningkatkan minat, pemahaman dan kemampuan Pemasaran Berbasis E-Commerce dan Marketplace dan Sebagian besar peserta telah memahami arti pentingnya dan bagaimana melakukan pengembangan Pelatihan Pemasaran Berbasis E-Commerce dan Marketplace Kata Kunci: ecommerce, pelatihan, umkm

Optimalisasi Hilirisasi Bisnis Maggot Melalui Peningkatan Sarana Dan Prasarana, Tata Kelola Dan Strategi Pemasaran Berbasis Digital Pada Bank Sampah Unit Siliwangi Bogor Nurendah, Yulia; Sutarti, Sutarti; Munawar, Aang; Mulyana, Mumuh; Nurachmad, Edi; Setiawan, Budi; Maulina, Dwi; Lestari, Febriana Indah
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2273

The aim of the Partnership-Based MSME Development activity is to resolve the problems of the Siliwangi Waste Bank Unit (BSU) as a collaboration partner. The problems faced by related partners are organizational management, resources and marketing. From an administrative point of view problems arise, for example. there are no guidelines regarding the functions and duties of organizational management, weak administrative management and financial reporting systems. In terms of resources, the problem is that BSU Siliwangi administrators are still weak in understanding organizational development, entrepreneurship and marketing strategies, Magot cultivation skills that need to be improved. The marketing problem is that BSU Siliwangi's marketing strategy has not optimally used digital technology. Based on these problems, several community partnership program activities were implemented, such as training in the use of management and information systems in partner organizations, entrepreneurship training and the use of technology in company development. Training related to organizational management consists of financial management and administration, entrepreneurship training, marketing strategies using digital technology, and Magot cultivation training. The results of this activity are: 1) Establishment of partner organization governance guidelines as well as a simple financial management and recording system for partner organizations; 2) Availability of adequate production facilities, especially vital facilities such as waste chopping machines for Magot feed; 3) Increasing understanding of management and members regarding asset management, capital, entrepreneurship and digital-based marketing strategies through soft skills training and mentoring programs; 4) Establishment of a digital marketing platform in the form of the Web and other digital features (social media Instagram and Tiktok); 5) Increased income at partner organizations; 6) Publication of the results of community partnership program activities in the form of articles in print media and activity videos; 7) Have a Business Identification Number (NIB). Keywords: governance, marketing strategy, downstreaming, digital business, waste bank

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