Article Per Year (5 Year)
p-Index From 2020 - 2025
4.435
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Kesatuan (JIK) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan
Yulia Nurendah
STIE Kesatuan Bogor, Jl Ranggagading 1 Bogor, 16123, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search
Journal : Jurnal Abdimas Dedikasi Kesatuan

 1   2 
Pendampingan Pelaksanaan Uji Kompetensi Keahlian Mandiri Bidang Bisnis Daring dan Pemasaran Nurendah, Yulia
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 2 (2024): JADKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i2.2708

Abstract

UKK (Skill Competency Test) is implemented to fulfill the mandate in government regulation number 19 of 2005 concerning national education standards. National education standards (SNP) are the minimum criteria for the education system throughout the jurisdiction of the Unitary State of the Republic of Indonesia. The Mentoring Activity for the Implementation of the Independent Skill Competency Test for Online Business and Marketing Competencies was carried out at SMK Kamandaka on March 5-6, 2024 which was held for 2 days. The number of Participants in the Independent Skill Competency Test for Online Business and Marketing Competencies at SMK Kamandaka was 24 Participants on the first day and 12 Participants on the second day. Keywords: UKK, Online Business and Marketing
Pendampingan Penerapan Bauran Promosi Pada PT. Wan Teknologi Internasional. Fahreza, Muhammad Difa; Nurendah, Yulia; Morita, Morita
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3146

Abstract

Indonesia is a very potential market. Data from the Ministry of Communication and Information stated that the number of internet users is 112.6 million people, and most of them are aged 17-23 years. This shows that the majority of the productive age population in Indonesia are internet users. The purpose of this paper is to find out: 1) How is the implementation of the promotional mix at PT. Wan Teknologi Internasional; 2) What obstacles are faced in implementing the promotional mix; 3) How to overcome obstacles in implementing the promotional mix. The results of this discussion are: 1) The promotional mix carried out is advertising by advertising on the website, sales promotion by giving discounts, direct marketing by sending emails to the company, word of mouth by creating positive word of mouth, interactive marketing by using social media and websites as a medium of interaction with customers, events and sponsorships by participating in exhibitions and product launching events; 2) Constraints in implementing the promotional mix are: advertising does not run smoothly, difficulty in determining the time of implementation and duration of the promo, monotonous mailing format, difficulty controlling the effectiveness of word of mouth, brand awareness and company image have not been optimally formed, limited content ideas; 3) Solutions to overcome obstacles in the company, namely increasing creativity in the types of advertisements displayed, formulating promotions to be released and determining the duration based on discussions between related divisions, increasing creativity in the format of emails sent, distributing questionnaires related to product knowledge, increasing consumer involvement in content creation so that the content produced is content that is needed by consumers and can increase consumer curiosity regarding the services offered, becoming a sponsor and participating in events related to and in line with the company's services. Keywords: Promotion Mix, Technology
Co-Authors ., Sujana Aang Munawar Ade Lina Ade Yusdira Angga Sulistiono Ani Mekaniwati Astrini, Danti Budi Setiawan Bunga Aprlian Sari Christina, Rachel Dwi Maulina Fahreza, Muhammad Difa Farhan, Maulana Febriani, Chairunisa Fitri, Rini Nur Hanifah, Nadia Sabila Husaeni, Fadly Iswandi Sukartaatmadja Lestari, Febriana Indah Lina, Ade Maulina, Dwi Meiranti Maulani Mekaniwati, Ani Morita Morita Muanas Muanas Mumuh Mulyana Noor, TB. Dicky Faldy Syahid Noor, Tubagus Dicky Faldy Syahid Nurachmad, Edi Nurinsani, Abdulwafi Nurisnaini, Neni Nurmayani, Nazia Ramdani, Muhamad Ridwan Rosdianti, Dewi Saefudin Zuhdi Sri Pujiastuti Sulistiono Suryanti, Cecilia valentina Sri Hadi Sutarti Sutarti Viola Aprilliani Weman Suardy Wirakusuma, Ilham Yoyon Supriadi Yudin Taqyudin