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All Journal Jurnal Pendidikan dan Keguruan BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal SOLMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM Journal of Education Sciences (Edusci) Jurnal Terapan Pendidikan Dasar dan Menengah
Nurhajati Nurhajati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Sumber Daya Manusia, Kualitas Kerja, Profesionalisme Kerja dan Komitmen Terhadap Peningkatan Kinerja Karyawan PDAM Kota Malang Yurina Khusnal Amaliyyah; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine how the influence of human resource quality, work quality, work professionalism and commitment to the performance of PDAM Malang City employees. The dependent variable in this study is performance. And there are 4 independent variables used, namely the quality of human resources, quality of work, work professionalism and commitment. The population in this study were employees of PDAM Malang City. The sample in this study was taken using saturated sampling technique. The data collection method used is the method of distributing questionnaires to respondents. The data analysis technique used in this study is multiple linear regression. The results of the study indicate that simultaneously the variables of human resource quality, work quality, work professionalism and commitment have a significant effect on performance. Meanwhile, partially, the variable of the quality of human resources has a negative and insignificant effect on performance. The work quality variable has a positive and significant effect on performance. Work professionalism variable has a negative and significant effect on performance. And the commitment variable has a positive and significant effect on performance. Keywords: quality of human resources, quality of work, work professionalism, commitment and performance
Pengaruh Citra Merek, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Sepatu Merek Skechers (Studi Mahasiswa Kampus Unisma) Celina Ayunda Salsabilla; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study, namely, to determine the description of the influence of brand image, price, promotion and purchasing decisions. To find out and analyze the influence of brand image, price, promotion on purchasing decisions. To find out and analyze the impact of brand image on purchasing decisions. To find out and analyze the impact of price on purchasing decisions. To find out and analyze the impact of promotion on purchasing decisions. This study uses a purposive sampling technique which is a sampling technique that requires certain considerations, namely all active unisma students who have purchased Skechers brand shoes obtained 75. The results of this study indicate that brand image, price and promotion have a significant effect on purchasing decisions. brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions.Keywords: influence of brand image, price, promotion and purchase decision 
Hubungan Hedonic Shopping Motivation dan Price Discount Dengan Impulse Buying Pada Konsumen Malang Town Square (Studi Pada Mahasiswa FEB Unisma Angkatan 2017) Erika Niswatun Nur Aziza; Nurhajati Nurhajati; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 04 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the extent of the relationship between Hedonic Shopping Motivation and Price Discount with Impulse Buying in Malang Town Square consumers, a study on students of the faculty of Economics and Business Islamic University of Malang Class of 2017.The type of research used explanatory research. The population in this study amounted to 848 students. The sampling method in this study used purposive sampling and obtained a sample of 89 respondents.The data collection method was using google form which was distributed to students of the Faculty of Economic and Business Islamic University of Malang according to the sampling criteria. To find out the result of this study using the instrument test, normality test, classical assumption test, multiple linier regression analysis, F test, t test, and coefficient of determination test. The result shows that, Hedonic Shopping Motivation and Price Discount simultaneously have  a significant positive  effect on Impulse Buying, Hedonic Shopping Motivation has a significant positive effect on Impulse Buying, and Price Discount has a significant positive effect on Impulse Buying in Malang Town Square Costumers, a studi on students FEB Unisma Class of 2017. Keyword : Hedonic Shopping Motivation, Price Discount, Impulse Buying
Pengaruh Kualitas Pelayanan dan Harga Terhadap Minat Berkunjung Kembali Wisatawan Zakiatul Fitria; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aim stoanalyze service quality and price on the interest of returning tourists. The population of this research is visit or swho are visiting and visitors who have visited the Srikandi Polesincere ayu swimming pool in the sub-distric to foverlappingwith a total sample of 65 respondents. This research his a type of quantitative research that uses primary data and uses a questionnaire data analysis method. The questionnaire was distributed to respondents who had certain criteria to provide answers regarding the statements given by the researcher. The criteria for the sample of this research are visitors who are a tleast 5 year sold and over and visitors who have visitedor are currently visiting the Seikandi PoleTulusayu Swimming Pool, Tumpang District. To measure respondents' answers to the questionnaire using a Likert scale. This study uses multiple linear regression analysis method and the results study indicate that the quality o fservice has a positive but not significant effect and the price has a positive and significanteffect on the interest of returning to uriststo visitors to the Srikandi Pole Tulusayu Swimming Pool, Tumpang District. Keywords: qualityofservice, priceandinterest in returningtourists.
Pengaruh Service Recovery Dan Service Quality Terhadap Customer Satisfaction (Studi Kasus di UMKM Griya Laudry) Nindy Sagrya Almenia; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of Service Recovery and Service Quality on Customer Satisfaction. A case study of Griya Laundry UMKM. This research was conducted at the Griya Laundry UMKM in Kasembon District. This research is included in the type of explanatory research where this research uses a quantitative approach. The population in this study were consumers who were at least 17 years old, had experienced Service Failures and had made transactions at the Griya Laundry UMKM, while the sample studied was 60 respondents. Data collection techniques using a questionnaire. Sources of data in this study using primary data. The data was processed using SPSS 14.0 software. The data analysis method used is an instrument test consisting of validity test, reliability test then normality test, classical assumption test, hypothesis test consisting of f test, t test and determination test. It is known that the f test shows that Service Recovery and Service Quality have a simultaneous effect on Customer Satisfaction. while the t test shows that Service Recovery has a positive and significant effect on Customer Satisfaction. Service Quality has a positive and significant effect on Customer Satisfaction. In the Adjusted R Square coefficient of determination, the results show 69.5% and another 30.5% is influenced by other factors not included in the study.  Keywords: Service Recovery, Service Quality, Customer Satisfation
Pengaruh Citra Merek Dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Hand Sanitizer Dettol Pada Masa Pandemi Covid-19 (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2017-2019) Yuni Wulandari; Nurhajati Nurhajati; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 04 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine and analyze the effect of brand image and perceived product quality simultaneously on purchasing decisions for Dettol hand sanitizers during the Covid-19 pandemic, the effect of brand image on purchasing decisions for Dettol hand sanitizers during the Covid-19 pandemic, and the influence of perception. product quality towards the decision to purchase Dettol hand sanitizers during the Covid-19 pandemic. In this study, the total population of students from the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019 who have purchased Dettol hand sanitizer is unknown, therefore this sampling uses the Malhotra theory of 90 respondents. Based on the data collection, the researcher analyzed the data through multiple linear regression tests. This data analysis produces the following information: 1) Brand image and perceived product quality can simultaneously have a positive and significant effect on the decision to purchase Dettol hand sanitizers during the Covid-19 pandemic for students of the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019, 2 ) Brand image has a positive and significant effect on the decision to purchase Dettol hand sanitizer during the Covid-19 pandemic for students of the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019, 3) Perception of product quality has a positive and significant effect on the decision to purchase Dettol hand sanitizer at the time Covid-19 pandemic in students of the Faculty of Economics and Business, Islamic University of Malang, class of 2017-2019.Keywords: Brand Image, Perceptions of Product Quality, Purchase Intention During Pandemic.
Pengaruh Ketidakpuasan Konsumen, Kebutuhan Mencari Variasi Dan Word Of Mouth Terhadap Keputusan Perpindahan Merek Pada Lipstik Merek Implora Ke Wardah (Study Kasus Pada Mahasiswi FEB UNISMA 2017) Fidiah Anggraeni; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of consumer dissatisfactio, the need of variety seeking and word of mouth on the decision to switch brands on the Implora to Wardah lipstick brand. The population in thi study were FEB UNISMA 2017 students. The sample selection is female students who have used Implora and Wardah Lipsticks. In this study using the technique purposive sampling. The number of sample used were 70 FEB UNISMA 2017 students. The analytical technique used in this research is multiple liniear regression analysis using quantitative methods.The results of this study indicate that (1) Consumer dissatisfaction, need to variety seeking and word of mouth simultaneously have a positive and significant effect on brand switching decisions (2) Consumer dissatisfaction partially has a positive and significant effect on brand switching decisions (3) the need to variety seeking partially does not have a significant effect on brand switching decisions (4) word of mouth partially has a positivie and significant affect on brand switching decisions. Keyword : Consumer dissatisfaction, need to variety seeking, word of mouth and brand swutching decision.
Pengaruh Customer Review, Celebrity Endorser, Brand Image Terhadap Keputusan Pembelian Produk Thirft (Studi Kasus Konsumen Pada Imarket.id) Aulia Rizka May Rosa; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purposes of this study are: 1) To determine and analyze the influence of customer reviews, celebrity endorsements, brand image on consumer purchasing decisions for thirft products at imarket.id, 2) To determine and analyze the influence of customer reviews on thirft product purchase decisions on consumers at imarket id, 3) To find out and analyze the influence of celebrity endorsement on consumer purchasing decisions for thirft products at imarket.id, 4) To determine and analyze the effect of brand image on consumer purchasing decisions for thirft products at imarket. This study uses an explanatory research type using a quantitative approach. The population and sample in this study were 60 iPhone consumers at iMarket.id. In this study, the information collection technique used was in the form of a questionnaire. The results showed that the variable customer review, celebrity endorsement, brand image had a significant effect on the purchasing decision variable of 0.000 < 0.05. Customer reviews have a significant effect on purchasing decisions of 0.020 < 0.05. Celebrity endorse has no significant effect on purchasing decisions of 0.167 < 0.05. Brand image has a significant effect on purchasing decisions of 0.003 < 0.05. Keywords: Customer Review, Celebrity Endorser, Brand Image and Purchase Decision
Pengaruh Sosial Media Marketing Facebook Terhadap Minat Sewa Konsumen Dengan Consumer Behavior Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Sound System Si Doel Pasuruan) Muchamad Agus Setiawan; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 03 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of the music industry (Sound System) in the East Java area is currently progressing very busy, especially in the Pasuruan Regency area. The increasing number of events and celebrations in Pasuruan district has led to an increasing demand and interest in the sound system. This can lift the sound system rental business into a fairly large business opportunity and is popular with many people, both young and old. Based on several advantages of Facebook social media, many marketers are optimizing the role of Facebook to influence consumer behavior in intending to rent a sound system, because the operation is very easy and many use Facebook social media to upload news or get news regarding a celebration event or do sound checks with order model that is skyrocketing or much-loved at this time. In Si Doel's sound system, apart from doing direct marketing or putting up banners in front of his house, they also use Facebook social media to post some activities or create stories on Facebook, so that it becomes a place to market their sound system business. This research uses an explanatory type of research with a quantitative approach. The results of this study are that social media marketing facebook has a positive and significant effect on consumer rental interest, social media marketing facebook has a positive and significant effect on consumer behavior on consumers, there is no influence of consumer behavior on consumer rental interest, there is a negative influence of social media marketing facebook on consumers. consumer rental interest through consumer behavior on the sound system consumer of Si Doel Pasuruan.Keywords : Sosial Media Marketing Facebook, Minat Sewa Konsumen, Consumer Behavior.
Digital Marketing Shopee, Media Pomosi Dan Kualitas Produk Terhadap Peningkatan Omset Penjualan (Studi kasus pada penjualan Bykris Beauty) Amalia Rohmatul Kamalia; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted by Bykris Beauty in Bahudan Hamlet RT.04 RW. 02 Wuluh Village, Kesamben District, Jombang Regency. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of digital marketing, promotional media and product quality on sales turnover. The independent variables used are digital marketing, promotional media and product quality, while the dependent variable is sales turnover. The sample used in this study were 89 respondents who were consumers of Bykris Beauty. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that digital marketing affects sales turnover, promotional media affects sales turnover and product quality affects sales volume. Digital marketing, promotional media and product quality simultaneously affect sales turnover. Keywords : Digital Marketing, Promotional Media, Product Quality And Sales Turnover.
Co-Authors Agus Salim Agustinus Agustinus Ahmad Alan Ferry F Alhidayatullah Nur Utomo Putra Amailia Savira Amalia Rohmatul Kamalia Amin, Muhammad Sirojuddin Anak Agung Gede Sugianthara Andreansyah, Onky Anisya Nurisnaini Safitri Astutik, Helmi Asyah Rohmatul Atun Halimatus Saadiah Aulia Rizka May Rosa Aulia, Selsa Reza Putri Azwar Erizaldy Basalamah, Muhammad Ridwan Celina Ayunda Salsabilla Diana Putri Milenia Dyah Ayu Firkah Islamiah Edi, Dhadhun Arief Sarwo Eliana Sari, Eliana Erika Niswatun Nur Aziza Fian Arifiona Faradila Fidiah Anggraeni Hamida, Rahma Nur’aini Iin Widyantasari Ikhlashi, Bunga Indahsari, Sesarini Rahma Innda Indarti Jayanti Khusnul Kholifah Karnati, Neti Khalikussabir, Khalikussabir Kurniawan, Ivan Fachrur Lestari, Astri Dewi Lisa Febriyanti Valentino Lutha, Isnaini Aulia M. Hufron Mega Ayu Lestari Mubarok, Moh Sahrul Muchamad Agus Setiawan Muhammad Shohibul Munir Muhammad Zamanudin N. Rachma Nabila, Fitria Sane Nafisatun Nasyidah Nilla Uswatun Chasanah Nindy Sagrya Almenia Ningrum, Erina Oktavia Nofita, Dyah Novitasari, Mega Nur Halizah, Sania Putri Nurul Qamariyah Pardiman Pardiman Pertiwi, Santhi Putri, Wardana R. Madhakomala Rahmawati, Rahmawati Rika Yunita, Rika Rio Era Deka Rizkhie, Viga Esa Rojaba, Niswah Itsna Rosa Widyanti Djafar Safi’i Ma&#039;arif Sari, Cindy Putri Sukma Siti Asiyah Siti Asiyah Sri Hanikah Ummah, Siti Maghfirotul Viranda Devta Avita Dheana Yolanisa Zulfa Salsabila Yuni Wulandari Yurina Khusnal Amaliyyah Zakiatul Fitria