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All Journal Jurnal Pembelajaran Fisika Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Warta Penelitian Perhubungan Jurnal Manajemen Dirgantara Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement Jurnal Keuangan dan Akuntansi Terapan (KUAT) Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Dinamika Manajemen
Farah Putri Wenang Lusianingrum
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : MOVE: Journal of Community Service and Engagement

 1 
Maximizing Segmentation for Promotion on Instagram Farah Putri Wenang Lusianingrum; Fadhilah Fadhilah; Titis Nistia Sari
MOVE: Journal of Community Service and Engagement Vol. 2 No. 2 (2022): November 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i2.141

Abstract

Only 4,000 MSMEs are active in Serang City from the initial 14,238 businesses due to the Covid-19 pandemic. The big challenge faced by micro-enterprises is marketing, especially digital promotion. Even though this micro business is a new or pioneering business, that still has to build branding and awareness through social media. Training with a demonstration approach that takes the theme of Maximizing Segmentation in Promotion on Instagram is considered helpful for overcoming existing problems. The training participants are ten micro-enterprises assisted by the “Rumah BUMN” of Bank BRI Serang City, which has yet to maximize social media. This training succeeded in increasing the 38 percentage of participants' understanding and knowledge regarding segmentation for promotion on Instagram.
Developing Tourism Village Potential using Virtual Tour Farah Putri Wenang Lusianingrum; Solehatin Ika Putri; Siti Asyisyah Aziziyah; Febrianita Putri Subandi; Muhammad Devandri
MOVE: Journal of Community Service and Engagement Vol. 2 No. 3 (2023): January 2023
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i3.170

Abstract

The Covid-19 pandemic has had an impact on many sectors of human life, especially the tourism sector. The existence of the PSBB followed by PPKM resulted in the closure of various tourism accesses which caused a decrease in community tourism activities which resulted in a decrease in income in the tourism sector. The condition of the lack of visitors was also experienced by the Pipitan Tourism Village. In a pandemic era like this, virtual tours are a solution that can help Pipitan Tourism Village to maintain its existence so that business activities in Pipitan Tourism Village will increase again along with the increasing number of visitors. However, the Pipitan Tourism Village Pokdarwis has a problem regarding the lack of Human Resources (HR) capabilities in developing tourist attraction products. These problems have become a barrier to the progress of Pipitan Tourism Village in the digital era as it is today. This condition forms the basis that it is important to carry out assistance from the Higher Education institution using digital marketing coaching and training methods and developing tourist attraction products in the form of virtual tours.
Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang Purbohastuti, Arum Wahyuni; Aribowo, Didik; Pertiwi, Widya Nur Bhakti; Kusyanto, Muhammad Johan Widi; Lusianingrum, Farah Putri Wenang
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.420

Abstract

MSME players in Tamansari Village, Serang Regency still market their products conventionally. The objectives of this training include obtaining a business permit, making payments with Qris, and displaying business points on GMAPS. The method for carrying out activities in this service is training accompanied by assistance for direct practice and questions and answers. The training activities produced positive outcomes where MSME actors received business permits, registered with Qris, and displayed location points on GMAPS.
Co-Authors Abhinaya, Reswara Faza Aisyi, Nasywa Rahadatul Akbar, Muhibudin Alfian, Iqbal Apriliani Nur Istiqomah Arum Wahyuni Purbohastuti Asmi Ayuning Hidayah Azis Budiman Desmira Devi Triani Dhiani Dyahjatmayanti Dhiani Dyahjatmayanti Didik Aribowo Didik Aribowo Erwan Eko Prasetiyo Fadhila Fadhila Fadhilah Fadhilah Fadhilah Fadhilah Fakhrudin, Arif Febrianita Putri Subandi Fiesty Utami Firdausiah, Salsabila Gantara, Gerald Dewa Hanifah, Ayu Nur’aliyah Iqbal Maulana Kusyanto, Muhammad Johan Widi Lina Affifatusholihah Lina Affifatusholihah Lina Affifatusholihah Lukman Hidayatullah Mona Aulia Muhammad Devandri Muhammad Johan Widikusyanto Nubaidillah Nubaidillah Pertiwi, Widya Nur Bhakti Purbohastuti, Arum Wahyuni Puspitasari, Andini Putri, Solehatin Ika Rahmah, Naharotul Izza Raisya Meyna Diksastera Ristiani Saputra, Galih Ginanjar Sari, Titis Nistia Shavab, Firli Agusetiawan Siti Asyisyah Aziziyah Soletahin Ika Putri Virda Ashri Tsuraya Wahyuni Fajar Arum Wati, Helmalia Widya Nur Bhakti Pertiwi ZAHWA, ST