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All Journal Jurnal Ilmiah Komunikasi Makna MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Parole: Journal of Linguistics and Education Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi ProTVF PRofesi Humas Nyimak: Journal of Communication JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) urnal Interaksi: Jurnal Ilmu Komunikasi SEIKO : Journal of Management & Business JURNAL HERITAGE JEMPER (Jurnal Ekonomi Manajemen Perbankan) TEKNOSASTIK Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Journal of Media and Communication Science (JcommSci) JALL (Journal of Applied Linguistics and Literacy) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya English Journal Literacy Utama eProceedings of Management
Iis Kurnia Nurhayati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Use of Local Language as an Intercultural Communication Model in K-Pop Fanbase Mutiara Syifa Amartya Rachman; Iis Kurnia Nurhayati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6448

Abstract

The Covid-19 pandemic requires human especially in Indonesia to carry out Work from Home (WFH) and maintain distance between individuals. With the occurrence of WFH, resulting in human dependence on the internet. On the other hand, this dependence on the internet is really being used by the Kpop (Korean Pop) Industry to further strengthen its existence in Indonesia. This was marked by the official presence of the SM Entertainment representative office in Jakarta. SM entertainment then brought NCT in 2019 to take over the Indonesian market by presenting content about Indonesia. Therefore, this study aims to discuss how NCT applies this intercultural communication to their market in Indonesia and how the role of the Indonesian language used by NCT can strengthen loyalty and enlarge its fanbase. The theory used in this research is the Intercultural Communication Model theory from Gudykunst and Kim. In-depth interviews were conducted using qualitative case study methods, which resulted in question indicators from the Intercultural Communication Model such as culture, socio-culture, psycho-culture and the environment. The results of the study stated that the Intercultural Communication Model according to Gudykunst and Young was applied in the communication between NCT and these fans. Culture, Socio-culture, and Psychoculture are the most effective approaches to communicate with Indonesian fans. NCT's communication through Indonesian culture and language also affects the tourism aspect which increases NCTzens as domestic tourists who visit places that NCT has visited while in Indonesia as the effect of their loyalty as NCTzens.
Co-Authors Alila Pramiyanti Ardhana, Mukhammad Rifky Asep Jamaludin Della Fauziah Ratna Puspita Dyah Ayu Wiwid Sintowoko Ellisha Nasruddin Elsa Yuniarti Fathah Noor Prawita Fiananda Setiadinanti Gabriella Christina T Parera Gartika Rahmasari Gartika Rahmasari, Gartika Hasan, Yassar Idola Perdini Putri Iis Kurnia N Iris Fatia Maharani Juliana Abdul Wahab Kartika Sari Kiemas Dita Anugrah Susetya Maulida, Aulia Muhamad Fachmi Hidayat Mutiara Syifa Amartya Rachman Nabila Amira Novia Dianita Andiny Nur Putri Anjung Sari Pradana Adi Purnama Pratiwi, Diana Aprilia Putri, Aliyya Rahma Putu Feby Sukma Yanti Putu Krisdiana Nara Kusuma Refi Rifaldi Windya Giri Roro Retno Wulan Saputro, Nugroho Piter Sharen Gifary Vernaputri, Acasya Aretta Yulia Nur Hasanah Yuliani Rachma Putri