Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : ProTVF

ANALISIS SEMIOTIKA JOHN FISKE MENGENAI REALITAS BIAS GENDER PADA IKLAN KISAH RAMADHAN LINE VERSI ADZAN AYAH Della Fauziah Ratna Puspita; Iis Kurnia Nurhayati
ProTVF Vol 2, No 2 (2018): September 2018
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1252.183 KB) | DOI: 10.24198/ptvf.v2i2.20820

Abstract

Pemahaman antara jenis kelamin dan gender pada masyarakat Indonesia, membuat sebuah perbedaan yang merujuk kepada fenomena bias gender. Fenomena bias gender yang masih kental di Indonesia turut di konstruk melalui media, salah satunya melalui iklan televisi. Bias gender ini tampak pada iklan Ramadhan Line versi Adzan Ayah. Tujuan penelitian ini adalah untuk mengetahui makna bias gender pada iklan Ramadhan Line versi Adzan Ayah melalui level realitas. Untuk mencapai tujuan penelitian, peneliti menggunakan paradigma kritis, dengan pendekatan kualitatif dan analisis semiotika John Fiske berdasarkan level realitas dengan kode tampilan, kostum, ekspresi, gesture, percakapan, suara, dan teks. Hasil penelitian menunjukkan bias gender diperlihatkan dengan menampilkan laki-laki dan perempuan secara bersamaan. Dalam aspek tempat diperlihatkan dari pekerjaan yang dilakukan perempuan di wilayah domestik dan laki – laki berada pada wilayah publik.
Rethinking National Identity Construction Through Independent Films In Indonesia Creative Industry Idola Perdini Putri; Ellisha Nasruddin; Juliana Abdul Wahab; Iis Kurnia Nurhayati
ProTVF Vol 7, No 2 (2023): September 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i2.41905

Abstract

Background: The creative industry in Yogyakarta, since the post-reformation era, specifically the independent film industry, has been producing films that challenge the meaning and interpretation of national identity in its society. Yogyakarta independent films offer different discourses concerning the constructions of national identity. Thus, within this current context of the post-reformation era, the notion of national identity needs proper scrutiny. Purpose: The main purpose of this study is to define and understand the manifestations of Indonesian national identity as depicted in independent films during the post-reformation era within Yogyakarta’s creative city, utilizing Benedict Anderson’s (2006) imagined community concept. Methods: This study conducted a qualitative research methodology using the text analysis of four selected independent films and in-depth interviews with 27 informants located in Yogyakarta. The primary source of the data collected in this study were the textual analyses and the in-depth interviews. Results: The results of this study indicate that within the horizontal comradeship dimension, the notion of multiple interpretations of national identity was highlighted through the issues on the diversity of ethnic identity, modernization, Islamic fundamentalist organization, the promotion of local language, and community attachment to the nation’s symbols. Meanwhile, in the context of the geographical boundaries dimension, the regional attachment within the territory where the communities live implied the important role of the Yogyakarta Monarchy system and as a sovereign power of a Special Region in influencing the diverse interpretations of national identity. Implications: The findings indicated that the past historical meaning of Pancasila, which underscored a requirement for homogeneous identities within the society, contrasted with the evidence found, which demonstrated the evidence of diversity or heterogeneous identity.
Women on the screen: A comparison of gender representation in Indonesian cinema Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia; Sintowoko, Dyah Ayu Wiwid
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.58206

Abstract

Background: The emergence of Indonesian female directors is expected to be able to represent female characters in films based on the perspective of women themselves. However, in one film directed by a female director, a scene was found showing the female lead wearing revealing clothing that is identical to the concept of the male gaze. Purpose: This study aims to see whether the director's gender influences the depiction of female characters in the films they direct. Methods: Therefore, an analysis was conducted on four films directed by two male directors and two female directors to see how the representation of female characters in films is based on the director's gender using Sara Mills' critical discourse analysis. Results: Several contrasting differences were found between male and female directors in depicting female characters in films, especially in the four films analyzed, namely 27 Steps of May, Imperfect (by male directors), and Marlina si Pembunuh dalam Empat Babak, Yuni (by female directors), which can be seen in the aspects of characterization, location setting, explanations regarding the fate of predators, and a number of issues touched upon. Conclusion: Based on the comparative results, it was found that the director's gender influences the representation of women in films. Implications: Indonesian filmmakers, especially women, are expected to utilize the mass media of film to correct various stigmas and problems that tend to marginalize women in order to create a social and work environment that is free from gender-based discrimination.