Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : eProceedings of Management

Verbal Violence In Picky Picks Youtube Channel Pratiwi, Diana Aprilia; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The internet is employed as a community communication tools, along with the emergence of new media as a communication medium in today’s global society. In recent years, Indonesia have been more interested in using the internet. According to databoks.katadata.co.id, there were 204.7 million internet users in Indonesia in Januari 2022. Social media has become an indispensable tool for carrying out daily tasks. Social media is utilized as a place to express oneself in addition to being an important platform for business and marketing. YouTube is one of the social media that offers a video gateway as an alternative for the public to watch internet-based digital shows. The purpose of this study was to find out representation verbal violence in reaction content on video on YouTube channel Picky Picks. The research method used in this study is a quantitative research techniques. The researcher used two coders to ensure objectivity in coding and data collecting. Two encoders are used to assess the authenticity of the data collected and determine the correctness of the data using a reliability tet is utilized to determine the data’s accuracy. The results show The intensity of verbal violence in the promotional video on the Picky Picks YouTube channel shows a significant amount. From the entire sample of videos studied, the euphemism category ranks first as verbal violence that appears most often in Picky Picks video with 33 times or 39,1%. Therefore, most verbal violence contained in the video on Picky Picks YouTube channel is a euphemism. In the second position, the verbal violence often used by Picky Picks’s video is dysphemism. The conclusion of this study shows for the government should be more active in controlling YouTube channels that have similar content with research, by blocking and ensnaring channel creators on YouTube who have harmful content, with the previously discussed law, namely the ITE Law (Information and Electronic Transactions). To prevent the proliferation of these Youtube channels which can damage the morale of society. For readers, with the research that has been made, hopefully, it will be an additional insight and prefer the Youtube channel as entertainment. Keywords-verbal violence, reaction content, YouTube
Hambatan Komunikasi Interpersonal Antara Agent Telemarketing Dengan Calon Mahasiswa Baru (Studi Kasus Pada Penggunaan Layanan Omnichannel Di Perguruan Tinggi Swasta) Vernaputri, Acasya Aretta; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Majunya teknologi di bidang komunikasi, mengubah secara fundamental cara komunikasi antar manusia dapatdilakukan secara multi arah. Salah satu saluran komunikasi yang memungkinkan individu untuk melakukankomunikasi secara multi arah adalah omnichannel. Namun, penggunaan omnichannel sebagai salah satu mediakomunikasi dengan calon mahasiswa baru telah menimbulkan kenaikan sentimen negatif terhadap layanan customercare Universitas Telkom. Berdasarkan observasi yang dilakukan, peneliti melihat adanya hambatan komunikasiinterpersonal yang terjadi antara agent telemarketing dan calon mahasiswa baru ketika berkomunikasi melalui layananomnichannel. Oleh karena itu, peneliti tertarik untuk mengkaji lebih dalam bagaimana hambatan komunikasiinterpersonal yang terjadi pada layanan omnichannel di Universitas Telkom. Adapun metode penelitian yangdigunakan dalam penelitian ini yaitu metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data padapenelitian ini menggunakan teknik wawancara, observasi, dan studi dokumentasi. Informan dalam penelitian ini terdiridari enam orang informan kunci dan dua orang lain sebagai informan pendukung. Dari penelitian yang dilakukan,peneliti menemukan adanya hambatan komunikasi Intepersonal yang terjadi antara Agent Telemarketing dan CalonMahasiswa Baru di Universitas Telkom yang menyebabkan naiknya sentimen negatif. Adapun hambatan-hambatankomunikasi tersebut yaitu hambatan Physical Noise (Gangguan Fisik), Physiological Noise (Gangguan Fisiologis),Psychological Noise (Gangguan Psikologis), dan Semantic Noise (Gangguan Semantik). Kata Kunci-hambatan komunikasi, komunikasi interpersonal, Omnichannel
Communication Barriers and Adjustment Strategies of Foreign Students: A Case Study Analysis in A Private University Ardhana, Mukhammad Rifky; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing demand for education has led to a rise in foreign students seeking global experiences. However, theyoften face communication barriers in their home universities, including Telkom University. A pre-research interviewat Telkom University exposed a gap between foreign and local students, with little interaction concerning campusorganization and events. This study aimed to identify these communication barriers and examine their adjustmentstrategies. The researcher used a qualitative method and case study methodology to analyze the issues faced by sixforeign students. The findings revealed five distinct communication barriers: assumptions of similarities, languagedifferences, non-verbal misinterpretations, preconceptions and stereotypes, and high anxiety. Factors contributing tothese barriers include cultural differences, media, personal beliefs/values, personal experiences, and historicalbackground. The students implemented a convergence strategy to address these barriers. The study highlights the needfor better communication between foreign and local students at Telkom University. Keywords-foreign students, communication gap, communication barriers, adjustment strategies.