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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Fundamental Justice Jurnal Kolaboratif Sains Joong-Ki : Jurnal Pengabdian Masyarakat Valid Jurnal Pengabdian Ex Aequo Et Bono Journal of Law Joong-Ki Alamtana Joong-Ki
Sukma Hidayat Kurnia Abadi
Sekolah Tinggi Ilmu Ekonomi AMM
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Journal : Valid Jurnal Pengabdian

 1 
Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
Sosialisasi Digital Marketing Pada UMKM Kerupuk Kulit Di Desa Kediri Induk Kecamatan Kediri Kabupaten Lombok Barat Baiq Kisnawati; Ni Nyoman Yuliati; I Made Suardana; Topan Siswanto; Hikmah; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Kediri Induk is a village located in Kediri sub-district, West Lombok district. This village is a village that has many Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs in Kediri Induk village is the very promising Murni Leather Crackers MSME, namely processing cowhide into cowhide cracker products. The problems currently faced by MSMEs are weak product innovation and weak marketing networks. To motivate and develop these MSMEs by providing an innovation that is more attractive than previous products both in terms of packaging, flavor variants, logos and marketing networks. After motivation and assistance, this MSME succeeded in developing its production with new variants and succeeded in marketing its products through digital marketing
PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT Erviva Fariantin; Ariffianti, Indah; Hikmah; Ulfiyani Asdiansyuri; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps
Co-Authors Agus Fahrul Chair Ariffianti, Indah Armiani Baehaki Syakbani Elvina Setiawati Endang Kartini Faizatul Fajariah Fariantin, Erviva Hadi, Khaerul Hengki Samudra Hikmah I Made Murjana I MADE SUARDANA Khaerul Hadi Khaerul Hadi Khotmi, Herawati Kisnawati, Baiq Mustaan Mustaan Mustaan, Mustaan Octavia, Yusi Faizathul Rahmatyar, Ana Rusdi Samudra, Hengki Saparudin Efendi Setiawati, Elvina Sofiati Wardah Surahman Hidayat Syakbani, Baehaki Topan Siswanto Ulfiani Asdiansyuri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri, Ulfiyani Yuliati, Ni Nyoman Yusi Faizathul Octavia Yusuf, Maulana Syekh