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All Journal Jurnal Organisasi Dan Manajemen Khazanah Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Charity : Jurnal Pengabdian Masyarakat El-Qish: Journal of Islamic Economics ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Akuntansi
Kusmiati, Eti
Universitas Garut
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat

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Pendampingan Product Branding melalui Pengembangan Website dan Instagram bagi Pengrajin Eceng Gondok di Kabupaten Garut Kusmiati, Eti; Nurbudiwati, Nurbudiwati; Fakhrun Shiddieq, Diqy
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15809

Abstract

Water hyacinth craftsmen must prioritize product branding through websites and Instagram to construct a strong product image, captivate consumer attention, and extend their market reach. The primary aim of the service is to assist water hyacinth craftsmen in broadening their market and enhancing product accessibility through the development of websites and strategic use of Instagram for social media marketing. The specific focus is on the Waluya Mukti Sejahtera water hyacinth craftsmen group in Sukamukti Village, Banyuresmi District, Garut Regency. The service encompasses rigorous training and mentoring to effectively develop websites and leverage Instagram for social media marketing. The impact of this service has been substantial, as the craftsmen now recognize the indispensable nature of websites and Instagram as powerful branding tools for improving product visibility, establishing business credibility, and fostering consumer trust.
Co-Authors Abdullah Ramdhani Adiansyah, Adi Almaiddah, Syinta C. Resmi, Melly Cahyani, Virly Dini Turipanam Alamanda Fakhrun Shiddieq, Diqy Fauziah, Hanifah Fauziyyah, Nadhira Fikri Fahru Roji Hamdani, Nizar Alam Hermina, Tinneke Hernawaty _ Ieke Sartika Iriany Jaman, Mohamad Badru Malinda, Shelfi Mariam Kurniati, Dinar Mariska, Revi Sasti Mochammad Adry Ghifary Hermansyah Mulyaningsih Nasrulloh, Yufii M Nurbudiwati, Nurbudiwati Nurhayati, Naimila Ramadan, Yusril Muh Rostiena Pasciana Salamatuddaroen, Intan Salsabila, Nabil Subhan Subhan Suseno, Novie Susanti Ungkari, Marti Dewi Wahyuningsih Wahyuningsih Wildan Wildan Wufron Wufron