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All Journal Jurnal Organisasi Dan Manajemen Jurnal Mantik Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Ilomata International Journal of Management Charity : Jurnal Pengabdian Masyarakat El-Qish: Journal of Islamic Economics Golden Ratio of Mapping Idea and Literature Format ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Kusmiati, Eti
Universitas Garut
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Consumer Preferences in Choosing Payment Methods on the TikTok Shop and Shopee Platforms Fitria Nurlaila; Eti Kusmiati; Diqy Fakhrun Shiddieq
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1769

Abstract

The development of digital technology has changed consumer behavior in choosing payment methods on e-commerce platforms. This study involved 100 respondents who have used the PayLater and Cash on Delivery (COD) payment methods at TikTok Shop and Shopee, to compare consumer preferences for the two payment methods using the Analytical Hierarchy Process (AHP) method. The four main criteria analyzed include convenience, security, ease, and trust, with sub-criteria such as customer protection, transaction security, payment flexibility, and service reliability. The results show that consumers prefer the COD payment method at Shopee compared to other methods on both platforms. This is due to the better security, trust, and ease of transaction factors at Shopee. The urgency of this research stems from the increasing competition among e-commerce platforms and the need to understand consumer preferences when choosing payment methods, thereby providing strategic insights for platform managers to optimize their services. As such, Shopee is still the more dominant platform in meeting consumer needs regarding cash-on-delivery payment methods.
Co-Authors Abdullah Ramdhani Adiansyah, Adi Almaiddah, Syinta C. Resmi, Melly Cahyani, Virly Dini Turipanam Alamanda Diqy Fakhrun Shiddieq Fadillah, Aghnia Nurul Fauziah, Hanifah Fauziyyah, Nadhira Fikri Fahru Roji Fitria Nurlaila Hamdani, Nizar Alam Hernawaty _ Ieke Sartika Iriany Intan Salamatuddaroen M Fajar Nugraha Malinda, Shelfi Mariam Kurniati, Dinar Mariska, Revi Sasti Mochammad Adry Ghifary Hermansyah Mohamad Badru Jaman Mulyaningsih Nasrulloh, Yufii M Nurbudiwati, Nurbudiwati Nurhayati, Naimila Ramadan, Yusril Muh Randy Samadaya Ziliwu Rostiena Pasciana Salsabila, Nabil Setiawan, Rahyuniati Sopyan ismail Subagja, Yayang Maulud Subhan Subhan Suseno, Novie Susanti Tinneke Hermina Ungkari, Marti Dewi Wahyuningsih Wahyuningsih Wati Susilawati Wildan Wildan Wufron Wufron Yayang Maulud Subagja Ziliwu, Randy Samadaya