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Perancangan Desain Kemasan Produk Kue Tradisional Aceh Menggunakan Metode Kansei Engineering dan Model Kano (Studi Kasus: UMKM Eva Bhoi Bireuen) Asya Audyla; Sri Meutia; Amri
Jurnal Serambi Engineering Vol. 11 No. 3 (2026): Juli 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Kemasan merupakan salah satu faktor yang memengaruhi daya tarik dan keputusan pembelian konsumen terhadap suatu produk. UMKM Eva Bhoi masih menggunakan kemasan sederhana yang belum mampu menarik perhatian konsumen serta belum memberikan informasi produk secara optimal. Penelitian ini bertujuan merancang ulang kemasan produk kue tradisional Aceh menggunakan metode Kansei Engineering dan Model Kano. Pengumpulan data dilakukan melalui kuesioner terbuka, Semantic Differential, dan Kano dengan melibatkan 99 responden. Hasil penelitian menunjukkan delapan atribut utama yang menjadi kebutuhan konsumen, yaitu daya tarik visual, tampilan kemasan, praktis, aman, ilustratif, material kemasan, informatif, dan kemasan berwarna. Berdasarkan atribut tersebut dihasilkan rancangan kemasan yang lebih menarik, informatif, praktis, serta mencerminkan identitas budaya Aceh sehingga diharapkan dapat meningkatkan daya saing produk UMKM Eva Bhoi.
The Impact of Government Cooking Oil Subsidies on Social Welfare: Elasticity-Based Multimarket Approach Fatimah Fatimah; Subhan A. Gani; Syamsul Bahri; Sri Meutia; Syukriah Syukriah
International Journal of Engineering, Science and Information Technology Vol 5, No 3 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i3.967

Abstract

This paper explores the influence of the Indonesian government's palm cooking oil subsidy policies on the welfare of communities in Aceh Province. The Policy aims to stabilise prices, to support producers, and to increase access to affordable cooking oil for consumers. However, empirical evidence shows that the market price frequently exceeds the government-determined ceiling price, which raises concerns about the Policy's effectiveness. To evaluate the actual impact of the subsidy, this study employs a multimarket analytical model in conjunction with an interest-maximising function approach to identify the optimal subsidy level that maximises social welfare. The analysis includes palm and coconut cooking oil as interrelated commodities, with supply and demand modelled using Cobb-Douglas functions. The study focuses on Elasticity as a key determinant in understanding the effectiveness of the subsidy, given that inelastic behaviour in supply and demand significantly affects the price gap between market equilibrium and subsidy-induced outcomes. Simulation results reveal that the optimal subsidy rates are 16% for palm oil and 26% for coconut oil. Furthermore, sensitivity analysis across four scenarios shows that lower Elasticity necessitates higher subsidies, while higher Elasticity can reduce the required subsidy without diminishing welfare gains. The results indicate that producers enjoy most of the welfare gains, although consumers also benefit from lower market prices. Therefore, a well-calibrated subsidy policy, based on empirical elasticity values and multimarket interactions, can lead to a more balanced welfare distribution. The findings underscore the importance of data-driven policy formulation to enhance efficiency and equity in government subsidy programs. Ultimately, this research recommends that future subsidy frameworks integrate elasticity parameters and economic modelling to ensure affordability and sustainability in essential commodity markets.