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Journal : JEBD

Analisis Peran Lingkungan Kerja Dalam Meningkatkan Produktivitas Mengajar Guru Di SMPN 1 Majalaya Dela Syafitri; Dedi Mulyadi; Sungkono
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

A good working environment can increase teacher productivity in the classroom in providing knowledge to students. Things that can improve teacher teaching productivity are motivation, training, patience, and a good and supportive work environment. This study aims to improve teacher teaching productivity during learning. The research method used in this research isu sing a qualitative approach. The results of interviews that have been conducted in this study can be seen that to increase teacher teaching productivity can be through the renewal of the work environment both physically and non-physically. The existance of a physical work environment update can make students and teachers more comfortable and make it easier for both when learning is taking place, while the non-physical work environment can strengthen the relationship between teachers and superiors, teachers with teachres, and teachers with students. The existence of both physical and non-physical work environment can increase teacher productivity.
Analisis Efektivitas Penggunaan Media Sosial Tiktok Sebagai Sarana Promosi Pada Galeri Pusat Oleh-Oleh UMKM Karawang Aura Aulia; Dedi Mulyadi; Sungkono
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effectiveness of using the Tiktok application as a means of promotion through social media. Galeri Pusat Oleh-Oleh UMKM Karawang must be able to keep up with the technological developments that occur. At present, the online promotion strategy at the Galeri Pusat Oleh-Oleh UMKM Karawang has not been able to attract maximum consumer interest. This research uses the post-positivism paradigm with qualitative methodology through library research or literature study. The analysis model used in this research is the Three Layers of Social Media Analysis. The results of this study indicate that the public's brand awareness Galeri Pusat Oleh-Oleh UMKM Karawang has increased, as evidenced by the number of followers of the Tiktok @galerioleholeh_krw account increasing from May 2024 to June 2024. However, the effectiveness of using Tiktok social media as a means of promoting Galeri Pusat Oleh-Oleh UMKM Karawang can be said to be ineffective. Galeri Pusat Oleh-Oleh UMKM Karawang has only reached the second level of brand awareness, namely brand recognition. The results of the analysis through the Three Layers Of Social Media Analysis can be said to be ineffective. In the third stage of this analysis model, the gallery has not implemented it.