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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Buana Ilmu Journal of Management and Bussines (JOMB) Journal Of Resource Management, Economics And Business (REMICS) West Science Business and Management Jurnal Ekonomi, Manajemen, Akuntansi
Asep Darojatul Romli
Universitas Buana Perjuangan Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Store Atmosphere dan Sales Promotion terhadap Keputusan Pembelian Studi pada Konsumen ACE Hardware Indonesia, TBK. Cabang Technomart Karawang Firly Novia; Puji Isyanto; Asep Darojatul Romli
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1019

Abstract

The development of times, technology, and lifestyles that make people demand more convenience in shopping. Changes in shopping patterns are also influenced by influencing factors, namely the shopping location environment. Ace hardware is a retail company that sells all the most complete home and lifestyle equipment in Indonesia that answers all people's needs in creating beauty in a house. Ace hardware is a retail store that is very concerned about the comfortable atmosphere when shopping and provides an attractive offer, namely by having promotions given to the community with the aim of increasing purchasing decisions for the community through the efforts and strategies that have been made. In this study the authors used a quantitative descriptive method based on multiple linear regression analysis. The results of this study indicate that all hypotheses, Store Atmosphere and Sales Promotion have a significant and positive effect on purchasing decisions. Studies on Consumers Ace Hardware Indonesia, Tbk. Technomart Karawang Branch. However, if without Store Atmosphere and Sales Promotion or the two independent variables are not implemented, there will be a decrease in purchasing decisions and consumers will switch to other competitors. Conversely, if the store atmosphere and sales promotion are implemented all the independent variables can increase purchasing decisions at Ace Hardware Indonesia, Tbk. technomart karawang Branch.
PENENTU KINERJA KARYAWAN, DENGAN GENDER SEBAGAI KELOMPOK Asep Jamaludin; Sihabudin; Nandang; Asep Darojatul Romli; Yudi Firmansyah
BUANA ILMU Vol 7 No 2 (2023): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i2.5378

Abstract

Tujuan dari penelitian ini ialah untuk menyelidiki bagaimana komitmen organisasimempengaruhi kinerja karyawan, bagaimana perilaku organisasi mempengaruhi kinerjakaryawan, bagaimana peran gender mempengaruhi kemampuan komitmen organisasi untukmemoderasi dampaknya terhadap perilaku organisasi, dan bagaimana peran gender sendirimempengaruhi kemampuan komitmen organisasi untuk memoderasi dampaknya pada kinerjakaryawan. Populasi dan sampel penelitian diambil dari Perusahaan Travel di Kab. Karawangdengan mengunakan sampling jenuh. Pengumpulan informasi dilakukan menggunakan surveiopsi ganda tertutup serta pendekatan analisis informasi partial least square (PLS).Berdasarkan temuan riset, secara totalitas model mempunyai mutu yang sangat baik bersumberpada koefisien determinasi, Q-Square7Predictive Relevance memenuhi norma, dan0Goodnessof Fit cukup0besar. Temuan penelitian ini, yang belum pernah diketahui sebelumnya,menunjukkan bahwa komitmen perusahaan sangat meningkatkan kinerja karyawan.Komitmen organisasi berakibat besar pada perilaku organisasi yang diterima. Perilakuorganisasi memiliki dampak menguntungkan yang substansial pada kinerja karyawan yangdapat diterima. Komitmen organisasi memiliki pengaruh moderating terhadap kinerjakaryawan.
Pendidikan dan Pelatihan terhadap Kinerja Pegawai Kantor Kementerian Agama Kabupaten Karawang Sophia Anggraeni; Puji Isyanto; Asep Darojatul Romli
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7557

Abstract

This research aims to evaluate the performance of employees at the Karawang Regency Ministry of Religion Office with a focus on the influence of education and training on their performance. The research approach used is qualitative with descriptive and verification methods. The research results show that there is a significant influence between education and training on employee performance. The research results contribute to the understanding of the factors that influence employee performance in the organizational environment. This research provides valuable information for the management of the Karawang Regency Ministry of Religion Office in designing more effective education and training policies to improve employee performance. In conclusion, the importance of investing in education and training as a strategy to improve employee performance in achieving organizational goals. Keywords: Employee Performance, Ministry of Religion Office, Education and Training, Influence of Education and Training
The Effect of Visitors' Income and Costs on The Number of Visitors in Southern Karawang Tourist Areas Dedi Mulyadi; Santi Pertiwi Hari Sandi; Asep Darojatul Romli
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.521

Abstract

This research aims to find out, analyze and explain income, costs and tourist visits in the South Karawang tourist area. This research was carried out using descriptive and verification methods with path analysis. The sample size for this research was 100 respondents. Based on the results of descriptive tests, it is agreed that income and costs influence tourist visits. The results of the verification test show that there is a fairly strong relationship or correlation between income and costs. The income variable has no influence on tourist visits. There is a partial effect of costs on tourist visits which is positive and significant. And there is a simultaneous influence of income and costs on tourist visits in the South Karawang tourist area of ​​64.5% while the remaining 35.5% is influenced by other variables not examined in this research.
PENGARUH DEMOGRAFI DAN HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI SAHAM PADA KARYAWAN DEPARTEMEN HALF PRODUCT PT BEKAERT INDONESIA Aji Akbar Velayatie; Eanta Wanta; Asep Darojatul Romli
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11134

Abstract

Tujuan penelitian ini dilakukan adalah untuk mengetahui pengaruh antara demografi dan herding behavior terhadap keputusan investasi saham pada karyawan departemen Half Product PT Bekaert Indonesia. Metode penelitian yang digunakan yaitu deskriptif kuantitatif dan teknik analisis regresi linier berganda dengan menggunakan program SPSS 25. Sampel pada penelitian ini berjumlah 74 responden dengan pengambilan sampel menggunakan teknik incidental sampling. Sumber data yang digunakan adalah kuisioner yang telah disebarkan kepada responden. Hasil penelitian menunjukkan bahwa secara simultan demografi dan herding behavior berpengaruh terhadap keputusan investasi saham sebesar 32,6%. Uji t demografi (X1) menghasilkan nilai t-hitung 5,525 > nilai t-tabel 1,99394 dan nilai sig. 0,000 < 0,05 yang berarti demografi berpengaruh positif dan signifikan terhadap keputusan investasi saham. Sedangkan herding behavior tidak berpengaruh terhadap keputusan investasi saham karena t-hitung 1,378 < nilai t-tabel 1,99394 dan nilai sig. 0,173 > 0,05.
Pengaruh Promosi Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Mobil Honda Brio Di Kecamatan Telagasari Karawang Pamela Octavia; Puji Isyanto; Asep Darojatul Romli
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.10840

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, harga, dan gaya hidup terhadap keputusan pembelian mobil Honda Brio di Kecamatan Telagasari, Karawang. Metode kuantitatif yang digunakan adalah purposive sampling dengan 100 responden. Data dikumpulkan melalui Google Form dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa gaya hidup memiliki pengaruh parsial yang signifikan, sedangkan promosi dan harga tidak. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian. Dengan demikian, dapat disimpulkan bahwa gaya hidup merupakan faktor dominan yang memengaruhi keputusan pembelian Honda Brio di wilayah tersebut.
THE IMPACT OF PROMOTIONAL EXPENDITURE ON MSME PROFITABILITY: EVIDENCE FROM A CULINARY BUSINESS IN INDONESIA Santi Pertiwi Hari Sandi; Asep Darojatul Romli; Laras Ratu Khalida; Dedi Mulyadi; Dwi Epty Hidayaty; Janatun Naima
Journal Of Resource Management, Economics And Business Vol. 5 No. 1 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i1.230

Abstract

Purpose: This study aims to analyze the role of promotional expenditure in increasing business profits at Gudeg Eyang MSME, a traditional culinary business operating in Karawang, West Java. Research Methodology: The study employs a quantitative descriptive method with a case study approach. Data were collected from both primary sources (interviews with business owners) and secondary sources (financial reports and promotional records in 2025). The analysis includes identifying promotional costs, measuring changes in turnover and profit, and calculating Return on Marketing Investment (ROMI). Results: The findings indicate that promotional expenditure has a positive impact on business profitability. Annual promotional costs of IDR 6,410,000 contributed to an increase in monthly turnover from IDR 12,000,000 to IDR 16,000,000, resulting in a 177% increase in net profit. The ROMI reached 250%, indicating high effectiveness of promotional strategies. Limitations: This study is limited to a single MSME case and covers only one year of data (2025), which may restrict the generalizability of the findings to other sectors or regions. Contribution: This research contributes to the literature by providing empirical evidence on the effectiveness of promotional expenditure in improving MSME profitability, particularly in the context of digital marketing and local culinary businesses.
PENGARUH PENGELOLAAN PIUTANG TERHADAP EFEKTIVITAS ARUS KAS PADA PT. DAS RENT ABADI KARAWANG Rosalinda Maria Djangi; Wanta Wanta; Asep Darojatul Romli
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mcymcf95

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengelolaan piutang terhadap efektivitas arus kas PT. Das Rent Abadi. Metode kuantitatif diterapkan pada penelitian ini, sumber data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan. Variabel independen dalam penelitian ini adalah pengelolaan piutang dan variabel dependen adalah efektivitas atus kas. Jumlah sampel yang digunakan yaitu 48 yang diambil dari periode januari 2019 s/d desember 2022. Data dianalisis mengunakan regresi linear sederhana dengan bantuan  IBM SPSS 25. Berdasarkan Uji Normalitas berdasarkan Uji Kolmogorov-Smirnov diperoleh hasil 0,183 > 0,05 variabel dinyatakan Normal, Analisi Deskriptif bahwa nilai rata-rata lebih tinggi dari standar deviasi sehingga secara statistik data bernilai positif, Regresi linier sederhana Y= 91800210.803 + 0,374X pengaruh variabel X ke Y berpengatuh positif,  Uji t parsial nilai signifikan 0,000 <  alpha 0,05 hasil uji t-tabel tingkat signifikan 5% t-hitung  8.308 hasil t-hitung > nilai t-tabel 2.013 dapat diartikan bahwa Ho ditolak serta H1diterima sehingga manajemen piutang berpengaruh positif terhadap efektivitas arus kas.
Co-Authors Aji Akbar Velayatie Asep Jamaludin Dedi Mulyadi Dwi Epty Hidayaty Eanta Wanta Firly Novia Isyanto, H. Puji Janatun Naima Laras Ratu Khalida Nandang Pamela Octavia Puji Isyanto Rosalinda Maria Djangi Santi Pertiwi Hari Sandi Sihabudin Sophia Anggraeni Wanta Wanta Yudi Firmansyah