Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.794

P-Index

This Author published in this journals

All Journal Jurnal Informatika Ekonomi Bisnis Acitya Bhakti A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis

Koeswandi, Tika Annisa Lestari

Universitas Pendidikan Indonesia

Author-ID : 3373709

Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 18 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

ANALYSIS OF THE ROLE OF SOCIAL ENTERPRISE STUDIO DAPUR IN POVERTY ALLEVIATION IN TASIKMALAYA REGENCY Lestari, Mia; Koeswandi, Tika Annisa Lestari; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this was to analysis of the role of social enterprise studiProsperous living is an ideal condition that is expected by the whole community, so that many efforts are made by the government or the community, one of which is by building social enterprise. Studio Dapur is a social enterprise that has an eco-socialpreneur concept and has a goal to improve the quality of life of people in the surrounding villages. This article will discuss the role of social enterprise that will be carried out by Studio Dapur in alleviating poverty in Tasikmalaya Regency.

THE INFLUENCE OF SERVICE QUALITY (SERVQUAL) ON CONSUMER SATISFACTION OF ISLAMIC EDUCATION SERVICES BUSINESS (PONDOK PESANTREN) Jamilah, Dinny; Fauziyah, Azizah; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study was to determine the effect of service quality on consumer satisfaction in the Islamic Education Service Business (Pondok Pesantren). The approach in this study is a quantitative approach, the data source used is primary data, namely data obtained directly from respondents via google form, secondary data, namely information from related agencies and literature studies as well as various journals and research reports related to the research topic. The results of this study are Service Quality has a positive effect on Consumer Satisfaction in the Islamic Education Service Business (Pondok Pesantren) at the Esalama Female Dormitory of Cipasung Islamic Boarding School.

Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Mubarok, Muhammad Luthfi; Lestari, Mia; Nurfitriya, Mira; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.

The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Putri, Rissa Meldani; Koeswandi, Tika Annisa Lestari; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.

The Influence of Social Media Marketing of A Beauty Service SME on the Customer Purchase Decision Riska, Riska; Koeswandi, Tika Annisa Lestari; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72933

This study aims to determine the description of Instagram social media marketing and purchasing decisions at MUA Amei Makeup, and to determine the effect of Instagram social media marketing on purchasing decisions at MUA Amei Makeup. This research uses quantitative research methods with descriptive and verification approaches. The data sources used are primary data and secondary data. In collecting data, researchers used observation, interviews and questionnaires. The sampling technique is probability sampling, where each member has the same opportunity to be selected as a sample. The population of this study were MUA Amei Makeup Instagram followers with a total of 1963 people, so a sample of 95 people was obtained. Data was collected using a questionnaire. The data analysis techniques used are descriptive statistics, classical assumption test, simple regression test, t test, and coefficient of determination. The results showed that Instagram social media marketing had a positive effect on purchasing decisions at MUA Amei Makeup by 31.3% while the remaining 68.7% was influenced by other variables such as marketing mix, socio-cultural influences, and communication consisting of advertising, buzz agents and word-of-mouth which were not examined in this study

Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Kathleen, Sabrina; Nurmelinda, Risma Dewi; Koeswandi, Tika Annisa Lestari; Budiman, Arief; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.

The Influence of Content Marketing Instagram on Consumer Purchase Decisions (Study at Almeera Atelier) Al Aziz, Ilham Medi; Fauziyah, Azizah; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research is to find out: (1) To find out how the general description related to content marketing and consumer purchasing decisions at the Almeera Atelier company (2) To determine the effect of content marketing on Almeera Atelier consumer purchasing decisions. This study uses 2 variables to test the effect, namely the independent variable, in this study is content marketing (X) and the dependent variable is purchasing decisions (Y). This study uses quantitative data analysis techniques involving 100 samples, namely followers of Almeera Atelier. The result of this research is that there is a positive and significant influence between content marketing and purchasing decisions. This is known by conducting a t-test and one-tailed test which states that there is a positive correlation or significant influence between content marketing (X) on purchasing decisions (Y) at Almeera Atelier. This means that the ability of the independent variable to explain the dependent variable is 44%, the rest is explained by other variables not discussed in this study, such as the influence of influencers, the use of paid advertising and others.

Analisis SWOT Social Enterprise Konveksi Berkah Astuti R, Wanda Puspa Dewi; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.746

Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.

Co-Authors Al Aziz, Ilham Medi Astuti R, Wanda Puspa Dewi Azizah Fauziyah Chatarina Umbul Wahyuni Ismail Yusuf Ismail Yusuf, Ismail Jamilah, Dinny Kathleen, Sabrina Khintari, Muhammad Amien Lestari, Mia Mubarok, Muhammad Luthfi Nizza Nadya Rachmani Nurfitriya, Mira Nurmelinda, Risma Dewi Pebriani, Ayu Puspita, Evi Anggraini Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rachmani, Nizza Nadya Riska Riska Teni Mawarni Wanda Puspa Dewi Astuti R

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search