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All Journal Jurnal Informatika Ekonomi Bisnis Journal of Economics and Business UBS Acitya Bhakti A Social Science and Entrepreneurship Journal Journal of Management and Creative Business TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis PEDAGOGIC: Indonesian Journal of Science Education and Technology
Koeswandi, Tika Annisa Lestari
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Green Marketing on Repurchase Decisions for Nadnad Cloth Sanitary Pads Dara Jingga Puti Nofiska; Tika Annisa Lestari Koeswandi; Nizza Nadya Rachmani
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/a0snf546

Abstract

This study aimed to describe Green Marketing and Repurchase Decision and to examine the effect of Green Marketing on the Repurchase Decision of Nadnad cloth sanitary pads. The study was motivated by a 31% decline in Nadnad’s sales during the fourth quarter of 2025, supported by a pre-research survey indicating that many consumers were hesitant to repurchase due to concerns regarding perceived quality, price, promotion, and product comfort. This research employed a quantitative approach with a descriptive method. Data were collected through an online Likert-scale questionnaire distributed to 363 female respondents of reproductive age who had previously used Nadnad cloth sanitary pads. Respondents were selected using purposive and snowball sampling techniques. Data were analyzed using descriptive statistics, instrument validity and reliability tests, classical assumption tests, simple linear regression analysis, t-tests, and coefficient of determination analysis. The results showed that both Green Marketing and Repurchase Decision were categorized as moderate, although most indicators received high to very high ratings. Hypothesis testing demonstrated that Green Marketing had a positive and significant effect on Repurchase Decision, with a calculated t-value of 15.623, which exceeded the t-table value of 1.967, and a significance value below 0.001. The coefficient of determination indicated that Green Marketing explained 40.3% of the variance in Repurchase Decision, while the remaining 59.7% was influenced by other factors outside the research model. These findings confirm that strengthening Green Marketing strategies, particularly through environmental education and sustainability-oriented value creation, can enhance consumer loyalty and encourage consistent repurchase decisions for Nadnad cloth sanitary pads.
Analisis Implementasi Pengelolaan Laundry Sekolah dalam Pembentukan Social Value Co-Creation di SMAN Cahaya Madani Banten Boarding School Faturrahman, Hanif Zirly; Koeswandi, Tika Annisa Lestari; Rachmani, Nizza Nadya
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 5 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i5.7536

Abstract

Business activities conducted by educational institutions are generally viewed merely as support services, yet they hold the potential to serve as a means for creating social value for the surrounding community. This study aims to analyze the management of a school laundry unit, the process of social value co-creation, and the resulting social and economic benefits. A qualitative approach employing a case study method was used, focusing on SMA Negeri Cahaya Madani Banten Boarding School. Data were collected through semi-structured interviews with five participants—comprising managers, staff, and students—supplemented by observation and documentation, and subsequently analyzed thematically. The findings indicate that the laundry unit operates without formal planning frameworks yet satisfies five components of strategy implementation: decision-making, organizational structure, financing, communication, and compliance. While a process of social value co-creation is underway, it remains unbalanced due to limited user involvement. The benefits generated encompass social and economic aspects for staff, students, the school, and the local community. The study reveals that strategy implementation contributes to the creation of shared value through institutional autonomy, secure financing and employment, and personal relationships among the actors involved.
Co-Authors Al Aziz, Ilham Medi Astuti R, Wanda Puspa Dewi Azizah Fauziyah Chatarina Umbul Wahyuni Chintya Tiara Putri Dara Jingga Puti Nofiska Dela Aprilia Fauziah Faturrahman, Hanif Zirly Ismail Yusuf Ismail Yusuf, Ismail Jamilah, Dinny Kathleen, Sabrina Khintari, Muhammad Amien Lestari, Mia Mubarok, Muhammad Luthfi Nizza Nadya Rahmani Nurfitriya, Mira Nurmelinda, Risma Dewi Pebriani, Ayu Puspita, Evi Anggraini Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rachmani, Nizza Nadya Riska Riska Teni Mawarni Wanda Puspa Dewi Astuti R