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All Journal Jurnal Manajemen Bisnis Krisnadwipayana INFOKUM Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) "Journal of Data Science Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Ismail Razak
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN HELM MEREK KYT DI KECAMATAN BINTARA KOTA BEKASI Berlian Rahmatulah; Ismail Razak
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 3 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i3.351

Abstract

The aim of this study was to analize the influence of product quality and brand image on the satisfaction of  customers. Primary  data  was obtained from  customers of  helm KYT in Kecamatan Bintara Bekasi City. In this study is used purposive sampling method. Data analysis technique used in this research  is simple linear regression and multiple linear regression. The results of this study indicated that product quality and brand image positively and significant influenced the satisfaction of  customers
PENGARUH MUTASI, PROMOSI JABATAN DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI KEMENTERIAN SOSIAL REPUBLIK INDONESIA Irawati Kusuma Dirja; Ismail Razak
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 3 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i3.470

Abstract

The aim of this study was to analize the effect of mutation, job promotion, and job satisfaction on the achievement of employee of the Ministry of Social Affairs of the Republic of Indonesia. Primary  data  was obtained from  employee of the Ministry of Social Affairs of the Republic of Indonesia through admission filling of questionnaire by using scale of Likert. Data analysis technique used in this research  is simple linear regression and multiple linear regression. The results of this study indicated that mutation, job promotion, and job satisfaction  positively and significant influenced the achievement of employee of the Ministry of Social Affairs of the Republic of Indonesia.
PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. WISC INDONESIA Annisa Islamiati; Ismail Razak; Putri Herlaines Susanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 2 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i2.418

Abstract

The purpose of this study is to analyze the effect of career development and work motivation on the performance of employees of PT. WISC Indonesia. The data used are primary data through questionnaires to employees of PT. WISC Indonesia as respondent. The analytical method used is a simple and multiple linear regression analysis. The results indicated that career development and work motivation had a positive and significant effect on the performance of employees of PT. WISC Indonesia.
PENGARUH KUALITAS LAYANAN DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN TOKO TOYS CITY MALL SUMARECON, BEKASI Achmad Nizar Thaib; Ismail Razak; Nuridin Nuridin
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.390

Abstract

This study aims to determine the effect of service quality and store atmosphere on customer satisfaction at Toys City Mall Summarecon Bekasi. This research is a quantitative research and survey research. The population of this study is the customer-owner owner of children's toys buyers Toy City Mall Mall Summarecon Bekasi. The number of samples is 60 respondents, while the sampling technique uses the saturated sample technique. The data of this research are primary data sourced from questionnaires that have been tested for validity and reliability, while the data analysis uses descriptive statistical analysis, simple and multiple regression, hypothesis F test and hypothesis test t. The results of this study indicate that: 1) Service quality has a positive and significant effect on customer satisfaction at Toys City Mall Summarecon Bekasi. 2) The atmosphere of the store has a positive and significant effect on customer satisfaction at the Toys City Mall Mall Summarecon Bekasi. 3) Service quality and store atmosphere together have a positive and significant effect on customer satisfaction at Toys City Mall Summarecon Bekasi.
Augmented reality marketing: enhancing customer experience through latest technology Ismail Razak
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Recent technological developments, especially AR, have opened up new opportunities for companies to innovate in their marketing strategies. This research will focus on how the integration of AR in marketing campaigns can create more immersive, interactive and memorable consumer experiences. This research uses a qualitative approach with descriptive methods. The research results show that the application of Augmented Reality (AR) in marketing, user experience and education has a significant positive impact. In marketing, AR creates more immersive interactive experiences, increases consumer engagement, and adds value to marketing campaigns. The use of personalization in the user experience through AR increases the relevance of content, creating deeper interactions between brands and consumers. On the educational side, AR provides an additional visual dimension to learning, facilitating better understanding of concepts. Overall, the research results confirm that AR is not only an innovative technology, but also an effective tool for enriching and improving the way we interact with information, brands, and learning.
Increasing consumer engagement through gamification in marketing campaigns Ismail Razak
Journal of Economics and Business (JECOMBI) Vol. 4 No. 02 (2024): Journal of Economics and Business (JECOMBI) : January 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i02.79

Abstract

Gamification is a strategy that integrates game elements into non-game contexts with the goal of motivating, engaging, and increasing user participation. Successful marketing campaigns not only attract attention but also build deeper interactions with consumers. This research aims to explore and analyze the impact of implementing gamification elements in marketing campaigns on consumer engagement. This research uses a qualitative approach with descriptive methods. The research results show that the application of gamification in marketing campaigns is effective in increasing consumer engagement. A qualitative approach in understanding the target audience provides a solid foundation for designing relevant game concepts, while the integration of technology such as artificial intelligence provides a more personalized gamification experience. Attractive prizes and promotions effectively motivate participation, and two-way communication strengthens consumer engagement. Regular evaluation and rapid response to consumer feedback fosters continuous improvement, while building an online community creates a collaborative space that supports interaction between consumers. Overall, gamification strategies not only create engaging marketing experiences but also build sustainable and meaningful relationships between brands and consumers in today's digital marketing environment.
BUILDING A STRONG BRAND THROUGH AN EFFECTIVE BRANDING STRATEGY Ismail Razak
INFOKUM Vol. 11 No. 05 (2023): Engineering, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A strong brand has a positive impact on customer perception, loyalty and a company's market share. This research will analyze marketing strategies through branding strategies that have proven successful in creating, managing and strengthening brands. This research uses a qualitative approach through descriptive methods. The research results show that building a strong brand involves a number of key strategies. Implementing an easy-to-understand logo, instilling value in the product, innovation, market research and competitor monitoring are important factors. Identifying brand barriers helps companies to improve their image and understand customer needs. A good positioning strategy plays a central role in creating brand uniqueness in the minds of consumers. Apart from that, creating a website is a modern element that supports brand visibility and interaction with customers online. By combining these approaches, companies can build a strong brand, expand market reach, and maintain competitiveness in a dynamic marketplace.
Customer Engagement in the Digital Age: Marketing Strategies that Win Consumers' Hearts Ismail Razak
Jurnal Pendidikan Indonesia Vol. 2 No. 02 (2024): Jurnal Pendidikan Indonesia (Ju-Pendi), June 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-pendi.v2i02.515

Abstract

The digital era has changed the marketing paradigm, where customers are increasingly connected online, allowing for more intense interactions between brands and consumers. Customer involvement is the key to achieving marketing success, especially in the face of increasingly fierce competition. This research aims to examine and analyze customer engagement in the context of the digital era, as well as explore effective marketing strategies to win the hearts of consumers. This research uses a qualitative approach with descriptive methods. Research findings show that being responsive and active on social media, personalizing customer experience, loyalty programs, implementing technology, and providing quality content resources significantly increases engagement. Sustainability strategies, such as involving customers in product development and listening to feedback regularly, were found to contribute to strong and sustainable customer relationships, providing a deep understanding of the dynamics of customer engagement in the digital era.
Omnichannel Marketing: Connecting Consumer Experiences from Online to Offline Ismail Razak
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 2 No. 02 (2023): Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), July
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/esaprom.v2i02.3999

Abstract

Omnichannel marketing is a strategic approach that integrates all distribution channels and customer interactions, creating a consistent and seamless experience from online to offline platforms. This research aims to explore how omnichannel marketing can effectively connect consumer experiences from the online to the offline world. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of omnichannel marketing has had a positive impact in connecting customer experiences from online to offline channels. Customer data integration enables a better understanding of customer preferences and behavior, enabling more targeted marketing strategies. Flexibility in payment systems and omnichannel performance analysis capabilities provide valuable insights for companies to improve the effectiveness of marketing campaigns. Overall, omnichannel marketing proves that continuous customer engagement, personalization of experiences, and channel integration can increase customer satisfaction and support a company's business goals.
Blue Ocean Strategy: Marketing Strategy to achieve Competitive Advantage Ismail Razak
Jurnal Sosial Sains dan Komunikasi Vol. 2 No. 1 (2023): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v2i1.510

Abstract

Blue Ocean Strategy emphasizes the creation of new markets without direct competition, which has the potential to increase product differentiation and attract new customers. This research aims to investigate the concept of Blue Ocean Strategy as an innovative approach in marketing strategy to achieve competitive advantage. This research uses a qualitative approach with descriptive methods. The research results show that the application of the Blue Ocean Strategy as a marketing strategy to achieve competitive advantage has a significant positive impact. Companies that successfully implement this strategy are able to create new markets or change the dynamics of existing markets, bring unique product or service innovations, and provide differentiating customer experiences. Additionally, companies that successfully integrate cost reduction or efficiency improvements in their strategy can offer products or services at more competitive prices, strengthening competitiveness in the Blue Ocean. Strategic communication and gradual implementation play a key role in ensuring understanding and support from internal and external companies. Continuous evaluation and adjustment provides an opportunity for companies to remain responsive to market changes, maintain a competitive advantage, and ensure continued growth in their newly discovered markets.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Berlian Rahmatulah Dhistianti Mei Rahmawantari Diajeng Reztrianti Eddy Sanusi P Silitonga Harry Indra Imam Wibowo Irawati Kusuma Dirja Iwan Kurniawan Subagja M. Kausar Maulana Mishelei Loen Muhammad Harri Muhammad Ibnu Rusydi Munawaroh - Nino Nopriandi Saleh Nona Aprillina Nurani Teguh Dhermawan Nuridin Nuridin Putri Herlaines Susanto Rosdiana Rosdiana Tatag Herbayu Latukismo Yuaniko Paramitra