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All Journal Jurnal Manajemen Bisnis Krisnadwipayana INFOKUM Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) "Journal of Data Science Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Ismail Razak
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Niche marketing: strategies for creating influence in the market Ismail Razak
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.511

Abstract

In this era of globalization, competition in the market is increasingly fierce, and companies are looking for ways to differentiate themselves from competitors. Niche marketing has become an interesting approach, where companies focus on specific market segments with unique characteristics. This research aims to analyze and identify niche marketing strategies that are effective in creating influence in the market. This research uses a qualitative approach with descriptive methods. In the results of this research, it was found that implementing niche marketing strategies, including a deep understanding of consumer needs, unique products or services, appropriate pricing, and providing an extraordinary customer experience, significantly contributed to creating influence in the market. A company's reputation as an expert and leader in a limited niche market has also proven to be a major influence in strengthening its position and increasing consumer engagement. In conclusion, niche marketing can successfully create a lasting impact by combining product or service uniqueness, deep understanding of consumers, and meaningful personal interactions with customers in more focused market segments.
Customer Relationship Management (CRM): Building Solid Relationships for Business Sustainability Ismail Razak
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i02.79

Abstract

In the era of globalization and increasingly fierce business competition, solid relationships with customers are the main key in maintaining business sustainability. This research aims to investigate the role and impact of implementing Customer Relationship Management (CRM) in building strong relationships for business sustainability. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of Customer Relationship Management (CRM) has a positive impact on the company. The use of CRM not only increases customer satisfaction through more personalized and responsive service, but also increases operational efficiency by automating business processes. Customer data integration helps companies understand customer preferences and behavior, opening up opportunities for increased sales and smarter marketing strategies. Thus, CRM is not just a technological tool, but is also the key to sustainable business growth and efficient operational continuity.
The Influence of Service and Brand Image on Garden Pet Shop Customer Purchasing Decisions Through Brand Trust Muhammad Ibnu Rusydi; Ismail Razak; Eddy Sanusi P Silitonga
Journal of Islamic Studies & Social Science Vol. 1 No. 1 (2024): Journal of Islamic Studies & Social Science
Publisher : Madani Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64019/jisss.v1i1.8

Abstract

This study aims to: 1.) To describe service quality, brand image, brand trust and purchasing decisions of Garden Pet Shop customers. 2.) To analyze the effect of service quality and brand image on brand trust at Garden Pet Shop. 3.) To analyze the effect of service quality and brand image on Garden Pet Shop customer purchasing decisions. 4.) To analyze the effect of brand trust on Garden Pet Shop customer purchasing decisions. 5.) To analyze the effect of service quality and brand image on Garden Pet Shop customer purchasing decisions through brand trust. This research was conducted at Garden Pet Shop with a research sample of 100 respondents. The sampling technique used random sampling. The data analysis method uses descriptive analysis and quantitative analysis with path analysis. The results showed that: 1.) Service quality and brand image support increased brand trust. 2.) Service quality and brand image support increased purchasing decisions. 3.) Brand trust supports increased purchasing decisions. 4.) Service quality and brand image support service decisions through brand trust
Peran Mahasiswa Kuliah Kerja Nyata (KKN) dalam Gerakan Konservasi Lingkungan dan Penerapannya di Kecamatan Pondokgede Mishelei Loen; Imam Wibowo; Harry Indra; Ismail Razak; Nuridin Nuridin; Munawaroh Munawaroh; Rosdiana Rosdiana; Dhistianti Mei Rahmawantari; Diajeng Reztrianti; M. Kausar Maulana; Yuaniko Paramitra; Tatag Herbayu; Arry Dwi Syahputra; Nino Nopriandi Saleh; Arief Rachmawan Assegaf; Arief Syaf Safrianto; Iwan kurniawan Subagja; Muhammad Harri
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5246

Abstract

The Community Service Program (KKN) of the Faculty of Economics, UNKRIS, aims to raise awareness and change behavior among the community in Pondokgede sub-district regarding the environment, starting with the household environment in handling organic and inorganic waste through composting and the use of Biopori Infiltration Pits (LRB), waste banks, and greening for Green Open Spaces (RTH). The method used in this study is qualitative analysis. Before the KKN FE UNKRIS activities were implemented, several steps were taken to ensure the smoothness and effectiveness of the program, including preparation, implementation, and evaluation. Overall, the KKN FE UNKRIS program in the environmental conservation movement and its implementation in Pondokgede sub-district has had a positive impact on accelerating the development of Pondokgede sub-district, as evidenced by the improvement in community behavior toward the environment and the level of community satisfaction with the KKN FE UNKRIS program. The implications of this KKN program include the need for continuous monitoring to ensure that community awareness of a clean and healthy environment continues to increase. Additionally, the program should be continued until the stage of utilizing the results of waste processing generated by each community in Pondokgede.
Content marketing strategy in increasing consumer interaction on social media Ismail Razak
Journal Of Data Science Vol. 2 No. 01 (2024): Journal Of Data Science, March 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jds.v2i01.4008

Abstract

In this digital era, social media has become the main platform for communicating and interacting online. Therefore, content marketing strategies are crucial to attract consumer attention and build sustainable engagement. This research aims to examine and analyze the effectiveness of content marketing strategies in increasing consumer interaction on social media. This research uses a qualitative approach with descriptive methods. The research results show that an effective content marketing strategy on social media requires a deep understanding of the audience, branding consistency, and a balance between content frequency and quality. Responsiveness to audience comments, collaboration with others, and continuous evaluation through analytical tools form key pillars in improving consumer engagement. In conclusion, content marketing success on social media involves an adaptive approach, leveraging technology, and keeping up with emerging trends to build solid relationships with audiences and achieve marketing goals.
PRODUCT DIVERSIFICATION: MARKETING MANAGEMENT STRATEGY FOR BUSINESS GROWTH Ismail Razak
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era of globalization and increasingly fierce competition, companies are required to continue to innovate and adapt their product portfolio to changing market needs. Product diversification has been recognized as one of the main approaches to achieving sustainable business growth. This research aims to investigate the role of product diversification strategies in increasing business growth through implementing effective marketing management. This research uses a qualitative approach with descriptive methods. The research results show that product diversification is effective as a marketing management strategy for business growth. By diversifying the product portfolio, companies can be more responsive to changing market needs, increase competitiveness, and manage risk by mitigating negative impacts on business performance. Innovation and creativity in product development are the keys to creating added value and overcoming competition. In addition, effective marketing of product diversity can increase consumer awareness, expand market share, and build a strong brand image. The research results confirm that product diversification is not only an adaptation measure, but also a proactive strategy that supports sustainable growth and sustainability of the company's business.
Use of Artificial Intelligence in Marketing Management: Opportunities and Challenges Ismail Razak
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the use of artificial intelligence (AI) in the context of marketing management, exploring the opportunities and challenges that arise with the integration of AI technology in marketing strategy. This research aims to investigate how the implementation of artificial intelligence can increase efficiency, accuracy and responsiveness in marketing decision making. The research methodology involves analyzing literature to identify current trends in the use of AI in marketing management with a qualitative approach. The research results show that the implementation of artificial intelligence (AI) in marketing management has a positive impact by increasing the personalization of messages and offers, optimizing operational efficiency through automating routine tasks, and providing deep insight into consumer behavior and market trends. Nonetheless, challenges such as customer privacy concerns and reliance on representative data quality were also identified. Therefore, awareness and effective management of these aspects are key in ensuring the successful implementation of AI in marketing strategies and achieving sustainable business goals.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Berlian Rahmatulah Dhistianti Mei Rahmawantari Diajeng Reztrianti Eddy Sanusi P Silitonga Harry Indra Imam Wibowo Irawati Kusuma Dirja Iwan Kurniawan Subagja M. Kausar Maulana Mishelei Loen Muhammad Harri Muhammad Ibnu Rusydi Munawaroh - Nino Nopriandi Saleh Nona Aprillina Nurani Teguh Dhermawan Nuridin Nuridin Putri Herlaines Susanto Rosdiana Rosdiana Tatag Herbayu Latukismo Yuaniko Paramitra