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All Journal Jurnal Administrasi Negara International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
M. Subhan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Social Sciences Other

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THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency) Sarah Nurfadilla C; M. Subhan; Mariyudi; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.523

Abstract

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON Wahda Tunisa; Jullimursyida; Chalirafi; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.536

Abstract

This research aims to determine the influence of social media marketing, tourist facilities, customer satisfaction on the interest in returning tourists to Mepar camping Takengon. The population in this study were tourists who visited Mepar Camping Takengon. The data for this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach using the statistical tool SPSS (Statistical Package For The Social Sciences). The number of samples used in this research was 100 respondents and the sampling technique in this research used the lemeshow formula. The analysis used is the multiple linear regression test and coefficient of determination, while the hypothesis test uses the T test. The results of this study show that partially social media marketing has a positive and significant effect on interest in repeat visits, tourism facilities partially have a negative and insignificant effect on Interest in repeat visits and customer satisfaction partially have a positive and significant effect on interest in repeat visits. The Adjusted R Square value is 45.7% while the remaining 54.3% can be explained by other variables not examined in this study.
THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING Balqis Aurora Ariani; Nurainun; Muchsin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.588

Abstract

This study aims to identify the influence of brand placement (independent) consisting of visual placement, auditory placement, and plot connection on the intention to buy Scarlett brand hand body lotion products. In addition, this study also identified brand awareness (mediation) variables consisting of brand recognition and brand recall as variables that mediate the relationship between brand placement and purchase intention (dependent). The design used in this study is a quantitative design using an online data collection method using a google form. However, before filling out the questionnaire, respondents will be directed to watch snippets of Korean dramas contained in the google form. Sampling was carried out in a convinience & purposive manner. The number of samples used was 120 respondents. Data analysis using PLS-SEM with the WARP PLS application version 7.0. From the results of the study that tested the influence of brand placement on purchase intention with brand reconation and brand recall as mediation variables, it can be concluded that even though the medasi variable is used, only a few variables have an effect when the mediation variable is used, these variables are visual placement and plot connection.
THE EFFECT OF PRODUCT REVIEWS, TRUST, AND PRICE ON PURCHASE DECISIONS IN THE TIKTOKSHOP MARKETPLACE ON MALIKUSSALEH UNIVERSITY STUDENTS Rini Maulinda; Heriyana; Siti Maimunah; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.593

Abstract

The purpose of this study was to determine how much influence product reviews, trust influence, price influence, on purchasing decisions in the TikTok marketplace. The method used is quantitative, the population is Malikussaleh University students from the 2018-2022 intake who have made purchasing decisions on TikTok, while the number of samples used is 174 respondents, so the data used is primary data from the results of the questionnaire, data analysis using multiple linear regression and hypothesis testing. The results of this study indicate that product reviews have a significant effect on purchasing decisions on TikTok, this is because the significance value is 4.180> 1.974. Trust has a significant effect on purchasing decisions on TikTok, this is because the significance value is 4.355> 1.974. Price has a significant effect on purchasing decisions on TikTok, this is because the significance value is -3.461 <-1.974. Product reviews, trust, and price have a significant effect on purchasing decisions, this is because the significance value is 67.173> 3.05.
THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY Tsania Adilla Putri; M. Subhan; Naufal Bachri; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.676

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image, and Product Quality on Purchase Intention of Samsung Galaxy Smartphones in Lhokseumawe City. The method used in sampling is Non-Probability Sampling, with a Purposive Sampling technique, with a total of 110 respondents. Primary data in this research was taken by questionnaires and observations. The data analysis technique used is Multiple Linear Regression Analysis Method, Classic Assumption Test, Instrument Test (Validity and Reliability), and hypothesis testing using SPSS 25.0 program. The results of this test show partially that, the brand ambassador variable (X1) has a positive and significant effect on purchase intention (Y), the brand image variable (X2) does not have a significant effect on purchase intention (Y), and the product quality variable (X3) has a positive and significant effect on purchase intention (Y). The managerial implications in this research show that improving the Brand Ambassador, Brand Image, and Product Quality will enhance the purchase intention for Samsung Galaxy Smartphones. Samsung Galaxy smartphones should continue to leverage these variables to further increase consumer interest.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh) Ulan Tari; M. Subhan; Heriyana; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.738

Abstract

This research aims to determine the influence of Sensational advertising, Celebrity Endorsement, Affiliate Marketing, and product variations on interest in purchasing Scarlett Skincare products among students at the Faculty of Economics and Business, Universitas Malikussaleh. The research method used in this research is a quantitative method. The instruments in this research use validity tests, reliability tests, classic assumption tests used, namely normality tests, multicollinearity tests and heteroscedasticity tests, determination tests (R2) and hypothesis tests (t). This research was conducted on economics and business students at Universitas Malikussaleh. In this research, the data used was primary data obtained by distributing questionnaires to 100 respondents. The data analysis technique used is multiple linear regression analysis with the help of the SPSS 26.0 program. The results of this research show that partially, each variable, namely, Sensational advertising has a significant effect on buying interest, Celebrity endorsement has a significant effect on buying interest, Affiliate Marketing has a positive and significant effect on buying interest and product variety has a positive and significant effect on buying interest.
Co-Authors Agustina Mutia Alawiyah, Rabiyatul Amru Usman Anita, Efni Armaz, Eja Asfiani Rizkina Authar ND, Muhammad Bahri, Halida Balqis Aurora Ariani Chairil Akhyar Chairul rizal Chalirafi Elyanti Rosmanidar, Elyanti Ferian Fusfita, Nurlia Hastanti Listya Ningtiyas Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida M. Nazori Mariyudi MUCHSIN Naufal Bachri, Naufal Nofriza, Eri Nurainun Putri Rahmayani Rafidah Rafidah Rahma, Sri Rahmad Hidayat Rahmaniar Rico Nur Ilham Rini Maulinda Rusydi Sahlatul Muna Sarah Nurfadilla C Siti Maimunah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Ulan Tari Usdeldi, Usdeldi Wahda Tunisa