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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Proaksi Budimas : Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Business Review and Case Studies Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Journal of Management and Social Sciences JAMU : Jurnal Abdi Masyarakat UMUS Journal of Management and Social Sciences Journal of Law, Education and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi JIMEK
Andi Yulianto
Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi
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Journal : Journal of Management and Social Sciences

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Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Co-Authors Adjizah Adjizah Afti Sulastri Agyztia Premana Ahmad Faozan Alif Nurfitrah Alim Mutaqin Amelia Sholeha Anisa Sains Kharisma Asih Setyaningsih Ayusa Nitasari Budi Raharjo Dumadi Dumadi Dwi Harini Dwi Yoga Fahira Amelia Farhan Saefudin Wahid Gian Fitralisma Hanifah Mahry Herniah Herniah Heru Subagja Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Kristiana, Ari Lutfianah Ulfa M. A. Wiryo M. Ajis Susilo M. Badruz Zaman Mafthukin Mafthukin Maftukhin Maftukhin Moh. Rizal Ependi Mukson Mukson Mukson Mukson Mukson Nasiruddin, Nasiruddin Nihayatul Fadlilah Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Nurul Fitriyani Nurul Izzati Otong Saeful Bachri Rais Puji Rahayu Riono, Slamet Bambang Rita Isnaeni Riyadi Riyadi Roby Setiabudi Roby Setiadi Roni Roni Sasti Wulandari Sholikha Puji Astuti Susi Sunanti TITI RAHMAWATI Tuti Alawiyah Ubaedillah Ubaedillah Vivian Pushein Margaretha Amey Yenny Ernitawati Yuniarti Ma’nawiyah