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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Proaksi Budimas : Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Business Review and Case Studies Al-Buhuts (e-journal) Reviu Akuntansi, Manajemen, dan Bisnis Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Journal of Education Technology Information Social Sciences and Health JAMU : Jurnal Abdi Masyarakat UMUS Journal of Law, Education and Business Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Ultras Optimal: Jurnal Ekonomi dan Manajemen
Andi Yulianto
Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Dampak Dana Bantuan Sosial Pandemi Covid-19 Terhadap Pemenuhan Ekonomi Masyarakat di Kecamatan Banjarharjo Kab. Brebes Roni Roni; Andi Yulianto; Mafthukin Mafthukin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 2 (2021): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v1i2.410

Abstract

Tujuan dari penelitian ini adalah mengetahui dampak dana bantuan sosial covid-19 terhadap pemenuhan ekonomi masyrakat di Kecamatan Banjarharjo Kab. Brebes. Penelitian ini merupakan penelitian kuantitatif korelasional yaitu penelitian dengan mengamati atau mengobservasi dua atau lebih variabel yang mempunyai hubungan sebab-akibat Penelitian ini dilakukan pada masyarakat yang menerima dana bantuan sosial covid-19 di Kecamatan Banjarharjo Brebes. Sampel yang diambil sebanyak 300 responden dengan metode purposive sampling. Instrumen penelitan berupa kuesioner dengan tujuan untuk memperoleh data tentang variabel penelitian. Variabel yang diamati dalam penelitian ini adalah dana bantuan sosial sebagai variabel bebas (independen variabel) dan ekonomi masyarakat sebagai variabel terikat (dependent variabel).. Variabel dalam penelitian adalah variabel independen yaitu bantuan sosial, variabel dependen yaitu perekonomia masyarakat yang terdampak Covid-19. Alat analisis yang digunakan adalah analisis regresi sederhana. Berdasarkan hasil analisis besarnya pengaruh variabel independen (bantuan sosial) yaitu 0,333 atau 33,3% sedangkan sisanya sebesar 66,7% dipegaruhi variabel lain yang tidak diteliti dalam penelitian ini. Uji parsial untuk variabel konstanta dan bantuan sosial yang disajikan pada tabel 5 di atas menunjukkan nilai probabilitas (P-value/Sig.) masing-masing sebesar 0,000, artinya terdapat cukup bukti bahwa variabel bantuan sosial mempunyai pengaruh terhadap ekonomi masyarakat di Kecamatan Banjarharjo Brebes selama masa pandemi Covid-19. Model akhir regresi yaitu Y = 2,612 + 0,079 X, yang artinya setiap kenaikan satu satuan bantua sosial yang diberikan akan berpengaruh pada ekonomi masyarakat Banjarharjo sebesar 7,9%.
Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes Deni Setiawan; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7885

Abstract

This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.
Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes : Studi pada Konsumen Generasi Z Dewi Indah Astuti; Syariefful Ikhwan; Andi Yulianto; Azizah Indriyani; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7887

Abstract

Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.
Analisis Disiplin Kerja dan Fungsi Pengawasan Pemimpin terhadap Kinerja Karyawan di PT BIG dengan Kepuasan Kerja sebagai Variabel Intervening Selfi Anggraini; Hendri Sucipto; Andi Yulianto; Azizah Indriyani; Nur Khojin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7893

Abstract

PT BIG as a manufacturing company has a major responsibility in maintaining product quality and ensuring customer satisfaction. Suboptimal employee performance can negatively impact the company's reputation and the achievement of production targets. Therefore, this study aims to analyze the effect of work discipline and the supervisory function of leaders on employee performance, with job satisfaction as an intervening variable at PT BIG. The study was conducted at PT BIG from February to July 2025 with a population of 421 employees. The research sample consisted of 205 employees selected using the proportional random sampling method. The approach used was quantitative with the analysis technique using SmartPLS. The results showed that work discipline had a positive and significant effect on employee performance, but did not have a significant effect on job satisfaction. Conversely, the supervisory function of leaders was shown to have a positive and significant effect on both employee performance and job satisfaction. Furthermore, job satisfaction had a significant effect on employee performance. The mediation test showed that job satisfaction did not mediate the relationship between work discipline and employee performance, but significantly mediated the relationship between the supervisory function of leaders and employee performance. These findings indicate that although work discipline is important for improving performance, this factor does not directly affect the level of employee job satisfaction. Conversely, the supervisory function of leaders plays a strategic role not only in ensuring the achievement of performance targets but also in increasing job satisfaction, which in turn positively impacts overall performance. This study recommends that companies strengthen the supervisory role of leaders by being participatory, communicative, and supportive, thereby creating a conducive work environment, increasing motivation, and continuously improving employee performance.
Pengaruh Customer Experience terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor Honda di Kecamatan Ketanggungan dengan Kemudahan Pembayaran sebagai Variabel Intervening Sustri Nur Aeni; Andi Yulianto; Dwi Harini; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7894

Abstract

Market competition in the automotive industry, especially the motorcycle segment, is getting tighter as many brands offer product excellence and diverse after-sales services. Honda, as one of the brands that dominates the two-wheeled vehicle market in Indonesia, including in Ketanggungan District, Brebes Regency, continues to strive to improve the quality of customer experience as a strategy to maintain customer satisfaction and loyalty. One factor that is considered important in supporting customer experience is ease of payment, which allows the purchase process and installment payments to be more practical and efficient. This study aims to investigate the effect of customer experience on the satisfaction and loyalty of Honda motorcycle consumers in Ketanggungan District, with ease of payment as an intervening variable. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to 365 respondents who are owners or users of Honda motorcycles in the Ketanggungan District area. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that customer experience has a positive and significant influence on customer satisfaction. Furthermore, payment convenience has been shown to significantly influence customer satisfaction, both directly and as a mediating variable. Mediation tests confirm that payment convenience serves as a significant mediator, strengthening the relationship between customer experience and customer satisfaction. These findings offer practical implications for Honda motorcycle dealership management to continuously improve the quality of customer interactions, provide flexible payment options, and ensure satisfactory after-sales service. This will ensure customer satisfaction and enhance brand loyalty amidst increasingly competitive markets.
Co-Authors Adjizah Adjizah Afti Sulastri Agyztia Premana Ahmad Faozan Akbar NP Darma Wahana Alim Mutaqin Amelia Sholeha Anisa Sains Kharisma Asih Setyaningsih Ayusa Nitasari Budi Raharjo Deni Setiawan Dewi Indah Astuti Dumadi, Dumadi Dwi Harini Dwi Yoga Fahira Amelia Farhan Saefudin Wahid Gian Fitralisma Hendri Sucipto Herniah Herniah Heru Subagja Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Laeli Kirana Putri Lutfianah Ulfa M. A. Wiryo M. Ajis Susilo M. Badruz Zaman Mafthukin Mafthukin Maftukhin Maftukhin Miswanto Miswanto Muhammad Iqbal Al-Banna Ismail MUHAMMAD SYAIFULLOH Mukson Mukson Mukson Mukson Mukson Nabilah Nike Indriyan Nasiruddin, Nasiruddin Nihayatul Fadlilah Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Nurul Fitriyani Nurul Izzati Otong Saeful Bachri Rais Puji Rahayu Riono, Slamet Bambang Risma Al-Fain Rita Isnaeni Riyadi Riyadi Roby Setiabudi Roby Setiadi Roby Setiadi Roni Roni Salsabila Maryunia Sasti Wulandari Selfi Anggraini Sholikha Puji Astuti Slamet Bambang Riyono Susi Sunanti Sustri Nur Aeni Syarieful Ikhwan TITI RAHMAWATI Tuti Alawiyah Ubaedillah Ubaedillah Yenny Ernitawati