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All Journal Journal of Language and Literature UG Journal Prosiding KOMMIT Prosiding PESAT Falah : Jurnal Ekonomi Syariah International Research Journal of Business Studies (E-Journal) Majalah Ilmiah Bijak Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Business, Law, and Education Bisnis Net : Jurnal Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen ASEAN Marketing Journal Cerdika: Jurnal Ilmiah Indonesia West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Innovations Computer Science Journal on Economics, Management and Business Technology
Teddy Oswari
Fakultas Ekonomi, Universitas Gunadarma
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Exploratory Analysis of Literature on the Impact of Globalization on Finance Judijanto, Loso; Utami, Eva Yuniarti; Setyawasih, Rianti; Oswari, Teddy
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.525

Abstract

This exploratory analysis delves into the extensive body of literature examining the intricate relationship between globalization and finance in the contemporary era. As global economic forces continue to reshape financial landscapes worldwide, this study synthesizes insights from diverse disciplines, including economics, finance, sociology, and political science. The analysis uncovers the transformative power of globalization on financial structures, institutions, and market behaviors, revealing a nuanced interplay that extends beyond economic transactions. The literature review explores key themes such as the new dynamics of financial globalization, its effects on developing countries, and the role of technology, market structure, and policy responses. Additionally, it addresses the social and political consequences, emphasizing the need for a comprehensive understanding to inform regulatory frameworks and international cooperation. The method section details a systematic bibliometric analysis of Human Resource Management research in the context of globalization, providing key metrics, trends, and research opportunities. The results and discussion section identifies research trends, key articles, and potential terms for future exploration. Drawing implications from the analysis, the study advocates for adaptive strategies and a forward-thinking perspective to navigate the complexities of the interconnected global financial landscape.
Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, Tristyanti; Dutt, Himanshu
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.1934

Abstract

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.
The Role of Digital Marketing Strategies in Enhancing Customer Engagement and Brand Loyalty: A Study of E-Commerce Platforms Rowi, Armein Sjuhary; Wahyudi, Muhammad Aria; Oswari, Teddy; Purwoko, Bambang
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.936

Abstract

This study examines the role of digital marketing strategies in enhancing customer engagement and brand loyalty on e-commerce platforms, emphasizing the mediating effects of trust and perceived value. Using survey data from 400 e-commerce users, the results reveal that personalized, relevant, and frequent marketing efforts significantly enhance customer engagement, which in turn drives brand loyalty. The findings also highlight that trust, characterized by reliability and transparency, and perceived value, defined by quality, convenience, and cost-effectiveness, serve as critical mediators. Structural equation modeling confirms these relationships, providing a comprehensive framework for understanding how digital marketing strategies foster long-term customer loyalty. The study contributes to the theoretical discourse on digital marketing and offers actionable insights for e-commerce businesses aiming to thrive in a competitive marketplace.
Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Peran Minat Beli Pada Produk Sabun Cuci Muka Garnier Men Muharam, Indra Fahreza; Oswari, Teddy
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generally, teenagers and adults who do activities outside the home must first use face wash in the facial area to keep it clean and healthy. One of the face wash brands that is currently in demand by the public is Garnier Men products. This study aims to determine and analyse the direct and indirect effects of brand image, perceived price, and product quality on purchasing decisions with purchase intention as an intervening variable in Garnier Men face wash products. This research method uses quantitative primary data. The sampling method used in this study was non-probability sampling with purposive sampling technique. Data collection using a questionnaire instrument with a total of 100 respondents. The analytical tool used is SmartPLS 4, the testing stages carried out are the research model test, measurement model (convergent validity test, discriminant validity, and reliability), structural model (R-Square test, Path coefficient, indirect effect, predictive relevance, and model fit). The results of this study indicate that brand image and product quality have a significant effect on purchase intention, price perception has an insignificant effect on purchase intention. Brand image, price perception, and product quality have an insignificant effect on purchasing decisions. Brand image and product quality have a significant effect on purchasing decisions with buying interest as an intervening variable. Price perception has an insignificant effect on purchasing decisions with buying interest as an intervening variable.
The Effect of Service Quality, Price Perception, And Brand Image on Customer Loyalty Through Customer Satisfaction of Grab Transportation in Bekasi City Sujarwan, Agus Harry; Oswari, Teddy
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.232

Abstract

PT Grab Teknologi Indonesia operates in the transport service sector as an intermediary between motorbike taxi drivers and customers. In addition, various additional features such as purchasing, payment, and delivery of goods also help in the shopping process with flexibility from various locations. The purpose of this study is to determine the effect of service quality, price perception, and brand image on customer loyalty through Grab customer satisfaction in Bekasi city. This study uses a population of Grab service users in Bekasi City, primary data, namely data conducted by distributing questionnaires to 120 respondents who use Grab services in Bekasi City. With the tests carried out are: validity test, reliability test, outer model measurement model (convergent validity, discriminant validity, composite reliability test), then there is a structural model or inner model (coefficient of determination R square, model fit evaluation), and finally there is hypothesis testing (path coefficient and specific indirect effect). The results of path analysis show that 1) Service quality and price perceptions directly have an insignificant effect on customer loyalty. 2) Brand image and customer satisfaction directly have a significant effect on customer loyalty. 3) Customer satisfaction directly has a significant effect on customer loyalty. 4) Service quality, perceived price, and brand image directly have a significant effect on customer satisfaction. 5) Service quality, price perception, and brand image have a significant effect on customer loyalty through customer satisfaction with a smaller / greater influence value than the direct effect (without going through intervening variables).
PENGARUH LAYANAN DIGITAL DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA DIGITAL BANKING Agung, Prasodjo; Oswari, Teddy
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6399

Abstract

Penelitian ini membahas tentang pengaruh layanan digital dan Customer ReIationship Management (CRM) terhadap loyalitas nasabah dengan kepuasan sebagai variabel intervening, di tengah perkembangan teknologi digital yang mentransformasi layanan perbankan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh layanan digital dan CRM terhadap loyalitas nasabah serta kepuasan nasabah. Menggunakan pendekatan kuantitatif dengan desain survei, data dikumpulkan dari 181 responden yang merupakan pengguna layanan perbankan digital di Indonesia melalui kuesioner online dan dianalisis menggunakan metode Partial Least Square (PLS). Hasil analisis menunjukkan bahwa layanan digital memiliki pengaruh positif yang signifikan terhadap kepuasan nasabah, seperti halnya CRM; namun, tidak ditemukan bukti bahwa CRM memiliki pengaruh langsung terhadap loyalitas nasabah, meskipun kualitas layanan memiliki pengaruh positif terhadap loyalitas. Kepuasan nasabah ditemukan memiliki pengaruh positif yang signifikan terhadap loyalitas, sehingga disimpulkan bahwa strategi CRM yang efektif dapat meningkatkan kepuasan dan mendorong loyalitas dalam konteks perbankan digital.
AN ANALYSIS OF THE USE OF LANGUAGE VARIATION IN THE DIALOQUE OF DESIGNATED SURVIVOR FILM Hastuti, Erni; Freely, Janice Debora; Oswari, Teddy
Journal of Language and Literature Vol 12, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2024.v12i2.13564

Abstract

Language variation arises from social interactions and reflects a speaker's ability to adapt their communication style to different contexts and purposes. In Sociolinguistics, the choice of a language variety is influenced by the speaker's need for an appropriate communication situation. This research examines the use of language variation in the film Designated Survivor. The analysis was based on the five language variations proposed in Martin Joos’s theory. This study employs a descriptive-qualitative method. This analysis identified 129 language variation: 2 frozen styles, 40 formal styles, 48 consultative styles, 36 casual styles, and 3 intimate styles. The consultative style found as the dominant style in this research due to many existing meetings and negotiations in which both the speaker and the addressee convey their argument, opinion, and point of view about the topic being discussed.
Market Segmentation for Local Product Marketing Strategy Using K-Means and Dempster-Shafer Algorithm Implementation Hendrawan, Satya Arisena; Yusnitasari, Tristyanti; Oswari, Teddy
Journal Innovations Computer Science Vol. 4 No. 1 (2025): May
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jics.v4i1.244

Abstract

Market segmentation represents a critical challenge in local product marketing, particularly when addressing complex consumer behavior patterns and uncertain classification environments in today's digital economy. This research develops and validates a hybrid model integrating K-Means Clustering with Dempster-Shafer theory to enhance segmentation accuracy and reliability for local product markets. The K-Means algorithm groups consumers based on demographic, psychographic, and behavioral characteristics, while Dempster-Shafer theory quantifies uncertainty and provides confidence measures for segment assignments. Data collection involved comprehensive consumer surveys and transaction records from 2,847 participants across multiple local product categories over a 12-month period. The hybrid model achieved superior performance with 87.5% accuracy, 85.3% precision, 86.1% recall, and 85.7% F1-score, representing improvements of 5.4% over standard K-Means and 8.2% over hierarchical clustering methods. Four distinct market segments were identified: Young Urban Professionals (28%), Value-Conscious Families (35%), Traditional Loyalists (22%), and Digital Natives (15%), each exhibiting unique purchasing patterns, digital engagement levels, and price sensitivity characteristics. Cross-validation yielded a consistency score of 0.91 with segment stability demonstrated through 8.3% churn rate and conflict measure K = 0.12, indicating substantial agreement among evidence sources. The methodology successfully addresses uncertainty in consumer classification while providing actionable insights for targeted marketing strategies, pricing optimization, and customer retention programs. Local product marketers can implement this framework to develop evidence-based marketing approaches that accommodate both traditional and digital consumer preferences, enabling competitive positioning in increasingly complex market environments. The research establishes a scalable and practical solution for small to medium enterprises seeking sophisticated market analysis capabilities without requiring extensive computational infrastructure or technical expertise.
TINJAUAN TERHADAP PERAN CHATBOT AI SEBAGAI ASISTEN VIRTUAL DALAM PEMBELAJARAN DIGITAL TR, A. Taufik Hidayah; Ibrahim, Nur Wahyuningsih; Zulham, Zulham; Tazali, Imam; Sabur, Fatmawati; Hastuti, Erni; Oswari, Teddy
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.46918

Abstract

Transformasi digital dalam dunia pendidikan telah mendorong pemanfaatan teknologi kecerdasan buatan (AI), khususnya chatbot, sebagai asisten virtual dalam pembelajaran. Chatbot berbasis AI dirancang untuk memfasilitasi komunikasi interaktif antara sistem dan pengguna secara otomatis dengan memanfaatkan teknologi pemrosesan bahasa alami. Penelitian ini bertujuan untuk mengkaji secara mendalam peran chatbot AI dalam mendukung pembelajaran digital, khususnya sebagai media bantu yang personal, responsif, dan adaptif terhadap kebutuhan peserta didik. Dengan menggunakan metode studi literatur, penelitian ini menganalisis berbagai hasil penelitian sebelumnya dari jurnal, prosiding, dan publikasi ilmiah tahun 2025 yang relevan dengan topik. Hasil studi menunjukkan bahwa chatbot AI mampu meningkatkan efisiensi pembelajaran, mendukung pembelajaran mandiri, serta memberikan umpan balik langsung kepada siswa. Selain itu, chatbot juga berkontribusi dalam pengembangan keterampilan kognitif dan afektif, seperti berpikir kritis, manajemen waktu, dan kemandirian belajar. Meskipun demikian, terdapat beberapa tantangan yang perlu diperhatikan, seperti keterbatasan pemahaman konteks yang kompleks dan potensi ketergantungan terhadap teknologi. Penelitian ini memberikan kontribusi penting dalam menggambarkan potensi dan keterbatasan chatbot dalam konteks pendidikan modern serta menawarkan wawasan bagi pengembangan chatbot yang lebih adaptif dan pedagogis di masa depan.
Social Capital, Financial Capital, and Entrepreneurial Orientation: Keys to Performance in Indonesia’s MSME Clothing Industry Oswari, Teddy; Judijanto, Loso; Destiana, Rina
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.277

Abstract

This paper embarks on an exciting journey through Indonesia's Micro, Small, and Medium Enterprises (MSME) clothing industry, unraveling the intricate tapestry of social capital, financial resources, and entrepreneurial orientation as the catalysts for success. Brace yourself for a captivating exploration of how these factors weave together to elevate the performance of businesses in this dynamic industry. Our research, based on an extensive and vibrant dataset, has yielded results that are nothing short of captivating. With all hypotheses embraced and accepted, our findings spotlight the undeniable synergy between social connections, financial backing, and entrepreneurial spirit in the realm of MSME clothing enterprises in Indonesia. These intertwined elements emerge as the warp and weft of the industry's success story. This research isn't just informative; it's a game-changer. It offers a treasure trove of insights for policymakers, industry enthusiasts, and budding entrepreneurs. It confirms that nurturing relationships, enhancing access to financial resources, and instilling a fearless entrepreneurial mindset are the keys to unlocking the full potential of Indonesia's thriving MSME clothing industry.
Co-Authors Achmad Benny Mutiara Agung, Prasodjo Aries Muslim Bambang Purwoko Defi Julianti Donny Erlangga E. Susy Suhendra Emy Haryatmi Erni Hastuti Fatmawati Sabur Freely, Janice Debora Halim, Akhriza Himanshu Dutt Ibrahim, Nur Wahyuningsih Judijanto, Loso Kemala, Ade Dewi Muhammad Aria Wahyudi Muhammad Yusuf Muharam, Indra Fahreza Reni Diah Kusumawati Rianti Setyawasih Rifky Awaludin Rina Destiana Rowi, Armein Sjuhary Satya Arisena Hendrawan, Satya Arisena Setiawati, Apriliasih Shukla, Vijay Kumar Sujarwan, Agus Harry Tazali, Imam TR, A. Taufik Hidayah Tristyanti Yusnitasari Utami, Eva Yuniarti Zulham, Zulham