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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan
Angga Sulistiono
Institut Bisnis Dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger Bona Aripin Sinaga; Sulistiono Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.329

Abstract

Eiger as a fashion brand and outdoor equipment often promotes social media through advertisements on social media, but the advertisement is sometimes not well targeted, so it is seen by many people who do not like to do outdoor activities, which makes the promotion by Eiger ineffective. This study aims to 1). Knowing the effect of eWOM on buying interest in Eiger fashion products in Bogor, 2). Knowing the effect of promoting social media on buying interest in Eiger fashion products in Bogor, and 3). To determine the effect of electronic word of mouth and social media promotion on buying interest in Eiger fashion products in the city of Bogor. This research uses a quantitative approach involving 100 respondents. Primary data collection using a questionnaire and secondary data collection using literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value  = 5% using SPSS 22 analysis tools. The results of the study show that simultaneously electronic variable word of mouth and social media promotion variables have positive and significant influence on buying interest. Partially the electronic word of mouth variable has a positive and significant influence on buying interest, as well as the variable of social media promotion which has a significant and positive influence on buying interest. Keywords: electronic word of mouth, buying interest, social media promotion
Pengaruh Kualitas Situs Website, Kepercayaan Konsumen, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Di Situs Jual Beli Online OLX Rangga Dwigana Hariadi; Sulistiono Sulistiono
Jurnal Informatika Kesatuan Vol 1 No 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.34 KB) | DOI: 10.37641/jikes.v1i1.402

Abstract

OLX Indonesia merupakan situs perdagangan elektronik pasang iklan gratis yang merupakan layanan yang disediakan untuk para penjual, dimana dalam melakukan transaksi baik jual ataupun beli tidak dikenakan biaya. Tidak hanya itu, OLX Indonesia juga dapat menjadi search engine yang friendly karena bukan hanya pengunjung situs yang dapat menemukan iklan yang dipublikasikan, tetapi juga orang-orang yang mencari produk dan jasa melalui search engine. Maksud dari penelitian ini adalah untuk 1) Untuk Mengetahui dan Menganalisis pengaruh Kualitas Situs Website, Kepercayaan Konsumen dan Pengalaman Berbelanja secara Bersama-sama terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 2) Untuk Mengetahui dan Menganalisis pengaruh Kualitas Situs Website terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 3) Untuk Mengetahui dan Menganalisis pengaruh Kepercayaan Konsumen terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 4) Untuk Mengetahui dan Menganalisis pengaruh Pengalaman Berbelanja terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. Jumlah responden dalam penelitian ini berjumlah 100 responden yang diambil dari Masyarakat Kota Bogor. Data penelitian diolah menggunakan SPSS. Hasil dari penelitian ini adalah sebagai berikut: 1) Kualitas Situs Website tidak berpengaruh positif dan tidak signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 1,056 dan memiliki nilai signifikan sebesar 0,294. 2) Kepercayaan Konsumen Berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 2,140 dan memiliki nilai signifikan sebesar 0,035. 3) Pengalaman Berbelanja berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 4,115 dan memiliki nilai signifikan 0,000. 4) Kualitas Situs Website, Kepercayaan Konsumen, dan Pengalaman Berbelanja berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada Situs Jual Beli Online OLX dengan nilai F hitung sebesar 25,978 dan memiliki nilai signifikansi sebesar 0,000.
Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor Eka Nur Saputri; Ani Mekaniwati; Adil Fadillah; Sulistiono Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1862

Abstract

ABSTRACT The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel. The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp. Keywords : Direct Marketing, Sales Promotion, Telemarketing
An Integrative Model of Digital Entrepreneurship for Enhancing MSME Sustainability in Bogor Regency Sandy Wibisono; Sulistiono Sulistiono; Sujana Sujana; Theresia Celine Nata Atmaja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2969

Abstract

This study develops and empirically tests an integrative model of how digital literacy, digital entrepreneurship, and digital innovation influence the sustainability of micro, small, and medium enterprises (MSMEs) in Bogor Regency, Indonesia. Using a quantitative approach and a cross-sectional survey of 180 MSME owners, the research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the causal relationships among the key constructs. The findings reveal that digital literacy has a strong and significant effect on digital entrepreneurship (β = 0.694), highlighting the importance of foundational digital skills for cultivating entrepreneurial behaviors in digital contexts. Digital entrepreneurship is also found to significantly influence digital innovation (β = 0.726), indicating that proactive and opportunity-oriented digital entrepreneurs are more likely to adopt and implement innovative digital practices. Furthermore, digital innovation plays a substantial role in enhancing MSME sustainability (β = 0.542), while digital entrepreneurship also contributes directly to sustainability (β = 0.384). The integrative model accounts for 64.5% of the variance in sustainability, demonstrating strong explanatory power. These results underscore that sustainable MSME development in the digital era requires not only technological access but also strengthened digital literacy, entrepreneurial capability, and innovative behavior. The study provides theoretical insights into digital capability frameworks and practical guidance for designing policies and programs that support MSME digital transformation in semi-urban regions such as Bogor Regency. KEYWORDS: Digital literacy; Digital entrepreneurship; Digital innovation; MSME sustainability; PLS-SEM; Bogor Regency; Digital transformation; Small business development.
Co-Authors Adil Fadillah Adiyoga Pradana Sakti Alliah, Khalifah Nur Ani Mekaniwati Bagas Dwi Ananta Bona Aripin Sinaga Budi Harni Budi Setiawan Charles Parnauli Saragi Cicih Mintarsih Danti Astrini Dewi Wulan Retna Diah Kusumayanti Eka Nur Saputri Firmansyah, Muhammad Fikri Ina Sulistianti Jan Horas Veryady Purba Keren, Keren Kirana Renandra Kusumayanti, Diah Lauditta Stephanie Manurung, Miftahul Zannah Meliana Meliana Miftahul Zannah Manurung Mikdam Luthfi Aziz Misbahhudin Misbahhudin Morita Morita Muhammad Fikri Firmansyah Mumuh Mulyana Nida Arista Ramadhanti Rangga Dwigana Hariadi Rangga Jayadi Sandy Wibisono Seli Marselina Sinaga, Bona Aripin Sri Bawono Sujana Sujana Sulistianti, Ina Theresia Celine Nata Atmaja Yulia Nurendah Yuniany Sylvianica