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Angga Sulistiono
Institut Bisnis Dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Situs Website, Kepercayaan Konsumen, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Di Situs Jual Beli Online OLX Rangga Dwigana Hariadi; Sulistiono Sulistiono
Jurnal Informatika Kesatuan Vol 1 No 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.34 KB) | DOI: 10.37641/jikes.v1i1.402

Abstract

OLX Indonesia merupakan situs perdagangan elektronik pasang iklan gratis yang merupakan layanan yang disediakan untuk para penjual, dimana dalam melakukan transaksi baik jual ataupun beli tidak dikenakan biaya. Tidak hanya itu, OLX Indonesia juga dapat menjadi search engine yang friendly karena bukan hanya pengunjung situs yang dapat menemukan iklan yang dipublikasikan, tetapi juga orang-orang yang mencari produk dan jasa melalui search engine. Maksud dari penelitian ini adalah untuk 1) Untuk Mengetahui dan Menganalisis pengaruh Kualitas Situs Website, Kepercayaan Konsumen dan Pengalaman Berbelanja secara Bersama-sama terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 2) Untuk Mengetahui dan Menganalisis pengaruh Kualitas Situs Website terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 3) Untuk Mengetahui dan Menganalisis pengaruh Kepercayaan Konsumen terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. 4) Untuk Mengetahui dan Menganalisis pengaruh Pengalaman Berbelanja terhadap Minat Beli Ulang di Situs Jual Beli Online Olx. Jumlah responden dalam penelitian ini berjumlah 100 responden yang diambil dari Masyarakat Kota Bogor. Data penelitian diolah menggunakan SPSS. Hasil dari penelitian ini adalah sebagai berikut: 1) Kualitas Situs Website tidak berpengaruh positif dan tidak signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 1,056 dan memiliki nilai signifikan sebesar 0,294. 2) Kepercayaan Konsumen Berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 2,140 dan memiliki nilai signifikan sebesar 0,035. 3) Pengalaman Berbelanja berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai koefisien regresi sebesar 4,115 dan memiliki nilai signifikan 0,000. 4) Kualitas Situs Website, Kepercayaan Konsumen, dan Pengalaman Berbelanja berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada Situs Jual Beli Online OLX dengan nilai F hitung sebesar 25,978 dan memiliki nilai signifikansi sebesar 0,000.
Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor Eka Nur Saputri; Ani Mekaniwati; Adil Fadillah; Sulistiono Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1862

Abstract

ABSTRACT The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel. The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp. Keywords : Direct Marketing, Sales Promotion, Telemarketing
Legal Issues in Entrepreneurship: Between Regulation, Innovation, And Business Sustainability Ade Yusdira; Mumuh Mulyana; Mashadi Mashadi; Narrong Hassanee; Sulistiono Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.2122

Abstract

Entrepreneurship plays a pivotal role in fostering economic growth, job creation, and social innovation. However, its development remains inseparable from complex legal challenges. Regulations often serve an ambivalent role: they provide legitimacy and protection, yet at the same time may hinder entrepreneurship through excessive bureaucracy and high compliance costs. This article seeks to examine the key legal issues in entrepreneurship, explore the nexus between regulation, innovation, and sustainability, and propose conceptual recommendations for developing an adaptive and inclusive entrepreneurial ecosystem. Employing a normative–conceptual approach, the study draws upon secondary sources including national regulations, recent international scholarly publications, and institutional reports from the OECD, UNCTAD, and the World Bank. Comparative and thematic analyses were undertaken to map legal issues, assess their implications for innovation, and evaluate their impact on business sustainability. The findings highlight six major legal domains: licensing and bureaucracy, intellectual property rights, business contracts, taxation, labor regulations, and digital and e-commerce law. Regulations are shown to act dually as both enablers and barriers to entrepreneurial innovation. Cross-country evidence further illustrates that developed economies tend to design more adaptive legal frameworks, while developing countries continue to face significant regulatory implementation challenges. In Indonesia, reforms such as the Online Single Submission system, the Omnibus Law on Job Creation, and the Personal Data Protection Law represent important steps forward, yet remain in a transitional stage. The article contributes theoretically by integrating Institutional Theory, Innovation Theory, and the Triple Bottom Line, and provides practical recommendations emphasizing regulatory simplification, stronger intellectual property protection, adaptive digital and green regulations, and greater international policy harmonization   Keywords: Entrepreneurship; Legal Framework; Innovation; Sustainability; Regulatory Reform.
An Integrative Model of Digital Entrepreneurship for Enhancing MSME Sustainability in Bogor Regency Sandy Wibisono; Sulistiono Sulistiono; Sujana Sujana; Theresia Celine Nata Atmaja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2969

Abstract

This study develops and empirically tests an integrative model of how digital literacy, digital entrepreneurship, and digital innovation influence the sustainability of micro, small, and medium enterprises (MSMEs) in Bogor Regency, Indonesia. Using a quantitative approach and a cross-sectional survey of 180 MSME owners, the research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the causal relationships among the key constructs. The findings reveal that digital literacy has a strong and significant effect on digital entrepreneurship (β = 0.694), highlighting the importance of foundational digital skills for cultivating entrepreneurial behaviors in digital contexts. Digital entrepreneurship is also found to significantly influence digital innovation (β = 0.726), indicating that proactive and opportunity-oriented digital entrepreneurs are more likely to adopt and implement innovative digital practices. Furthermore, digital innovation plays a substantial role in enhancing MSME sustainability (β = 0.542), while digital entrepreneurship also contributes directly to sustainability (β = 0.384). The integrative model accounts for 64.5% of the variance in sustainability, demonstrating strong explanatory power. These results underscore that sustainable MSME development in the digital era requires not only technological access but also strengthened digital literacy, entrepreneurial capability, and innovative behavior. The study provides theoretical insights into digital capability frameworks and practical guidance for designing policies and programs that support MSME digital transformation in semi-urban regions such as Bogor Regency. KEYWORDS: Digital literacy; Digital entrepreneurship; Digital innovation; MSME sustainability; PLS-SEM; Bogor Regency; Digital transformation; Small business development.
Tinjauan Atas Saluran Distribusi Dan Harga Jual Produk Hidroponik Pada PT. Sarindah Wicaksana Imaniar Astriani; Sulistiono Sulistiono; Danti Astrini; Bambang Hengky Rainanto
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.2137

Abstract

Perkembangan bisnis yang semakin pesat di bidang industri, menjadikan bisnis industri dapat dilihat sebagai suatu peluang untuk memperoleh keuntungan. Untuk itu pada kondisi saat ini, membangun bisnis adalah bagaimana perusahaan mampu menyampaikan barang produk atau jasanya pada konsumen dengan baik. Dalam mendirikan suatu bisnis, perusahaan juga harus mampu mempertimbangkan berbagai aspek, terutama pada aspek saluran distribusi dan harga jual suatu produk. Dengan perencanaan dan pertimbangan yang baik maka akan menjamin kesuksesan sebuah perusahaan dalam mendirikan usahanya. Tujuan dari peninjauan ini adalah untuk mengetahui : 1) bagaimana penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 2) apa kendala dalam penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 3) bagaimana upaya dalam mengatasi kendala penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana. Hasil dari peninjauan ini yaitu : 1) PT. Sarindah Wicaksana menerapkan saluran distribusi tidak langsung dengan intensitas saluran distribusi intesif dan penerapan harga jual produk menerapkan penetapan harga jual berbasis biaya dan persaingan; 2) adanya kendala saluran distribusi yang dialami, terbukti dengan keterbatasan perusahaan dalam memenuhi kebuthan konsumen dan adanya kendala yang dialami dalam penerapan harga jual produk pada PT. Sarindah Wicaksana, dibuktikan dengan adanya persaingan serta perubahan harga yang tidak signifikan; 3) PT. Sarindah Wicaksana telah mengatasi kendala dalam penerapan saluran distribusi dan harga jual produk dengan cukup baik dengan cara berupaya menyesuaikan kebutuhan konsumen dan perubahan yang terjadi dalam aktivitas perusahaannya.
Pengaruh Kualitas Layanan, Persepsi Harga, Dan Pemasaran Media Sosial Terhadap Keputusan Berkunjung: Studi Empiris Pada Pengunjung Di Cigwa Wisata Bogor Adinda Putri Zaelani; Nani Cahyani; Sulistiono Sulistiono; Donny Hendry Fahsani
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 2 (2026): JIPKES Edisi Juli 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i2.5718

Abstract

The rapid development of the tourism industry requires tourism destination managers to provide good service quality, set appropriate prices, and utilize social media as a marketing tool to improve tourists’ visiting decisions.This study aims to analyze the influence of service quality, price perception, and Pemasaran Media Sosial on visiting decisions among visitors of CIGWA Wisata Bogor. This study used a quantitative method with a survey approach through online questionnaires distributed to 180 visitors of CIGWA Wisata Bogor. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study indicate that service quality has a positive and significant effect on visiting decisions with a p-value of 0,000. Price perception also has a positive and significant effect on visiting decisions with a p-value of 0,000. Likewise, Social Media Marketing has a positive and significant effect on visiting decisions with a p-value of 0,000. Service quality, price perception, and social media marketing simultaneously have a positive and significant impact on visiting decisions. Based on the results, all hypotheses in this study are accepted. Therefore, service quality, appropriate pricing, and the optimization of Social Media Marketing can improve tourists’ visiting decisions. Keywoard: Service Quality, Price Perception, Social Media Marketing, and Visiting Decisions.
Co-Authors Ade Yusdira Adil Fadillah Adinda Putri Zaelani Adiyoga Pradana Sakti Alliah, Khalifah Nur Ani Mekaniwati Bagas Dwi Ananta Bambang Hengky Rainanto Bona Aripin Sinaga Budi Harni Budi Setiawan Charles Parnauli Saragi Cicih Mintarsih Danti Astrini Dewi Wulan Retna Diah Kusumayanti Donny Hendry Fahsani Eka Nur Saputri Firmansyah, Muhammad Fikri Imaniar Astriani Ina Sulistianti Jan Horas Veryady Purba Kirana Renandra Kusumayanti, Diah Lauditta Stephanie Manurung, Miftahul Zannah Mashadi Mashadi Meliana Meliana Miftahul Zannah Manurung Mikdam Luthfi Aziz Misbahhudin Misbahhudin Morita Morita Muhammad Fikri Firmansyah Mumuh Mulyana Nani Cahyani Narrong Hassanee Nida Arista Ramadhanti Rangga Dwigana Hariadi Rangga Jayadi Sandy Wibisono Seli Marselina Sinaga, Bona Aripin Sri Bawono Sujana Sujana Sulistianti, Ina Theresia Celine Nata Atmaja Yulia Nurendah Yuniany Sylvianica