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Journal : jsai journal scientific and applied informatics

Transformasi Digital, Media Sosial, dan Teknologi Informasi terhadap Daya Saing UMKM Mobil Bekas Kota Batam DESI RENATA SINURAT DESI; SURYA TJAHYADI; SYAEFUL ANAS AKLANI
JSAI (Journal Scientific and Applied Informatics) Vol 8 No 3 (2025): November
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v8i3.9268

Abstract

This study aims to analyze the influence of digital transformation, social media, and information technology on the competitiveness of used car MSMEs in Batam City. A quantitative research approach was employed with a sample of 89 respondents. The results of the classical assumption tests indicate that the data are normally distributed, as shown by the Kolmogorov–Smirnov Z value of 0.068 and a significance level of 0.200 (>0.05). The multicollinearity test results show no indication of multicollinearity, with Tolerance values greater than 0.10 and VIF values below 10 (X₁ = 1.685; X₂ = 1.062; X₃ = 1.614). The heteroscedasticity test results also confirm that the model is free from heteroscedasticity, as all independent variables have significance values greater than 0.05. The simultaneous F-test shows that digital transformation, social media, and information technology collectively have a significant effect on MSME competitiveness, with an F-value of 3.264 and a significance of 0.000 (<0.05). Partial t-tests indicate that all three variables have a positive and significant influence, with a significance value of 0.000. Digital transformation has the most dominant effect (B = 0.406, t = 2.908), followed by information technology (B = 0.306, t = 2.438) and social media (B = 0.066, t = 2.518). These findings demonstrate that implementing digital transformation supported by effective utilization of social media and information technology can enhance the competitiveness of used car MSMEs in Batam City by improving operational efficiency, service innovation, and digital marketing effectiveness.
Teknologi Informasi, Media Sosial, dan Transformasi Digital Terhadap Performa Usaha UMKM Laundry di Kota Batam Surya Tjahyadi; Cindy Claudia Erica; Hendi Sama
JSAI (Journal Scientific and Applied Informatics) Vol 9 No 1 (2026): Januari
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v9i1.9545

Abstract

This study examines the effects of information technology, social media, and digital transformation on the business performance of laundry MSMEs in Batam City using a quantitative associative approach. Data were collected from 94 owners or managers of laundry MSMEs through questionnaires and analyzed using IBM SPSS Statistics 25. Classical assumption tests indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. Simultaneous testing showed that information technology, social media, and digital transformation jointly have a significant effect on business performance (F = 4.588; p = 0.005). However, partial test results revealed that only social media has a positive and significant effect on business performance, while information technology and digital transformation do not show significant effects. These findings suggest that in small-scale service MSMEs, market-oriented digital tools are more effective in improving business performance than complex internal technology adoption.