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All Journal JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN DEVOSI Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Journal of Applied Sciences in Accounting, Finance, and Tax Perbanas Journal of Islamic Economics and Business El-Aswaq MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business As-Syifa Journal of Islamic Studies and History Verba: Journal of Applied Linguistics Review of Management, Accounting, and Business Studies Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Agroindustri Berkelanjutan
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, University Of Islam Malang, Malang
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : E-JRM

 1 
The Effect Of Customer Experience, Perceived Value And Trust On Customer Loyalty (Case Study On MSMEs Pottery In Pagelaran District, Malang Regency) Sa’diah, Mufidatul; Alrasyid, Harun; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Customers in pottery Micro, Small and Medium Enterprises (MSMEs) in Pagelaran District, Malang Regency, are the focus of this study, which attempts to examine the impact of customer experience, perceived value, and trust on customer loyalty. Malang Regency, performance.Against the background of the important role of MSMEs in Indonesia's economy, this study identifies gaps in previous empirical studies that have not discussed customer loyalty in previous empirical studies that have not specifically discussed the relationship between these variables in the context of these variables in the context of pottery MSMEs. Customers of ceramic MSMEs in Malang Raya were given questionnaires to complete as part of the quantitative analysis study methodology. It is anticipated that the study's findings would shed further light on the variables influencing client loyalty and the role MSMEs play in the local economy. The study was carried out between November 2023 and January 2024. Keywords: Customer Experience, Perceived Value, Trust, Customer Loyalty
Peran Green Marketing Dan Kualitas Green Product Terhadap Loyalitas Konsumen Produk Le Minerale: Analisis Mediasi Brand Trust Di Kota Batu Irawati, Khusnul; Alrasyid, Harun; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine the impact of green marketing and green product quality on consumer loyalty to Le Minerale products in Batu City, with brand trust serving as a mediating factor. Along with increasing consumer awareness of environmentally friendly products, companies need to implement sustainable marketing strategies that not only increase brand trust but also maintain customer loyalty. This research employs a quantitative approach using the Partial Least Square (PLS-SEM) method to analyze the relationships between variables. The results showed that green marketing and green product quality have a significant effect on brand trust, which then acts as a mediating variable in increasing consumer loyalty. These findings provide insights for companies in designing sustainability-based marketing strategies to strengthen competitiveness in the mineral water market in Indonesia. Keywords : Green Marketing, Kualitas Green Product, Brand Trust, Loyalitas Konsumen
Pengaruh Brand Image, Product Quality dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa Kota Malang) Nissa, Uswatul Tirania Choirul; Alrasyid, Harun; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and explain the effect of brand image, product quality and brand trust on purchasing decisions for skincare products among Malang City students. This study employs a quantitative approach, untilizing the Maholtra formula to determine the sample size due to the uncertainty surrounding the population size. Based on the result of the Maholtra formula, the sample size was 105 respondents. To solve the problem in this study, SPSS 24 was used to analyze various tests, such as validity, reliability, and adjusted R² determination coefficient tests. The results show that brand image, product quality and brand trust influence purchasing decisions. Brand image, product quality and brand trust significantly affect purchasing decisions. Keywords: Brand Image, Product Quality, Brand Trust, Purchase Decision
Pengaruh Social Media Influencer, Kepercayaan dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Shoope: Studi Kasus Pada Generasi Z Mahasiswa Kota Malang Asyadi, Erda Dwi Ananda; Alrasyid, Harun; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Social Media Influencers, Trust, and Consumer Behavior on Purchasing Decisions at Shopee, focusing on generation Z students in Malang City. The research method used is quantitative with a survey approach by distributing questionnaires to 124 respondents selected purposively. Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study indicate that social media influencers, trust, and consumer behavior have a positive and significant effect on purchasing decisions. Keywords: Social Media Influencer, Trust, Consumer Behaviour, Purchasing Decisions
Pengaruh Electronic Word Of Mouth, Brand Imge Dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk Skincare Skintific. (Studi Pada Mahasiswa Universitas Islam Malang Dengan Fokus Pengguna Skintific) Febriansyah, Aldhi; Alrasyid, Harun; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Customer Loyalty on the Repurchase Intention of Skintific skincare products. The research is motivated by the increasing skincare usage among students and Skintific's strong presence in Indonesia's e-commerce market. A quantitative approach was employed by distributing questionnaires to 105 students of the Islamic University of Malang who had used Skintific products. Data were analyzed using multiple linear regression. The findings show that Electronic Word of Mouth, Brand Image, and Customer Loyalty each have a positive and significant effect on Repurchase Intention. These results suggest that positive consumer perceptions of online reviews, brand image, and loyalty directly influence their intention to repurchase. This study contributes to the development of digital marketing strategies in the beauty industry, particularly in maintaining young and digitally engaged consumers. Keywords: Electronic Word of Mouth, Brand Image, Customer Loyalty, Repurchase Intention, Skintific.
Co-Authors Abdul Malik Ahmad Roihan, Ahmad Ahsani Taqwiem Ainur Rofieq Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Azhar, Fawazul Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Erdi Suroso Erfan Efendi Faradhilla, Naisha Farizka Ananda Safitri Fauzi, Aqshal Febriansyah, Aldhi Haikal, Daffa Hasanuddin Hasanuddin Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Kamaruddin, Muhammad Musyawir Khofifah Khofifah Khofifah Khofifah Khofifah Khofifah Kotta, Iswan Kotta Kotta, Muhammad Iswan Kuncoro, Dimas Laila Wardani, Navilah Malikus Sumadyo Mansyur, Fakhruddin Maslichah, Maslichah Nanda Dian Rahmadani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Nur Diana Nur Diana Nur Diana Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurrizkiana, Dinda Dwi Parakassi, Idris Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rafika Nur Laili Rafika Tri Cahya Rahmat Nuryono Rahmawati Rahmawati Ramlianto, Ramlianto Ridwan, Siti Rahmania Sabariah Sabariah Sa’diah, Mufidatul Sefti Wahyuningsih Shalyza Nur Akmalia Siradjuddin, Siradjuddin Siregar, Fauziah Hanum Siti Rahmania Ridwan Sudirman Sudirman sultan Sultan Sultan Tama, Annafi Indra Tanto Pratondo Utomo Wahyuningtyas, Nanik