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All Journal JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN DEVOSI Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Journal of Applied Sciences in Accounting, Finance, and Tax Perbanas Journal of Islamic Economics and Business El-Aswaq MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business As-Syifa Journal of Islamic Studies and History Review of Management, Accounting, and Business Studies Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Agroindustri Berkelanjutan
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, University Of Islam Malang, Malang
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)

 1 
The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable Pradnawati, Eriza; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025)
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2370

Abstract

This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust.
Strategy To Increase Fee-Based Income Through Optimizing Sukuk Sales To Priority Customers Indrayanti, Rr Nugraheni Putri; Nurhidayah, Nurhidayah; Alrasyid, Harun
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025)
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2371

Abstract

Bank Syariah Indonesia (BSI) as one of the largest Islamic banks in Indonesia has a great opportunity to increase non-interest income or Fee Based Income (FBI) by optimizing sukuk sales, especially to priority customer segments. The purpose of this research is to provide funding sources that are in accordance with sharia principles, support economic development, and offer investment alternatives for people who want halal financial products. Using a qualitative approach with the SWOT analysis method. The results of this study indicate that optimization of sukuk sales has a significant contribution to increasing Fee Based Income (FBI) at Bank Syariah Indonesia (BSI), especially in the priority customer segment in the Malang Area. However, the effectiveness of sukuk marketing strategies is still not optimal with the low understanding of priority customers regarding the benefits of sukuk investment as a sharia financial product, lack of training and competence of marketing staff in conveying the advantages of sukuk comprehensively, marketing strategies that have not been segmented properly, so they do not match the characteristics and needs of priority customers, accessibility of sukuk services digitally is not optimal, which has an impact on the convenience and ease of transactions for customers.
Co-Authors Abdul Malik Ahmad Roihan, Ahmad Ahsani Taqwiem Ainur Rofieq Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Azhar, Fawazul Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Erdi Suroso Erfan Efendi Faradhilla, Naisha Farizka Ananda Safitri Fauzi, Aqshal Febriansyah, Aldhi Haikal, Daffa Hasanuddin Hasanuddin Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Kamaruddin, Muhammad Musyawir Khofifah Khofifah Khofifah Khofifah Khofifah Khofifah Kotta, Iswan Kotta Kotta, Muhammad Iswan Kuncoro, Dimas Malikus Sumadyo Mansyur, Fakhruddin Maslichah, Maslichah Nanda Dian Rahmadani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Nur Diana Nur Diana Nur Diana Nurhajati Nurhidayah Nurhidayah Nurrizkiana, Dinda Dwi Parakassi, Idris Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rafika Nur Laili Rafika Tri Cahya Rahmat Nuryono Rahmawati Rahmawati Ramlianto, Ramlianto Ridwan, Siti Rahmania Sabariah Sabariah Sa’diah, Mufidatul Sefti Wahyuningsih Shalyza Nur Akmalia Siradjuddin, Siradjuddin Siregar, Fauziah Hanum Siti Rahmania Ridwan Sudirman Sudirman sultan Sultan Sultan Tama, Annafi Indra Tanto Pratondo Utomo Wahyuningtyas, Nanik